"It brings the brand's design in a whole new direction." Off the cliff, apparently.

@baronvonjo1929

2 жыл бұрын

BMWs are so boring. In the looks, same designs for 20 years and copy and paste across the lineup. Not ugly. Normally... but just no passion for design. And when they finally try something new we get this....

@polardabear

2 жыл бұрын

@@baronvonjo1929+ TOTALLY! All their models use the same design which is stupid. X7 models literally have the same interior design as 70% cheaper BMW.

@polardabear

2 жыл бұрын

@Paul S+ Toyota's attempt making a EV was a bad idea. That design is horrible.

@303sebas3

2 жыл бұрын

@Paul S Toyota needs to change their design language too I’m tired of seeing big ass grilles on their cars

@futurehofer1564

2 жыл бұрын

@@baronvonjo1929 bmw is literally the only luxury brand that dont have the same design for every single model lol Mercedes A, C, E and S all look the same, every car got the same headlights Same goes for audi, tho they are better than Mercedes

"Unlike other BMW SUV's, this one is hideous" Thanks Doug, I agree

@michigan_supercars6569

2 жыл бұрын

He spitting facts lol

@bitchmidlevel

2 жыл бұрын

Idk the x6 is pretty hideous in the rear

@michigan_supercars6569

2 жыл бұрын

@@bitchmidlevel Yeah, the whole car is disgusting, expect the interior. But I didn't realize BMW was hiring blind people to design their cars.

@resa574

2 жыл бұрын

It actually looks pretty good in person

@mortensenvick5711

2 жыл бұрын

i call it bs. the x5 is way uglier than this

As an Australian, all I can think off when I see those exterior door handles is a nice shady spot for a huntsman to chill out. 😅

@brucezhang6471

2 жыл бұрын

I regret looking that up

@TraceurDoc1

2 жыл бұрын

Oh Australia…you scary! Where even the cutest creatures are capable of disemboweling you!

@ConnorSmithBirch

2 жыл бұрын

Huntsmans are bros

@ZeyTheDaemon

Жыл бұрын

I was so confused reading this because I was thinking of a human when I read huntsman. Then I remembered that they're giant-ass spiders and remembered that Australia is basically a hellscape when it comes to wildlife 😂

@minigiant8998

9 ай бұрын

@@ConnorSmithBirch wasn't thor the huntsman in snow white?

The E46’s truly captured the “Ultimate Driving Machine” title. They drove like they were on rails. The steering was heavy, the engines were silky smooth, they felt special. I had a 2002 325ci, it wasn’t the fastest, it had a UUC short shifter, M3 steering wheel, and air intake. That was all it needed. I drove it until 160k miles and then sold it as I had a company car and didn’t need it. I still miss that car.

@FonikosGazmas

2 жыл бұрын

That was a bad decision m8... But hindsight is 20/20 as usual :|

I’ve gone from loving BMW’s, to not really wanting a new BMW, to actively disliking them 😞 we appreciate the vid as always Doug 🙏

@galrumaithi3872

2 жыл бұрын

Why? I actually like the interior design? What are your comments if I may ask?

@BoldUlysses

2 жыл бұрын

Same. I'm a happy E46 driver and modern BMW is dead to me. They've completely lost the plot, especially from a styling standpoint. Yuck.

@nealp885

2 жыл бұрын

@@BoldUlysses I think most new cars are just not as desirable as the previous gens, but really not desirable at all.

@Planag7

2 жыл бұрын

@@galrumaithi3872 unreliability for me and the fact that they have absolutely no pride in their design anymore. I was a big fan in the early nineties but yeah we'll never see a Z1 and things like that again xD

@galrumaithi3872

2 жыл бұрын

@Planag7 you know some people really don't like change, but still you have alot of tech now and you have to put all of them so you can put any price and still people will buy, but too many buttons and stuff is a huge turn off so you have to make a minimalistic style, for me I will either be getting a tesla or this if it turned out as good

Being a BMW fan for as long as I can remember, I don't mind the design of the rear, and the interior is quite handsome, but the side profile and front design are some of the worst that BMW have ever designed.

@andyknuckles2903

2 жыл бұрын

Have you seen it live? It is hideous in pictures, but live I kind of like it.

@metromodernism

2 жыл бұрын

@@andyknuckles2903 It looks even worse in person somehow

@andyknuckles2903

2 жыл бұрын

@@metromodernism Many seem to agree with you. I don't, but I may be in the minority.

@Fc-cb3tn

2 жыл бұрын

@@andyknuckles2903 I’ve seen it in person. Looks even worse than photos. I’ve never wanted to vandalize someone’s car until I saw someone in an iX.

@Aaronthm1

2 жыл бұрын

@@andyknuckles2903 I haven't seen the iX in person yet, but of the new 3/4 series that I've seen in person, I can't say I love the new front ends

Overall I like it. Range and performance are good, interior is very competitive, and I’m starting to warm up to the exterior styling, it looks better in person for sure.

@mortensenvick5711

2 жыл бұрын

Me too

@caleidoo

4 ай бұрын

I don't understand the hate towards the exterior. If you see the comments of people commenting on the looks, this should be the ugliest car from the latest half century. Which is ridiculous. I'm guessing a lot of it is just people jumping the band wagon, just hating on EV's or hating because it doesn't look like a 2000s BMW.

