The Big, Secretive Business Of Amazon’s 100+ Private-Label Brands

Amazon has 118+ private label brands, some that carry the Amazon name and others cleverly disguised without it. And it’s been accused of using its data prowess to make nearly identical versions of bestselling brand-name items, like Peak Design’s Everyday Sling Bag.
Amazon says it’s continuing to invest in its popular brands, despite rumors its scaling back on private label to appease regulators. Amazon may be pushing the boundaries of what's acceptable in private labeling, there's nothing illegal about copying brand-name products. It's a business practice that, in some capacity, is widely used by most major retailers.
Here’s how private labels work, and why experts say the high margin products like AmazonBasics batteries are going nowhere.
Chapters:
1:37 How private labels work
4:17 Why it’s good business
6:56 Accused of copying bestsellers
10:28 The problem with self-preferencing
12:46 Is AmazonBasics here to stay?
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The Big, Secretive Business Of Amazon’s 100+ Private-Label Brands

Пікірлер: 1 700

  • @Eyes0penNoFear
    @Eyes0penNoFear Жыл бұрын

    I tried selling items on Amazon. For most things, it's a race to the bottom price-wise. When you finally get an item that sells well, Amazon comes in and sells the item themselves. Their economies of scale allow them to price everyone else out, and if that still doesn't shut you down, they simply force your item onto page two where no one looks. The house ALWAYS wins.

  • @pretzelboi64

    @pretzelboi64

    Жыл бұрын

    @@randomrandomness8743 Why would they care who the seller is if its reselling items it didn't even design? To a customer, you selling a generic item for higher than another seller is seen as attempted theft.

  • @wealthiness

    @wealthiness

    Жыл бұрын

    No one looks at page two? 🤡

  • @Eyes0penNoFear

    @Eyes0penNoFear

    Жыл бұрын

    @@wealthiness if you do, you're in the minority. It's just like the joke: Where's the best place to hide a body? Page 2 of Google.

  • @leftthenright88

    @leftthenright88

    Жыл бұрын

    "page two where no one looks" That's false and if you as a seller don't understand your customer's behavior then I'm afraid Amazon wasn't the reason you failed.

  • @pak3ton

    @pak3ton

    Жыл бұрын

    @@randomrandomness8743 then why blame Amazon if the ppl want to buy the cheap one, Amazon it's giving to the ppl what they want cheap stuff.

  • @judelarkin2883
    @judelarkin2883 Жыл бұрын

    As a 40 year old, I remember most store brands being the worst of the worst as as a kid. They seem to have upped their game over the last 30+ years. Now it’s often not even a compromise to go with the store brand.

  • @myaccount74

    @myaccount74

    Жыл бұрын

    So true

  • @jamesmalik3355

    @jamesmalik3355

    Жыл бұрын

    I think store brands should still be available. Slicing store brands are anti consumers

  • @judelarkin2883

    @judelarkin2883

    Жыл бұрын

    @@jamesmalik3355 I agree. I think Amazon copying a small business’s product is messed up and shouldn’t happen but not the reality of most store brand products. I don’t think we need to feel guilty about buying Kroger Oreos when Nabisco might be making both.

  • @JavierGonzalez-ss1sg

    @JavierGonzalez-ss1sg

    Жыл бұрын

    Unless you buy Food Lion brand. Some stores have very good generic brand items.

  • @PlatinumEagleStudios

    @PlatinumEagleStudios

    Жыл бұрын

    I agree. Like I actually prefer Wal-Marts Great Value brand all dressed chips compared to the Ruffles version because they actually have less vinegar than the Ruffles version making them more tolerable for me.. The Ruffles version has too much of a "kick" because they used way more vinegar, witch I don't personally like. Also, I can get the Great Value brand for like $1.70 a bag compared to Ruffles that cost a bit more.

  • @AwokenEntertainment
    @AwokenEntertainment8 ай бұрын

    it's scary how amazon used retailers to build their brand and now is slowly trying to out-compete them on their own businesses..

  • @MessyPointedBlob

    @MessyPointedBlob

    7 ай бұрын

    But every retailer does that? Worse, in physical retail, retailers make manufacturers bid on shelf placement (being lower on the shelf is cheaper), but they put their own generic products anywhere.

  • @SikandarKhan-bi6wn

    @SikandarKhan-bi6wn

    7 ай бұрын

    ​@@MessyPointedBlobbut that's not fair and must be battle by law

  • @Zxxy

    @Zxxy

    7 ай бұрын

    When a market maker targets the market it is not negligence. Amazon told the US court system No unions too. Its insane. Jails must be Empty waiting for the CEOs.

  • @Zxxy

    @Zxxy

    7 ай бұрын

    If a retailer owned over 40% of the online market it would be a monopoly and broken up like the banks got broken up. Amazon just paid enough people off it looks like.@@MessyPointedBlob

  • @MonkeyDelicious

    @MonkeyDelicious

    5 ай бұрын

    Don't hate on competition.

  • @tomtowb3811
    @tomtowb38117 ай бұрын

    Private labeling is an enormous part of the manufacturing of literally everything. It’s been around forever and will never go away.

  • @TomisaLami

    @TomisaLami

    Күн бұрын

    That’s what they said about the divine right of Kings hundreds of years ago, we can use whatever system we want. We just have to agree to work together and fight the people responsible for causing all harm to people like you and me

  • @o4saken1
    @o4saken1 Жыл бұрын

    "design patent" is the most important piece of information from this entire video. It had a lot of great info, but that's the take away message so they don't screw you over too.

  • @juniorbitare3041

    @juniorbitare3041

    Жыл бұрын

    it won't help, like cmon, they would make the bag slightly differently and call it a day. This was simply the easiest method for that particular product as it would take less money. But if they had one, the bag would likely still have been copied but just not fall under the patent, thus making the bag 50 cents more expensive and voila, same problem

  • @StopBeingFatLMAOOOO

    @StopBeingFatLMAOOOO

    Жыл бұрын

    its a bag, like cmon. every single company that makes any sort of bag can say that another company is copying them. its literally. just. a. bag.

  • @sciencehistoryandentertain734

    @sciencehistoryandentertain734

    3 ай бұрын

    @@StopBeingFatLMAOOOO Amazon put their label in the same uncommon place the smaller company did...They are clearly trying to confuse consumer. Amazon needs to come up with their own design. They can sell a cheap camera bag but sell it as one... not a knock of the best selling bag.

  • @jbranche8024
    @jbranche8024 Жыл бұрын

    Issue is how Amazon uses sellers data to compete. This illustrates the value and power of your company's data. The world wants a cheaper brand as it serves a need or provides a solution. Different income groups have limited money. Also a product may be built to a higher standard then the consumers requirement. This was a great, informative video by CNBC, Thank You.

  • @cardboardpig

    @cardboardpig

    Жыл бұрын

    100% - they are letting private business take the risk to figure out what products are popular, then leveraging the company's sales data to muscle in on the market once it is established. I can't see how it could be considered anything other than anti-competitive.

  • @AskMiko

    @AskMiko

    Жыл бұрын

    Marketplace sellers should work together to demand the data sharing. They have more power than they think. Amazon would lose billions in one week if their sellers disappeared or removed their shops

  • @sheldonpopesp

    @sheldonpopesp

    Жыл бұрын

    They should stop all supermarkets then. Supermarkets use sales and loyalty program data all the time and have been for decades.

  • @jbranche8024

    @jbranche8024

    Жыл бұрын

    @@sheldonpopesp Distorted Perspective. Supermarkets only have data for their shoppers and the products they carry. Not shoppers at other Supermarkets or convenience stores. Amazon may have the ability to look at all sellers data who use Amazon to sell products. Amazon may have the ability to track all sales of any item, in any size, in any color, and track if sales are seasonal. Amazon may have the ability to track sales for different price points of same product. The value of this insightful data would allow a business to better manage and buy inventory that sells.

