I’m glad someone remembered the KZread accounts password

@Yuri-wy2os

2 ай бұрын

Kkkkkkk

@DudeFromDownUnder

2 ай бұрын

😂

@AllFather-TheStoicGod

2 ай бұрын

You noticed that, too? 😂 Why did I have to watch their last test flight on NASA? 🤣💀

@AeonExploration

2 ай бұрын

@@AllFather-TheStoicGodbrother what the hell are you talking about nasa did NOT stream that

@at4237

2 ай бұрын

I know, right? I missed this because they only seem to stream on X now.

Please, come back with the live flights on KZread too. Thank you.

@Ithirahad

2 ай бұрын

Musk himself mandated X only, so what are they going to do lol.

@mylastnamemk0939

2 ай бұрын

They wont.

@paintdoctormd

2 ай бұрын

They will not. But you can count on Everyday Astronaut for coverage.

@davida267

2 ай бұрын

Check out NASASpaceflights KZread Channels for majority of SpaceX launchs

@trevorpuckett6309

2 ай бұрын

Yes!!!

The best re-entry footage ever recorded by humans... incredible stuff!

@N0RZC

2 ай бұрын

💯🔥🔥🔥🔥

@konkam744

Ай бұрын

the ONLY reentry footage recorded by humans(I think, I haven't seen any), before this it was impossible to get live feed from the spacecraft while reentering because of the plasma cut off. With starship they had mounted starlink antennas at the top, it is four black covers on the nosecone if you look closely

@NasaSpace.information

Ай бұрын

Begitu pula dengan pendapat saya sangat menakjubkan

@TheWestDweller

Ай бұрын

idk, I've seen some solid re-entry footage on PH

@vascoribeiro69

Ай бұрын

In fact was the worst reentry recorded, tumbling down and burned before "entry" .

Seeing those incredibly powerful sound waves at 0:41 ripple the air is insane.

@BlackTalon53

6 күн бұрын

The sound waves are so insanely powerful they literally rip the atmosphere apart and create a vacuum between waves and it then slams together again, that's what causes the strange crackling sound during rocket launches

Our generation finally has an Apollo to be inspired by! Go SpaceX!

@cursedpain8646

2 ай бұрын

Hi Scar!!!! Absolutely love hermitcraft and didn't expect to see you in spacex comments haha

@oBCHANo

2 ай бұрын

Delusional.

@MCPro24

2 ай бұрын

no way goodtimeswithscar from hermitcraft

@brycedarnell7395

2 ай бұрын

@@oBCHANoYou’re delusional, that’s what

@claymentv2199

2 ай бұрын

Great to see some Hermitcraft creators just as excited as i am for Spacetravel and the future of mankind in space.

I still can’t fathom how beautiful they make their shots look of the starship. It looks unreal.

@galacticviper4453

Ай бұрын

Or it was rendered in Unreal🤔👀 Jk lol. This is too real looking

@lorentzinvariant7348

Ай бұрын

If it was rendered the starship would not have been tumbling. They would have rendered it as it was intended to fly. The tumbling and the inability to stop it effectively was the initial reason it failed on re-entry. If you argue otherwise, how will you explain this when re-entry is successful on IFT4. And before the end of the year, its return to Starbase Texas upon re-entry.

@TheJordan276

20 күн бұрын

Its also a beautifull rocket lol

@foxboy64

11 күн бұрын

simple, cherry pick the coolest looking shots as it tumbles uncontrollably and generates cool looking plasma, cut out the parts where it breaks up and where you can see the failures happening.

I waited 30 years for this. Best of success for the next launch. You're all, SpaceX collectively, are fulfilling the dreams of generations. Thank you.

PLEASE resume the youtube livestreams for 4th flight onwards!

@chefnyc

2 ай бұрын

Dear Musk, Please stop forcing X on us. I actually still like the SpaceX Elon. All other Musk projects are becoming garbage.

@IIXxSLAYERxXII

2 ай бұрын

@@chefnyc pretty sure he doesn't care about you. Just leave.