Can’t imagine driving this car on a sunny day and every crystal just shining right into my eyes 🤩

@MrBirgerB

2 жыл бұрын

It's plastic, and I bet BMW made sure reflections is not a problem.

@minigiant8998

9 ай бұрын

@@MrBirgerB i have an m3 comp with the standard aluminum trim and it reflects on the right making it appear the windshield is cracked and it gets me all the time... my heart drops then i realize it's just the reflection.

Thanks BMW, I was always curious what an Aztek EV might look like.

@apexconnexion

2 жыл бұрын

Hahahah! I just had a flashback to when I was young and they gave away a new Aztek in like Survivor season 1 or something during a competition... like yay! I might be living in the mud and eating shrubs but at least I'll have a Lego-inspired Pontiac when I come home.

@C4RL1NN

2 жыл бұрын

Duuuude too true!!! Lol

@jimmy22334

2 жыл бұрын

Don’t insult the Aztek like that

The empty door handles could inspire Porsche to make them a "lightweight" option

@colechapman6976

2 жыл бұрын

You can buy the optional "normal door handle" package for a 3,000 dollars payment and a 40 bucks per month subscription

@lohithreddy6629

2 жыл бұрын

lmao

@wr8thbeatz322

2 жыл бұрын

@@colechapman6976 I thought you were serious the sad thing is I wouldn’t be surprised if they offered that in the future🤣

@Real_MisterSir

2 жыл бұрын

Don't give them ideas. In time, the doors themselves will be removed entirely as "lightweight racing feature" and you'll be charged half of what the car's worth

@alim7502

2 жыл бұрын

Like Porsche already doesn't have costy options

26:28 - Doug temporarily becomes Luigi

I love my iX! Thanks for another awesome review, Doug

I'm a big tech guy and I love touch screens, but at a certain point you want physical buttons for your most used commands in your vehicle, just from a safety and ergonomic standpoint. The people who can afford this vehicle are going to be older and perhaps less tech savvy. It just seems like an odd choice considering big luxury vehicles usually cater to an older crowd.

@George-kd7uz

2 жыл бұрын

I dont understand why modern cars, especially EVs, seem to have completely moved away from buttons. And surely those touch controls on the wooden pad are going to wear off and then you’ve got a wooden panels of invisible controls

@gamebuster800

2 жыл бұрын

I got rid of my EV (because my XC40 had lots of issues) and got a Mazda CX-5. I'm so happy to have physical buttons for everything, AND analog speed/RPM meters! I'm so sick and tired of having screens in my car, I'm glad the Mazda CX-5 is focused on driving

@pinut187

2 жыл бұрын

Yeah, well your idea isn’t new.

@alejandroperez5368

2 жыл бұрын

@@George-kd7uz I don't think so. That must be coated so it won't wear off.

@jimj2683

2 жыл бұрын

Old people want to feel young by surrounding themselves with touch screens.

I find it kinda funny BMW went so far to hide the rear camera and especially the washer sprayer yet said “meh” when integrating the rear wiper

@canyonaro

2 жыл бұрын

So bad. Seems they let an intern design the thing too. It's hideous. Such a shame because the interior is beautiful & seems to be an otherwise good car.

I for one love the styling. And don’t mind the grill. Although would like to see them work on giving space under the hood 😅

First one of Doug’s reviews I’ve liked in a while

I feel like what really bugs me about the new BMW design language is how flashy and in your face they are. Lots of other automakers are going this direction too but BMW used to be sporty and classy. There was an elegance to their designs. Now they just feel insecure and like they have to scream at you about what they are. It's especially strange for the new M3/M4 which seems to be a pretty confident drivers car but the design speaks otherwise.

@amg863

2 жыл бұрын

It's because of the Chinese market. The rich over there love being flashy and they are rather tasteless/classless. If they buy a foreign car, they want everyone to see it so BMW has become a caricature of itself with the supersized kidney grilles I remember when they switched to run flat and they admitted a big part of the reason was because people in China didn't want to stop to change a tyre

@nicopaoletti3501

2 жыл бұрын

The crystal looks fantastic in person. Looks real cheesy in videos and pictures but irl it’s fantastic.

@Terrorbrot

2 жыл бұрын

In the past BMW cars had a nice mix of an agressive yet grown-up/ classy design, meaning anyone could buy them, wether you were 20 or 50 years old, a manager or a student. But now they just look like fucking toys, this thing manages to loose BOTH of those characteristics while not even looking futuristic or anything, its just boring. Who is the target demographic for these? 45 yo old guys that are going through midlife crisis, that always wanted a BMW but their wife tells them they need a new family car and it better be something that looks like they lost all sense of taste or fashion. This is what happens when you let someone design a BMW, who has no clue of why people like BMWs.

@CheesusSVT

2 жыл бұрын

@@nicopaoletti3501 Makes the purchase feel even more worth it. Why does my current car not have crystal controls. 😁

@Terrorbrot

2 жыл бұрын

@@CheesusSVT you bought that thing?? Very fitting name btw

it would be nice if doug got into the charging aspects of this car, definitely a quirk that is missed.

