As an American, I have only one thing to say... "Well played sir, well played."

I like this advertisement but one thing is bothering me: "Hey guys, should we really put white subtitles here?" "Yeah, definitely. There will be lots of snow in the background so it will look really nice"

@possiblepilotdeviation5791

9 жыл бұрын

Drop Shadow

@busycell

9 жыл бұрын

***** black outlines to make the text visible when the background color is white are sorta the standard too!

@EgonCom

9 жыл бұрын

busycell ^this^ Plus, sometimes because of white background and overall better readability, yellow subtitles are being used.

@Molin-

9 жыл бұрын

I've seen the add and it doesn't have white text on it. The uploader has given it white text so that everyone who doesn't understand Swedish can read it.

@dawbInc

9 жыл бұрын

I agree. I read somewhere that while letters with a black outline are the best way to go.

I'm American and have served in the U.S. Army and I LOVE this Swedish commercial more than anything American. Its real and to the point, no testosterone booster needed.

I'm a proud American but I really like this commercial. It's funny and clever. Way to go Swedish military!

@nocturnalrecluse1216

6 жыл бұрын

Like it A LOT

@AverageAlien

6 жыл бұрын

fuck US

@nocturnalrecluse1216

6 жыл бұрын

Average Alien+ FUCK the USA, fuck the U.S...U.S.A.!!

@nocturnalrecluse1216

6 жыл бұрын

Average Alien+ No really, fuck Trump's America.

@AverageAlien

6 жыл бұрын

not trumps America, all of America. They started countless wars and pretty much fucked up the world for their own interests.

at least they can give us a 1080p HD video

I fucking love 0:25 "top secret hit and run". And there's explosions going of EVERYWHERE.

I like this ad, it's got a nice amount of cheekiness to it, well done Swedes.

Im loving the part about the "cool American voice" tbh I didn't think it was an actual advert until the end lol

I'm American but I have to say that Swedish military commercials really are better becuase unlike the American Join the Marines ad which tries to make any solider look heroic the Swedish ones truly are creative and almost civilian friendly

@Skulleye97

7 жыл бұрын

The Aviation Enthusiast That's why no one wants to join the swedish Army. We have barely nothing, and what we have is shit. Joining the Swedish army is like going camping hahahahaha

@okandokandsson523

7 жыл бұрын

Då har du uppenbarligen inte gått med i armen om du tror att det är som att campa

@TheAviationEnthusiast

7 жыл бұрын

okänd okändsson Jag har aldrig sagt Svensk militär utbildning var som camping. Vad jag säga var att svenskarna göra mycket bättre jobb på reklam det än sina US motsvarigheter. Inget alltför dramatisk bara en enkel 50 andra video, tror jag det svenska försvaret är lika kapabla som deras US motsvarigheter och jag förstår att den svenska utbildningen måste vara mycket svårt och hårda. Tack för att du kommentera om;)

@Skulleye97

7 жыл бұрын

Jetlagged Aviator Google translate legend

@TheAviationEnthusiast

7 жыл бұрын

Lol Thank you very much! Or in other words "Vid det här laget skulle du ha kopierat och klistrat mitt svar att se vad fan jag sa. Tack så mycket som min svenska språket biblioteket är praktiskt taget ingen. Ja, jag använder Google Translate, men det är till större nytta. Killen som jag svarar på kommer inte att behöva översätta det eftersom jag redan har gjort det att skona besväret! :) "

Better than our recruitment ads.

Denmark and Sweden are officially the two countries in the world that have been in most wars with each other. Oh the brotherly love!

Bruh this is really good. Way better than the US ad.

Being Swedish I find this commercial absolutely hilarious

Finally a military ad that gives you a straight forward perspective :) love this ad.

As much as the foolish national pride tries to compel me to make fun of the Swedes, thank you for the indispensable help during the WWII and the Winter War. Your eastern neighbour(s).

@Daniel-dc5mr

6 жыл бұрын

SilverShadow111 anytime

@thebigh4752

3 жыл бұрын

FINLANDS SAK ÄR VÅR!

SWEDEN YES.

