The END of Influencer brands...(Item beauty)

Ойын-сауық

Let's talk about the downfall of influencer brand Item Beauty. Item Beauty was co-founded by Addison Rae and after only a few years they've completely disappeared. Unlike many influencer owned brands, people actually seemed to love Item Beauty and want it to come back.
[CREDITS]
[Music] www.purple-planet.com
[Music] Kevin Macleod

Пікірлер: 530

  • @sophia-tn5ff
    @sophia-tn5ff Жыл бұрын

    The truth is consumers are getting smarter and social media is ruining celebs allure

  • @christiangarcia4925

    @christiangarcia4925

    Жыл бұрын

    meanwhile, Hailey Bieber and the Rhode launch... 😬

  • @BattyBoo24amc

    @BattyBoo24amc

    Жыл бұрын

    Good.

  • @HurshRoad

    @HurshRoad

    Жыл бұрын

    The average person is not buying and hoarding makeup anymore.

  • @XxPrettiestGirlxX

    @XxPrettiestGirlxX

    Жыл бұрын

    ⁠@@HurshRoadThis is a really good point! There are so many celebrity owned brands that you can’t really buy stuff from every celeb/influencer. Another thing is price, most of these brands are pretty expensive.

  • @derrickjuinor

    @derrickjuinor

    Жыл бұрын

    ​@@XxPrettiestGirlxX It's so much we can't even afford to get

  • @Areniapixie
    @Areniapixie Жыл бұрын

    I personally wouldn’t buy an influencer product, ever. I may be wrong but it just screams money grab to me. I get the feeling they don’t care about quality and probably care even less about the people creating the products for them

  • @thepandoricaoffandomsbacku7349

    @thepandoricaoffandomsbacku7349

    Жыл бұрын

    idk if you would consider it an influencer brand, but rare beauty is actually good

  • @sof7068

    @sof7068

    Жыл бұрын

    @@thepandoricaoffandomsbacku7349 So is Fenty Beauty, and I’m not sure if Glossier counts lol Plus, I’ve heard wonders of blogilates and SKIMS. Mostly blogilates lol

  • @Etherealzyo

    @Etherealzyo

    Жыл бұрын

    Same

  • @maxoweenie

    @maxoweenie

    Жыл бұрын

    @@sof7068 I really hate to support blogilates. she heavily pushes/promotes disordered behavior, then when called out on that will call the people calling her out "haters". + having purchased something from her (before i found that sht out), the seams were awful, and i'm one of many who say her yoga mats STINK. like, can't wash out stink.

  • @annieh.5049

    @annieh.5049

    Жыл бұрын

    i agree. but there’s also a needed nuance to this discussion. non-influencer brands can also be money grabs. & unless you know the influencer personally, you will never know their true intentions behind their brand. it’s very hard to tell. i very much appreciate that you stick to your principles tho, or that you say you do. i think that’s a very good quality to have, whether or not i or anyone else agrees with you

  • @alstraire
    @alstraire Жыл бұрын

    Influencers are just trying to make a quick buck rather than create a reputable brand with quality products, and consumers have caught on to it.

  • @BattyBoo24amc

    @BattyBoo24amc

    Жыл бұрын

    👏

  • @benny1089

    @benny1089

    Жыл бұрын

    Well, in this case it actually seemed like they were good quality makeup products. So, kinda disappointed it got discontinued.

  • @ShayMac311
    @ShayMac311 Жыл бұрын

    Over saturation and boredom created a lot of famous for mediocrity “stars”. Anyone can be famous for bare minimum talents. Celebrity has lost the mystique it once had.

  • @BattyBoo24amc

    @BattyBoo24amc

    Жыл бұрын

    Very true 👏

  • @weltonvillegal6258

    @weltonvillegal6258

    Жыл бұрын

    Well reasoned

  • @KristenZianourry2015

    @KristenZianourry2015

    Жыл бұрын

    I agree

  • @BeachWave01

    @BeachWave01

    Жыл бұрын

    I really agree, I don't find the content of influencers who do simple dance videos or just show off how pretty they are that entertaining. I'd rather watch someone with content that teaches me a skill or entertains me way more than just a funny dance, or at least watch someone who has more substance to them other than their appearance.

  • @JustLikeAFlower

    @JustLikeAFlower

    Жыл бұрын

    A lot of them aren’t even famous, and I think that’s the big problem people don’t understand. These people have a large following, but they are not famous.

  • @Johnnohn
    @Johnnohn Жыл бұрын

    This just tells me that FAME IS EXTREMELY SHORT LIVED and you constantly needs to be in some sort of controversy to stay relevant. This is extremely depressing and reminds me to just focus on my studies and get a job that needs no relevancy or controversy

  • @SocialExperiment232

    @SocialExperiment232

    Жыл бұрын

    It does nowadays cause celebrities are way too overexposed and finding out everything about a person takes a couple of seconds on google. before you could only see your favorite celebrities when they made a movie or walked a red carpet, now they’re in your pocket posting 6 pictures a day with daily updates of their every move. People get tired after a while and move on to someone new. Which makes it so peoples careers are much shorter and it’s really hard for a celebrity to stay relevant unless they are constantly running pr stunts and it must be so fucking exhausting to have to constantly fake relationships, drama with other celebs, fake emotional issues, etc all to be on the headlines and give something for people to talk about. Ugh I’d rather die man I’d rather die.

