Startup Experts Discuss Doing Things That Don't Scale

Ғылым және технология

A little over ten years ago Paul Graham published the essay "Do Things That Don't Scale." At the time, it was highly controversial advice that spoke to the drastically different needs of an early startup versus the needs of a much larger, more established company.
YC Partners discuss PG's essay, its influence on Silicon Valley, and some prime examples of YC founders that embraced the mantra "Do Things That Don't Scale."
Read Paul Graham's essay here: paulgraham.com/ds.html
Apply to Y Combinator: yc.link/OfficeHours-apply
Work at a startup: yc.link/OfficeHours-jobs
Chapters (Powered by bit.ly/chapterme-yc) -
00:00 Intro
02:09 Paul Graham's Essay
04:17 Prioritizing Scalability
05:38 Solving Immediate Problems
08:53 Fleek's Manual Connections
10:32 Algolia and Stripe
12:25 Learning Over Scalability
15:20 Embrace Unscalable Tasks
17:41 Experiment and Adapt
19:06 DoorDash's Pragmatic Approach
21:26 Swift Problem Solving
22:33 Transition to Scalability
23:30 Consulting Services
25:05 Outro

Пікірлер: 90

  • @ycombinator
    @ycombinatorАй бұрын

    What's something you've done at your own startup that is a good example of "doing things that don't scale"?

  • @MarkMark

    @MarkMark

    Ай бұрын

    “Pied Piper does not scale” we would start by doing things by hand and then we would codify them. That helped us 1. really understand the problems we would later automate away, and also 2. prevented wasteful premature investment in things that didn’t matter.

  • @yapstack

    @yapstack

    Ай бұрын

    Running social media marketing by myself for 5,000 real estate agents so I can learn both sides. Luckily AI arrived so I can finally scale it.

  • @fahanibrahimhashi

    @fahanibrahimhashi

    Ай бұрын

    Get early users to write their anonymous feedback on pieces of card that I would then share on social media

  • @brendanford7281

    @brendanford7281

    Ай бұрын

    I’m using no code tools for ProFlow’s MVP. I’m curious as to why Y Combinator pushes doing things that don’t scale, but then also aren’t overly interested in no-code tools for short term solutions as they don’t scale? Would love some insight into this! Thanks YC!

  • @yapstack

    @yapstack

    Ай бұрын

    @@brendanford7281 YC has a short titled "RFS: Better Enterprise Glue" posted April 10 which calls for no code solutions using LLMs to compete with the likes of Oracle and Salesforce. I'm sure if you can elaborate on what problem your tools solve, they would love to hear about it. It's not too late to apply for summer 24.

  • @jdconley2713
    @jdconley2713Ай бұрын

    PG essays as KZread with modern examples? I'm here for it! Great stuff!

  • @jeroenjansen3835
    @jeroenjansen3835Ай бұрын

    Michael Seibel trying really hard to pretend he has not heard the story 1000 times before

  • @YourFractionalCMO
    @YourFractionalCMOАй бұрын

    Such a great video. I just sent it over to one of my clients who needs this advice so badly. Thanks for helping me communicate it well!

  • @chapterme
    @chaptermeАй бұрын

    Chapters (Powered by ChapterMe) - 00:00 - Intro: Early-stage founders need time for learning 00:14 - YC partners discuss do things that don't scale culture 01:07 - Silicon Valley's obsession with scalable business models 05:41 - Airbnb founders inspired by Paul Grahams urgency 07:52 - Unscalable examples Fleeks clothing marketplace 11:23 - Algolia's support for Product Hunt paid off 12:24 - Strong, exciting founders focus on learning, self-service 13:14 - YC works with best founders for learning, trenches with customers 13:29 - Founder FaceTime with customers advantages, sales tips from Ryan 14:12 - Tips for successful sales and marketing 16:12 - Instacart bought Trader Joes for Instacart deal 19:00 - DoorDash founders describe smart one-day tech build 23:05 - Scale up early, avoid consulting revenue addiction 25:13 - Outro: Experiment quickly and fail fast

  • @kivatinos
    @kivatinosАй бұрын

    Do things that don't scale is so true, I used to install PCs and run ethernet in the walls of medical clinics just to get to know the medical staff and doctors for my first startup.