  • @JeVaughnFerguson

    @JeVaughnFerguson

    Жыл бұрын

    Why wouldn’t they????

  • @feederbrian9457
    @feederbrian9457 Жыл бұрын

    It’s a simple formula. Since Amazon owns the marketplace, they see everything. They know exactly what products will do well. Since the research and development costs have already been paid for by the other sellers, Amazon just needs to make a copycat product, sell it for less and choke out the competition. Amazon can even sell at a significant loss and win in the end. I remember reading how they did this with a diaper company.

  • @MrBudderTacoMBT

    @MrBudderTacoMBT

    Жыл бұрын

    Great job repeating what was said 1:00 in to the video. We appreciate it

  • @TJ-vl1ff

    @TJ-vl1ff

    Жыл бұрын

    And how tf is this allowed??? This is not fair competition.

  • @dasrite

    @dasrite

    Жыл бұрын

    Sure the same as what every other retailer does and has done for decades now, China's entire export business model is based on this concept and now you got a problem with it like 50 years later? Lol

  • @Kylefassbinderful

    @Kylefassbinderful

    Жыл бұрын

    @@TJ-vl1ff Lol you're so naive. Safeway and other retailers sells their own brand of soda on the same shelf as Pepsi. Sounds like fair competition to me. You think every brand should have their own retail platform? How many stores can you fit in a dying strip mall?

  • @aeD4RK

    @aeD4RK

    Жыл бұрын

    @@TJ-vl1ff BUSINESS is anything but fair. Market Share means the more you gain,the more other losing.

  • @akibeekymre4880
    @akibeekymre4880 Жыл бұрын

    A weak dollar can signal an economic downturn, making me to ponder on what are the best possible ways to hedge against inflation, and I've overheard people say inflation is a money-eater thus worried about my savings around $200k

  • @jenniferpowell23

    @jenniferpowell23

    Жыл бұрын

    @Antonio Alejandro AUTUMN really seem to know her stuff. I looked her up on the web using her full name and found her page , read through her resume, educational background, qualifications and it was really impressive.Left her a msg

  • @repentandbelieveinJesusChrist3

    @repentandbelieveinJesusChrist3

    Жыл бұрын

    Repent to Jesus Christ “But seek first his kingdom and his righteousness, and all these things will be given to you as well.” ‭‭Matthew‬ ‭6‬:‭33‬ ‭NIV‬‬ R

  • @XVeganDaveGodFreeX

    @XVeganDaveGodFreeX

    Жыл бұрын

    ⬆️ haha, NO!

  • @coal_tactical

    @coal_tactical

    Жыл бұрын

    gold and silver is the only 100% safe store of your funds

  • @aaronchavez7026

    @aaronchavez7026

    3 ай бұрын

    Putting your money in interest paying USA Treasury bills, that pay you interest on your money protects against inflation

  • @m4kkillottu
    @m4kkillottu Жыл бұрын

    I'm Italian but I live in Greece and despite the great recovery of the Country (almost going default just few years ago), it looks like Greeks have learned how to save money at the grocery shop. There's a big chain here that offers two store brands' products: the "premium" one (which is about 25-30% cheaper than the brand name) and the "basic" one, which can often be 40-50% off the brand name. Here in Europe the companies are obliged to show in the package the factory where the specific product has been manufactured and you can actually understand which brand made it. You can't imagine how many great products are hidden within the store brands!

  • @GuineaPigWWE

    @GuineaPigWWE

    Жыл бұрын

    Wow do you have any examples

  • @damianm-nordhorn116

    @damianm-nordhorn116

    Жыл бұрын

    @Zaydan Naufal Of course they haven't fully recovered and it seems they're stalling a bit recently, but it's not like he was saying/claiming they're doing overly well. I understand him as saying it's not nearly as bad as back then anymore. It's a struggle, but if you're almost going down the gutter ALL improvement is a big improvement.

  • @m4kkillottu

    @m4kkillottu

    Жыл бұрын

    @Zaydan Naufal it's a long way to go yet, but there's definitely a big improvement.

  • @m4kkillottu

    @m4kkillottu

    Жыл бұрын

    Actually 2km from my house Pfizer opened a giant research and development center with almost 200 million dollars investment, and many more set up their facilities here. Things are looking better now. Still work to do, but we're on the right path

  • @m4kkillottu

    @m4kkillottu

    Жыл бұрын

    @@GuineaPigWWE well from the same factory where dixan and neo mat (Henkel) detergents are made for the whole european market, they produce some store brands product that I use and they're great!

  • @mattwilliamson1714
    @mattwilliamson1714 Жыл бұрын

    The last comment on the video was gold: Peak pays for design patents on everything to protect themselves from Amazon knockoffs. (Expensive option the first time, but gives the best protection, and gets progressively easier as you do more of them.)

  • @BabyJesus66
    @BabyJesus66 Жыл бұрын

    Amazon also manipulates the search results. If you sort by lowest price first you lose half the results and usually get products that aren't the same as what you searched for.

  • @joshualroth
    @joshualroth Жыл бұрын

    When I worked for Krogers, they told us in training that Krogers' canned vegetables are canned at the same factory as Libby's canned products. All they do is just change the label.

  • @donquique1

    @donquique1

    Ай бұрын

    That is usually true. On some products they alter the ingredients proportion a bit.

  • @TomisaLami

    @TomisaLami

    Күн бұрын

    That is true most of the time that’s not what’s happening here at Amazon they are literally stealing intellectual property and then making lower quality versions with basically slave labor, and then selling it on their platform and giving it higher billing, then the original it’s kind of like theft. I don’t really care about private property rights at all, but I do feel like example with the Bag the people that made the design did the workand pay their employees slightly better than slaves so they should get the benefit of their work Amazon

  • @newsmoviesshows7245
    @newsmoviesshows7245 Жыл бұрын

    It's all about that "data" baby... Data is key. These big companies have So much power...

  • @LouisianaBoy
    @LouisianaBoy Жыл бұрын

    I'll buy what's cheap and works. I haven't had issues with Amazon basic items

  • @arihuidobro5352

    @arihuidobro5352

    Жыл бұрын

    Yup…. Sounds like the owner is salty

  • @trilliamc5185

    @trilliamc5185

    Жыл бұрын

    Amazon basics products are very good and sometimes better than the actual legit product it’s competing with

  • @Raul619Meza

    @Raul619Meza

    Жыл бұрын

    Yup, same here.

  • @aylalampang6732

    @aylalampang6732

    Жыл бұрын

    Exactly.

  • @bmxscape

    @bmxscape

    Жыл бұрын

    agreed i wear amazon basics underwear lol they are better than some of the other cheap major brands

  • @emotionz3
    @emotionz3 Жыл бұрын

    From a consumer standpoint, private label isn’t the biggest threat, it’s the rampant counterfeiting on Amazon. At least private label someone KNOWS they are getting a knockoff or generic product. But Amazon has virtually zero track record cracking down on counterfeit products. Many reviews alone would sound the alarm, and if Amazon cared, they could do something (like they aren’t monitoring that data) but in many cases it’s blatantly obvious a product is counterfeit while being sold as genuine simply from the abnormally low price.

  • @crazycomments2082

    @crazycomments2082

    Жыл бұрын

    yes

  • @om-nj2hw

    @om-nj2hw

    9 ай бұрын

    I disagree, working for yourself is the only path to middle upper middle income. When they destroy small businesses the take away options for people, and also keep less money in circulation

  • @michaeljordan6008

    @michaeljordan6008

    Ай бұрын

    If the price is too low, you should know something isn’t right.

  • @ioana.p
    @ioana.p Жыл бұрын

    Amazon requires sellers to provide information such as providers invoices with the claim that they want to make sure the merchandise is not fake. This is how they get access to a seller's supplier and knows the cost the seller has negotiated with the supplier.

  • @ShahabSheikhzadeh

    @ShahabSheikhzadeh

    Жыл бұрын

    How is this legal?