  • @Johnnohn

    @Johnnohn

    Жыл бұрын

    @@SocialExperiment232 perfectly said 👏

  • @1000OtherFoxes

    @1000OtherFoxes

    Жыл бұрын

    That's when you have no talent.

  • @Johnnohn

    @Johnnohn

    Жыл бұрын

    @@1000OtherFoxes no it’s just not about talent anymore. Even the most talented people becomes irrelevant if they’re not constantly engaged in something.

  • @1000OtherFoxes

    @1000OtherFoxes

    Жыл бұрын

    @@Johnnohn I think that it's still reserved for people that don't have any talent, people on social medias. Big actors, singers they don't engage in petty controversy, they know their reputation is important.

  • @HeisenbergFam
    @HeisenbergFam Жыл бұрын

    9:47 "the day I run out of lip oil will be the worst day of my life" is one of the wildest sentences said in history

  • @ayah2114

    @ayah2114

    Жыл бұрын

    me if aquaphor ever goes out of business

  • @Exkoesme

    @Exkoesme

    Жыл бұрын

    LMFAOOO me with the crybaby perfume ❤️‍🩹❤️‍🩹

  • @knockofftasty9693

    @knockofftasty9693

    Жыл бұрын

    She should try fenty beauty that’s much better

  • @someusername4129

    @someusername4129

    Жыл бұрын

    Makes me think of the SheIn influencer trip. They say the most dramatic stuff like people don't know they are lying through their teeth.

  • @inter_esting

    @inter_esting

    Жыл бұрын

    You are everywhere, damn

  • @rosestorms5396
    @rosestorms5396 Жыл бұрын

    The fact influencers are even able to get this far is astounding ig looking pretty can really get u far

  • @pde8444

    @pde8444

    Жыл бұрын

    And white

  • @blankuchan4394

    @blankuchan4394

    Жыл бұрын

    Fr

  • @ifeellikeastar9052

    @ifeellikeastar9052

    Жыл бұрын

    @@pde8444that part

  • @seulgislove

    @seulgislove

    11 ай бұрын

    ​@@pde8444preach

  • @lisahoshowsky4251
    @lisahoshowsky4251 Жыл бұрын

    This oddly makes me a little sad that so many people seemed to like the products but they probably got pulled because of a business move, not because they sold poorly. I personally don’t buy influencer or celebrity brands just because their name is slapped on it, that means nothing to me, but I know how disappointing it can be to find a product you genuinely like and have it discontinued. I’ve been looking for a suitable dupe for a favourite lipstick for years.

  • @mileftnht
    @mileftnht Жыл бұрын

    Passion is dead and people are trying so hard to spark.

  • @Johnnohn
    @Johnnohn Жыл бұрын

    If someone like KYLIE couldn’t let people buy her products then influencers have very less chance

  • @zenitsu1909

    @zenitsu1909

    Жыл бұрын

    kylie is just a ugly girl who tried so hard to build an image she doesn`t fit in, so if kylie can - anyone can

  • @jessicabell5372
    @jessicabell5372 Жыл бұрын

    the way i IMMEDIATELY clicked the notification. i love the lip quips they were the only affordable but good quality lip oils. best thing that came from any of the tiktok stars popularized during covid

  • @natmelen

    @natmelen

    Жыл бұрын

    i have one unopened one and it feels like a forbidden treasure 🫢

  • @JulieCouret

    @JulieCouret

    11 ай бұрын

    Lol😂

  • @Saddles_N_Sauvignon
    @Saddles_N_Sauvignon Жыл бұрын

    If these creators approached it like Victoria Beckham they’d actually be very successful and reputable. But instead they go the cheap fast route for a cash grab and ruined it for anyone who actually wanted to do it right. Sad. Btw when I ordered from VB beauty she sent a hand written and signed note. For someone of that status to do that proved to me she genuinely cares. She got a customer for life.

  • @buzzfeedhater

    @buzzfeedhater

    Жыл бұрын

    Plus her products' quality and her own star power justified the price.

  • @chiravuris

    @chiravuris

    Жыл бұрын

    VB takes herself very seriously. She actually treats her brand with respect and puts in the work.

  • @dahliacheung6020

    @dahliacheung6020

    Жыл бұрын

    Yeah I feel similarly about Fenty Beauty and even Rare Beauty when talking about celeb started brands. I guess they don't go as far as VB but the creators do seem to truly care about their businesses. Then there's Item and Rhode and I'm like, "Yeah... No."

