I think it is important when looking at/commenting on a documentary like this, to think of the zeitgeist back then. This was 30 years ago. You keep comparing the situation then to yourself now but that is comparing apples with oranges. You had to wait for vogue to come out to see the latest collections and you couldn't just build a name for yourself online. I understand the antics of the people weird you out but it kind of glosses over what a career in fashion used to look like and mean.

@FashionRoadman

3 жыл бұрын

I was drawing comparisons to the fact that people in fashion still behave the same way now despite all the same resources being online now. Even today people still fight to get into shows, the editors act in a childish manner and the hierarchy still exists. This is a personal reason why I stopped going to fashion week and fashion shows as much as I used to. I didn’t like the fake ness of it all. I got into fashion for the love and passion and anytime something takes away from that I would rather remove myself from it. I hate the politics of fashion.

@letoyajohnstone191

3 жыл бұрын

@@FashionRoadman 💋💖💖💝

@RozWBrazel

Жыл бұрын

@@FashionRoadman You loved the passion and hated the pretention. I say this in past tense as if that's behind us now lol

Everyone in the 90’s participating in this fiction of a hierarchy meanwhile at Martin Margiela’s shows 😂 ...

@FashionRoadman

3 жыл бұрын

Haha so true. Gotta love that Margiela tried his best not to make his shows a battle of fashions hierarchal egos.

I noticed that there has also been a change in modelling. Back then, each model looked different and brought their own aura to the runway and the clothes they modelled, but now, everyone kind of walks the same, rarely spin or strike a pose (that's different or interesting), and tend to have no expression on their face. Except for a few and the new Versace Fall-Winter show

@tb8813

3 жыл бұрын

@@HigherSelfTarot I know right! I feel that if the models walk with life, then the clothes do too making the modelling more effective. I don't know how the designers that choose this direction don't see that😩

@october2996

3 жыл бұрын

I think what the fashion houses do nowadays (and have been doing since the 2000s) is to direct models to be more subdued by telling them to walk at a certain pace and by giving them uniform hair and makeup. Then they work with influencers who'd infuse their own personalities and style in the clothes.

@tb8813

3 жыл бұрын

@@october2996 ooo never thought of it the at way, that's so interesting

@43best

3 жыл бұрын

It’s just the style and what’s in right now. In the 80’s it was all about the catwalk and the 90’s was all about a good Powerwalk! But only if the designer said it was okay to walk like that. At the end of the day these girls are just models and they have to model the way they are told but ppl will always compare model walks from different decades w/o any knowledge of fashion or they don’t even realize there has been changes runway over the years AKA they only know who Naomi Campbell lol

@amandac9894

3 жыл бұрын

I was watching Imans video with Vogue and she explained that they stare straight on these days partly because now most of the photographers are at the end of the runway and not at the sides

I got in by volunteering for CFDA. I was in charge of making press passes. So, I made one for myself and my roommate at the time who was a photographer. I got into the Anna Sui show and my roommate worked her way down to the runway and joined the photographers. We had no idea what we were doing. It was fabulous!

@PRETTYPINKZOEEE

2 жыл бұрын

I love this !

Gatekeeping is what drives high fashion and make it “worth it” to spend astronomical amounts on these expensive brands anyway😂

@melanieabassah8756

3 жыл бұрын

That’s why the war for the front row makes sense, to me anyway. No one would care if it wasn’t exclusive, at least not at the start

@FashionRoadman

3 жыл бұрын

I understand where you're coming from but that's what is wrong with it in my opinion. I think the industry can survive on people being nice to each other and sharing their passion for fashion with each other. I hate the hierarchal nature of fashion, it breeds entitled personalities of people that treat others that they think are beneath them like shit. Luckily i've been able to have good experiences but many of my friends can't say the same with some of them who have quit fashion entirely.

@phosphenevision

3 жыл бұрын

@@FashionRoadman it can survive but it won't create mega fortunes, the gatekeeping is to keep prices up not to preserve the art of fashion

I watched this show when it aired ( Yes I am that old) the models were more popular than actresses at the time and were everywhere, people watch the shows for the models, the clothes were secondary .

The era of 90s anti-fashion was such an important cultural reset to the industry and I love it. It made big fashion houses re-think their approach to manufacturing their garments and the way they are presented on the runway.