  • @BabyJesus66

    @BabyJesus66

    Жыл бұрын

    Amazon also manipulates the search results. If you sort by lowest price first you lose half the results and usually get products that aren't the same as what you searched for.

  • @SuzanneWho

    @SuzanneWho

    Жыл бұрын

    @@BabyJesus66 I use Google shopping to look for items. I try not to accept Amazon’s search results. Recent example: I did a Google search for an item and found a good price on a known brand. Clicked on it and it did take me to Amazon with that price but when I did a separate search just on Amazon that price was nowhere to be seen. So I went back to Google shopping and clicked on that better price. Got what I wanted at and it cost much less.

  • @juniorbitare3041

    @juniorbitare3041

    Жыл бұрын

    The only thing amazon does with the extra info would be get you cheaper products. They would still be able to undercut competitors without this info, as they have a massive scale.

  • @NotExpatJoe

    @NotExpatJoe

    Ай бұрын

    As an Amazon seller I only have to supply a letter from the brand owner stating that I had authorization to sell their brand on Amazon. For a few items I have sold I do not have direct permission from the brand owner, and I have to send Amazon a copy of the invoice showing that I have purchased the items directly from the brand owner or their distributor. They are perfectly okay with me blacking out what I paid the supplier as long as the rest of the information is on the invoice. At the end of the day they have no idea how much I paid for the products, only that it came from an official source.

  • @cussmustard4748
    @cussmustard4748 Жыл бұрын

    Most eggs in the USA all come from the same farms. Distributors just put eggs in whoever’s packaging and ship them out. I always buy store brand because of this.

  • @AJ-iu6nw

    @AJ-iu6nw

    Жыл бұрын

    nuh uh not pasture-raised eggs

  • @-----------------------------

    @-----------------------------

    Жыл бұрын

    Pasture raised eggs are superior, in nutrition and ethically .

  • @cussmustard4748

    @cussmustard4748

    Жыл бұрын

    @@AJ-iu6nw that’s a very specific offering and a niche of the industry. I did not say ALL eggs, I said most.

  • @TheAussiePencil

    @TheAussiePencil

    Жыл бұрын

    But an egg is largely an egg. The issue with products is that you're undercutting a competitor using their designs, R&D, cheaper materials and generally inferior quality. You're also using sales data they've generated to determine what products to launch. Amazon is criminal and should be broken up like crazy.

  • @incognitofelon

    @incognitofelon

    Жыл бұрын

    @@TheAussiePencil Well if they have a design patent they can sue and make them stop. If not, anyone can imitate a product, if not Amazon then someone else will do it. That's how competition works.

  • @craigr306
    @craigr306 Жыл бұрын

    I am also a victim of this I had to give up all information to be able to sell products on Amazon THERE IS NO SUCH THING AS SELLER PROTECTION.

  • @ResortDog

    @ResortDog

    Жыл бұрын

    @@juniorbitare3041 says somebody who does not create anything to be stolen

  • @billkeithchannel
    @billkeithchannel Жыл бұрын

    Aldi's goes to the original manufacturer and demands a certain low price with their private label on it but with the knowledge that a huge number of that product will be purchased over that year. e.g., Aldi contacted Welch's to create a private label brand of their grape jelly. They called up the purchasing department, told them how much they will pay per jar and how much they would order. The guy at Wech's said, "Um., we don't do business that way." and hung up on them. When the CEO of that division heard about it and that Aldi would be ordering millions of jars of product each year, he told the worker to call them back to take the deal. The guaranteed purchase is enough to stabilize their workload to keep the employees busy thought-out the year instead of the cycle of busy/downtime.

  • @lifuranph.d.9440

    @lifuranph.d.9440

    2 ай бұрын

    Aldi pays COD.

  • @FG-dw9cf
    @FG-dw9cf Жыл бұрын

    Well done and thank you for this information.

  • @emilyphillips6835
    @emilyphillips6835 Жыл бұрын

    I am in the transportation business, you would not believe the amount of name brand manufacturers also make the same generic items. The way I shop has drastically changed over the years.

  • @sparksmcgee6641

    @sparksmcgee6641

    Жыл бұрын

    Yep I live next to the Denver Purina/Nestle pet food plant. They were the first organic pet food production line in the country. So up through the late 2000's they made all or almost all of the organic pet food in the country in that one plant. Every brand name or generic pet food.

  • @joylox

    @joylox

    Жыл бұрын

    I've been surprised by some things I'd buy on eBay that are similar, and CBC Marketplace in Canada did an episode about how clothing brands will make their own lower quality versions for outlet stores. I've noticed that with a few companies, and wondered if any of the cheaper brands were related. I try to go with local products when I can, or buy it right from the designer if possible (such as with small brands, even though they often make things overseas). That being said, I also like to make my own clothes, and wish I knew more about where fabrics sold in stores come from, and why some big fashion brands will let you buy their fabric, but not others. I recently found Balenciaga fabric on sale, but I really would love to get my hands on some Fjallraven and Nike fabrics that I haven't found decent replacements for.

  • @dakrawnik4208
    @dakrawnik4208 Жыл бұрын

    Society teaches me that if it's not my problem, I can ignore it.

  • @jackryan5214
    @jackryan5214 Жыл бұрын

    I used to drive a truck, and many manufacturing facilities in the United States double as Brand Name and store brand, just a different build pattern. (primarily Costco and Walmart)

  • @marianparker7502
    @marianparker7502 Жыл бұрын

    I came here to learn how to trade after listening to a guy on radio talk about the importance of investing and how he made $460,000 in 4 months from $160k. Somehow this video has helped shed light on some things, but I'm confused about the current market volatility, I'm a newbie and I'm open to ideas...

  • @Alejandracamacho357

    @Alejandracamacho357

    Жыл бұрын

    Investing in stocks is a good idea, a good trading system would puts you through many days of success...

  • @tradekings5433

    @tradekings5433

    Жыл бұрын

    @@Alejandracamacho357 I agree, reason I have all my invt-decisions ran through a coach on a daily-basis, it’s been 3years and counting and I’ve grown over $2million in gains, my coach's-analysis so far has steered me off losses and troubled waters and guided me make the most off major-breakthroughs in the mrkt, and esp. in this downtrend, her safe haven asset- trading, short-selling, ETF shorting skill-set are very essential..

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    @Natalieneptune469

    Жыл бұрын

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    @tradekings5433

    Жыл бұрын

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    @Natalieneptune469

    Жыл бұрын

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  • @billkeithchannel
    @billkeithchannel Жыл бұрын

    Back in the 80's when I worked for K-Mart we watched a company internal video that explained the independent companies that made the private label products such as K-Gro and American Fare. Many products with formulas were reverse engineered. Surprisingly the manufacturing plants were in small American towns all over the country.

  • @eattherich9215

    @eattherich9215

    Жыл бұрын

    'Surprisingly the manufacturing plants were in small American towns all over the country.' That was the 80's. They have probably all seen their market vanish to overseas competition.

  • @samivayajd
    @samivayajd Жыл бұрын

    You need to cover Best Buy's Insignia brand

  • @AllenHanPR

    @AllenHanPR

    Жыл бұрын

    Best Buy owns Insignia?

  • @wiktorjachyra1869

    @wiktorjachyra1869

    Жыл бұрын

    @@AllenHanPR yeah its their private label

  • @AAlictg
    @AAlictg Жыл бұрын

    top marks for the team that researched and made this presentation.

  • @joylox
    @joylox Жыл бұрын

    Peak Design is sold at my local camera store, and they were really smart with having the EOS R camera pre-orders come with a Peak Design wrist strap, as that's what hooked (quite literally) me on it. Some of that reminds me of the now infamous Canadian brand, No Name. They have honestly good products, I like their corn chips better than Fritos, but I have no idea where they come from. But I do trust locally owned companies more than Amazon which is known to be a bit sketchy in terms of how they use stuff and if they're secure or not.