  • @dahliacheung6020

    @dahliacheung6020

    Жыл бұрын

    Oh goodness and Kylie! How did I forget to include King Kylie, absolute RULER of creating a brand and not giving a single fuck 😂🤦💀

  • @Saddles_N_Sauvignon

    @Saddles_N_Sauvignon

    Жыл бұрын

    @@dahliacheung6020 🤣🤣🤣

  • @missjolina11
    @missjolina11 Жыл бұрын

    There are still a lot of great celebrity/influencer brands, it’s just getting harder to weed the bad ones out because there are so many nowadays. I think that fenty, rare, Victoria Beckham and lunar beauty are all great for the most part for example. Dominque, auric and emcosmetics are cute. Patrick Starr’s brand isn’t my kind of vibe but he’s clearly very passionate about it. I wish that these newly not established influencers would stop entering the market though.

  • @MLC92
    @MLC92 Жыл бұрын

    The funny thing is that probably that lip oil formula already exists on another cheaper brand but people won't know because they actually think Item beauty has such a unique product

  • @gaemkitty3207

    @gaemkitty3207

    8 ай бұрын

    DROP THE LIP OIL PLEASEEEEE

  • @karengarza5112
    @karengarza5112 Жыл бұрын

    as much as i hate influencer brands, i genuinely fell in love with item beauty’s moisturizer 😭 i was gifted a small sample and then ended up buying a full sized one on sale and still loved it. it was great for my very oily face and i’m yet to find a replacement😗

  • @AshleyxVlogs
    @AshleyxVlogs Жыл бұрын

    I just wanted to ask if anyone else was reminded of Jessica Simpson’s edible fragrances and body care products? Seems like such a fever dream now tbh 😂

  • @Kmarie77

    @Kmarie77

    Жыл бұрын

    I actually was cleaning through my old makeup a month ago and found one of the glosses. I remember spraying the body spray in my mouth. 😂 It was a great line.

  • @kasee8620
    @kasee8620 Жыл бұрын

    i bought the item beauty brow pencil when it was like 9 bucks at sephora, and i use it so sparingly now since it honestly is a good formula, and the only true taupe shade that matches my natural brows.

  • @samanthamellios240

    @samanthamellios240

    Жыл бұрын

    Mac has a true taupe that cannot be beaten!

  • @crystalrapose6405

    @crystalrapose6405

    Жыл бұрын

    I got the brow pencil in my Ipsy and really liked it. I bought another one right before they started discounting the entire line. Great product, terrible name, Brow Chow.

  • @kary47619
    @kary47619 Жыл бұрын

    I believe influencer brands had their time and that time passed. the last time I was actually interested in influencer Brands was when James Charles and Jeffree star where in morphe and that girl with the Harry lipsticks

  • @colleengiovannini4446
    @colleengiovannini4446 Жыл бұрын

    I am SO SAD the lip oils aren't being made anymore!! I loooved the scent and the formula 😩

  • @sadlystuckinreality
    @sadlystuckinreality Жыл бұрын

    I honestly didn't even know this brand existed.

  • @BattyBoo24amc

    @BattyBoo24amc

    Жыл бұрын

    Same.

  • @ImaLilMonster2
    @ImaLilMonster2 Жыл бұрын

    Well since they are the sister company to Ipsy, and Ipsy is having all sorts of money issues (don’t quote me but I think they went bankrupt) it makes sense why item beauty would be gone

  • @MissChaelaRose
    @MissChaelaRose Жыл бұрын

    I remember buying her blushes in Sephora for $6 each! They’re very pigmented and for the price they were a steal but yeah I wouldn’t have bought it if it was regular price.

  • @janmarchand7294
    @janmarchand7294 Жыл бұрын

    God! I hate when well loved products get discontinued! My ride or die moisturizer just got discontinued and now I have to go through dozens of new ones to find a replacement. 😬😬😩

  • @catherinevaz6139

    @catherinevaz6139

    Жыл бұрын

    I understand. When they discontinued my favorite lipstick years ago, I tried to find a dupe: so many brands, from drugstore to High-End. I found beautiful shades, but they're never quite the same 🙁 I kept it, I don't want to lose hope.

  • @obamasfoot7223
    @obamasfoot7223 Жыл бұрын

    I hate the 'girlbossification' of beauty brands, using faux BS 'empowering' terminology in their branding, it's so transparent. Wearing makeup is NOT 'empowering', I hate when these predatory companies throw around vaguely w0ke-sounding words just to entice people to bye their products, they just want the damn money and nothing else. We live in a dystopian hellscape 😐

  • @niraxlevi9930

    @niraxlevi9930

    11 ай бұрын

    Wearing makeup is neither empowering or not empowering, it depends of the intention of the user ,if a person uses to enhance their looks ,it is empowering however if someone uses it to be "pretty" that's not empowering at all ,i wear makeup because it is so much fun and somewhat therapeutic to me so it empowering to me but i don't wear it heavy or every day