@elisecliftonklitz

2 жыл бұрын

Grunge!

25:39 They would bring multiple cameras, and make sure they were "loaded" before the show began. This practice is still common today, because a digital camera could still malfunction and ruin a photographer's day. My photography teacher told me that if you have two cameras, then you actually have one. If you only have one, then you have none. And spare batteries are a must.

@FashionRoadman

3 жыл бұрын

Many thanks for this, I was so confused on how they could possibly get all the shots they needed. Sounds like a stressful day with 4 cameras tied around ones neck haha.

@guillermojackson6102

3 жыл бұрын

@@FashionRoadman One for the zoom, two or more ( they had to have a sence of the trends etc) , only 24 to 32 max 36 shots per negative rol. The Dslr stared on the 80ts but the first from Canon and Nikon were in the late 1999 to 2001

I agree on the fact that they shouldn't ban journalists because of bad criticism; but I actually like the fact that Valentino banned the one who called his models "China dolls". I assume that the context was that she said it because of some asian models or an asian-inspired collection, and whether it's like that or not, it sounds so uneducated and disrespectful. Not only towards him but also towards the models. Even if it was only "dolls", they are human beings and professional runway models, all of them struggling to make a living because of how the industry is, some of them maybe were icons too.

@Firespawnable

3 жыл бұрын

Yeah I think Valentino banned them because calling the models china dolls was racist in the context of him having Asian models and people who worked in fashion in the 90s were known to be openly racist against models who were not white. Even if non racist designers hired non white models they would still get attacked so I guess banning the journalist was Valentino's way of defending the Asian models against racism.

@thnktank1

3 жыл бұрын

Another reason to pick up some Valentino products! I know what I want to collect next. What a humanitarian.

@imanialexander7042

3 жыл бұрын

@@thnktank1 yves saint Lauren is the best

@AllanGradus

Жыл бұрын

I thought they called his clients China dolls not the models.

@Bthe312

Жыл бұрын

@@AllanGradus Believe me, the designers and their employees have less than flattering nicknames for their Asian customers.

I was a fashion student in the late 90s and it was an absolute right of passage to get into the LFW shows! Just seeing that portacabin door in this video made me so nostalgic! Having said that, at the time we quickly realised that all the best free drinks were at the art shows and they were much easier to infiltrate...lol those were the days.... Love your content and thank you for the memories ✌️❤️✌️

@leo-rs3cj

3 жыл бұрын

Are you still working in the fashion industry?🤔

The front row is not the best place to see the show but it's the best place for you to be seen. A lot of people go to fashion shows so they can appear important not only by going to the show but being in the front row. Very few people in runway shows are genuinly interested in the collection but are there to boost their own image. Other rows give you a better view of the collection.

@kat8559

3 жыл бұрын

Just what I was thinking! Being seen in the most important seats is a business decision. Drawing the gaze, if you will. ;)

@Bthe312

Жыл бұрын

Exactly - their placement is a statement from the designer.

The most important thing to remember is that nobody was interested in fashion in any way as much as they are today, it was virtually impossible to see a collection unless you got press packs or were at the shows, you’d see them six months after the fact. The people who saved the old videos of the shows are legends!

Almost 2 years later watching this again and seeing that you have over 100k subscribers and this video now has 96k views so proud of you, im sure your now making a lot more than those fashion journalists 😊

@FashionRoadman

Жыл бұрын

Thanks so much!

Regardless of their field, from street photography to fashion photography, most photographers had multiples cameras ready to switch

@FashionRoadman

3 жыл бұрын

Many thanks for this, I was so confused on how they could possibly get all the shots they needed. Sounds like a stressful day with 4 cameras tied around ones neck haha.

Y'know, sometimes I really understand why Alexander Mcqueen took his own life. From the perspective of an everyman, which Mcqueen was, this culture seems awful and miserable, and being embroiled in that to the depth Mcqueen was must have been horrible for his mental health.

@andS7

3 жыл бұрын

But also his mum passed so maybe that was more important

@emmaphilo4049

3 жыл бұрын

It is a toxic world indeed. Fashion is not just art but also vanity, money, social status. Plus designers were (still are?) expected to work extra hard with not much time for true self care

@imanialexander7042

3 жыл бұрын

Yes and now him like all artists who passed away are appreciated posthumously.