  • @wallyballou7417

    @wallyballou7417

    Жыл бұрын

    Luxury goods companies (like Peak Design) trade on vanity and exclusivity. They court a certain type of customer that's consistent with the brand image they create. Maybe it's woke values (carbon-neutral, fair trade, blah, blah, blah). Maybe it's associate (celebrity, or a certain lifestyle). Yes, it's a slightly better product with an innovation or two. But the real reason PD is upset is that they don't want their bags (or anything that might be confused with their bags) carried by the average punter. In reality the guy that buys the Amazon bag was never going to get a PD bag anyway.

  • @olivercreed
    @olivercreed Жыл бұрын

    Yep I used to work for them in the UK. They take interest in whatever is trending sales-wise, then find the suppliers in china or wherever, buy out all the stock (lots of items are bought from china blank and have their own label added to it) and then buy them out so the sellers can barely get hold of more stock, meanwhile Amazon sell them at a fraction of the price as they have the stock levels and negotiation power with manufacturers to be able to do this, causing sellers to exit the market, and amazon continues profiting over the long term from the items. Sadly the only way this will ever stop is by regulation - which needs to be realistically enforceable in a way which genuinely disincentives amazon from doing this (they make a lot of money this way so the penalty would need to be relative), or if consumers vote with their wallets and choose actively to buy the same item for a more expensive price. Changing human behaviors is a hard sell also. Better living everybody

  • @AlphineWolf

    @AlphineWolf

    Жыл бұрын

    That's why I don't buy Amazon basics

  • @Fishmans

    @Fishmans

    Жыл бұрын

    Uh, your example is suggesting Amazon is squeezing middlemen resellers from China out. I view that as a good thing. Those scalpers aren't contributing anything anyways, they're just slapping a brand on a generic. I might as well get it cheaper from Amazon Basics.

  • @spechund7109

    @spechund7109

    Жыл бұрын

    Why is that a bad thing? It removes unnecessary markups. It's much better for the consumer.

  • @etobillion7805

    @etobillion7805

    Жыл бұрын

    price and value dictates to customers. nothing else matters. People have always spent money based on price or value or both.

  • @CalvinCooke18

    @CalvinCooke18

    Жыл бұрын

    Buy from China sell for higher simple as that

  • @BrendanGeormer
    @BrendanGeormer Жыл бұрын

    Another difference between Amazon's labels and a grocery store having private labels is that with Amazon's algorithms and complete control over the design of the site, it would be like if Walmart put their knockoff soda in the front of the shelf and the name-brand items were always in the back behind one or more of the generic versions.

  • @jeremyl862

    @jeremyl862

    Жыл бұрын

    But that's what normal retailers do? They will push their own private label brands and in many grocery stores a manufacturer has to pay for a premium stop. The only different I see with Amazon is with its mammoth size. Otherwise, all retailers have access to their sales and inventory data same as Amazon.

  • @YT-mp7ei

    @YT-mp7ei

    Жыл бұрын

    CVS, Walmart and physical retailers put their own private label right next to brand name ones (often times more prominently), with lower price clearly marking the difference. Amazon let algorithms do the sorting based on search keywords but grocery stores actually do it intentionally with human manipulation.

  • @timtjtim

    @timtjtim

    Жыл бұрын

    That’s fine? If you own your shop, you should be able to sell your own products.

  • @dedhampster4730

    @dedhampster4730

    Жыл бұрын

    @@jeremyl862 Yes and no. WalMart for example puts their product next to the name brand on the same aisle. Amazon will bury the name brand product to the bottom or the next page after its own listing and after several other knock off or unverified warehouse listings (like food items being sold from shady sellers often out of date or damaged). Walmarts private labels, especially for food, has to meed the same safety and freshness requirements. But also, food private labels and durable goods are two different areas. For food, the consumer can buy the first, consume it, and choose differently next time. For durable goods, often it is a one time purchase.

  • @JasonB808

    @JasonB808

    Жыл бұрын

    Walmart does not stock stuff like soda, beer, snacks and other food products. It’s the vendors that do. In fact vendors will often hid Walmart’s Great Value brand products. Go to a Walmart in cookie or snack Isles, they will have Great Value products on the lower shelves. This because vendors want the space where shoppers can see their product. Amazon is an online shop so only Amazon can manipulate what their customers see. People don’t care who made what. If they see batteries, bags or other similar products for cheaper. It’s a numbers game. Many people will pick the cheaper product.

  • @Jviotr
    @Jviotr2 күн бұрын

    Loved when PD dropped that video. Also, I can say from personal experience that sometimes the private label brand is the main staple brand, wrapped in different packaging.

  • @silverqumera
    @silverqumera Жыл бұрын

    Getting an amazon ad dunring playback is just a staple of the situation. So funny 😂

  • @travisspazz1624
    @travisspazz1624 Жыл бұрын

    I wanted to get some vans slip ons for casual use, but they were starting at $60!! I just bought a pair of "off brand" shoes for $25.

  • @CannabisTechLife

    @CannabisTechLife

    Жыл бұрын

    I bought my Vans back in 2014 for $60. $60 today is actually pretty good...

  • @robbnoble1509

    @robbnoble1509

    Жыл бұрын

    I bought my Vans back in 2003 for $60. It's amazing how well the price has held.

  • @totallegend2480

    @totallegend2480

    Жыл бұрын

    @@robbnoble1509 the quality is declining tho. They are so trash right now

  • @StreetForged

    @StreetForged

    Жыл бұрын

    I've never heard someone say 60 dollars was too much for a name brand shoe. You wouldn't want to see the cost of a good work boot

  • @spechund7109

    @spechund7109

    Жыл бұрын

    @@StreetForged name brands are overrated. For stuff like shoes, the off brand is likely made in the same factory on the same assembly line. But hey, if u wanna waste ur money, that u could've otherwise saved, invested, or deployed elsewhere, noones stopping ya 😂

  • @matthewwynne939
    @matthewwynne939 Жыл бұрын

    I had no idea they had gone into the business of music instruments until one day I happened across an Amazon Basics branded Cajon that had temporarily been marked down from $80 to $20, which I decided to pick up so I could have one that I didn't have to worry if it got stolen or broken. I think of all the times in the world percussion community when I had said that I had gotten a particular item on Amazon, and how there'd be a slight bit of disappointment that I didn't support a local drum shop. Imagine how much less authentic it would appear to now have a drum with the Amazon logo on it?

  • @JB-nf8nk
    @JB-nf8nk Жыл бұрын

    This is nothing different than what other retailers have been doing for years - it's literally why and how private label brands exist!

  • @numberoneappgames

    @numberoneappgames

    Жыл бұрын

    But with brick and mortar, some of them pay the big guys to produce for them or find a cheaper alternative. Amazon has literally stolen the brand's IP and went ahead and built their own anyways.

  • @sirromja

    @sirromja

    Жыл бұрын

    So, is that okay?

  • @Grimpmann

    @Grimpmann

    Жыл бұрын

    @@sirromja Yes, it's okay.

  • @souravkumarskb7131

    @souravkumarskb7131

    Жыл бұрын

    Other retailers don't steal data of the 3rd party sellers, AMAZON DOES !

  • @JB-nf8nk

    @JB-nf8nk

    Жыл бұрын

    @@souravkumarskb7131 Of course they do! That's exactly Walmart knows what Great Value products to create...

  • @4u2nvinmtl
    @4u2nvinmtl5 ай бұрын

    @8:23 is that a Amazon Basic's MacBook Pro? Just asking because I notice it only has the model but not the make (Apple or Amazon missing from product)

  • @HealthyWithAustin
    @HealthyWithAustin Жыл бұрын

    There needs to be a separation between Amazon as a platform, and where Amazon private labels get their information (not from Amazon’s back-end). I think that is vastly anti-competitive. If they can (fairly) offer lower prices, I’ll be buying from them.