  • @obamasfoot7223

    @obamasfoot7223

    11 ай бұрын

    @@niraxlevi9930 Enhancing your looks is NOT empowering, women do NOT gain any real, actual power from applying makeup. I wear HEAVY makeup everyday... like, drag queen makeup. I'm not judging, or implying that makeup is evil (it's not). I love makeup, but I acknowledge that I live in a culture that promotes makeup as a tool to conform, to 'fix' healthy normal parts of our faces that are labelled as 'flaws', and to prey upon us for money... I wear makeup to make myself look better, because women and femme-presenting people are viewed as subhuman when we refuse to wear makeup. Women who don't wear makeup are less likely to be employed in job interviews, paid a lower salary, judged and mocked, etc... we are not given a free 'choice' to wear makeup, we are forced to in order to gain respect. That's NOT REAL POWER, that's the opposite... a pretty cage.

  • @saturnmercury8533

    @saturnmercury8533

    10 ай бұрын

    Finally someone who understands what I am saying. No one knows how to use proper words these days, they just throw words all over and forget the meaning. For example... Shaking you ass or going out butt naked is not female empowering, you are just sexualizing yourself and for the viewer, basically a tool. Wearing makeup is not empowering, and it has never been one... It is just a daily thing any women can do. It is our nature that we want to look good, gorgeous and feminine and who ever doesn't apply makeup that's fine. I don't usually apply makeup unless it is an important event. But why are these people using "Empowering" "Girlboss" for the wrong purposes and hyping them over normal things? Like calm down.

  • @saturnmercury8533

    @saturnmercury8533

    10 ай бұрын

    ​@@niraxlevi9930Babe, what is the difference? Wearing it to "enchance" your look and wearing it to look pretty is basically the same thing but different words. You only wear it basically it makes you feel good, but that is not what the word is meant for. Sorry.

  • @Victoria-qs8hu
    @Victoria-qs8hu Жыл бұрын

    I don't and never have caved into buying an influencer brand. Never will follow that gravy train putting my hard earned money into the pockets of ppl like the Kardashians or Gwyneths brand just to name a few..

  • @viobliterator
    @viobliterator Жыл бұрын

    the idea of a beauty line being based on the idea of empowerment, positivity and all that isn't new... Immediately I think of Rare and LYS. Idk for some reason that explanation for Item just rubbed me the wrong way

  • @olivianhaisi9612
    @olivianhaisi9612 Жыл бұрын

    Oooh first! I learn so much from this account and always appreciate how unbiased you try to be with these!! Love your channel!

  • @ana2hot
    @ana2hot11 ай бұрын

    i’m not gonna lie, her lip oil was soooo good. i bought one when it came out not knowing it was her brand but it was such a good and affordable product. love that her products were good quality and were not that expensive. the lip oil color was gorgeous, smelled really good, and would actually last and make my lips so moisturized. if they do come back, i am buying so many of her lip oils lmaooo 💗

  • @SocialExperiment232
    @SocialExperiment232 Жыл бұрын

    It’s easy. On the past celebs were like these unattainable, beautiful, mysterious people that you only saw in movies and never quite knew much about them. Now we know too much. You know all of their political views and peoples expectations of their behavior has become harder to keep up with. They no longer seen so perfect and it makes people look interest. Is not that celebrity culture will ever disappear because people just love adoring people who they consider “the ideal” but fame will become much much shorter for celebrities because as soon as people find out bad things about them they are pretty much done

  • @kamilyakadyr7063

    @kamilyakadyr7063

    11 ай бұрын

    I would argue that Hollywood celebrities like Zendaya, Timothee Chalamet etc… understand this, or at least their marketing team does and that’s why they remain successful. The problem with influencers is exactly what you’re stating, people know and follow too much and the mystique or fascination fades away, because essentially they’re not doing anything interesting or intriguing. These influencers don’t understand that they become products in the long run, and they essentially have to remain desirable and keep running that illusion to stay relevant. It’s either this or you’re out. Hollywood as a media caterer understands this as well, and that’s why their industry stays strong to this day.

  • @flayful
    @flayful Жыл бұрын

    Try researching which factory these influencer brands are working with for your favorite item and most likely you'll easily find a dupe item with even better pricing 😂 from the other brands they work with. I used to work for a manufacturing company for skincare and spa products. And it was a culture shock for me 😆🙈 to find out they sell the products with their own brand name AND also sell similar products under a "celeb" brand name. Usually, the difference in formulation is minor or has to do with the scent. Basically I can buy it cheaper with the company's own brand, just that it won't bear the name of the celeb and will come in different packaging. 👌🏻

  • @rosedragon_knight
    @rosedragon_knight Жыл бұрын

    TBH i have not been interested in the ‘Influencer’ brands, they don’t seem appealing to me. Now if the products are good quality and do the job, then that is great. To me nowadays is that influencers (whether IG, SnapChat, TikTok, etc.) will only do a beauty or any type of product line for the check that comes along with it, but hey get your bag and coin. I have seen rise and falls of influencers and even celebrities that decided to slap their names on products for a check. Personally, the only brand that I have tried from a celeb or an influencer is Haus Labs (lady Gaga’s brand) and I loved her brand’s products. Ever since “Lash Gate” I have been looking closely on everything that an influencer puts on their social media platforms, especially TikTok. I rather have HONESTY over FAKING when it comes to products, only you can decide if the product is good or not.