@elisecliftonklitz

2 жыл бұрын

🕊️didn't know it was suicide 🙏

i love how this is basically a watch with me video and it seems like a documentary on childish human behaviour

I had this recorded on VHS (lol) and must have watched it hundreds of times. Such a great series, and catwalk just seemed so much more fun to watch then.

But the guy jumping over a fence to get in. Hell no! 😂

@FashionRoadman

3 жыл бұрын

hahaha, I respect the hustle

I'm glad that as a fashion student in a developing country, I was born after the 90s. I get to see any collection i want online. It would've been a lot harder to keep in touch with the international scene unless i was loaded lol

The drama of 90’s is better than any TikTokers unclassic dramas these days

@Gojendees

3 жыл бұрын

Fr🤣

Just a thought but sustainability and the fashion industry can't happily co-exist for they contradict each other.

@AnjaliLuthra

3 жыл бұрын

untrue, there are so many designers who are combining couture, tech and sustainability

@fruitygarlic3601

3 жыл бұрын

@@AnjaliLuthra Industry and sustainability do not mix well. Innovative designers can use sustainable methods, but an industry will always demand more. For every hand embroidering cottagecore ecopunk whatever, doing it for love, there will always be a profit motive for designer labels to produce with the tenacity of Primark.

@phosphenevision

3 жыл бұрын

Capitalism and sustainability can't happily co-exist, as long as profit is above all else, sustainability will always be a second thought marketing effort, even if it is "genuine"

@imalrockme

3 жыл бұрын

@@phosphenevision Not only profit, but the stability that has to be garanteed to the working man. People need social security and the stae needs taxes so people have to keep producing and consuming.

@periscope7731

2 жыл бұрын

@@imalrockme That may be true, but I’m fast approaching retirement age. I want to buyer fewer, but nicer things. Not a whole load of cheap feeling, fast fashion garments.

I know the elitism of fashion is probably childish but I love the drama, the stakes, and the passion that these people have. It’s enlivening! It’s the spark in the art. If people were nonchalant about it all would it really be a billion dollar industry? Would it be as competitive? Would it constantly try to push the bounds? I love the drama and the drive that encapsulates art, that’s part of the fun. Anyway love these videos, please do more!

@cymonescurio

3 жыл бұрын

@Powerful Oprah I agree and I’m definitely not in support of the racism or any other ism in the industry.

@emmaphilo4049

3 жыл бұрын

And would it destroy many individuals?

@Firespawnable

3 жыл бұрын

That's very true and good point 😅

About the sustainability, it is true (and sad) that most brands try to accommodate it because of marketing. The famous greenwashing! I saw this index on sustainability from the BoF where they show how the word “sustainable” is mentioned as much as the word “profit” on those companies reports nowadays...

When they talked about models who can't walk on the runway, they were talking about Claudia 🤣

@chelsea9641

3 жыл бұрын

LMFAAOO

@nicksummers5101

3 жыл бұрын

Go say that to a Claudia runway video hahahaha 😈

@mjarnaldo1422

3 жыл бұрын

HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA OMGMGMGMGGMMGGMGMGMG

@irinka_katlova

3 жыл бұрын

@@nicksummers5101 😝 Even Gianni Versace said Claudia can't walk and she was still hired because she was on the cover of Vogue hundreds of times. 🤷🏻‍♀️

@nicksummers5101

3 жыл бұрын

Larissa EDITED: Okok to clarify I’m not a hater of Claudia 😉 (lol Sleep derivation made me write not a fan of hers) But serious question was she at least a great photo model? Or was she more like a Kendall Jenner of the 90s?

Now it takes a famous parent with the right surgeon to become a super model.

@Lizzie-ve7kt

3 жыл бұрын

THANK YOU. We all know the only reason they keep getting hired is because they have millions of Instagram followers and can bring the press to the shows. I’m so sick of everyone saying well if they were bad they wouldn’t still be working because as we’ve clearly seen that’s just not true.

Loved it! Such a blast from the past -- that's why the press had so many cameras slung over their shoulders etc - film doesn't wait! Plus ca change: the cost of fashion shows was a big deal then and now, & I do hope sustainability isn't just a fad. Age doesn't mean maturity, sadly.

