I think people misunderstand the concept of “diversity” on purpose. Just because a company is intentional about diversity doesn’t mean they hire unqualified people off the street. Diverse is not code word for “quota filling.” Instead it means be intentional about getting people from different backgrounds and cultures because it brings creativity and insight to your business. From the way you advertise, to what appeals to your audience to lighting different people in images, or styling hair, and the use of certain terminology. Even the way you solve problems. Diversity means you get a range of perspectives, can make more thoughtful choices, and stop fires before they start. If you sell to a range of people, then it’s simply smart business to engage them professionally.

@bluesash10

6 күн бұрын

This!

@YogaBlissDance

3 күн бұрын

thank u

@MakeEuropeGreatAgain

2 күн бұрын

This comment is stupid and illogical. If your purpose in hiring is qualification, the rest doesn't matter. The moment you hire with diversity in mind you are putting qualification in second, third, whatever place.

@kelsilulu

2 күн бұрын

Girl they already know this. They just get mad when they’re not chosen for leadership positions because they think they should be the ones in power all the time. You know who I’m talking about…

@drinkswithdrea

2 күн бұрын

@@MakeEuropeGreatAgainthat’s just not true. Most people are inherently and unconsciously bias, and even when faced with multiple qualified candidates will lean more towards white and male. It’s our programming, and while that white male may be extremely brilliant, he only sees the world through his lens. If you want a global company that appeals to the needs of the masses, diversity is the only way to include different walks of life and perspectives. Intentionally go out and hire someone qualified to do the job, with the experience that will help broaden your brand. It’s not a difficult concept to understand but when you’re too worried about being replaced you can’t see things with a clear eye view.

I soooo appreciate her honesty at the end there. That probably the biggest nugget she could have left with other entrepreneurial women ❤so important to know the sacrifices needed to succeed!! I thought I was alone for a moment there.

@Foundr

5 күн бұрын

Amazing! Thanks for watching!

What a refreshing honest comment at the end of this episode. No one talks about what it takes women to “have it all”

@Foundr

2 күн бұрын

🙌

I love your energy! the way your talk and communicate your idea... I feel the passion in your voice, which I believe has been your driving force too... thanks.

That end part is 👏🏼EVERYTHING 👏🏼 thank you Emma for being open and honest about that. Loved this interview, so valuable to hear from someone who’s relatable. I’d love to see more interviews of self made successful women. This was such a valuable interview to listen to, thank you for interviewing her! ❤

@Foundr

Күн бұрын

You're so welcome! We're here to inspire! 🫶

00:01 CEO decision making and entrepreneurship 02:17 Emma Grede's journey from talent-based equity deals to launching her own apparel-based businesses. 06:37 Hiring for diversity and different perspectives 08:40 Recruit a diverse range of candidates for every position 12:58 Building relationships and understanding customer needs. 15:06 Authenticity as a key factor in building successful brands 18:54 The importance of creating a great product for brand success 20:47 Listening to customers is crucial for early stage founders to create great products. 24:36 Involvement in SKIMS and role as Chief Products Officer 26:23 Importance of listening to audience feedback for company name change 30:15 Building connections for knowledge sharing 32:11 Creating plant-based products with beautiful marketing 35:51 Importance of doing something enjoyable that makes a positive impact 37:58 Importance of giving back and helping others. 41:54 The 15% Pledge promotes economic parity through support for black-owned businesses 44:07 15% Pledge is creating real change in business and brands. 48:09 Emma Grede's admiration for Oprah Winfrey's impact and business acumen. 50:20 Women face unique challenges in balancing work and personal life

@GrayCafeMedia

3 күн бұрын

thank you ♥

@SO_MUNDANE

13 сағат бұрын

Thanks 😂

I am thankful for this. Hearing Emma speak about her journey is a key opener for me.

@Foundr

3 күн бұрын

This is so inspiring to know. Thanks for the wonderful feedback!

Love love love Emma! Such an incredibly smart business woman.

@Foundr

3 күн бұрын

Thank you! 🫶

The key: the Kardashians, their name will sell anything.

@user-yw2vg9lp7e

4 күн бұрын

Not true😂 if you look at the Kardashian’s businesses in the past majority of them failed. The Kardashian’s secret weapon is Emma Grede.

@senukuli

2 күн бұрын

@@user-yw2vg9lp7e the combination of the kardashian name and her skills worked perfectly. They needed each other

@user-yw2vg9lp7e

2 күн бұрын

@@senukuli there are many many failed celebrity brands. The Kardashian’s lucked up with Emma and her husband they could’ve gone with any celebrity they needed their business acumen to launch & run successful brands.

@senukuli

2 күн бұрын

@@user-yw2vg9lp7e are you agreeing or disagreeing with me? The lack of punctuation in what you're saying is confusing me

@user-yw2vg9lp7e

2 күн бұрын

@@senukuli both. Yes the Kardashian’s celebrity helped advertise the brand. But there a so many famous celebrities. The Kardashian’s very public history of failed businesses shows they aren’t good at business. However the fact that Kim & Khloe’s most successful brands came only after the very smart hard work of Emma. Which shows Emma is indispensable. So to say they both need each other is inaccurate because they need her& her husband to have business success.

Thank you for this!

@Foundr

Күн бұрын

Our pleasure!

So real and thank you. You are inspiration Emma!

@Foundr

2 сағат бұрын

Thanks for tuning in!

Really great information! Thanks!

@Foundr

9 күн бұрын

Glad it was helpful!

Wow. Inspirational!

Love her. Well done.

She’s so motivating 😍

Emma you are a bright bright button. God bless you and your family

Great interview with Emma ... very authentic, and still inspirational!