  • @qnguyen
    @qnguyen Жыл бұрын

    that mascara and lip oil is my EVERTHING. i’ve gone through 2 tubes of the mascara and the lip oil and i WISH they’ll bring it back😭

  • @tdsollog
    @tdsollog Жыл бұрын

    I’ve been into makeup since I was a kid in the 80s, so as an adult, I’ve only gotten into celebrity perfumes. Influencer brands (except Huda) didn’t appeal to me.

  • @socalrockergal3727
    @socalrockergal3727 Жыл бұрын

    I’m a Gen X mom and my Gen Z daughter never bought into her or any of those other influencers. She likes the brands I use YSL, Pat McGrath, Charlotte Tilbury, Dior etc. The only celebrity brands we enjoy is Fenty and Rare Beauty. We can see right through money grabs and greed. For all you who are wondering my daughter is 21 works part time at Nordstrom, goes to college and doesn’t buy makeup all the time. I also buy her stuff here and there, for all you judge Judy’s 🙄

  • @Kony-2012

    @Kony-2012

    Жыл бұрын

    Smart girl! And smart mom 😉

  • @SussexSandra

    @SussexSandra

    Жыл бұрын

    Same here. My daughter is 22 and like yours, just uses quality brands and products that work.

  • @UmuPadoru

    @UmuPadoru

    Жыл бұрын

    Smart girl! Something to be proud of

  • @chriss7552

    @chriss7552

    Жыл бұрын

    Same 😊

  • @sherrylcalvo6444

    @sherrylcalvo6444

    Жыл бұрын

    Same here! 38 and 13 yrs and Rare Beauty is the only brand she enjoys besides the traditional ones

  • @WhiteRaven696
    @WhiteRaven696 Жыл бұрын

    Addison Rae as a whole has disappeared off the face of the Earth, and I’m so here for it. 🤭

  • @buzzfeedhater

    @buzzfeedhater

    Жыл бұрын

    Her parents are absolutely whack and were somewhat pimping her out for their own ten seconds of fame ever since she was a minor. As out of touch and mediocre she might be I do feel bad for her.

  • @stealthis

    @stealthis

    Жыл бұрын

    Well it's a good thing she capitalized when she had her time. I mean, she really took it. Who the hell gets invited to the MET GALA that quickly?

  • @zenitsu1909

    @zenitsu1909

    Жыл бұрын

    feel pity for you

  • @ceci3387
    @ceci338711 ай бұрын

    i love that you’re video is thoroughly researched! you help us to see this matter from multiple perspectives. thank you

  • @eleanorwhite5091
    @eleanorwhite5091 Жыл бұрын

    Only brand I buy is Revolution. As a mum with 2 kids make up is rare for me and want cheap and cheerful. I love their collabs i have the Friends one and Shrek. Just perfect marketing for 90s kid that i am. Yeah may not be best product but i love them❤

  • @squishettebabe
    @squishettebabe Жыл бұрын

    I got the Item Beauty concealer in a Boxycharm box last year, I think, and I honestly loved it so much. I was even going to buy it for myself! Sad to hear the brand is no longer a thing.

  • @mrssabre2946
    @mrssabre2946 Жыл бұрын

    Never even knew she had a brand, but now I want to try the lip oils.

  • @juanjoarevalo4554

    @juanjoarevalo4554

    Жыл бұрын

    The best I have one and its running out😭😭

  • @putyosneakerson3846

    @putyosneakerson3846

    Жыл бұрын

    i heard they were really good before i knew it was addison’s brand and it was discontinued 😭 i really wanna try them i love lip glosses/oils

  • @katchan228
    @katchan228 Жыл бұрын

    I never ever heard of item beauty 😅 till now

  • @nataliearaujo3095
    @nataliearaujo309511 ай бұрын

    I'm from Brazil, and here a lot of products from influencers are consumed, but usually from people who already had their content based on makeup, when the person is very famous, even people from other countries have their products well recognized here, like the Selena Gomes line (Rare beauty), the Rihanna line (Fenty beauty), even Kylie Jenner's line became famous here with her lipsticks, but nowadays she's much less talked about, the general feeling of Brazilian consumers is that her line is overrated and overpriced, not worth what it is, so, I had already heard about this Adson Rae and that she was very famous on american tik tok, but I had never heard that she had a makeup line, only Brazilian youtubers in the makeup business love testing imported products, and none that I follow has tested her line. I think tiktok influencers are famous only in their bubble, they don't reach so many people, here in my country a very famous woman on Instagram (she has about 43 million followers) it also failed in its line, because it simply doesn't understand anything about makeup, in my country a makeup brand can only become known through reviews on youtube.