@wecez4382

6 жыл бұрын

it's actually. "Sweden, YES"

over and exactly 6 years later after this, another Ad played on swedish television. time to join

Haha, that's a pretty funny stab at the our overblown commercials back in the states. I like the honesty. Half of every Navy commercial is SEALs and SWCC now too, even though thats the smallest community in the Navy.

This is what an army recruit ad should look like Not like the two mothers ad

@EngPheniks

2 жыл бұрын

😂😂😂😂

@eskaban_edits_beats_and_more

2 жыл бұрын

lol a comment about swedish army ad in the 2 mothers video send me here

This was hilarious. I say that as a US Marine (and I'm still disappointed I never got to slay a dragon haha).

Your army adverts don't seem to bullshit, well done.

Unless you're, wait for it, the Mongols.

Alright what about today's ads of two moms 😂

I would trust the Swedish ad more because it seems to tell you what it is.

I mean, let's talk about successful marketing though. When you military recruitment budget is literally bigger than the entire defense budget of most countries, your ads better damn well look like Hollywood movies.

Yeah, we were a super spower during the "Stormaktstiden"

There's always the Gripen. I love the Gripen. (Even though i'm supposed to be in my Su-37 with the number "013" painted on it)

Touché! btw Greetings from Finland

I don't think most of you get this cf. Sweden doesn't want to send people to war in other countries like for example america do, some swedish people do it tho, but not many. Försvarmakten/swedish army is all about protecting sweden in case something will happen in the future. They train them to protect sweden and out survive other people. Still, Sweden doesn't have a big army, we would last for a week maybe not even that and maybe that's why they don't want to send people to war in other countries. The only great thing we have is the air force that USA want to take part in but we don't let them. Sweden doesn't want anything to do with war but they still trying to be prepared in case something would happen in the future.

@leopoldchristellsvensson395

7 жыл бұрын

wee have/had 26.000 people in afghan

@jqxok

6 жыл бұрын

Det där stämde för kanske 20 år sen. Försvarsmaktens fokus nu är framförallt på expeditionsstyrkor. Sverige har inget totalförsvar längre.

not to mention thousands of miles of secret underground tunnels that popped out all over the place.

Admit it. Many of you suddenly took interest in seeing military ads of different countries after seeing the video that "begins in California"

I do, which makes English a form of creole influenced by so many languages it can't even be thoroughly attached to a single family.

I actually liked this add, Im from Texas and I found the crack at my country in this ad to be rather funny. I mean it looks like something wed do XD we make fun of ourselves all the time and yes for those who haven't seen but wonder, our Recruitment adds are pretty much like that, little less but not so much :D

No just the level of education HE has...

Not the entire country, no - thanks to our strong and well drilled armies. The Carolean army was the most diciplined army in the world - and that dicipline still lives with our troops today. I've had the honor of serving His Royal Heighness myself, and I am VERY proud of it, since I am a royalist. During my military training, I had the dicipline, courage and will of a Carolean as a role model, and I got results for that. Though, some times the Danes managed to occupy parts of Southern Sweden

Exactly ! It is by the way very fun to see the way the Swedish tongue has evolved, verb conjugation for instance has gotten a lot simpler, I read some treaties about 16th century Swedish and it was as complicated as modern German.

@hinken3716

2 жыл бұрын

In what way is modern German complicated?

I meant it like Yeah, sure, I see your point. And who are you to tell me off on my own damn history?

These commercials are one of the standing jokes when ¨cleaning guns, vehicles and barracks. //PFC, APC driver, 423 mechanized company, Swedish Army

This is the best ad i ever seen!!!! "We can't offer you with an american voice" LOL!.. but we can offer you reality!! :D

The hardon i recieved when i found out that they ACTUALLY look like that in 0:13 in the special forces.

my god, that and the russian airborne ad are the two best recruitment vids I've seen. well played sweden, well played

There where actually bombs dropped in Sweden by both Russian, Brittish and German airforces, all of which where in the night caused by disorientation by the pilots.

Can't we just appreciate how hilarious this is? Plus, some advertiser in the Swedish military had the balls to do this. I applaud them. And before anyone says I'm unpatriotic, I'm in AROTC, so I'm at least a little patriotic.