@okirooju3787

2 ай бұрын

​​@@chefnyc​​ he owes you nothing man (woman?). It's his platform, his money, and he'll do whatever he sees fit with those. Dear man/woman, You're not being compelled to use X, you reserve the right to opt out at any time. There are other platforms, please use those instead 😂

@wick9427

2 ай бұрын

@@okirooju3787 it was really funny back before elon owned X, all the political dogmatists were like “it’s a private platform bro the owner can do as much censorship as they like!” Then the script flipped and suddenly they didn’t like that anymore.

@Leewise1

2 ай бұрын

@okirooju3787 What a little suckup you are, you're the type to defend them if they started murdering kids

That drone shot from above never gets old

@dontknow3886

2 ай бұрын

youre right even the shockwaves on the ground are visible

@TotallyNoAim

2 ай бұрын

what i love the most is the sea of clouds above the ground during fueling, on IFT 2 it was soooooooo good!

@suryakiranofficial

15 күн бұрын

Yes

One of the coolest videos on KZread to date... Also, whomever edited this needs a bonus, the comms on the break and the drop after "Vehicle is supersonic" at 1:05 - perfection!

@jockeb2651

Ай бұрын

Same in ITF2 clip. "booster engine cut-off" almost gives me an erection

@DarkZilla2000

Күн бұрын

:D

Getting to see the reentry plasma like that was incredible. To my knowledge this is the first time footage like this was actually captured.

@renehenckens

Ай бұрын

There is a video of a F9 fairing half during re-entry. You can see the plasma on that video too. But this look so much better imo

@NominalOrbit

28 күн бұрын

Also, everyone seems to be forgetting Artemis I re-entry footage.

@bendobbing7015

28 күн бұрын

​@@NominalOrbitArtemis re entry footage wasn't live streamed and it also doesn't show the plasma interacting with the heat shield

That plasma blanket was amazing to see live-streamed. Absolutely stunning.

@paullogemann7512

2 ай бұрын

I get goosebumps just thinking about it. The plasma was so mesmerizing!

@ascgazz7347

2 ай бұрын

It’s a shame the heat tiles weren’t facing it eh? 🤣 The heat tile design which is on license from NASA… so we know they work (when used correctly).

@jaydonbrown617

2 ай бұрын

Can't wait to see their next failed mission

@symply_ajay

2 ай бұрын

​@@jaydonbrown617you clearly don't know anything about engineering and rocketry for sure

@ascgazz7347

2 ай бұрын

@@symply_ajay tell us your qualifications then?

Starship rising through the layer of clouds and the booster dropping back down to earth was a beautiful moment. But nothing comes close to the re-entry footage. Watching that live, I still remember how speechless that moment left me. Truly one for the history books! Can't wait for IFT-4

@ashtov1234

2 ай бұрын

I was at school watching it, and I still remember my exact feeling when the plasma started forming - completely dumbstruck!!

@fubar12345

2 ай бұрын

I still can't believe it's real - it actually exists. I remember watching the first CGI animations of BFR, I felt awe, but I had this doubt that such a huge rocket could ever be built by a private company. Yet here it is, progressing further with each launch. One day people will walk on Mars.

Well Done Sapce X. Can't wait for Flight 4!

Imagine when we first hear: "The Starship has landed on Mars

@wyattb3138

2 ай бұрын

I’m got chills.

@Deadsphere

2 ай бұрын

still not a viable place to live lmao

@physicsguybrian

2 ай бұрын

I'll be sitting there waiting for the Seat Belt sign to turn off!!!

@physicsguybrian

2 ай бұрын

@@Deadsphere Well not with that attitude LMAO.

@jesusvieira7180

2 ай бұрын

​@@Deadspherewe can live there

I miss SpaceX on KZread 😢. Welcome back

@ninetailedfox579121

2 ай бұрын

They're not back. They always upload the flight test recap videos to KZread.