  • @sheik9956

    @sheik9956

    Жыл бұрын

    but its amazons website and amazon is just doing them a favor by letting them use their website to sell their products. why cant it be as well if they dont like it just not sell on amazon and build a store and sell there, or make ur own website ? im sure amazon isnt forcing them to stay right ?

  • @MooneLightEntertainment

    @MooneLightEntertainment

    Жыл бұрын

    @@sheik9956 If you invested a lot of money in Research and Development and then invented something unique that solves a problem and then list it a platform that presents itself as an enabling platform only to have them steal your intellectual property, how would you feel? It's not about Amazon providing them a platform, it's about breach of trust, abuse of market position and lack of ethics. This is broad day theft!

  • @VeeSeven700

    @VeeSeven700

    Жыл бұрын

    Why single out Amazon though when this is what retailers have been doing for as long as they have been retailing?

  • @Coz131

    @Coz131

    Жыл бұрын

    @@VeeSeven700 Because retail product isn't usually infringing in the realm of intellectual property. Stealing design is a major issue.

  • @EdRohDev

    @EdRohDev

    Жыл бұрын

    @@sheik9956 terrible for free market economy. Destroy small businesses secretly on the largest platform online. That's just a scummy move and does not promote innovation. Yes "Free Market says that anything goes" but terrible for innovation. Majority of people do not know Amazon's business practices. Once they destroy all the competitors, you think Amazon will "improve" quality? No, if you have no other option or don't know any better option, that leads to stagnation of innovation. good luck trying to build a competing platform when Amazon will go out of their way with trillions of dollars to either buy or straight up destroy your product by undercutting you if you ever become a threat. Good luck

  • @Dfgbuiiyyyybb
    @Dfgbuiiyyyybb Жыл бұрын

    What's interesting is that when a Chinese company does "private label" it's called a "knock off" but when American companies do it it's called "private label".

  • @humpteedumptee8629

    @humpteedumptee8629

    Жыл бұрын

    yea people support their own national economy. its not interesting?!?!?! in some omg they didn't way. its called self preservation.

  • @jofx4051

    @jofx4051

    Жыл бұрын

    Bro it is really literally modern knockoff Amazon does

  • @Hittsy

    @Hittsy

    Жыл бұрын

    the reason is because US private labels, or others still have to respect design patents. A chinese knock-off is doing to match that peak design bag identically, sell a few hundred to a few thou, close the company, and then just create a new one when someone tries to get litigious with them. A private label like amazon's was able to make the bag because peak design didn't get a design patent on it. Amazon's private labels still have to abide by US laws, and they will pay fines should they break them.

  • @Apex_Yonko

    @Apex_Yonko

    Жыл бұрын

    Counterfeits and knockoffs are two different things

  • @mrboobo3436
    @mrboobo3436 Жыл бұрын

    I wish I knew why these issues only apply to Amazon when most major retailers do the same. Every supermarket sells their own brands even though they get data on the other brands they sell and control the placement, price etc. of the brands. Same with Walmart and Target. Same with every department store, like JCPenny and Macy's. From small, to large online and offline stores they all do this to maximize profit. I would be much more accepting of government intervention on these issues if they were applied fairly, rather than looking like a way for politicians to score points going after evil Amazon.

  • @x3xmikey333

    @x3xmikey333

    Жыл бұрын

    Target and JCPenny and Macy's cannot see every single item I looked at and added to my cart or bought when I'm shopping in their stores; Amazon can see all of that and more.

  • @mrboobo3436

    @mrboobo3436

    Жыл бұрын

    @@x3xmikey333 they can with their online sites, which is their preferred shopping method.

  • @mrboobo3436

    @mrboobo3436

    Жыл бұрын

    @@verreal Neither does Amazon.

  • @mrboobo3436

    @mrboobo3436

    Жыл бұрын

    @@verreal They aren't forced. They are told if they don't have their lowest price (can be the same everywhere etc.) Amazon won't promote them. Why should Amazon promote ripping customers off? No one goes to Amazon to buy from a 3rd party vendor, they go to buy from Amazon. If a 3rd party wants to have a relationship with the customer then they should only sell on their own site.

  • @ViniDiMambro

    @ViniDiMambro

    Жыл бұрын

    because of Amazon's chokehold and algorithms. people invest boat loads of money developing quality products, then similar amounts promoting those new market items to consumers and building their brand. then amazon sees the product is going well, knocks it off with barely any investment, and ensures people looking for the original first see amazons cheaper knock off. it's one thing if corporations are going head to head in their own physical retail shops, placing knock offs next to the original, but these are largely small companies and hard working entrepreneurs who have everything invested, and everything to lose. amazon has shady practices across the board. this is only a small droplet in a sea of ethical evasion.

  • @danieldaniels7571
    @danieldaniels7571 Жыл бұрын

    I work at an Amazon distribution center for preparation of items from third party sellers. We regularly are taking in Kirkland Signature branded products.

  • @CannabisTechLife
    @CannabisTechLife Жыл бұрын

    I'm a supporter or Peak Design; love their bags. Glad to see that they came out on top with their fight.

  • @AJ-iu6nw

    @AJ-iu6nw

    Жыл бұрын

    Can't beat AmazonBasics bag. Peak has nothing on Amazon these days.

  • @moazim1993

    @moazim1993

    Жыл бұрын

    You can and I don’t give a crap, so I’ll buy Amazons if it’s even $1 cheaper. The fact is, nothing they are doing is innovative enough to patent. The example of side logo at 5:40 was probably the highest the level of work they put in. The manufacturing is done by others in China, the raw materials even poorer countries, the sales and logistics is done by Amazon. He’s lucky he gets to tack in a side logo and extract a good chunk of profit. He contributed a great combination of design choices that people like good on him, he didn’t create the concept of a bag, he didn’t create the concept of a logo, he’s heavily relying on things other people built. If everyone was as petty about their little or big contributions that he’s building on, he wouldn’t be able to do this. By the same token Amazon is relying on his little innovation and improving on it by making it cheaper.

  • @mkhanman12345

    @mkhanman12345

    Жыл бұрын

    So why didn't Amazon make the bag before that guy. Don't cry when you get the same crap every year. Innovation is dead

  • @CannabisTechLife

    @CannabisTechLife

    Жыл бұрын

    @@moazim1993 Amazon didn't 'improve anything" If you actually compare the two products, it's night and day difference. Every, single bag manufacture is building off of ideas and innovations in the industry. Amazon isn't building jack, they straight copy, then reduce quality. Interesting take though...

  • @songsan807
    @songsan807 Жыл бұрын

    As a seller at Amazon for over 10 years where I went from $10K+/month to almost 0 overnite, this video is discerning and partly describe what Amazon is doing. That is why I would NEVER buy any Amazon Basics, or Amazon private brands, or "Renew" products on their site. Not only are they copying the brand names as Private Labels. Many times what they do is for high selling items, they would stop the seller from selling. The seller would have to "apply to sell" by submit invoices of where they buy the products, cost, etc to Amazon. Amazon would then contact the suppliers and make a deal with them effectively shutting down the sellers of the products. Like Nintendo Wii consoles, Xbox consoles, iPads, etc. There should be a big class action lawsuit and a fine with Amazon for that.

  • @ANDREASS202
    @ANDREASS202 Жыл бұрын

    Very good documentary. !!

  • @carlosrsolrac
    @carlosrsolrac Жыл бұрын

    Amazon has been doing this for some time. They allow other small businesses to list products on their platform, gather and analyze the sales data, spit out their own cheap crap and gobble up the competition.

  • @juniorbitare3041

    @juniorbitare3041

    Жыл бұрын

    1) they own 1% of sales. 2) They eat the business by making products cheaper, in other words they saved us BILLIONS.

  • @badrinair
    @badrinair Жыл бұрын

    i recently bought a set of amazon basic battreries for the first time and did not know there is such a huge story behind this .