@Podzhagitel

Жыл бұрын

did you end up reupping

What is Swedens best defence? Finlands army

@fabiangrujic3721

6 жыл бұрын

Masters of Tactics good one

@andro7862

6 жыл бұрын

Finland is like that guy whose old boss keeps forgetting you don't work for him anymore.

I always wanted to become a pilot. Then I got a problem with my right eye so I can't see properly. Then I wanted to be a marksman/sniper/sharpshooter. Then I realized that it was my dominant eye I had a problem with. Then I wanted to be a tank crew member. Then I realized that my body is too tall and that Leopard 2 tanks are for people 175cm or shorter and slimmer people. Then I wanted to be a vehicle driver. Then I realized that I have the perfect education and licenses to drive all trucks and cars the world have to offer and that I'm a pretty skilled engineer and mechanic. I just found my calling...

The best ads are the British ones, as they are intense adverts but real!

Better than telling me my army is destiny 3

Who came after two moms

ahhhh I get it now

AWESOME.

._; we already went over that a while ago...

amen!

Lund University (Older than U.S.A), Chalmers University, The Karolinska University Hospital...

At least swedish army treats their citizens with proper respect . When i watch US marine advertisments my intelligence feels insulted

@thatoneirishkoreaguy

10 жыл бұрын

BleachAntagonist As a Marine yeah I get it, it is pretty dumb how people join because its a "cool" thing to do, how they join just to wear a uniform, how they join because of school. No one joins because they love their country, they join for benefits. Either that or my Marines are the only ones that see the irony in watching our own advertisements. Whatever, swedens alright, but we really would like to train with their Amfibieregementet.

@thatoneirishkoreaguy

9 жыл бұрын

phadedlife Good to go Devil, I guess we do what we want, huh? XD

@phadedlife

9 жыл бұрын

killhats told me they were the dragon in boot. i had no intention of fighting them. quite a bit scarier.

@mrbrianbrush

7 жыл бұрын

fuck you we also eat sharpies

@50shadesofbacon87

7 жыл бұрын

Just as long as you don't eat the glue sticks

nån annan än jag sim tycker killen i introbilden till den här ser ut som Vickan i Hey Baberiba?

Yeah, that may be it. I stand corrected.

Have you ever heard of Millenium Challenge 2000? I haven't called the US Military fighting capable since then...

"My cool American voice."

Fun fact is at the same you guys had Gustaus we had Louis XIV, but everyone remembered His majesty the king of France but no one remembers Gustavus King os Sweden Grand Duc of finland etc...

Maybe you should read up on the history, the massive amounts of shore and that we controlled "hansan" really made Sweden a superpower. Not the grandest of superpowers but definitively up there.

The Ad is wrong about one thing, the U.S. Military Recruitment commercials do not use "models", for their ads. They actually use enlisted active duty men and woman of the U.S. Armed Forces for their commercials, now whether they choose good looking people or not is another story all together.

@oLawlieto

7 жыл бұрын

They were making fun of their own ad.. geez.

sure. the rest of the world might dislike that fact, however look at us now.. we are RICH!

Sverige i mitt hjärta

Yeah... Funny how Denmark and Sweden are so close friends today if we think about how much we have fought with each other... xD it's like brothers. ^^

Rule #4 of cinematography: Just because you can't compete with a fellow director's work doesn't give you the right to insult it.

@garfellow5038

7 жыл бұрын

Anarchy Empire what the fuck are you talking about?

@anarchyandempires5452

7 жыл бұрын

Garfellow the video is making fun of the US Marine recruitment videos in a by now over used way to of getting attention using faux simplicity. When this is done in a commercial it's already fairly low but to think that this is a state sponsored Military recruitment video is down right shameful.

"...not even my cool american voice" They're just saying that the army is not a hollywood action movie.

*insert Battlefield theme*

There are sub cathegorys like Military Superpowers, and there is no denying that Sweden was one. Perhaps not in numbers, but in conquest.

The swedish army did als train many norwaygian soldiers to resist the german occupation, many swedish and finnish troops traveled to norway to help, even some icelandic mercenaries.

