The Challenger Sale- Interview with Matthew Dixon | Sales Podcast | Aaron Evans Sales Training
In 2011 Matt Dixon helped change the landscape of sales with The Challenger Sale.
A book that shook up the industry and left an indelible mark on the way modern selling is conducted.
In this interview Matt gives us a history of his research that came to be The Challenger Sale
We also dive into other topics including how the book was received, the future of selling and his new company Tethr.
0:00 Intro
1:15 The history of The Challenger sale
6:16 The impact of the book
12:44 How the world reacted to Challenger
18:58 Building credibility
23:27 The future of selling
34:44 Data and selling
37:49 Challenger was different, was that why it worked?
41:51 What is Matt up to now, and Tethr
Buy The Challenger Sales: amzn.to/3vbyWBI
Find out more about Matt: www.dixonspeaks.com
Matt’s LinkedIn: / matthewxdixon
Learn more about Tethr: www.tethr.com
Harvard Business Review article mentioned in the interview: hbr.org/2021/02/4-behaviors-t...
#sales #salestips #interview
Thanks for watching the interview with The Challenger Sale- Interview with Matthew Dixon | Sales Podcast | Aaron Evans Sales Training
Пікірлер: 17
This is fantastic! Matt Dixon is talking such common sense and the future of B2B sales today and in 2022. I have been preaching this methodology since my first book in 2009. As Matt said, "People were doing this before our books, we just named it".
Great interview. Thank you for providing this.
@FlowStateSales
Ай бұрын
Thank you! Glad you enjoyed it
Great interview! Subscribed and look forward to more.
Amazing interview Aaron, got a lot of insight. Definitely buying
Love this channel. I'm applying many of these principles to b2c job. It really helps.
@FlowStateSales
Жыл бұрын
Thank you for the feedback. Glad you dig the content and also happy it’s adding value to your job
Really interesting interview. It gave me a lot of food for thought. Which I guess means you could say the "challenger" approached worked!
@FlowStateSales
3 жыл бұрын
Hahaha exactly. The topics is so fascinating and Matt’s insight is brilliant.
Surprisingly few comments, to be said. 💎
Great interview, Aaron. Matt Dixon is excellent. A sales person disguised as a researcher!
Awesome
very NICE GREAT
I am on p.26.
Most of the work was based on baygroup and corporate Visions methods. Period
The best salespeople are the best because they're the most experienced and most mature. Less mature salespeople are less capable of selling into tough (or any) environment. Am I hearing this right? The best salespeople are the most capable from a selling skills basis? So, the solution is more training and experience? This seems to be an obvious example of how top sales people all do the same thing and people who don't will learn how to eventually. They aren't special, and the one's not challenging aren't missing anything. This is simple consultative sales approach, been around since sales started - a thousand years old insight reintroduced to a new generation.
@SuwanneeHomestead
8 күн бұрын
Respectfully disagree. Nothing consultative about it. Read the book.