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    @maxiecharles2842 Жыл бұрын

    When you invest you're buying a day you don't have to work

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    @peterfaulkner8391

    Жыл бұрын

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    @popsarah7805

    Жыл бұрын

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    @leahmolly9150

    Жыл бұрын

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    @sususstheomongus4264

    Жыл бұрын

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    @mbalimaka6393

    Жыл бұрын

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  • @718EngrCo
    @718EngrCo Жыл бұрын

    There’s a Costco type store in the Philippines called Landers. They carry Kirkland brand products.

  • @ninjanerdstudent6937
    @ninjanerdstudent6937 Жыл бұрын

    I got an Amazon Basics brand of fat grips. It basically makes the free weight handles thicker, gives a better grip while lifting, and you feel it in the forearms more. Amazon Basics was $6 versus $18 from some other brand.

  • @mkhanman12345

    @mkhanman12345

    Жыл бұрын

    They can make it cheaper. Dame shame small businesses continue get screwed over

  • @knav5216

    @knav5216

    Жыл бұрын

    @@mkhanman12345 they're not getting screwed. They need to improve their products. If they can't, they should be out of business. Not everyone deserves to be an entrepreneur. Most were born to be slaves/employees. That's a fact.

  • @mkhanman12345

    @mkhanman12345

    Жыл бұрын

    @@knav5216 You're right! They should improve their products so that Amazon can come by and steal their ideas. What was I thinking,

  • @knav5216

    @knav5216

    Жыл бұрын

    @@mkhanman12345 hahaha. Go get better education. Looks like you just got your education from a state owned / gov't school. 😆 Again, not everyone deserves to be an entrepreneur. Looks like you're one of them. 🤭

  • @m.o.n.d.e.g.r.e.e.n

    @m.o.n.d.e.g.r.e.e.n

    Жыл бұрын

    you just know the same people who are upset that nothing is made in their country anymore are the same people who would rather a multinational win out over a local business

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    @davidonukak4269 Жыл бұрын

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    @davidonukak4269

    Жыл бұрын

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    Жыл бұрын

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    @tradernick8246

    Жыл бұрын

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    @dumalewikina1362

    Жыл бұрын

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    @dumalewikina1362

    Жыл бұрын

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  • @segurosincero4057
    @segurosincero40579 ай бұрын

    I was an Amazon Marketplace seller for about eight years. After the first couple of years I got a sense Amazon was using seller data to create a less competitive environment. Perhaps it’s not illegal. But it certainly seems unreasonable from an independent merchant’s perspective.

  • @tinkerbench
    @tinkerbench Жыл бұрын

    I have had to google something I am looking for to find it on amazon because amazon would not show me what i wanted to see. Its crazy.

  • @thisisme2681
    @thisisme2681 Жыл бұрын

    I have a friend that sells on Amazon. They forced them to provide information on ALL of their suppliers. Basically, so that if they want to copy the product it will be easier.

  • @HR-wd6cw
    @HR-wd6cw Жыл бұрын

    When it comes to private label, you do have to be careful though. Some companies use reputable, name-brand sources for their store branded items. Such as MicroCenter (A computer store) sold computer cases under the name PowerSpec, but were actually made by CoolerMaster, which is a known brand name in the computer/IT industry. Now I will say the PowerSpec cases were the lower-end models and generally cheaper (With fewer features, not as good metal construction -- but were made by a name-brand company). They certainly where as nice or expensive as CoolerMaster's own cases. However, the opposite can be true too, where they may use cheaper sources to save money (which is the case in many circumstances).

  • @thekoshertourist
    @thekoshertourist4 ай бұрын

    Design patent is definitely a must. I've heard of some people that made products exclusively for Amazon, not the manufacturers but those people that developed a product. I mean if you got a guaranteed order from Amazon every week/2 weeks/month/etc. And they would be responsible to sell it then hey why not.

  • @LittleTut
    @LittleTut Жыл бұрын

    But, there are 3rd party sellers who are doing the exact same thing; finding who they're competitors manufacturers are, reaching out to them and basically, with a few changes, copy the exact same product to sell, private label. Even though Amazon is huge compared to those much, much smaller businesses.

  • @Raul619Meza
    @Raul619Meza Жыл бұрын

    I use Amazon Basic products. They have all worked great. I also love Kirkland Signature products.

  • @davisnicholas9123

    @davisnicholas9123

    Жыл бұрын

    Yes but it hurts the original seller

  • @jeretso

    @jeretso

    Жыл бұрын

    Amazon basics are good because they carry the amazon name. The problem lies when Amazon makes up a name cuts the price and uses us as Guinea pigs in case of failure change the name. Once the product is stable change the name to Amazon basic get excellent reviews . Once they control the market they can lower the quality and hope we dont notice.

  • @mycodingchannel9690

    @mycodingchannel9690

    Ай бұрын

    ​@@davisnicholas9123that's even better

  • @drthirteen5786
    @drthirteen5786 Жыл бұрын

    India has one of the biggest market for Amazon, The moment they introduced Amazon basics brand they blew up in sales, later many of them noticed, basically what they were doing is just copying the local goods which were their best selling on the app and later decreasing the availability of local products and promoting more of their products, they were having advantage because they know in which area which products were selling most through their enormous data base and AI which helped them in cutting the unnecessary shipping costs, and put some discounts and every time you search their product pops in top They also entered electronics and destroying local business dealers This is exactly the reason Indian government trying to imply new NATIONAL LOGISTICS POLICY , Hope it will be implied soon

  • @flat-earther

    @flat-earther

    Жыл бұрын

    Thirteen I suggest watch a 13 part series called _What on earth happened_ by Ewaranon to learn that the earth is not a globe. Link in my about tab.

  • @3DJapan
    @3DJapan Жыл бұрын

    Lots of times with supermarkets the label will say "Manufactured by so-and-so for [store name]."

  • @2078smith
    @2078smith Жыл бұрын

    It's only certain name brand things that I actually buy. Alot of people don't realize, alot of store brand products, is also name brand, just with store label on it.

  • @Lena-vw6ye
    @Lena-vw6ye Жыл бұрын

    Private label does not mean you own the design of the product. Many of these products are generic and are not patented or copyrighted. The branded products that establish themselves early are able to capitalize on these gains but in the end, anyone can copy their product unless they produce a patent to protect such rights. Amazon has not done anything wrong, I can also source many manufacturers to find someone else's design and sell the product but then that creates a copy and confused marketplace. You are better off finding another well suited design for the market than compared to just copying another. You want to be apart of the pie of the entire marketplace, not a slice of a product's pie of a specific design which in the end limits you. Although Amazon has better brand recognition, so there's really nothing wrong with them taking down a private label product that is capitalizing on a generic design. Do better, add something to it.

  • @AmazingStoryDewd

    @AmazingStoryDewd

    Жыл бұрын

    "Private label does not mean you own the design." Part of private labeling is either designing or improving upon the product. This doesn't necessarily mean you're reinventing the wheel of course. You usually involves looking over customer sentiment of a particular product. From there you have a good idea about what needs to change.

  • @FedJimSmith

    @FedJimSmith

    Жыл бұрын

    are you defending the big A ?

  • @crazycomments2082

    @crazycomments2082

    Жыл бұрын

    Private label just means you make it for someone else

  • @Marktree179
    @Marktree179Ай бұрын

    Why Amazon basics has some much hate while Kirkland is everybody’s favorite 🧐

  • @Johannes00
    @Johannes003 ай бұрын

    My local grocer does this exact same thing, every product they sell has a corresponding copy product marked with the grocer's trademark and different packaging, taste and quality is almost identical to the other product but often at half the price. It's like they reverse engineer every product they plan on selling and lowkey compete with the copied product. Apparently something called Private Label Products / Brands

  • @johnnynephrite6147
    @johnnynephrite6147 Жыл бұрын

    Its just like how stock brokerages can see the limit orders and stop losses waiting in the queue. They can EASILY take advantage of that situation and *THEY DO!*

  • @dertythegrower
    @dertythegrower Жыл бұрын

    I was the top apple third party seller of apple airs.. as soon as Amazon found out, they froze my funds and sales of all my stuff, to find my supplier which was the top wholesaler for apple... they banned me and held me sales money entirely just for not telling them, even though customer loved my laptops.. this was 2012 or so.