@RocketPal

2 ай бұрын

They have been on YT for a long time now. wdym

@ninetailedfox579121

2 ай бұрын

@@RocketPal They used to stream all their launches on KZread, but since Elon bought twitter they only stream there.

@Datvu2610

Ай бұрын

hack độ mixi?

@6jot

6 күн бұрын

Google owns KZread. Google is woke

I remember seeing all the comments on instagram reels roasting spaceX just cause their early testing with SNL and starship etc. Its so amazing seeing these videos with such a massive improvement in no time at all. It really amazes me what this private company is able to do. All these bright minds working on such an incredible project. Its really inspiring. Makes me want to study mechatronics or something and work with something related to space :). Awesome 🔥

these are the most important events in human history.. crazy how its not talked about

This flight has generated some of the best spaceflight footage ever! It was incredible to watch it live on stream. I'm looking forward to the next one!

@snuffeldjuret

2 ай бұрын

and we don't have to wait 1+ year for the next one. Exciting times ahead :).

@sweetbon76

Ай бұрын

Where was the live stream? I never found it 😢

@nagahumanbeingzooofparticl8836

Ай бұрын

​@@sweetbon76 just subscribe to their official channel, spaceX or even better "Everyday astronauts" channel, so that u won't Miss the live. You can watch it later even if you missed it

@user-cm8me9uc4c

Ай бұрын

@@sweetbon76 it`s on x

@joedoe999

Ай бұрын

One thing i find amusing is seeing the incredible HD footage SpaceX is showing from space where you can see every ripple in the clouds.... yet goverment's worldwide are still filming UFO's with camera's almost half a century old.

In my personal opinion, one of the greatest flights from SpaceX to date! The plasma bit specifically. Unbelievable shots. Watching it live while at work, it will forever be burned into my memory.

@ariochiv

2 ай бұрын

The re-entry footage was truly insane.

@colegustafson199

2 ай бұрын

I was in class, my professor thought I was tweaking when my jaw straight up dropped on reentry

@dougcarter6849

2 ай бұрын

One of???? Heck no...the best to date.

@gslTM

2 ай бұрын

Was in Band class. Director saw me tweaking while playing snare drum during booster landing "burn"

@Logoseum

2 ай бұрын

It was unreal when viewing live! Not knowing what was going to happen, I almost passed out with joy watching the reentry.

That plasma cloud is wild!!

@fosstera

2 ай бұрын

yooo PikaPetey's here! :D

@Ryzen_927

2 ай бұрын

Yooooo

@clay8156

2 ай бұрын

PIKAPETEY?

oh good god the shock diamond at 0:35 ... beautiful

@GodzillaKing_1954

Ай бұрын

Now that is…. Super Heavy Booster 10 Mega Mach Diamond!!!!!!!!!!

Props to whomever made this! You made an epic launch even more epic!

Amazing footage. Still can't believe we got to see that re-entry live.

We FINALLY have a video that is as awesome as the old films of Saturn V launches! I’ve been waiting A LONG TIME for this.

@GudieveNing

2 ай бұрын

Indeed!

@jaydonbrown617

2 ай бұрын

At least Saturn V didn't blow up, what's SpaceX's excuse?

@davez4172

2 ай бұрын

@@jaydonbrown617Rapid Prototyping Design as an Engineering Methodology. Build, test, fail, fix, repeat. Using the same methodology, they built a reusable Falcon 9 first stage with lots of initial failures leading to a very reliable landing history.

@tha1oneasianguy

2 ай бұрын

@@jaydonbrown617 Do you only care if a rocket explodes?

@jaydonbrown617

2 ай бұрын

@@tha1oneasianguy I would like to see SpaceX actually carry out their missions without failure, even of they aren't retrieving anything

Eine Perfektion welche sich echt sehen lassen kann. Bald wird die Starship Reise los gehen.🎉😊

That's the most beautiful scene I've seen, hope someday I can see it at the local spot

seeing the shockwaves generated by the Raptop engines during lift off was astounding. That plus the plasma during the reentry. Awesome job to Starlink for providing those feeds to us. Cant wait for Flight 4.

