The Art of Blue Ocean Strategy (How to Build a $100 Million Company) l Subscribe to Intelligent Encounters: kzread.info...
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Do you dream about launching a groundbreaking product and reaping all the benefits of being the first one on the market?
Or perhaps you want to reinvent the services you are already selling and turn your average company into one of the top tiers?
If so, we've got some good news for you: there's a proven business strategy that can help you become a pioneer in the industry and build a $100 million company in the process. It is called the Blue Ocean strategy.
Don't worry; there isn't anything fishy about this idea - despite the unusual name. W. Chan Kim and Renée Mauborgne, business school professors at INSEAD, first introduced the concept in 2005 in their book called Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant.
So far, the book has been translated into 47 languages, and more than 4 million copies have been sold. In fact, this business strategy became so popular that the term is now a part of the standard business vocabulary.
What Is the Blue Ocean Strategy? (01:09)
What is Red Ocean? (02:11)
The Blue Ocean Mindset (03:20)
The Two Examples of Blue Ocean Companies (04:03)
How do you know if you need a blue ocean strategy for your company? (05:15)
How to Implement the Blue Ocean Strategy (06:01)
Five Steps to Developing a Blue Ocean Strategy (06:08)
The Four Actions Framework (07:39)
The Buyer Utility Map: Get the Strategic Sequence Right (08:25)
Six Paths Framework (08:56)
Is the Blue Ocean Strategy Bulletproof? (10:38)
Which Industries Can Benefit from the Blue Ocean Strategy? (11:09)
Do You Need to Be a Start-Up for the Blue Ocean Strategy to Work? (11:28)
Do You Have to Be the First Mover in the Market? (11:46)
Final Thoughts (12:15)
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