  • @iamsf_

    @iamsf_

    11 ай бұрын

    The very famous woman on Instagrams product has not even been launched in your country so I don't understand how it has already failed

  • @Sourcandy333
    @Sourcandy33311 ай бұрын

    I got the brow chow in an Ipsy bag and was obsessed!

  • @ninahouck2414
    @ninahouck2414 Жыл бұрын

    There’s no passion. It’s a money grab for most of these influencers which makes us not want to support.

  • @BattyBoo24amc

    @BattyBoo24amc

    Жыл бұрын

    👏👏👏

  • @lushdontu4015

    @lushdontu4015

    Жыл бұрын

    Are you mad? Addison's products are amazing! You are just being a sheep and following the hate train. You need to buy them and see for yourself

  • @ninahouck2414

    @ninahouck2414

    11 ай бұрын

    @@lushdontu4015 I never said the products weren’t good. Just that it’s a money grab. She was never a beauty influencer, but suddenly had a makeup line? Bffr

  • @Z.O.1991
    @Z.O.1991 Жыл бұрын

    It seems like those who launch makeup brands end up becoming irrelevant, after awhile.

  • @calllmehzoe
    @calllmehzoe Жыл бұрын

    Just started the vid already knew it was gonna be awesome 🤩

  • @honeydew661
    @honeydew661 Жыл бұрын

    I had the bronzer contour and I actually loveeeddd it!! I hope it comes back it has great products

  • @sneakypenguin2861
    @sneakypenguin2861 Жыл бұрын

    The fact that there are people pleading for a LIP GLOSS to be remade, or it will be the worst day of their lives, genuinely makes me angry. There are so many worse things to contend with than having to find a new lip oil. 🤨

  • @Julissacramirez
    @Julissacramirez Жыл бұрын

    I got Item Beauty to review as PR, and I LOVED it i didn't find anything wrong with the formulas like other influencer brands, and it was high quality for low prices, passion or not there were great products, the marketing could have been done better and maybe a rebranding would help

  • @nicholasj.travis7250
    @nicholasj.travis7250 Жыл бұрын

    You are so right about people not being able to afford things like they were during the pandemic… I am more broke now that I’m back working. And I can’t afford my favorite influencers drops every other month. I have to pick and choose.

  • @vanessarayfox
    @vanessarayfox Жыл бұрын

    My friend oversees a bunch of Sephora's in Manhattan - and *nobody* was buying Item... not even the lip oils. They even had autographed items sitting on the shelves for months.

  • @FloGuglielmetti
    @FloGuglielmetti Жыл бұрын

    Their cream blush (that was a powder lol) was actually pretty good! I like it a lot

  • @konradkovalczyk
    @konradkovalczyk Жыл бұрын

    lol, got a notification just as I was searching „is too faced still around” and „did morphe shut down”

  • @daliapee6749
    @daliapee6749 Жыл бұрын

    I got an item from her brand in an ipsy bag and i really loved it. They sent me another and it became my faveorite brand.. i didnt know it was this girls brand. I didnt really know who she was before this video or she was the face of the brand. I have issues finding make up that works with my skin disorder and this brand was it for me… so when i went on the website and nothing was there i was so sad. 😢 oh well. I hope i come across more products in the future that work with my skin condition

  • @rachelarios
    @rachelarios4 ай бұрын

    i had the lip quip and mascara. the lip quip was my HOLY GRAIL. it was truly amazing. so sad it’s gone forever

  • @RitaDiario
    @RitaDiario Жыл бұрын

    I got a set of the lip oils from Sephora and they were game changer! I really do hope they come back someway, somehow. They became my holy grail then vanished like the Avatar, never to be seen again 😢

  • @rainnsavage
    @rainnsavage Жыл бұрын

    the beauty community is going in flames faster than president elections

  • @cecevlogs5771

    @cecevlogs5771

    Жыл бұрын

    It’s nothing new.. around the time when Jeffery left, and I’m not saying it’s because of him, it’s been dead

  • @MbitaChizi

    @MbitaChizi

    Жыл бұрын

    Guys my parents said if I get 30k followers They'd buy me a better camera for recording..begging u guys, literally begging.

  • @apollyonyx
    @apollyonyx Жыл бұрын

    I LOVED the lip quips & mascara ❤ I hope to find dupes or they come back out later

  • @HollyNikole
    @HollyNikole Жыл бұрын

    I’ve never used any of her products but I watch a few people that use more high end/luxury beauty products and they genuinely loved some of her products and used them in their every day rotation. I wish I would’ve snagged some when they were discounted.