  • @dertythegrower

    @dertythegrower

    Жыл бұрын

    Monopoly confirmed by me.

  • @ay3514

    @ay3514

    Жыл бұрын

    What happen then ? What

  • @fofopads4450

    @fofopads4450

    Жыл бұрын

    What happened at the end? were they allowed to steal your money like this?

  • @learntostrafe
    @learntostrafe Жыл бұрын

    I bought a Amazon Basics monitor arm stand that was exactly a Ergotron monitor arm which is a top tier brand. It even had the Ergotron name engraved into the base of the arm. All for $100 less.

  • @chrisie
    @chrisie Жыл бұрын

    The same in Belgium where Leo and Ole (for Aldi) are manufactured in the same factory. Same with LU Chacha and Aldi Caramia

  • @ianorourke9709
    @ianorourke9709 Жыл бұрын

    really well done

  • @scz798
    @scz798 Жыл бұрын

    It's messed up if they go after new and small businesses but well established companies will be fine.

  • @ahotdj07
    @ahotdj07 Жыл бұрын

    I certainly have no issue with buying store brand/generic brand of items - especially at the grocery store. I do it all the time. Even with dented cans and boxes that might have a tear or something; I will buy them (if I use the product) and the store will have it 50% off and usually it is named brand items. Now certain items I will only buy named brand (e.g., Crystal Light) because nothing compares to that!

  • @JimsDividendStockyard
    @JimsDividendStockyard7 ай бұрын

    Great video as always ARI, hopefully you and yours are safe. Realty Income is my largest holding, making up 6.86% of my portfolio. I'll be adding more as my goal is to bring in $100 per month in passive income from O. I'm $6.41 cents shy of that mark. PEP is my 5th largest holding at 4.29%, MCD checks in at #9 at 3.12%. I don't own SBUX presently, but have 49 shares in my portfolio, if my OCD gets the best of me I'll definitely look at SBUX to make it an even 50 holdings. I don't own UPS and not real high on my list to purchase, Same goes for TROW, not currently interested in it, but did hold it for a short time before I trimmed the portfolio. Can't go wrong with any of them, they are all solid choices.

  • @humbertomacias3239
    @humbertomacias3239 Жыл бұрын

    I know for the business I do maintenance for we buy certain things we know we just burn through and can get delivered. Like the Amazon batteries we buy in bulk and they last forever. End of the year as a manager we get a bonus for saving. At home I buy the best batteries and I have a habit of buying local, not online.

  • @ginchadope2171
    @ginchadope2171 Жыл бұрын

    If you go to walmart, target, they have private labels on their shelves. However, one cannot compare brick and mortar experiences with online and mobile shopping. They are two entirely different customer experiences.

  • @ninjanerdstudent6937
    @ninjanerdstudent6937 Жыл бұрын

    It’s unfortunate that there is zero transparency of private labels. I learned about this when researching product materials for a sustainability class.

  • @D.von.N
    @D.von.N5 күн бұрын

    Bought a large set of Energiser batteries in my local shop, affordable price for the lot. Feeling proud.

  • @EasyPathFinancial
    @EasyPathFinancial8 ай бұрын

    This is a great video.

  • @mattteovids
    @mattteovids Жыл бұрын

    I typically don't like the amazon-basic products. I bought some shirts and they shrunk like mad... was really upset because I essentially just lost like $60 down the drain. I actually prefer google shopping more atm or just the main companies website since they tend to have better rewards/points back etc etc. And I feel like I'm supporting the company itself. Better and more pleasurable customer experience. It's weird though because a lot of people do like the amazon-basic brand option. So idk it's weird I guess.

  • @lazyg123
    @lazyg123 Жыл бұрын

    I think for some things its totally fair, like completely overpriced necessities, the the batteries for example I remember buying something like a 40 pack of aa rechargeable batteries for $20 or something like that, whereas I go into a local Walmart or Canadian Tire and an 8 pack of those same rechargeables is the same price. If I need those batteries today then I just have to cough that up but it shouldn't cost so much for something as simple as batteries.

  • @stevelouie5928

    @stevelouie5928

    Жыл бұрын

    Plus amazon batteries are legit. I bought some cheap chinese ones off amazon but they must have been fakes because they did not last long at all.

  • @lazyg123

    @lazyg123

    Жыл бұрын

    @@stevelouie5928 some really cheap batteries like the ones that you get from the dollar store aren't alkaline there carbon zinc, don't last as long. Rechargeables are generally the same quality if they come from a reputable brand but one of energizer and duracells only sources of income is disposable batteries, so they charge extra for the provlidge, whereas Amazon isn't hung up if there batteries aren't selling, they have billions in sales funneling in from every category

  • @rgomer808
    @rgomer808 Жыл бұрын

    Another great video. I usually catch the news on many different fronts but never miss yours. Reports on China's economy, world inflation, and where the war is going/impacting us are always welcome ... not to mention those tasty outings you share.

  • @katechen9458
    @katechen9458 Жыл бұрын

    Maybe should have something like what is put for inside trading or patent. For example, if some third-party products are new and popular, the company cannot make a private brand for some period of time. They also need to reveal the list of what they plan to make.

  • @michaelsmutnick
    @michaelsmutnick Жыл бұрын

    The BJs (Berkley Jensen) brand red plastic cups had SOLO molded into the bottom of all of them! They must have forgot to change the mold out when making the private label cups!

  • @16-bitpower38

    @16-bitpower38

    Жыл бұрын

    haha!

  • @Dan-do2op
    @Dan-do2op Жыл бұрын

    Amazon selling private label is no different than Walmart of Costco doing the same. I really doubt that the customer data involved is orders of magnitude different that the ones target could collect with its rewards program or from in-store video analysis

  • @Derty_the_grower

    @Derty_the_grower

    Жыл бұрын

    The issue is they are making a global monopoly... that is a huge issue. I also was employed at the same time i sold third party for apple and viewsonic on amazon, the top priced was me because I have more efficiency... they shut me down for not giving them my supplier which was official apple sellers i found.

  • @eiffelpex

    @eiffelpex

    Жыл бұрын

    I think what makes it different is because it's on a website and they will prioritize placing their private label items toward the top. If it's reasonably (lower than the original maker) priced and you can see the original maker of the item right next to yours and you begin to compare and contrast the difference and usually you'll go with Amazon Basics because it seems the same. I feel like that's different than buying the "Equate" version of Dove body soap :Well I just heard a lot of what I said in the video

  • @Professional_Youtube_Commenter
    @Professional_Youtube_Commenter Жыл бұрын

    Sometimes amazon will try and ascertain if your are a dropshipper or a retailer who buys in stock and they request you send your wholesaler invoices.

  • @awdhootkanawade
    @awdhootkanawade Жыл бұрын

    This is power of data , you invest time and money on making and marketing product , sometimes make a new market for your product And then Amazon will rip off your bestsellers

  • @Diedhard
    @Diedhard Жыл бұрын

    As a consumer, i'm not mad at this. We should be getting fair prices. Instead of paying 3x for no good reason. I'm all for amazon basics.

  • @Hans-gb4mv

    @Hans-gb4mv

    Жыл бұрын

    What if you pay 3x the price and the product lasts 5x longer?

  • @JCardona

    @JCardona

    Жыл бұрын

    You pay more bc usually brands invest money on research and development while knock-offs just "stole" someone else idea. Just look at the bag they are selling, is nothing but insulting to us as consumers and small business owners that are also the creators of a ton of goods Amazon is cheating on

  • @Rimorox

    @Rimorox

    Жыл бұрын

    The thing is you do realize there is only 1 reason Amazon can do private label. The way to get costs down is to buy volume. Amazon can buy WAY more product than a small business can, which drives the cost down. This is why it is unfair to the smaller businesses that need time to grow.

