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How do you succeed in your auto detailing business? Why do most detailers burn out and fail? The answer is actually pretty simple.. they are doing what most people tell them to do: hand out flyers, business cards, try to post on social media, etc... What's the problem? What builds real success in an auto detailing business is not how many flyers you hand out, it's building the correct online systems that will create a real foundation for your professional auto detailing business to stand on.
In year 1 of your auto detailing business detailers get excited because they see growth. The problem is, this growth is not indicative of long term auto detailing business success... it's just that you are moving from 0 to 1. You had no auto detailing business, no auto detailing customers, no auto detailing reputation, and now you have something. This initial growth tricks a lot of auto detailers into thinking that they have something special, when in fact, their auto detailing business "growth" starts to plateau and fall in the very first year.
Auto detailers become dependent on word of mouth advertising and referrals both of which they do not have control over, and therefore can do nothing to build! This is the auto detailing year 1 business trap. The problem is, you don't realize that your auto detailing business is in a trap until it is too late. The auto detailers who make it to year 2 spend time in year 1 building reliable systems online that they can grow over time to bring in more customers. These are things like a website, social media, and local listings. This is what will drive the auto detailing business success engine long term... but most detailers are so busy detailing all day in their first year that they miss this entirely.
Finally in year three, the professional auto detailer has options. They have cash flow, a steady income, enough savings to create cushion for the business, and they can experiment with the hot and shiny things that every detailer thinks they want. Should I get employees? Should I buy a van? Should I get a stationary location? If you are beginning in the auto detailing business, or you are struggling... follow along here.
TimeCodes:
0:00 - Intro
0:40 - Beginning stages of auto detailing business
1:46 - Biggest auto detailing business problem
2:27 - Why professional detailers can't grow
3:16 - Word of mouth advertising for auto detailing
4:23 - Why detailers burn out
5:26 - How to pass $30,000
6:55 - Auto detailers and ceramic coatings
7:58 - Year 3 of your auto detailing business
10:23 - Best auto detailing products for beginners
Disclosure:
Some of the links here are affiliate links meaning Wilson Auto Detailing will be compensated should the viewer choose to purchase anything through the links provided. All content presented in this video, and on the Wilson Auto Detailing KZread channel as a whole must be modified appropriately for the viewer’s specific situation. All instructional content, product reviews, interviews, tutorials, business content, and content in general is never absolute, nor is it designed to be taken as exact instruction for the viewer’s specific situation. The results presented in Wilson Auto Detailing’s videos on KZread are not guaranteed, nor does Wilson Auto Detailing claim that the viewer will achieve any results at all. Wilson Auto Detailing is not responsible for any product, tool, or chemical damage that may occur from the viewer using any product, tool, or chemical shown in the Wilson Auto Detailing content as the viewer must adjust the instruction found in these videos appropriately if the viewer should use any product, tool, or chemical shown in the Wilson Auto Detailing content. Wilson Auto Detailing cannot guarantee the viewer that they will achieve any business results at all from viewing the Wilson Auto Detailing KZread videos.