  • @sofikills

    @sofikills

    Жыл бұрын

    I got one of her eyebrow pencils in my Ipsy bag once and it was sooo good. I would buy it every chance I could. Sad its discontinued

  • @gabyperez9481
    @gabyperez9481 Жыл бұрын

    Ngl I got the item concealer in my boxycharm and it was really damn good and I thought it was one of those unknown brands they wanted to market out. I googled it once I was running out and still didn’t know who she was but hey the products were good 🤷🏻‍♀️ that was probably the first concealer I actually finished all the way

  • @sparkey9998
    @sparkey9998 Жыл бұрын

    Other than the massive increase in cost of living. I think customers have a better sense of who is truly passionate about their brand vs a quick cash grab. Plus most makeup users already have more shades/products then they already need. It will take a truly special, unique, (and affordable!) product to get people on board right now.

  • @fearlessjlove13
    @fearlessjlove13 Жыл бұрын

    Okay so I bought her products and LOVED them, I was very sad when the line discontinued because even tho I wasn’t a bit Addison fan, her makeup was the perfect barely there pop of fun / enhancement

  • @savannayaste5824
    @savannayaste5824 Жыл бұрын

    I never bought her makeup. I only ever got it in my Ipsy bags and honestly hers where the very few products I would go out and buy from those boxes. Sad to see it go

  • @BatyBug
    @BatyBug Жыл бұрын

    I had an item beauty moisturizer, that I think I did get in an ipsy or boxycharm. I loved it. Never looked into getting more because I have so much…but now I’m annoyed I can’t get more lol.

  • @vampire_maya2461
    @vampire_maya2461 Жыл бұрын

    I always wanted to try her stuff, especially the lip oils! I hope she comes back with her brand and more products

  • @allieb4132
    @allieb4132 Жыл бұрын

    Item Beauty was garbage. I’m not surprised.

  • @veronicacelmer7803
    @veronicacelmer7803 Жыл бұрын

    Personally for me as someone who finished their first year in college i just dont have the time or money for makeup. I have dramatically simplified my makeup routine. I can't be experimenting with new products that cost money and might not be what i want. I need products that ik work and will be worth the money.

  • @platinum_noelle
    @platinum_noelle Жыл бұрын

    I think i got the eyebrow pencil brush thing in my ipsy bag once, and it was subpar. It sounds like the blushes and lip oils were the stars of the brand.

  • @Its_Casprin
    @Its_Casprin11 ай бұрын

    I literally came here looking for info on why I can't buy Lip Quips anymore cause mine all finally ran out, and now I'm sad. Best lip oil ever.

  • @chriss7552
    @chriss7552 Жыл бұрын

    Hi, never heard of her. I have lost my trust on influencers I am just buying products that have stood the test of time. . So disappointing.

  • @danijoann7261
    @danijoann7261 Жыл бұрын

    My lip oil from Item Beauty leaked sooo bad. I could only keep it upright or else everything in my makeup bag or on my desk would be coated in it. I thought it was a one time thing but no matter how tightly I closed it, it wouldn’t stop leaking.

  • @janiecewilliams1971
    @janiecewilliams1971 Жыл бұрын

    In my opinion, you can tell what influencers are serious about their brands and products and which aren't. Patrick Starr, Selena Gomez, Rihanna, etc are some that WURK HARD and it shows! Others like miss J Hill... not so much.

  • @jenniv8433
    @jenniv8433 Жыл бұрын

    i got ger lip oil in my ipsy package and I fell in love. i found out it was her line through tiktok

  • @SussexSandra
    @SussexSandra Жыл бұрын

    I know very little about Addison Rae except that she collabed with Ipsy subscription to create Item Besuty. Three products i received in ipsy were the Lip Oil, concealer and oil free gel moisturiser. All excellent products. She looks like a white version of Priya Chopra to me or am i imagining things.

  • @WishingWell3

    @WishingWell3

    Жыл бұрын

    Priyanka*

  • @opaliteacacia
    @opaliteacacia11 ай бұрын

    this is so disappointing, i LOVED the brow chow pencil :( it’s the best one i’ve *ever* tried, the best color match, and the best pencil shape. gonna have to go back to the drawing board 😕

  • @laur83
    @laur83 Жыл бұрын

    unpopular opinion but i do feel a bit bad for addison. her products looked fun and a few beauty creators really liked them. they were also pretty reasonably priced for sephora. i think she should’ve launched in ulta or drugstores instead tbh.

  • @stealthis

    @stealthis

    Жыл бұрын

    Sephora keeps trying to cheap beauty because they need to diversify their customer base, but it seems they always have problems. Ulta is ahead of them in this space. I always feel like Sephora is a luxury or money place.

  • @laur83

    @laur83

    Жыл бұрын

    @@stealthis i feel the same. sephora is the luxury place, so seeing more affordable brands there feels weird.

  • @brittneyambruster
    @brittneyambruster Жыл бұрын

    The only time I bought an item beauty product was when I saw an influencer wearing their blue mascara. I’m sad it was discontinued but L’Oréal has a blue one that’s better IMO!

  • @CinematicMariah
    @CinematicMariah Жыл бұрын

    Her lip oil was great and I hope it returns. But it did take me a while to actually purchase it. The market is so over saturated. I only use 3 products in my routine and really don’t need to change it. The only products I change really is my lip product.