@Foundr

9 күн бұрын

🫶

Emma is one of my biggest inspirations and this was a fantastic interview! Lots of helpful points, and she's definitely my entrepreneur dinner choice.

@Foundr

2 күн бұрын

Glad you enjoyed it!

Love this interview

@Foundr

9 күн бұрын

Awesome!

Thank you!

@Foundr

6 күн бұрын

You're welcome!

Great interview & valuable insights.

@Foundr

5 күн бұрын

Thank you! We're glad you found it helpful!

East London girl 🎉 Awesome story! Whatever you think about the Karmashians - they are shrewd hardworking business women and I respect that, if that's all 😂

Austin companies have a tendency to do this 16:50 🥴 this was a great listen!

This is so calm to listen to, and i got incredible business insights. It's always refreshing listening to Ms Emma. Thank you!

@Foundr

7 күн бұрын

You're so welcome!

Inspiring interview and energy from Emma. Cause and belief in other things apart from the bottom line is the future of business. Soulless brands are no longer enough.

@Foundr

Күн бұрын

It's true, brands nowadays need to have character and soul!

Obsessed!!

@Foundr

2 сағат бұрын

🫶✨

shes brilliant

Thank you for this interview can you do more on skincare brands I will appreciate that ❤

@Foundr

9 күн бұрын

We hear you!

@Alltingzkaren

6 күн бұрын

Yes definitely skincare brands. Cause that market has become so oversaturated

I interviewed for Skims in Austin Tx recently & I didn’t get the job, so crushing because I admire this woman so much. the Skims store in Austin was underwhelming as far as diversity in representation. 😞

@Foundr

2 күн бұрын

Sending you our best wishes!

❤ Emma! She has changed my way of thinking for my brand SoNeeded Journee the Sustainable Event handbag designed for carry heels. I will use her tip to take the customer on the journey with you. Plus have an open ear to hear the customer on negative issues too. ❤ 💡

@Foundr

2 күн бұрын

Love that! Great idea!

I love this woman

@Foundr

5 күн бұрын

She is amazing!

People don’t know that in the 1990s, *luxdups* Coach’s letter quality was top-notch!

Does Mrs. Grede have a central hub for vacancies across all her companies?

I would be great to learn from her, however, I am having a hard time really listening to her journey with the Kardashian name associated with her. It is easy to make money with connections with the Kardashians. Am I wrong?

Like many said at the end it's refreshing and just like her power of diversity comments- we knew it's true. Re: doing it all/having it all: NO you do not get to go to every kid related thing, and be happy homemaker cooking meals AND RUN a biz on the scale she does...WITHOUT help, lots of organized help....When men run biz of that scale they have HELP usually called a wife- and assistants and underlings. The pressure on women to not drop any of the feminine balls- sexy, mothering, cleaning, caretaking is impossible again IF career needs that much focus. So her honesty throughout is REFRESHING.

am really strugling with a great idea being i have no funds to get it off the ground ,how can i find help?

@Foundr

7 күн бұрын

Join our product launching challenge on Instagram @foundr we'll help you out!

I love her aesthetic choice of all the cream colours … jumper, pants, chair, walls, door 🍨 stunning interview she speaks beautifully and is down to earth and relateable ❤

@Foundr

7 күн бұрын

🫶 awesome!

@BeautybyYvette

4 күн бұрын

⁠ytygr

Hiring more black, brown and plus sized folk is the key to success? Come on now! Diversity is important but so is merit it. I wish she had been very clear about that.

@KevinDeLaGhetThao

7 күн бұрын

The real key to her success was marrying a rich entrepreneur Jens Grede. Then climbing the social ladder rubbing shoulders with the Kardashians.

@Magical_Makeup_UK

6 күн бұрын

I agree ☝🏼

@kelsilulu

2 күн бұрын

@@KevinDeLaGhetThaoyou have to be in the right rooms no matter what you do. If you want a promotion you have to rub shoulders with the people who can advocate for you. That’s how success works

when I start my business if I am ready to look for investors to invest in my business, this is the investor I go looking for! she single handly turned the kardashians into billionaires!

empower women

It just shows the values of society. No real values.

did she say she's a black female CEO? She's not mixed race?

What’s so incredible adout Kardashian ??

@monishadaryanani2360

12 күн бұрын

Nothing. People give them way too much importance for no reason. Wrong kind of role models if you ask me. They are NOT authentic.

@JustBeingAwesome

11 күн бұрын

they are pure marketing machines, and that in itself deserves professional respect.

@monde1250

8 күн бұрын

@@JustBeingAwesomeWe dont respect frauds

@JustBeingAwesome

8 күн бұрын

@@monde1250 I don't either, but they are incredible at marketing...

@noriwilliams4637

5 күн бұрын

just their audience

Yeah, people are very aligned with the Kardashian values 😅 Diversity in looks, gender, religion, sexual orientation etc. doesn’t equate to diversity of thought. Brown, black, white and purple people from East London have similar life experiences and ways of being. Meritocracy is always a better choice for any business.

@YogaBlissDance

3 күн бұрын

Why does meritocracy not possible with diversity...there is a built in limitation in your thinking.

I am working in a a company with diversity, but it's not forced diversity. Just because you have unique skin color or culture, but failed in the test, you won't get in.

@nuperspektive

11 күн бұрын

Hiring someone based on their race, culture or sexual orientation is racism / discrimination regardless

@sinamakivic3153

4 күн бұрын

Thinking people are hired based on their skin colour is problematic.

@YogaBlissDance

3 күн бұрын

She didnt' say you would "get in" either if you failed the "test." Also many founders of all colors fail "tests/or standard ways of checking" because they do think out of the box, may not fit the norm. You don't show your face or name and leave horrid comments.