In the 90's models stopped and posed along the runway and for the cameras. Now they just power walk straight along the catwalk and fast.

@Bthe312

Жыл бұрын

Catwalk, Lagerfeld Confidential, Isaac Mizrahi doc (97), Valentino doc, YSL doc, Prêt-à-Porter feature film....

Wow - this takes me back ! I was addicted to fashion back then - it was so different pre internet days. Buying vogue each month was a big deal- there was no other real access to what was happening in the design world. This series was like gold. I still have all those Vogues.

@TheFashionArchive Can you do a video on male models vs female models and how they are viewed in fashion? Which ones last longer in their modeling career? Which ones make more money? Just comparing the similarities and differences between male and female models. Thank You

@rruxiiv

3 жыл бұрын

good idea!

@nicksummers5101

3 жыл бұрын

Back then male models would make less, probably around 10 percent of the female counterpart. Nowadays, it’s slightly better but we still don’t make as much as female models hahaha

@st3458

3 жыл бұрын

That’s actually a really good idea

@ashante190

3 жыл бұрын

The youtube channel Giocurve has a great amount of modelling archives from the 80s and 90s, if you want to get a glimpse of what it was like for male models back in the day. I believe the pay is slightly better now, but they do garner less recognizability than their 80s/90s counterparts.

@Firespawnable

3 жыл бұрын

Modeling is one of the few industries where women actually make more money than men 😂😂😂

“You’re fifty years old!” 🤣

@istanbulfashionaddic

3 жыл бұрын

age is just a number and we all see that by aging. But its true there's a maturity mentally between 20s and 30-40s.

@zozoal-kafaf6641

3 жыл бұрын

Yes 👏🏻

They care about the good sit obviously because for them it's not much about art, it's about status.

@purplelove3666

3 жыл бұрын

I can see that

@phosphenevision

3 жыл бұрын

Yes but also it's very different to see a beautifully crafted dress right in front of you and seeing it from the back row with 50 heads in front of you

Because in those times the world didn’t have real-time online streaming of shows so if you want to be first to see the collections, you have to attend; fashion videos only available in Elsa Klench’s Style@CNN and they come out weeks after the actual show and photog’s shots for magazines come out a month or so after

@thekid8224

3 жыл бұрын

Good times

I hate this type of fashion, the worst is the utter control of creativity to push out domestic design, to promote a mega brand. The best designers are those that were smaller, all separate and the competition was on how good the looks were, real design process. Like you say once it is mentioned in a media report, even if it's rubbish, it will sell.

Warms my heart to rewatch this and see that you are now in PARIS, and being invited to fashion showssss❤️❤️

I remember watching this back in the day. Remember back in 1992 there was no access to video backstage at shows so this was exciting and fresh. I was really into Westwood then so it was great to see all the backstage stuff. It does definitely highlight how pathetic these old rules were and all these people just went along with it

Big egos and pettiness about the seating is laughable and moronic. This was a great documentary exploring the industry and what goes on at a runway show. The writing and narration of this documentary was entertaining and informative.

I think though in the 80s & 90s they didn't realize how on the verge we really were. Sustainability is far more an issue as we're losing the ice caps and such.

I like you, Roadman; you're down-to-earth and relatable.

The late 80s - early 90s was the beginning of mass consumption of fashion. There was a great show called CNN Style hosted by Elsa Klensch which featured models AND discussed the materials and ideas behind the shows. You can find it on KZread. The more popular House of Style hosted by Cindy Crawford on MTV soon eclipsed it appealing to emerging "fashionistas" (pre-influencers). By the mid-90s, Anna Wintour had begun replacing cover models with celebrities, Versace, Gaultier, & Chanel's shows became spectacles, actresses had stylists selecting their award dresses, supplanting the danger of a bad choice (see Barbra Streisand early 70s). This documentary captured the moment of change.

what you mentioned about sustainability is so interesting and makes me wonder how people will value it in the future too. like the recent moderngurlz video about heel heights + the economy talked about how hard times make people seek escapism and glamor, i wonder if there’ll be that new era of excess. our newer generation is so much more perceptive about authentic efforts by companies/organizations toward progress like sustainability and i hope we heighten expectations for these brands to be transparent. thank you for this video, you just popped into my recommended! very thought provoking vid!