@OrlandoMagicFan1011

2 жыл бұрын

Nice c63

@yt4415

2 жыл бұрын

Doug definitely dropped the ball here. Although this car has the ability to charge at a high rate, many areas do not yet have high capacity chargers other than Tesla. Tesla has the only really viable worldwide, high capacity charging network. Until high capacity chargers become commonplace in most areas, you will be sorely disappointed taking a long distance trip in this vehicle.

@alecrepasy9521

2 жыл бұрын

Definitely agree to this! Would like to see him try to charge these and talk about it a bit more.

@dm273

2 жыл бұрын

Would like to see how fast this thing finds itself off a cliff while it meets an inanimate floor

@tomchillen3039

2 жыл бұрын

I don't think anybody cares

Actually, you can open the hood on the iX. There are two small looped cables under the dashboard on both sides. You pull either one and the bonnet opens up.

@doriangray8007

Жыл бұрын

There are two reasons I would like to have the access to the hood area-- to change the 12 volt battery if it goes out and to recharge the AC if need be. Looking at the few pictures of that area, those are easily accessible with the hood open. Thanks for the advice on how to open.

BMW designer has gone crazy… but even as a Merc owner I’m actually feeling this car, I’d chose this any day over the EQC and a lot of other EV cars out there.

@waldhino1299

2 жыл бұрын

nah the new genesis ev is more worth jt

@MaticTheProto

2 жыл бұрын

The eqc is way cheaper tho

@chazonyoo

2 жыл бұрын

this is ugly a.s.

kinda odd to say but i can't express how much i wouldn't want any of the new BMWs

Lots of quirks on this one...I do highly respect the creativity on the interior, they really out did themselves...not sure how well it will stand the test of time but it is very cool

@colechapman6976

2 жыл бұрын

BMW doesn't care about the second customer. They just care about leases and car payments coming in. BMW's motto is "BMW, screw the next guy"

@Alid2198

2 жыл бұрын

@@colechapman6976 Im a BMW fanboy, but i completely agree with you, however most other german manufacturers think the same, you're dealing with a german manufacturer not a Toyota or a Lexus

@oldben1800

2 жыл бұрын

@@colechapman6976 I mean ya but in design you want to create something that can last

@Fc-cb3tn

2 жыл бұрын

“The styling is unlikely to win fans amongst those blessed with the gift of sight” describes it pretty good🤣

@Alid2198

2 жыл бұрын

@@Fc-cb3tn 😂😂😂😂

My wife and I really like the front’s look. Nice to be different from so many rounded blobby fronts of many EV competitors. As to its tech, interior, and BMW quality, comfort, speed and its handling, all very nice. Nice review as always Doug. TU!

I love the new design!

If there was any car to get a 1 for styling, it’s this one.

I think BMW did a good job giving blind designers a chance :) Is it just me , or is Doug reviewing this car in 2x speed 😀

@gregorygant4242

2 жыл бұрын

Yeah, fire the exterior designers, give the interior designers a raise and a promotion!

@MrAphex117

2 жыл бұрын

His doc upped his Adderall dosage.

@user-rw8zj1td9v

2 жыл бұрын

Did he speed the footage up? or is it frame rate?

@zachrichard7039

2 жыл бұрын

@@user-rw8zj1td9v He's on speed

@MiraiAyatori

2 жыл бұрын

nope, it's just you.

Although I dislike SUV’s generally speaking, this isn’t terrible. It’s clearly a luxury car. I don’t mind the side and rear views but wow that front grill is massive. It’s the same complaint I have with Lexus. Designers seem to be struggling with styling the front end of a car that doesn’t require a functional grill.

Hi Doug. Hands down you are favorite reviewer. I have a request on something you never do and I am sure many of us would appreciate you including in your reviews moving forward. Please include the sound of the vehicles audio system. Many auto makers have adopted upper end brand names in the audio and it would be nice to know if they live up to that name or not. Thx again for your great reviews

“I want an electric BMW but I want it to look like a Buick Enclave” Designer: “Say no more”

@vegetarianbacon718

2 жыл бұрын

Glad I'm not the only one who thought that lmao

@donjulio4671

2 жыл бұрын

This is worse

@ramp7857

2 жыл бұрын

The Enclave is art near this one

@KB-bh9hp

2 жыл бұрын

Don't insult Buick design like that. Fuck me, just writing that sentence made me depressed.

@Stressless2023

2 жыл бұрын

Hell the new 2022 Buick Enclave actually looks pretty damn nice compared to this thing, and I actually have a BMW sitting in the garage as I type (the wife's X3). Disappointed in this iX.

God damn, BMW cant make anything look good these days can they...

@vibingwithvinyl

2 жыл бұрын

Well, they do make other cars look good.

@kristians2704

2 жыл бұрын

the M5 CS, M2 CS, X5M, 8 series?

@theoteddy9665

2 жыл бұрын

@@vibingwithvinyl thats hilarious and spot on!🤣🤣I guess not their intention though🤣🤣

@justsayno1734

2 жыл бұрын

The 3 series, 5 series, 6 series GT, 7 series, 8 series, X1, X3, X5, Z4

@tygervoods8358

2 жыл бұрын

After the 8 series any brand new model to come out has been ugly

love the wheeel arches & the crystal theme

@27:05 "Going over bumps, I'm like shocked." Very punny Doug.