I totally agree that our ads for the military are over the top. :/

Isn't Sweden in Afghanistan? They should play clips of that instead, this makes it look like you guys are planning a Scandinavian Empire or something... haha...ha..... _Sikeman214 has been assassinated by the Swedish Special Forces, logging off now._

@Merazim

9 жыл бұрын

GOD DAMMIT S.O.G! STOP KILLING PEOPLE D:

@AverageAlien

6 жыл бұрын

sweden IS afghanistan

@lkvideos7181

5 жыл бұрын

@@AverageAlien fuck off withthat bullshit.

Thats why i love sweden. No bullshit damn straight...

Escandinávia, a vanguarda do mundo.

So the U.S millitary has background music all the time and stands like models before missions... hmm well that's one way to look at what we do.

greetings from neighbourhood!=FIN

YOU GO SWEDEN!

And how many end up as a part of the SOG?

LOL Sweden is trolling US military ads

The Swedish SOG are special forces, this ad was for joining the military as a soldier or a marine not as special forces.

The nationalism is never as high as in the comments section of a war commercial on youtube. Really people, congrats I applaud you, we are going to solve so many world problems with violence! :D ........................in case you didn't get it, this is irony

yup. also, if they were lucky enough to find an entrance... it could be "booby trapped" making it ridiculously hard to enter the tunnels. not to mention they could get lost :P

the swedish army has one of the highest budgets per capita in the world.

Nope, it was a part of Sweden for 800 years my good sir.

hmm thos weapons they are using at 0:12 isnt it the MG36 and SCAR-L? because i know that SOG uses the G36.

i lmfao when i saw your comment :DDD

Is this where Captain Sweden got his start?

Can't win without some hakkapeliitta aight? XD

wow, SO honest!

ur absolutly right, but its hilarious that ur name is jeemofRunescape hahahahah

@deathgreeb101 Which Russian Airborne ad. You don't mean that song do you? Could you please send me the link?

0:27 well bring back the military drummers then.

I know this video has been up for a while but I just need get something of my chest. I can tell u one reason why our recruitment videos aren't so good. Because we haven't had an army like th US. What I mean by that is that our army didn't have to do recruitment videos until a few years back when the mandatory military education was changed to optional. We haven't exactly had to advertise the army because almost everyone did the base military educ. And joining the army in Sweden isn't to kick ass chew bubblegum. It's to help and change the future for people.

@DrCanyonero

9 жыл бұрын

***** The U.S. helped Europe and Scandinavia in WW2 and we are really grateful.. Since then we have aided you more times than the other way around. It's not a competetion but we don't really take your help for granted. Do you take the help we've offered in Iraq and Afghanistan for granted? How did you even arrive to the thought that we expaect some kind of help frm the U.S. and take it for granted?

@DrCanyonero

9 жыл бұрын

***** It's adabting to peacetime. Who would invade Scandinavia right now? Russia?? And they spend a good deal researching new military technology. It doesn't make it easy. They pay a lot more in taxes too.. It just helps.

@Sebbelushki

9 жыл бұрын

***** We wouldn't call the US, we would call our brothers in Finland they know how to kick ass

@timgrec5588

9 жыл бұрын

***** and you are saying that usa will have 0 allies in a fight vs russia? they will be like: guys guys, its 1vs1, dont interfere? hilarious

@AverageAlien

6 жыл бұрын

USA starts wars, it is an evil country

wouldn't suprise me if it was.

and in some of them we were badass :) don't forget that XD

Won battles against Russia? Won WARS against Russia. We don't go to war often, or at all nowadays, but when we did, we didn't fuck around. Gustavus Adolphus and Carolus Rex are among the greatest military leaders to have lived.

c-can i sign up?

Based on the current US Army ad, the Swedish army looks sexier. The problem is most Americans can't speak Swedish.😂

Which recruitment ad is 0:24? Lol never seen it.

Ah merci :)

This advert reminds me of a friend who said he that playing MW made him wanna join the army. I said "Real war is nothing like that". He looked at me as though I just bitchslapped him with a dose of reality. He said "NAH, BUT i...... ya know......." and carried on playing his game.