@kat8559

3 жыл бұрын

there are easily searchable debunkings of this popular myth that depressed economies cause us to wear higher heels...or even that they're correlated whatsoever.

@kat8559

3 жыл бұрын

'Hard times makes people want to escape through fashion' imo isn't a reasonable generalization to make either. I, for one, try to be more modest during hard times. Fall back to basics.

that was so fun to watch but also kinda scary, it really looked like a snake nest 😬😬 great video!

The difference is in those days you couldn’t see the shows on the internet the next day. If you weren’t at the show you wouldn’t see it (albeit in small pics in glossy magazines weeks later)

Bro this is from another " ERA ". An era and an exciting time that is forever gone. You cannot explain it.........

I love these reaction videos, I haven’t seen anyone else do reactions to fashion videos/documentaries, so this is super unique and cool imo!

can you make a video about how social media changes the fashion industry/people

To me, Runway shows are as important to fashion as exhibitions are important to art. We COULD just google something to see it on screen, like what we see, and then swipe right to the next image. But that's not what exhibitions and runways are about, isn't it? Because you cannot fit all your supporters into one space to see your work, you may hope someone important sees your work to promote it, but you do it because there are people out there who WANT to SEE and experience what you're selling. People who will go back and tell others not about the product, but its story and intricacies. Sure, we could do a lot of things from home, behind a screen(watch a virtual sunset, appreciate some art and production value of a concert, etc), but there's always a more moving feeling when you experience your interests in person. I'm sure fashion runway shows(with on-sight spectators) will lose much of their popularity as time goes, due to what we've seen brands can do with virtual shows, but I hardly doubt they'll cease to exist. They were and still are the rage for a reason.

it just me or does it seem like nowadays almost every runway show’s setup pretty much has everyone in the “front row” by only having one super long row or runway where there’s a ton of models models quickly walking through a bunch of different areas at the same time instead of the typical catwalk. I love that idea of the first come first serve and also kind of prefer the regular catwalk because models can slow down and actually show the clothes. I also feel like the influx of celebrities sitting front row at fashion shows just makes the elitism in the industry way worse and furthers the decline of creativity and innovation because fashion prioritizes celebs and influencers who only care about likes and follows rather than true talent even more often and far more blatantly than in the past.

@Bthe312

Жыл бұрын

Celebrities in the front row is thought to add brand value, especially if the celebrity is a paid spokesperson. IMHO, it has eroded that value.

Such a great video!! Thank you for this✨✨

This channel has taught me more about fashion more than any other source. Eager to become a member soon.

Hey Odunayo, really enjoyed this video and would love to see more reaction videos in the future. It's always nice to hear your opinions and I loved how you incorporated the knowlege you've gained from recent studies at CSMs.

@KARamil

3 жыл бұрын

Love how you call him using his full name 😍

@FashionRoadman

3 жыл бұрын

Hahahaha

Someone e explain to me why I've been on the fashion side of KZread for years, yet you're the first fashion channel by a black man to get recommended to me? I subscribed cause more if this content please 🙏💜

Brilliant video, enjoyed all the insights, look forward to seeing more.

Love an appearance by Lynne Franks the woman that inspired Ab Fab. Also the fact that people that are my grandparent’s age are big mad about seating is actually laughable.

This video is the funniest video of yours yet! I enjoyed watching this a lot! Cheers bro_ keep up the good work.

This was a lot of fun to watch - I really enjoy the reaction video style it's a great addition to your work.

Brilliant ! Thank you for this video

Great video! Excellent content. Such a great view behind the scenes

Really good video man! This type of video is something not a lot of people are doing

Thank you for recommending this documentary. Will have a watch

Film photographers would have had multiple cameras or backs to change quickly, depending on budget they would have an assistant to change film for them too. Just a fyi.

i loved this. ur talking points are amazing

So loved this I remember it all too well. It is a riot. Thanks for the memories.

@FashionRoadman

3 жыл бұрын

Glad I could turn back the clock for you even if it was only for a few minutes haha

Good videos mate, keep ‘em comin

I love your reaction to this video. Please do more.

the detail that the front row seats are often the worst seats in a runway show is such a striking symbol to me, and reflects so much about our inner thirst for power. Even at the top of the pyramid, even the richest, even the most powerful, most influential; They are still miserable.