You have to admire BMW, managing to so effectively replicate the "I'm a dickhead" signalling from the X5 driver to it's electric equivalent.

@pyrocrewZuiden

2 жыл бұрын

This comment deserves an award😂

@vitaminluke5597

2 жыл бұрын

@Rocky's Modern Life What a Chad reply

@alejandroperez5368

2 жыл бұрын

@Rocky's Modern Life Your life may be in danger now, smart boy.

Can Doug make an exception for this car’s Doug score and give the styling a -1000?

@TzadikTheManic

2 жыл бұрын

Agreed! And the emergency release inside the trunk - how about the same escape method for all passengers? Guess ejection seats would make more sense.

I'd say the audi etron counts as in this segment as well. It might be slightly smaller and less expensive, but it is a luxury branded SUV around the same size.

@mortensenvick5711

2 жыл бұрын

barely smaller...looks way better

The on off sound is dope

The front and rear is disgusting! BMWs are quickly becoming some of the ugliest cars on the road. This car makes the Aztec look kinda normal (I can't believe I'm saying this).

@erickcastillon1613

2 жыл бұрын

Imo, the Aztec is actually a pretty decent looking vehicle, with tons of *useful* features/add-ons. It was just way ahead of its time in regards to looks, it was made in the early 2000s when manufacturers were barely starting to move out of the 90s bubbly looking cars and into "aggressive styling". The thing about the Aztec is that it has A LOT of different body lines, and none make sense, not to mention the plastic cladding(also a 90s- early 2000s thing) If the Aztec was made in this recent decade of automotive styling, it would actually look pretty good. It was just a car with a little bit of an identity crisis

@ryansmithc

2 жыл бұрын

@@erickcastillon1613 Aztec always looked terrible and was never ahead of its time. Personally people were only interested because it was featured in " Breaking Bad" . Other cars in that era like the 2002 Honda CRV had a removable camping table and Honda even offered a vechile mounted tent in some models.

@Kryojenix

2 жыл бұрын

Maybe we can get the Russians to bomb it out of existence.

I _almost_ feel bad for the BMW fans who will have to find reasons to defend the design choices that went into this atrocity. BMW really dropped the ball on this, but I do like the wood/crystal control panel in the center.

@michaelskinner896

2 жыл бұрын

Yeah, other than the seats, the interior is quite frankly pretty boring and way too simplistic. I especially dislike the way the instrument cluster is fastened to the dash with those cheesy brackets. Also, the exterior is too bland and those grills of course, are hideous.

@nosmoking7851

2 жыл бұрын

Real atrocity is the tesla cyber truck. This IX looks great.

@_hanz73

2 жыл бұрын

@@nosmoking7851 bruh both are equally terrible but new BMW is just worse because it seems like they really don't appreciate their own design history

@jissanhuq3792

2 жыл бұрын

Im a huge BMW fan… why would i defend this? Every brand has some really bad and ugly cars… i do agree it’s crazy it’s their most expensive car. This would have to be very aggressively modified to look half decent. The 4 series that’s just normal with a battery looks so so much better

@m-a-l-3000

2 жыл бұрын

Frankly said I am a fan of BMW but I am definetly no fan of the design language of the IX, M3 or the new 4-series. They are so ugly, hideous and awful that I can't find words of how disgusted I am.

Doug review HOUSES again! We love those! 👍🏼👍🏼👍🏼

that is one of the sexiest cards on or off the market. even the door panel is stunning.

Look at BMW. From making street monsters to olive dyed leather.

If this styling is more than a 4 I'll lose some faith in the Doug score. Okay good, it's a 4

@paulhelden

2 жыл бұрын

Is 0 for sure

@George-kd7uz

2 жыл бұрын

4 is still too generous

@KB-bh9hp

2 жыл бұрын

@@George-kd7uz Especially when gorgeous SUVs like the aviator and velar are getting like 6 or 7s. 5 is obviously average, so he's saying it's almost average looking, that's insane.

Excitement raise when there a bmw with electric drive train . definitely something totally new feeling to drive this machine.. ...

Great interior/seats, and aside from the grill, it's a good looking vehicle.

@allaboutcars4835

Жыл бұрын

You’ll have something to complain about in every car less than $250,000

Doug I feel like with EVs some time spent on how they charge and where they charge could be useful

@vamccune

2 жыл бұрын

You plug it in.....

@tylerfitzgerald266

2 жыл бұрын

Yeah he should be showing on gas cars where you put gas and how gas goes into it too!

@Peewyld

2 жыл бұрын

@@vamccune 😂😂

@willfarmer7351

2 жыл бұрын

I think he means in terms of BMW's charging network and how it compares to other companies, how many fast chargers, and how easy it is to find the chargers...