  • @GlobalVentures-TSkillsLLC
    @GlobalVentures-TSkillsLLCАй бұрын

    Absolutely loved your video discussing Paul Graham's "Do Things That Don't Scale" philosophy! It's such a timeless piece of advice that resonates deeply, especially in the dynamic world of startups and entrepreneurship. At Global Ventures HQ, we're big believers in this approach too. It's all about focusing on personalized, hands-on support to empower entrepreneurs and businesses at every stage of their journey. Looking forward to more insightful content from you!

  • @sandygermsmanson
    @sandygermsmansonАй бұрын

    Personally, I think one of the best "things that don't scale" things a founder can do is spending a lot of time speaking with customers, even the annoying ones

  • @motownmoneygang

    @motownmoneygang

    Ай бұрын

    Wow never heard that before... True tho

  • @infernious

    @infernious

    Ай бұрын

    Agreed

  • @theindubitable

    @theindubitable

    Ай бұрын

    Agreed

  • @theindubitable

    @theindubitable

    Ай бұрын

    ​@@motownmoneygangTruth is worth repeating.

  • @motownmoneygang

    @motownmoneygang

    Ай бұрын

    @@theindubitable true 💯

  • @EcomCarl
    @EcomCarlАй бұрын

    Absolutely agree on the power of non-scalable actions in the early stages of a startup! It’s those initial, hands-on experiences that really teach founders what their customers truly need. 💡

  • @service-plus-connect
    @service-plus-connectАй бұрын

    Always dropping those gems 💎

  • @AbassAdebayo
    @AbassAdebayoАй бұрын

    This video is for me. Thank you YC Partners.

  • @peterbloomingdale
    @peterbloomingdaleАй бұрын

    I manually verify users on my social platform by calling them individually to ensure they are real. Only reason it worked so far is because I have no users 😊

  • @user-jd2ph4df6v
    @user-jd2ph4df6vАй бұрын

    I did this exact thing: started a Trader Joe's delivery service. I didn't have outside capital, so instead of buying one of each item like Instacart, I bought people's receipts and took pictures of the items in the store. The service went viral in Manhattan, but Trader Joe's corporate and their lawyers came after me extremely aggressively. Nonetheless, this is good advice.

  • @Eltonlin1998

    @Eltonlin1998

    Ай бұрын

    what would you have done differently - was there, in hindsight, a way to deal with their laywers that lets you win?

  • @ojieronato8576

    @ojieronato8576

    Ай бұрын

    genuinely curious, why buy their receipts?

  • @satg5733

    @satg5733

    Ай бұрын

    Yea what’s the go with receipts ?

  • @user-mm3jr3et7v
    @user-mm3jr3et7vАй бұрын

    This is journeyman advice and not destination lover business advice. What I heard: 1. Set the tone even if you have to do it yourself to get the customers you want. 2. Manage and record delight. 3. Be multi-layered in your approach to energy expenditure to secure profits. 4. Don't miss your moment by thinking about scaleable perfection. 5. Realize non-scalable businesses are secure places for VCs to learn how to/ where to store cash. 6. Humility will maximilize your learnings in case someone scales on your idea before you can.

  • @winkletter
    @winkletterАй бұрын

    Interesting! This is an example of *structural coupling* where organisms and environments change in a complementary way through recursive interactions. We think the organism just adapted to external objects, but the organism and environment have to go through a process of co-creating the object. In other words, founders need an environment (users and other stakeholders) to operate within so they can go through this process of object construction (finding the product.) The users are as much a part of this process as the founders. And you shouldn't/can't scale until this structural coupling occurs, which is product-market fit. But again, it's not the product fitting into an existing market. The founder and users interact to create the product-market coupling.

  • @AnandBaburajan

    @AnandBaburajan

    Ай бұрын

    Beautiful

  • @Universal7135

    @Universal7135

    Ай бұрын

    I know this is a bit random, but this is one of the best KZread comments I've ever read on startups. Is there any way we can connect? I'd love to read more of your insights on these sorts of topics.

  • @maxlee429

    @maxlee429

    Ай бұрын

    very good insight: founders co-create with customers a product-market fit

  • @tudorm1203

    @tudorm1203

    Ай бұрын

    Sorry if this is harsh but, what a long-winded and tedious way of saying that startups should start product testing as early as possible. Seriously, recursive interactions?! Organisms? And then the dude replying to you like "goodness me what you wrote is life-changing, please may I have more wisdom", whew. The level of corporate circlejerk around "founders" is unreal.