You’re the best. Love your comments about the seating. Sooo true

This was so much fun to watch ty 😁

Loved the video, keep going!

Your commentary adds a lot to this documentary - much more interesting than just the original!

“Okay Ivana.” Haha made me smile. Climbing over the fence to get in reminds me of climbing into a music festival.

I felt bad for photographers, they were like migrants stuck at Greece border. I felt horrible for them after waiting 5 hours under rain they open the doors for them. If only they could protest and not attend. and who cares about some fashion students drinking designer champaigne? she was so mean! I mean the whole industry was. Tha culture in 90s seems so toxic. I've myself attended some shows like 5-6 years ago (I'm a fashion blogger since 2007) and had both opportunities to sit front row and stand at the back due to too much attendees and it really doesnt matter where you sit, the shows are always like magic and beautiful- only if you are in love with fashion... Its like a fairy tale.

@zozoal-kafaf6641

3 жыл бұрын

Yes I agree about your point with the travellers

Overall, fashion is a lot more accessible today, even with the invite only shows, the guest lists etc. Haute couture is still at the top of fashion interests, but the new digital platforms and audience have made the culture and shows a lot more digestible for the public and potential partners.

Nice to see a fellow person from Lewisham

YAY! Your content is amazing! Thank you so much!

A brilliant video as always! Looking forward to more! I did want to ask also where did you get your hat and shirt? Thanks!

This was my favorite video of yours.

The problem isn't that journalists are fighting for seats. It's that the house invites people who are entirely unconnected to the industry, forcing those who cover the show as professionals to have to battle with lookie-loos. That said, I totally agree with you that fighting for front row seat is beyond pathetic.

Cool documentary and video 👍👍👍 those fashion students cracked me up, you gotta do what you gotta do🤣🤣🤣 Regarding front row, true it's childish but to be fair it's easier to not care about the front row when you have the Internet. No KZread to be an indie in the 90s.... This documentary is absolutely excellent and a very precious testimony of the time, I love it

Watching this vid i came to this conclusion that i am so grateful for being born after 2000, as a gen z i feel like in comparison to this era of fashion the industry is now more casual and less isolated, now I understand why some people used to hate fashion it was extremely stupid and hilarious, i like the fashion now and to those who think it’s getting bad over time I recommend watching this documentary.

Loved it 🔥🔥

you are amazing. Thank you!!!

When you said "Sonia Rykiel, I love her." My childhood was included her fashion shows too so I'm deeply grateful you 💕

Love your reaction to this video. Those we the days when models could walk and were thin but not skinny. The dest part you had to do your job and keep your eyes open NO CELL phones. So many people in this video have passed on!

The comment you made about Vogue’s influential power reminded me of a moment in a documentary (I think it was The September Issue, though I could be wrong) where Anna Wintour went to see a designer’s collection early and gave her opinion

Excellent job thank you

Thank you so much🙏Great informations

"It's a whole bunch of people buying clothes, basically." - Michael Hutchence That got me.

I like the video. First time watcher. You seem like someone people would like to work with.

I've always enjoyed art gallery shows much more! More drinks and fun!

Thanks for sharing this! I think the 90’s catwalk/ supermodel was hatched back then. The prices sound quite low now. And everyone has a different/ unique face. Now there is a definite insta-face.

I adore your attitude!!

Thank you much,liked as well as some of your commentary & sure I'd like to see & hear more about the where's the best runway\cat walk shows in your opinion,why in your opinion the so called top shows are so unexciting! So sure more please...

thx for this, will watching def best

This is so similar to art shows like Basel, my artist called exhibitions “ridiculously expensive form of advertising”

This was the best era of fashion. I miss the 90s. And today is not the same as back then. The front row was the best view. If your a client of haute couture and you’re ready to spend a couple hundred thousand on a couple dresses, u want the best view. Even though it’s really not the best view in certain situations. Some shows don’t have camera men surrounding the runway. Those were my favorite shows too! ❤️

i watch this doco all the time plus the other 4 eps

Great insights!!,

Aye this is so entertaining

So sad how many players have died. Great commentary.

any day Odunayo uploads is a good day