It just looks like BMW tried too hard on this one. Way too hard.

doug demuro is how I learn about cars

Yes the big grills looks cool for suvs as well as shooting brake cars

"BMW's latest iDrive system" "really responsive" *still takes SECONDS to load the climate menu and media* "very well laid out" *Doug himself just complained the look of the climate menu*

@DougDeMuro

2 жыл бұрын

Don't ignore nuance -- it's how our political leaders have gotten us here, and it's a really disappointing quality. Yes, the climate screen is poorly laid out, but virtually all of the rest of the system is well-designed. I took great care to explain how both things can be true, and I think I did a fair job covering it.

@iVolkswagen

2 жыл бұрын

@@DougDeMuro it’s ok Doug, don’t get your “I’m so humble” t-shirt in a wad… I’m sure BMW will still take care of you for this glowing fanboy review of their car.

@jaybrewer3920

2 жыл бұрын

@@DougDeMuro HEY DOUG ! Can you Please do a review for a 2014 Chevy Impala LT 3.6 PLEASE DOUG ! Thanks .

I try to let a design sit with me before forming a solid opinion. Sometimes the shock of what's new can make it hard to really see all of the car. With that said damn the exterior is ugly.

the interior and exterior feel like they were designed by completely different companies

The pop out logo is a major quirk lol. Love it

LOVE the interior, I'm fine with the rear design, HATE THE fake grille.

@JoshuaShalam

2 жыл бұрын

I like the silhouette too it’s really just the front end. But the car imo is still an incredible ev from bmw

@yanirasalka412

2 жыл бұрын

Special dating for you only 18 years over➺ sexy-nudegirls.host Anna is a beautiful girl. He's the person I love, he's my light day. The way the music flows and sounds is extravagant and fun. Anna is icon, legend, beautiful girl, princess, inspiration, a star. I could go on and on, understand this. I love NBA Anna.#垃圾

I’m so conflicted! That interior is amazing, but I actually flinched when I saw that front end!

@bruceccorwin

2 жыл бұрын

I did too. And by flinched, I mean gagged.

Hell yeah, Doug hitting that Phish station hard.

Love the red, black color and gold trim combinations.. It looks like an Ironman suit! they should called ironman red! 😄 And also love the crystal reflections from the sun! so mesmerizing! 😍😍😍

I would be very surprised if the "crystal" controls were actually glass. More than likely they are plastic, specifically injection molded clear acrylic. The crystal effect is achieved by the facets and a highly polished mold surface.

@AerinRavage

2 жыл бұрын

Wouldn't plastic controls wear, scratch, or haze much faster than glass or crystal? Would BMW really mess up something that demands to be looked at?

@DANSR092

2 жыл бұрын

The seat controls are plastic, but the rest of the controls (idrive, volume, etc.) are Swarovski crystals

@blink182bfsftw

2 жыл бұрын

Isn't "crystal" just marketing speak for quality glass anyway? Swarovski etc

@nevermindful

2 жыл бұрын

@@blink182bfsftw sometimes means quartz, sometimes doesnt

@amg863

2 жыл бұрын

Yep they feel super cheap in person. I remember getting into a 8 series in the showroom and feeling disgusted by this cheap autozone-looking crystal shifter.

Anyone know where BMW’s design mojo has gone? They used to design such beautiful cars, this monstrosity hurts my retinas…..

@tygervoods8358

2 жыл бұрын

Last good looking bmw was the 8 series imo

@damilolaakanni

2 жыл бұрын

@@tygervoods8358 the 1M and current M2 look pretty good as well. Same with the M5. I'm afraid they're going to ruin the next M2, they've done that with the M240i.

@coleswaggins

2 жыл бұрын

@@tygervoods8358 true that. that m850 that doug reviewed was only 3 years ago. look how quickly bmw ruined the brand. what a shame. they need to fire the woke liberals they have working for them.

@commanderspock5983

2 жыл бұрын

Good looking car design mostly went out the window in the early 2000s, it all became about economy and safety.

@chartreux1532

2 жыл бұрын

I don't get people saying that BMW Design is bad now, it's a small amount of the current cars that are ugly, but everyone says their design overall is bad now. I guess it's just the Internet and People tending to either go "everything is bad" or "everything is good". They still design beautiful Cars, the iX isn't one of them, at least the Front and the side imho. Oh and the new M4's front also isnt pretty, but else i don't see BMW "Having no design mojo"

You press the button and the door is closed!!! Wow, what a neat touch!!

I’ve driven the M60 of this and it’s a phenomenal car, currently my favorite EV it was a great place to take a meeting even just a great place to exist

One of the first implementations of the self healing plastic I can remember was in a smartphone back plate, in the LG G Flex (2013). Didn't really catch on. MKBHD demonstrated that it really only works with minor scratches so it's not actually that useful in real life.

@mortensenvick5711

2 жыл бұрын

i had that one! it was an argument starter for the shape, lol

@prolfinator

2 жыл бұрын

infinity had self healing clear coat and im sure others have, i think i heard of a lexus having it once

@EndeavorsDnB

2 жыл бұрын

Could wht they use in this car, in 2022 possibly just possibly be a bit more advanced than ur 2013 cellphone’s backplate?