The plasma shots are spectacular!

What a time to be a live. This edit and the footage, with the slow mo of the rockets from the first stage, to the firey cloud it creates during lift. Mesmerizingly beautiful. Bravo SpaceX.

Just rewatched for the millionth time because it’s so good. Just noticed that at 0:27 theres an apollo-esque shot of the engines closeup and its amazing

Whoever did this edit, massive hats off to you. Done right.

@sighfly2928

Ай бұрын

Nothing beats a static camera 3-5km from launch with no edits. It’s the biggest man made flying object, it doesn’t need music and over editing

@FisTheDucc

Ай бұрын

@@sighfly2928 still cooler with edits xd

@umwhatamIdoinghere

Ай бұрын

​@sighfly2928 you could probably easily find the unabridged video, right? Some people don't have the 12 minutes to spare.

@bigdogben

Ай бұрын

@@sighfly2928 nah this edits cooler. sorry you dont like edits, watch the live stream or everyday astronauts vid.

@davego290

Ай бұрын

any idea what the title of the background song is?

Incredible footage. The future of space flight is once again bright! Also, PLEASE STREAM AGAIN ON KZread.

@AstridArcadia_Ch.

2 ай бұрын

do they stream anywhere anymore?

@joelmulder

2 ай бұрын

@@AstridArcadia_Ch. X. Which I don’t really mind as a platform, except that the stream quality sucks.

@queeg6473

2 ай бұрын

The launch was live on the Spacex website

@VerrixD

2 ай бұрын

​@@joelmulder ITF-3 stream quality was pretty good on X this time.

@Peter8831

2 ай бұрын

@@joelmulder If you pull it up on a smartphone, you can then AirPlay it to a smart tv

That was awesome to watch and the music for this video was a great compliment to that.

I love seeing all the of team light up after the test, so much work is put into making these flights possible. Thanks to everyone working on these projects, you give us hope.

The editing and music on the hot staging sequence..... chef's kiss

So freakin amazing!

@NASADarth

2 ай бұрын

Hi, Jesus!

@azkavanny3077

2 ай бұрын

@@NASADarth hi rocket that smash into thing

@NASADarth

Ай бұрын

@@azkavanny3077 dragon hasn’t crashed into anything?? What are you on about lol

@azkavanny3077

Ай бұрын

@@NASADarth your name is darth

One of the most amazing videos in history. Congratulations SpaceX team, this is a jaw dropping accomplishment.

yeah this compilation video gave me chills, so excited for the future thanks to SpaceX

0:38 whoever planned this shot is a genius!

Wow! Thank you for putting this up on KZread. This needs to reach the widest possible audience and the YT algorithm has its uses. Everything about this is so gorgeous.

@apache937

2 ай бұрын

we need the 4k

@jaydonbrown617

2 ай бұрын

What we need is a win, this isn't it

@SGW4K

2 ай бұрын

​@@jaydonbrown617Oh, it's a win alright. The information gathered in this test flight is invaluable. You can go back to sleep now if you like.

@jaydonbrown617

2 ай бұрын

@@SGW4K Data data data, that's all they will achieve in gaining at this point. They lay out a specific flight and mission plan to follow, fail everything past separation, blow up and crash, and call it a win because data. When SpaceX inevitably kills astronauts on their way to the moon in 20 years, at least they will get "data" right? ....idiots...

Good editing and amazing team ! Respect !

This is fantastic footage!! Very well done!!!

Well done to the SpaceX's video editing team. Those are some amazing shots compiled in this video. The Starship project is great, but this video itself deserves a lot of credit!

@DEVINdevdev

Ай бұрын

this is what Elon does. Puts up a big show so dumb people think he is awesome everyman.

The song is Reload by Nyime for anyone wondering. They used an instrumental version here without the vocals, if anybody knows where this version can be found let me know!