  • @winkletter

    @winkletter

    Ай бұрын

    @@tudorm1203 I can't disagree that I do overthink things. While I believe VC funding creates overall negatives for society, my comment here is more about structural coupling. I, too, was surprised anyone here found it interesting. In my mind, startups should do more than product testing to find a product that fits the environment. During this startup stage the environment is also changed. This idea of doing things that don't scale is one way of starting a flywheel effect which I would liken to autopoiesis, where a system produces and maintains itself. For example, the manual intervention of Airbnb taking high-quality photos created an expectation with guests and hosts that Airbnb listings should have high-quality photos. This was something they could not have done after scaling.

  • @hadithitv7517
    @hadithitv7517Ай бұрын

    How can i get Letter of intent if im working on hard tech?Are LOIs part of doing things that dont scale?

  • @neugey
    @neugeyАй бұрын

    14:00 is the most important part, at least in my sector. Building relationships in your user community is so important. Show them you're worthy of trust before getting them to use your service. 9 times out of 10, brand and relationship is more important than selling.

  • @matthewmolinar
    @matthewmolinarАй бұрын

    This came at the right time. I got a working mvp together in 3 days, and made a demo too. Got some interest online, but then i started noticing it didn't always work earlier this week. Began re-writing the backend. I'm rethinking that. there's a freaking product, let's go find people

  • @chimanfok8516
    @chimanfok8516Ай бұрын

    Love the conversation from the great minds

  • @allanshpeley4284
    @allanshpeley4284Ай бұрын

    Interesting stuff, thanks guys.

  • @bergencraft334
    @bergencraft334Ай бұрын

    I want to create a startup that requires no app. Thoughts?

  • @amorosogombe9650
    @amorosogombe9650Ай бұрын

    It's importance to know when to do what.

  • @envch
    @envchАй бұрын

    Scaling a startup comes with its own set of unique challenges. From managing growing teams to ensuring product quality and delivery speed, there are many hurdles to overcome. Has anyone used tools like monday dev to help manage these challenges? Specifically, I'm interested in features like automations. How effective have these tools been for you in scaling your startup?

  • @arunkarunagaran
    @arunkarunagaranАй бұрын

    One of the best content🔥

  • @george_davituri
    @george_davituriАй бұрын

    Recruit users manually and give them an overwhelmingly good experience, provide a level of service no big company can. It's 2024 don't worry about technical scaling, instead care about scalable business model, product market fit, to satisfy customers and things will auto scale.

  • @RevenueMagnet
    @RevenueMagnetАй бұрын

    Question regarding the Marketplace with Buyers and Sellers: How would you start getting the first user's of a marketplace? Without Seller's, it's not interesting for buyers to browse the marketplace.

  • @gorangagrawal

    @gorangagrawal

    Ай бұрын

    one way would be to list items from buyers manually and start taking orders

  • @swiftclouderp

    @swiftclouderp

    Ай бұрын

    Use Google My Business to list sellers. Contact them using cold calling and emailing to claim their business on your platform then quickly move to the demand side and try to get them clients. Do whatever is necessary to connect them even if it's offline. There's almost no one who won't be glad you connected them with a potential customer. Good luck

  • @jwolpert
    @jwolpert18 күн бұрын

    What’s great about PG is his knack for forming contrarian approaches. “Do things that don’t scale” was a repudiation of an over-emphasis on focusing on scale too soon during the timeframe he was writing. The key to getting value out of PG’s ideas is to take a healthy dose of nuance juice to digest them. And be sure to check whether the times have changed…hint- look for whether PG has written a new post repudiating the dogmas that formed from people blindly following his previous posts. There are a ton of great ways to apply the “do things that don’t scale” principle. Airbnb did a good job of it early (see “The Two But Rule” for one account). But there are many more ways to do this dead wrong. In a nutshell, be clever about the not-scalable experiment you’re running to learn. It’s important that the laws of physics allow some path to a future iteration where you can take those learnings and scale them. If not, take an hour and think of a more clever experiment.

  • @leadgenjay
    @leadgenjayАй бұрын

    Great insights

  • @hadie1825
    @hadie1825Ай бұрын

    Never say “sell yourself”. You’re selling an idea and with it a plan to execute it either by yourself alone or with a team.