@leeward6762

2 жыл бұрын

@@EndeavorsDnB probably not

That climate control screen reminded me of when you play an RPG game and you open the skill tree screen for the first time lol

I love the big grill!

love the crystal theme

I’m probably in the minority but I *hate* the look of the “floating iPad” screen in car interiors. Hardly looks luxurious, seems more like an afterthought. I love seeing the different ways car manufacturers incorporate big screens into the body of the interior. Like the earlier Tesla Model S, and the way Audi has been doing it lately. Even the Audi pop-up screens are cooler than a fixed “floating iPad”

@sinine1100

2 жыл бұрын

I hate those things, too. Also gathers more dust than integrated alternatives.

@marijnmolenaar2848

2 жыл бұрын

Absolutely. Audi is doing it perfectly. These floating displays look so fragile too

@stayve.

2 жыл бұрын

@@marijnmolenaar2848 had a brand new rental A7, Q7, and A4. The interiors are truly remarkable and the dual screens in the A7 are beautiful to look at

@marijnmolenaar2848

2 жыл бұрын

@@stayve. YEah dude they are awesome. A friend's dad has a RSQ8, that thing is super solid. The displays are also really good. It has a drivers display, a media display and a AC display with haptic feedback.

@fmartmart8099

2 жыл бұрын

Agreed. Looks tacked on, looks cheap.

You can see the crystal shooting sharp light reflections everywhere. I'm sure blinded drivers are going to love this feature. I'm assuming BMW missed this problem.

@jameswilliamson4508

2 жыл бұрын

Fortunately this is an optional extra, as is the gold trim on the outside. As standard the seat controls and centre dial are black plastic.

@yanirasalka412

2 жыл бұрын

Special dating for you only 18 years over➺ sexy-nudegirls.host Anna is a beautiful girl. He's the person I love, he's my light day. The way the music flows and sounds is extravagant and fun. Anna is icon, legend, beautiful girl, princess, inspiration, a star. I could go on and on, understand this. I love NBA Anna.#垃圾

I really don’t like SUV’s but man, this is a beauty!

Doug needs to review a Ford Model T-I believe his channel's large enough at this point that he could conceivably get his hands on one

I really hate how every new car have moved every single control into those horrible screens and capacitive buttons. Having to navigate menus to use functions I can do in my car just by reaching down and turning a wheel or pressing a button looks like it would get tedious pretty fast. And worse are those capacitive buttons, which are a fad that should have died out ten years ago. It's too easy to activate functions when you just have to barely slide your skin across them to press them. It feels like we're living in 2005's version of the future.

@connorscanlon6289

2 жыл бұрын

I don’t even really understand this move on this car, BMW already refined the climate controls down to their essentials in the prior interiors with just 5 buttons- I don’t think there’s any reason why that couldn’t be carried over to this car. I am hopeful they get added to future models. And as brands like Audi have proven with the R8, there are ways to cleverly integrate physical climate controls that look cool and add to the modern aesthetic of an interior- throwing the controls into the screen is the lazy and cheap way to achieving this goal. Climate controls are never going to be updated or changed with software, and there isn’t any better use of the physical space (on this car it’s just empty where the climate buttons should be), there is no reason for them to be digital or controlled by a screen. The iPhone created a touchscreen revolution by removing a physical keyboard in favor of a full screen. This served a practical purpose to allow the real estate formerly occupied by the keyboard on such a small device to be used for a whole slew of additional functions that could be changed and updated in the future. This reasoning simply doesn’t apply to car climate controls, which never need to be updated, are the easiest form to use while driving, and are not really competing for space/other features. As the iPhone itself shows in its inclusion of a physical mute switch-which also never needs to be updated, sometimes physical controls are the most usable and best way to perform a specific function, and don’t need to be reinvented with a screen.

@CordovaMage

2 жыл бұрын

Even more fun when those screens break, you lose everything.. And they will. Especially the ones that are pretty much like a tablet just glued onto the dash.

@amanasd26

2 жыл бұрын

@@festuspunky yes, because hiding them in a screen where no one can find them or while driving is an improvement. If you understood anything about ergonomic planning you would realize how terrible it is.

@Mr.Facebox

2 жыл бұрын

I hope it's just a phase and cars get back to real buttons and knobs

@Mr.Facebox

2 жыл бұрын

@@festuspunky you aren't driving anything by the looks of it. Electric or Gas, you need to raise and lower volume, windows, etc. Doing with a real button or knob instead of screen keeps your eyes on the road

finally seeing cars coming with dash cam. such an important feature for some reason many cars still dont have them...

Doug talk about the charging speed, bmw charging stations etc

Beautiful and futuristic

It's a shame some of these legacy makers aren't adding frunks especially when they stretch the wheelbase and rob space from the trunk.Having a frunk would surely make the iX feel and be even more practical than it's combustion engined siblings.

@deveusdude

2 жыл бұрын

This is a common complaint. I don't really get it like we never needed a frunk in our cars before, as long as there was a adequately sized rear trunk. How come we need one now?

@c4fusion1

2 жыл бұрын

I guess you never lived in a city where break ins are common. Having a frunk means you can keep both the passenger and trunk area clean most of the time

@matthewbowen5841

2 жыл бұрын

It mostly just seems to the Germans that are skipping this feature...