@YNok1

Ай бұрын

they have even an instrumental one up! kzread.info/dash/bejne/gndkzbummMnbe9Y.html

@tong.clement

Ай бұрын

@bharddrive That's so cool

@tagmisterb

Ай бұрын

@bharddrive Thanks!

@guitar127

Ай бұрын

@bharddrive How did you discover that they used your track? Must have been an epic moment if you started watching this for the first time without knowing!

@amiranvarov

Ай бұрын

​@bharddrive great job mate! Too bad Shazam didn't recognise to, but shoutout to Toni!

Those shots of earth are absolutely stunning in hd, the glow is awesome to see

Nice work SpaceX, keep it up! and you guys should keep streaming live flights on KZread again, I missed like almost all of them since you stopped doing it.

This is one of the most beautiful KZread videos I've ever seen. This is only the beginning, the future where mankind will return to the stars, to not only visit, but stay.

First of all, this edit is absolute fire! Second, stuff like this is the reason why I get out of bed in the morning. Just the fact that something like this is possible inspires me deeply. Respect to the team.

The music is extremly beautiful

@kiprotichsalat2460

2 күн бұрын

Especially when the rocket begub lifting off

love the back ground music

This is insane! Props to all the hard-working engineers who have brought it this far.

Congratulations SpaceX on the third test flight, keep up the good work ♡

Some interesting heat shield related ideas that may have already been commented: > Perhaps wrapping the Starship heat tile areas with a heavy-duty type automotive wrap film to hold the tiles in place until re-entry burns it off. Could also enable multi-colours, chrome, or advertisement logos. > Perhaps the commonly suggested placement of flaps leeward of the heat shield would not only reduce the number of tile shapes required, but could also aid in the Starship's forward and aft sections to more closely match the profile of a Dragon capsule (blunt end tapered to narrow) for aerodynamic stability. > Perhaps an external, track mounted robo-arm to inspect for and replace missing tiles, and also aid in attaching Starships together for fuel transfers. > Perhaps a semicircular shaped nosecone with an "eyelid type" half that rotates within the slightly larger diameter heat shield covered “half” would also enable less tile shapes as the entire shield surface would essentially be one consistent radius (if flaps located as mentioned above), and would also allow for a large cargo door. This semicircular nose cone might also be removable at Stage Zero to allow for various cylinder shaped third party cargo configurations to be inserted (like a battery into a flashlight handle) within a standardized Starship. Eg. A space station segment could be inserted to convert a Starship into a human-carrying spaceship or refuelling tanks could be inserted to convert it into a tanker, etc. Looking forward to the fourth launch!

@whocares2277

2 ай бұрын

Something that burns off on reentry would ruin the goal of rapid reuse. The flaps are needed to control the reentry, they have to be in the plasma.

@jasonjonkerharms

Ай бұрын

@@whocares2277 Yes, a film application would definitely require some extra amount of time to install, but it might be handy in enabling there to be a ship to reuse:) I also agree, however, the further aft placement of the flaps should still enable them to engage the plasma flow depending on their adjustable orientation… What do you think about the other ideas? Any merit? Thanks for your reply!

I love the thought, that I'll be watching live, when Starship lands first time on Mars. This is going to be a delightful day for all of humankind.

@alphagt62

Ай бұрын

Even seeing it on the moon will be a most impressive feat!

I've been watching Starship for all of my teenage years, I have the 24/7 live stream of starbase on my TV every hour of the day. These videos are amazing and VERY motivating, I'm soon to be an adult and I can't wait to tell my grandkids about the early days of starship development like many old folk talk about the Apollo program these days. :)

@jaydonbrown617

2 ай бұрын

I feel sorry for your grandkids' future story times....

@crytilz

2 ай бұрын

I feel sorry for the people around you because of your ignorance.

@crytilz

2 ай бұрын

@@jaydonbrown617 Why are you even here if you don’t like aerospace? And you seem to think that you know better than SpaceX themselves don’t you? “Nice to see a promotional video for a failed mission” - That really just proves your ignorance mate 😂

@jaydonbrown617

2 ай бұрын

@@crytilz I feel sorry for you with all your blind admiration for a faulty product. When it's 10 years from now, and SpaceX is still learning how to get to the moon in one piece, maybe you'll learn.