  • @aryantyagi_the_goat
    @aryantyagi_the_goatАй бұрын

    wow i love this vid!

  • @VictoriaKurichen
    @VictoriaKurichenАй бұрын

    Nice Videos

  • @oldmansgoldenwords
    @oldmansgoldenwordsАй бұрын

    Doing things which doesnt scale only works in service sector. Not core tech company

  • @deniwealthflo
    @deniwealthflo16 күн бұрын

    Some of this rules are actually outdated though. Users have gotten used with way more app design that if you launch with crappy UI, you might not get users as much as providing something standard and that will take time. If DoorDash launches that crappy first software I’m sure they will die right off at launch but i understand the overall ‘do things that don’t scale” idea

  • @kwhandy
    @kwhandyАй бұрын

    garry carrying whole yc content

  • @chriswilfrid
    @chriswilfridАй бұрын

    I never thought I would be seeing Jisoo Blackpink talking about startups with spectacle. ❤

  • @valerio2658
    @valerio2658Ай бұрын

    6:22 bro on the left clearly started lagging

  • @dzlfiqar

    @dzlfiqar

    Ай бұрын

    LOL

  • @fryderykchopin1381
    @fryderykchopin1381Ай бұрын

    17:03 jumpscare

  • @ycombinator

    @ycombinator

    Ай бұрын

    Sorry! Noisy office that day.

  • @JK360noscope

    @JK360noscope

    Ай бұрын

    I was terrified

  • @mPajuhaan
    @mPajuhaanАй бұрын

    Yes, correct points.

  • @JohnSmith-op7ls
    @JohnSmith-op7ls8 күн бұрын

    This essay didn’t transform anything, it’s basically just a rehash of part of lean startup methodology which was already trendy all over the startup scene at the time and before, this essay was written.

  • @chriswilfrid
    @chriswilfridАй бұрын

    Garry Tan is the best narrator YC ever had. ❤

  • @Creative-Catalyst
    @Creative-CatalystАй бұрын

    I am currently seeking a passionate and driven co-founder to join me on this journey.

  • @ugwuanyimacdonald781

    @ugwuanyimacdonald781

    Ай бұрын

    What are you working on

  • @equityaii
    @equityaiiАй бұрын

    Making things that dont scale should be at the core, and then go from there 🔥

  • @ChristopherLecky
    @ChristopherLecky26 күн бұрын

    Absolutely everything can scale,,,,,,, thus is the nature of reality itself,,, Are you living in an alternate reality to the rest of the world or something? You may have complications scaling unique to your circumstances but that doesn't mean its not possible.......!! kmt

  • @AbduRahman-iu5bh
    @AbduRahman-iu5bhАй бұрын

    Silicone valley girl recommend channel ❤

  • @bwhit7919
    @bwhit7919Ай бұрын

    Neither Tik Tok nor OpenAI took this advice. I wonder if this advice still works.

  • @rufussweeneymd

    @rufussweeneymd

    Ай бұрын

    Great point. I think it’s always good advice for SAAS, but for consumer, it might not be top priority to do things that don’t scale.

  • @bwhit7919

    @bwhit7919

    Ай бұрын

    @@rufussweeneymd I think it’s more a technological and cultural shift. There are so many scam entrepreneurs out there, and having a quality MVP is a good way to stand out. I also think most of the low hanging fruit has been taken. It’s really tough to organically grow a social media site. This is why Tik Tok paid influencers to come to its platform and acquired another social media site to get its initial users. Tech is changing so quickly that I wonder if YC’s advice is outdated. Sam Altman even said he’s considering deleting his blog because he now disagrees with everything YC says.

  • @ycombinator

    @ycombinator

    Ай бұрын

    You are neither Bytedance able to spend hundreds of millions on ads to buy users, nor Sam Altman able to convince Microsoft to give him billions.

  • @ycombinator

    @ycombinator

    Ай бұрын

    Sam Altman’s advice in that particular case is not usable for 99.99% of founders.

  • @mikakoskiola2933
    @mikakoskiola2933Ай бұрын

    Fire 🔥

  • @michealinaolaji6417
    @michealinaolaji6417Ай бұрын

    How do I give this video 50 likes?

  • @The_Quaalude
    @The_QuaaludeАй бұрын

    Funny for you to assume that i have any scalable solutions 😂

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