@CDN_Store

2 жыл бұрын

@Peter Donaldson because it's the same size as an X5 but more expensive with a smaller trunk. The moment Doug opened the rear hatch you could just tell it was smaller in comparison. I thought being an EV the trunk is gonna be really deep under the false floor but no.

@kraenk12

2 жыл бұрын

All that way superior tech needs to go somewhere.

I actually saw one of these on the road the other day. In real life it looks surprisingly normal. It all kind of comes together and works in the real world.

@minigiant8998

9 ай бұрын

and it's eye catching.

@caleidoo

4 ай бұрын

I agree. A lot of it comes down to the color combinations and what wheel (size/design).

If this just looked like an X5 it'd be the best EV on the market by a MILE. Drove one the other day and I own an i4.. the Ix isn't super sporty but the tech, luxury, range/efficiency, etc.. are all AMAZING. Can't overstate how luxurious the iX feels.

@kkjjqrysdgadff7782

Жыл бұрын

The Chestnut leather package is stunning. I've owned high end Porsche/Jag/Audis and the iX interior is just flat out better.

@mortensenvick5711

Жыл бұрын

I got one and I confirm that. IX 40 with bowers wilkins and multifunction seats. Stuck with 20' wheels and got the best ride in the market

I really like the side profile.

it requires money to make money this is the best secret I have ever heard we don't make money we make multiple money

@maxgoodchild6111

2 жыл бұрын

how can I get his infor

@maxgoodchild6111

2 жыл бұрын

@Hudson Elizabeth Thanks alot

@maxgoodchild6111

2 жыл бұрын

Thanks , placing my trade with expert Shelton Morrison

Doug : It’s only competitor is the Tesla model X. Audi Etron and Merc EQC : Are we a joke to you!

@perlusion5946

2 жыл бұрын

BMW has their iX3 that also competes these

@sirthatsillegal

2 жыл бұрын

The EQC doesn’t compete in this price point if I remember correctly.

Hey man love your videos! I test drove this sav and it’s amazing. I will say when BMW first came out with the big kidney grille design some years ago it did throw me off but like you said the big kidney grill sits well with the iX being that it’s a bigger vehicle and quite honestly it didn’t take long for it to grow on me so much so I placed my order. As far as the 22” wheels are concerned you commented that they give you a little over 300 miles range but on the BMW website it says that these wheels actually give you 315 miles range so it only drops 9 miles versus the 21” rims that gives you 305 miles range. I was confused because a smaller wheel is suppose to give you the max range not a larger wheel so I ended up speaking with a BMW genius who explained to me that the 22” rim is significantly a lighter wheel which allows it to retain more range than the not so light 21” wheel… So of course I changed my wheel size to the 22” wheels to get the best of both worlds being the performance and big wheel look without having to sacrifice a huge loss in range.

@minigiant8998

9 ай бұрын

yeah my next car might be an ix if they happen to make a new model ix after my m3 comp lease ends in 3 years. i really want the B&W sound system which is sorely lacking in the 3 series.

IF the battery were to die or it had a issue rendering electronics dead how would you put it in neutral to be towed?

So when the radiant heating fails will the car just burst into flame and lock you inside?

I’m surprised they didn’t extend the center console all the way to the dash. There’s so much wasted space that can be used for storage, more easily accessible cup holders, wireless charging pads…

@nr1fan4all

2 жыл бұрын

preach brother, you can buy a hybrid suv that you can live with daily over this chandelier decorated electric suv for half the price

@stephenhunt6568

2 жыл бұрын

I thought the same thing. Not sure why electric cars have to eliminate every interior feature for a “minimalist” feel. Give me a true center console and some more buttons! Like every car on the market has except these “futuristic electric cars”

@TheTruthKiwi

2 жыл бұрын

Seems to be style over function in this thing

@icculus

2 жыл бұрын

@@TheTruthKiwi Or lack of style. This thing is hideous.

Hey, friends!!! Here are some things I like and don't like about the iX ,as well as a couple questions: LIKES: 1. The crystal and wood panel control contrast is really cool IMHO. 2. The phone storage slots are totally designed for modern people. 3. Doug didn't even mention cup holders in this review. I guess they have modern people in mind enough that they don't need to be discussed this time. 4. The immediate clear/opaque ceiling window button is simply awesome. It would even be better if there were a third option to make it dark. Have at it, engineers!! 5. Doug also didn't spend his usual time discussing rear seat leg and headroom, as they must be accommodated nicely. Also with all the charge ports and climate controls, the back seat must be a very nice place to be. (I'm an even 6-footer or 182cm tall, and Doug is nearly a hand-width taller than I am so if HE is happy back there, I definitely would be.) 6. The front washer-fluid-BMW-logo access and the rear backup camera washer logo functions are just ... totally cool and well thought out! QUESTIONS: 1. Inside the rear storage compartment, there is an object at the left that looks like: a. a magnifying glass b. a pull-up spray head for washing dishes c. vacuum cleaner (WHAT IS THAT THING?????) 2. There's a rhombus-shaped little panel on the rear bumper to the right of the right backup proximity sensor and to the left of the black panel that contains the "five o'clock camera". What is that thing? The charge port? DISLIKES: 1. It's an SUV. (SUV = "super ugly vehicle")

@andrewwynn

Жыл бұрын

Appears to be the tow hook

Love the interior in this the crystals the the dash the stitching on the seats. Idk about the front fascia

Doug is the type of guy who cuts his own hair… then forgets he has to cut his own hair.