  • @gumibear131313
    @gumibear131313 Жыл бұрын

    I was looking for a good lip oil a while back and Item beauty's kept popping up as being really good, I wanted to try them without even knowing (or caring) Addison was involved. Sadly I was too late and it seemed the line was already dead!

  • @LizbethhAcostaa
    @LizbethhAcostaa Жыл бұрын

    no but her lip oil was my favvvvvorite! I lost the last one that I bought earlier this year :( I’m so sad about it

  • @justatami5811
    @justatami581111 ай бұрын

    I never knew this brand existed before this video

  • @anitavee659
    @anitavee659 Жыл бұрын

    Honestly, I looooooved Item Beauty. Didn’t even know they were from Addison Rae. Kinda sad they’re gone, because all the products I tried were really good. Hopefully she brings them back, but if not…. On to the next one.

  • @shannahill7
    @shannahill7 Жыл бұрын

    I got the Item Beauty mascara in a Boxycharm box and it was some of the best mascara I've ever used!

  • @Lita-bj5ir
    @Lita-bj5ir7 ай бұрын

    What a horror! She run out of this magnificent lip gloss, end of the life! I never bought one single influencer product like ever! Cause all they do care it is money.

  • @itsbridgefx
    @itsbridgefx Жыл бұрын

    Its 3:10 am here in Manila and I swear, I am ready for the drama! Thanks Tea Spill! ❤🎉

  • @MbitaChizi

    @MbitaChizi

    Жыл бұрын

    Guys my parents said if I get 30k followers They'd buy me a better camera for recording..begging u guys, literally begging.

  • @BoneDaddie00
    @BoneDaddie00 Жыл бұрын

    I LOVE WHEN IM RIGHT ON TIME. My hero of the day ❤

  • @Paper_Flowers
    @Paper_Flowers Жыл бұрын

    I got one of Addison’s mascaras as a gift and I actually really liked it and I was very surprised by that lol

  • @hannahfreckles247
    @hannahfreckles247 Жыл бұрын

    I have an item eyebrow pencil I got in my Ipsy bag it’s the best!!! I went and bought it on my own but I didn’t know it was addisons brand until this video woah I didn’t even know they discontinued but I’m so sad I love the eyebrow stick

  • @NoDoubtItsKenz
    @NoDoubtItsKenz10 ай бұрын

    They had my favorite mascara and lip oil formula personally

  • @Ugly-Bunny
    @Ugly-Bunny Жыл бұрын

    Rare beauty is such a good example of a good makeup brand

  • @BlissfulEssential

    @BlissfulEssential

    11 ай бұрын

    Not at all

  • @Pimpytachang

    @Pimpytachang

    11 ай бұрын

    It’s super highly priced and the products are average not exceptional

  • @minnachen
    @minnachen Жыл бұрын

    now im curious to try item beauty lip oils!!!

  • @picklez9041
    @picklez9041 Жыл бұрын

    I NEED THAT LIP QUIP BACK I RAN OUT AND HAVE YET TO FIND A SIMILAR ONE

  • @claireducote9064
    @claireducote9064 Жыл бұрын

    I loved her mascara it was my absolute favorite! I hope she comes back

  • @bethpartin1771
    @bethpartin1771 Жыл бұрын

    Fr tho, that lip oil is prob the best I’ve ever used. I hate to admit it tbh

  • @halfpine9952
    @halfpine9952 Жыл бұрын

    So sick of social media. I miss 2013 social media

  • @prettyhighasmr
    @prettyhighasmr Жыл бұрын

    “Makeuuhp”😂😂

  • @Annej-isnt-gomez
    @Annej-isnt-gomez Жыл бұрын

    Besides the blue light thing, I did not know she had a makeup brand

  • @caughtin4k359
    @caughtin4k35911 ай бұрын

    I got the lipgloss as as a gift and I'm ngl it was really good I ended up looking up wherit was from

  • @wesgerrr5835
    @wesgerrr5835 Жыл бұрын

    Almost the whole Item beauty product line has been sold on Boxycharm’s discount shop for a while. Not surprised.

  • @kittygoesWOOF

    @kittygoesWOOF

    Жыл бұрын

    boxycharm bought out ipsy (which was made by michelle phan of all people) like a year ago. the transition period is actually ending and boxycharm is here to stay, ig, but with some ipsy influences. maybe some staff from ipsy were contracted in to the new company

  • @ankitasengupta542
    @ankitasengupta542 Жыл бұрын

    Idk why but I never really understood why Charlie and Addison got fame. Like there are actually talented dancers and creators. These people have the same story got famous on tik tok then started a beauty brand and then started a music career like i won't be surprised if they become irrelevant in a few years.

  • @alien_from_andromeda
    @alien_from_andromeda Жыл бұрын

    these videos always expose how out of the loop i am on tiktok💀

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