  • @Diedhard

    @Diedhard

    Жыл бұрын

    @@Hans-gb4mv Well if that's the case then yea i'd rather pay more, but I have yet to have that issue fortunately.

  • @anandisrocking007

    @anandisrocking007

    Жыл бұрын

    ​@@Hans-gb4mv I work in one of these companies and they sell the product 3x the production price right now the price of goods is not what its worth but how much you can swendel from customers without them not buying.....😣😣😣😣

  • @alexandravenera707
    @alexandravenera707 Жыл бұрын

    I'm sorry but I will never ever be mad at a company that's selling generic products for a quarter of the price of the branded ones. That's a win for the costumers.

  • @mkhanman12345

    @mkhanman12345

    Жыл бұрын

    Can't cry about innovation. They get to copy items and sell it for a fraction of the price. Soni guess it is a double edged sword

  • @71rajat

    @71rajat

    Жыл бұрын

    Unless you are one of the sellers.

  • @hotmess7846

    @hotmess7846

    Жыл бұрын

    That mentality is what drove manufacturing overseas, not politicians. Lazy, greedy and ignorant is the American way 👍

  • @mackeralsmackers

    @mackeralsmackers

    Жыл бұрын

    Thing is... They can drive other competitors out of business and once only Amazon is around then they can set the price to whatever they like.

  • @vidhikalaria8201

    @vidhikalaria8201

    Жыл бұрын

    Win in the short term, this proves disastrous in the long run.

  • @JuniorWA
    @JuniorWA2 ай бұрын

    0:03 Those Chrome Industries bags are no joke. Super durable.

  • @nadeemmunir9676
    @nadeemmunir9676 Жыл бұрын

    They even ask you to submitt your suppliers invoice of where you purchased the product.

  • @brokeduece1691
    @brokeduece1691 Жыл бұрын

    What needs to be regulated is all the fake reviews on Amazon. Fake reviews will be Amazon's downfall. I shop walmart/bestbuy just to avoid all the fake reviews

  • @FernandoRivera-tb9dl
    @FernandoRivera-tb9dl Жыл бұрын

    I think they have a unfair advantage. Especially if it comes to niche small products like the bag. However I do not see a problem with generic mass produced products like batteries. Because they are already mass produced and the other companies are large as well.

  • @jessechen4971

    @jessechen4971

    Жыл бұрын

    Isn't having an unfair advantage , i.e. an edge, a core goal of running a company?

  • @FernandoRivera-tb9dl

    @FernandoRivera-tb9dl

    Жыл бұрын

    @@jessechen4971 absolutely. however if smaller companies are not allow to compete in a fair market, it could cause inovation to stifle.

  • @wilsi473

    @wilsi473

    Жыл бұрын

    @@jessechen4971 Yes, but does that mean our society has to like or tolerate it? Vertical integration can make suppliers go out of business, increase chance of monopoly over time, and stifle innovation.

  • @paillette2010

    @paillette2010

    Жыл бұрын

    @@jessechen4971 when manipulating customer data and availing itself of sales info, that’s just robber baron thinking. Most capitalist purists fail to look around and see the advantages afforded by a system that relies on some form of socialism them fail again by extrapolation into Amazon. It’s one thing to make batteries, even make them through the same manufacturer who sells on your site, quite another to blatently steal a design, make a shoddy version and cut into legit market share. I use Amazon, then buy directly from the manufacturer

  • @moazim1993

    @moazim1993

    Жыл бұрын

    @@FernandoRivera-tb9dl Everything about this is fare and free market. The fact is, nothing they are doing is innovative enough to patent. The example of side logo at 5:40 was probably the highest the level of work they put in. The manufacturing is done by others in China, the raw materials even poorer countries, the sales and logistics is done by Amazon. He’s lucky he gets to tack in a side logo and extract a good chunk of profit. He contributed a great combination of design choices that people like, good on him! However, he didn’t create the concept of a bag, he didn’t create the concept of a logo, he’s heavily relying on things other people built. If everyone was as petty about their little or big contributions that he’s building on, he wouldn’t be able to do this. By the same token Amazon is relying on his little innovation and improving on it by making it cheaper. Amazon is evil in many ways, not this tho.

  • @softwaresignals
    @softwaresignals Жыл бұрын

    The part about cheaper commodity store brands is hardly news, and legal. When Amazon infringes on unique design, there is a HUGE issue.

  • @redstonerelic
    @redstonerelic5 ай бұрын

    I wonder how the data at 6:37 would compare if we looked at volume of private label sales compared to percentage of products available at a given store being private labels. For example, if a store is 75% private labels and 75% of their sales are private label, that would be different from another store that has 25% private label products, but 75% of sales are private lable

  • @peace8373
    @peace8373 Жыл бұрын

    Extraction capitalism, when you are big, you can rip off the small. By the time you get your day in court, the consumers have moved on. You get boxed out of the market, because the oligarchs have so much power in the marketplace, and political power with the money they shower on the politicians. There is a difference on what Amazon does, and what private labels are in the Super Market.

  • @nomore-constipation
    @nomore-constipation Жыл бұрын

    It's definitely amazing shoppers still just look at the search results given. When you can also use the Top 100 list as well. Not saying this is a perfect fit for shopping but in my experience I find the jem in the list with little of a rating or smaller amount of rating. I tend to focus on when the product is released and not just the cheapest. I tend to find better companies (mostly outside of China).

  • @bigbengamer

    @bigbengamer

    Жыл бұрын

    When you find the jem, does it come with the holograms?

  • @mitchrich6
    @mitchrich6 Жыл бұрын

    Very informative

  • @Jake-pf4kv
    @Jake-pf4kv Жыл бұрын

    its hard to compete with aldi/trader joes, the value is insane

  • @paleamigo8575
    @paleamigo8575 Жыл бұрын

    The main issue is using the information gathered from trusting customers against the same customers in the marketplace with the goal of turning a profit from it.

  • @leftthenright88

    @leftthenright88

    Жыл бұрын

    it's not misusing it, lol. It's in the EULA terms and you agree with it. If you don't like it as a customer or as a seller then you're free to find a different market place. As far as I care, amazon is using this data to make stuff more convenient for me offering lower prices, better shipping and return policy for the EXACT same product if not better.

  • @juniorbitare3041

    @juniorbitare3041

    Жыл бұрын

    your telling you want amazon to sell you more expensive goods? and make more money to other big businesses?

  • @twinturboinfinitiq60az
    @twinturboinfinitiq60az Жыл бұрын

    For me, if I'm purchasing an item on Amazon I always check to see other sellers of this item so I can select a third party seller that uses Prime over Amazon as the seller. Amazon photo storage that I get weekly emails about using has me believing that once photos are uploaded Amazon own the rights to sell these photos. You have a nice photo of a sunset or mountains, I would believe Amazon can sell these photos and not compensate you at all.

  • @joylox

    @joylox

    Жыл бұрын

    I've had a friend get a pic stolen off of Facebook and used commercially in a different country and there was nothing that could be done as legally, they are (or at least were at the time) allowed to use things from Facebook as you no longer own them. I've seen tons of stolen art on Amazon too, from phone cases, to shirts, to water bottles.

  • @user-wp4zh6po3k
    @user-wp4zh6po3k Жыл бұрын

    Pay attention to how Walmart brand charges more than the name brand by comparing 'ounces to pounds' etc (and GOUGES beyond inflation)

  • @BenSkyLakewood
    @BenSkyLakewood8 ай бұрын

    Well done video.

  • @ninjanerdstudent6937
    @ninjanerdstudent6937 Жыл бұрын

    I have noticed the non-private labels on Shark Tank end up charging far too much for a simple gimmicky product, when in reality it can be much cheaper.