First the disappointing i8, then that giant kidney grill now this …. Bmw is just giving Mercedes the crown lol

@paulie-Gualtieri.

2 жыл бұрын

Mercedes-Benz is no better their styling is getting boring

@damilolaakanni

2 жыл бұрын

@@paulie-Gualtieri. IMO, boring is better than ugly, which this BMW is.

@danielh9981

2 жыл бұрын

i feel like only porsche is still going forwards with their designs mercs are just boring bmws well ye and audi is just meh imo

@paulie-Gualtieri.

2 жыл бұрын

@@damilolaakanni Both are guilty of designing utter crap these days.

@nobro_i_ate_u

2 жыл бұрын

At least i8 is good looking IMO

2:47 "Just stick it in and you're inside..." -Doug 2022

All that technology but does the car have turn signals and how do they work?

Go back 40 years and you’ll notice BMW never changed the shape of its gas pedal. As a matter of fact even if you strip everything out from this car, you can still recognize a BMW just by looking at that pedal. Iconic.

@TrentonLipscomb

2 жыл бұрын

At least they got something right on this car

Doug, you are massively more relaxed while driving compared to years back. Confidence 👍

I mounted my 45" TV in my Honda Civic today, it looks so futuristic now, I love it. Next planning to put 62" screen in my wife's Mini Cooper. I love future and i'm prepared!

Doug’s shirt is 🔥

So you mean to tell me that they kept the massive grill that they literally don't need since it's an electric car?

@bruceccorwin

2 жыл бұрын

@@MO_Disk They could have made something stylish, instead of a big, caricature plastic ugly grill.

@googleit1131

2 жыл бұрын

@@MO_Disk I get that, but they have a smaller grill that they use to use until recently. They didn't have to use the massive one that (seemingly) a lot of their fans dislike (I'm assuming, or it's just a very vocal minority)

Thx for another great review Doug. I miss when you went through each category and assigned a score. Now you just jump right to the final score without any explanation on how you got there to a certain extent. I wish you would bring that back. Also, I would like to know what the safety rating is on the vehicle or you could devise a score of your own based on what the official rating is. We could learn a lot from a Dougie 😀

@jeanlg13

Жыл бұрын

I don't really get it. He was so positive about the car : its interior space/its comfort/its luxury/its speed/even the look. He didn't hit hard on the look, and then he just jump on the final score without any explanation. So weird

@lincolnmarklt

5 ай бұрын

Doug barely cares anymore

Got to love the BMW roundel taint pasty.

Doug whats your thoughts on the cadillac lyriq love too see a video on it from you your videos are crazy funny 😄 love em !!!!!!

Great video, but Doug missed some of my favorite quirks of the iX. First being the Bowers and Wilkins sound system; it's a 30 speaker, 1600watt system with multiple speakers built into each front seat, that BMW claims offers a "4D" listening experience. The speakers in the seats vibrate with certain notes in a song, so you quite literally feel the music in your seat. You can also customize how strong those seat music vibrations are. Second, I thought Doug would've gone crazy over the selfie camera. There's an interior wide angle camera built into the roof, near the sunroof controls, that can record video and take pictures of the whole interior. You can either go into the screen to take a picture, or just smile at the camera, and it will take you/your passengers pictures. It can also be setup with the Drive Recorder app to record interior shots in sync with the built in dash cam. Also, the front camera has a similar cleaning system as the rear view camera, only a piece of the grille pops out to spray the lens.

@mortensenvick5711

2 жыл бұрын

I basically ordered the IX over the audi e tron just for the bowers wilkins lol. I can't wait too see if it's as good as the one on volvo

@rjd_F30

2 жыл бұрын

@@mortensenvick5711 The sound system is insane. I spent a good amount of time playing with an iX last week, and the sound system absolutely blew me away. Hands down the best I've ever heard. You'll be thoroughly satisfied with it, I'm sure.

@DougDeMuro

2 жыл бұрын

Sadly, the selfie camera isn't available unless you have a BMW Connected account. I wanted to play with it! The 30-speaker sound system is cool, but everyone has a 30- or 40- or 1,000-speaker sound system now and everyone advertises that it offers some listening experience never previously available except to raptors searching for prey or something. It's not that interesting, especially since I can't really demonstrate it in a video like this.

@moritzregis5935

2 жыл бұрын

@@DougDeMuro true, but this system is not just more speakers than ever before but actually different to all other automotive sound systems. It has speakers in the headrests and kickers in the seat that will kick your kidneys to the sound of the music. Truly a new experience.

@jamespetersen8954

2 жыл бұрын

The cool thing about the sound system in the one I saw with H&k is the “experience the sound” which gives you a cinema like speaker demo

if you have to use the touchscreen for almost everything, you would they’d make it a little more responsive.

I'm surprised he didn't point out the flat bottomed steering wheel being heated... thats pretty cool.

When you see those new BMWs in person you will like it, I thought I hated the big grill, once I saw it in person I liked it.