@jaydonbrown617

2 ай бұрын

@@crytilz Why are *YOU* even here if you know nothing about aerospace? It's a common strawman argument to say that people who criticize SpaceX seem to "know better" than the engineers at SpaceX, when in reality it's because we have a fundamental grasp on what the physics and challenges to overcome here and know this is all a farce. You people see big rocket go zoom and boom and climb to the tops of mountains to scream in ecstasy.

Welcome back to KZread!

@briansweeney9670

2 ай бұрын

Because Twitter is a joke.

@anthonynye1747

2 ай бұрын

prob just a overview. pretty sure they will continue using X

@ogcryptowealth

2 ай бұрын

Yes video quality is bad on X bring it back

@orionSpacecraft

2 ай бұрын

Bro they upload every recap vid on yt just not the live streams

@infected7258

2 ай бұрын

@@briansweeney9670that’s why Twitter doesn’t exist anymore, it’s X

What a time to be alive! Thank you for doing something that brings genuine amazement and excitement in a world where everything seems so dark at times. 🙏🏻

Awesome how the drones recording it don't even shake or shudder with all the sound waves and vibration

Yes, I've been waiting for the recap since it launched!

Crazy to see how far humanity has gone ❤

@Lv7-L30N

2 ай бұрын

♥

@SebastianWellsTL

2 ай бұрын

Indeed, and the adventure is just beginning!

@seldom_bucket

2 ай бұрын

weird comment considering this is a total failure, it blew up....

@Spacewalker1870

2 ай бұрын

also like to see that kind of innovation even just being attempted is outstanding, like thats very advanced tech being developed there

@davidanalyst671

2 ай бұрын

humanity has only launched and come back to earth. 10,000 times...... not sure what youre talking about

Just incredible in every way! Love the editing!

the editor got me in my feels with this one

I love the end when it says next up and the show the runner up warming up 🔥

probably the most visually stunning video of a rocket launch i have ever seen, the mood and the visual representation of brute force seeing the shock waves radiating away during launch..,awesome

This are so super cool clips - and the editing with the techno sounds are just awsome 💪💪

0:18 - Starship drops the bass. "Vehicle is Supersonic" THUNDERBIRDS ARE GO!!!!!!!!!

Absolutely one of the greatest Big Rocket / Spacecraft videos on KZread. Now we wait for every other rocket scientist KZreadr here to rip it off.

I can't wait to see you guys land that thing!

Almost there! Can't wait for flight 4!

Imagine when all stages land, that video will be spectale to watch

@azkavanny3077

2 ай бұрын

Imagine when we manage to go on the mars. Fe is gonna be (i dont need to tell you) you already know

@kaushikkhandelwal

2 ай бұрын

@azkavanny3077 that day is far, but in reach

@azkavanny3077

2 ай бұрын

@@kaushikkhandelwal yes. Hope i can live that long

@buildintotrains

2 ай бұрын

Spectacle*

@hamzahkhan8952

2 ай бұрын

my guess is we'll se booster catch within a year. ship recovery in a few years probably. lunar landing this decade and uncrewed (and possible crewed) mars landing next decade.

Let’s goooo SpaceX!! 🚀

I ABSOLUTELY LOVE THESE VIDEOS!!!! - SOUNDTRACKS ALWAYS 🔥

They did it !!! Thank you

Awe inspiring. The shots really framed the spectacular difficulty. Hats off to all.

Kudos to all who made this possible! Looking forward to the next text flight!

Man...the shockwaves coming from the engines are just incredible. That immense amount of power is almost unbelievable to behold.

the thrusters shooting through the atmosphere like some future tech from out of a sci fi movie, so cool

Thank you for the amazing cut, talented team of SpaceX video editors. Well done.

That re-entry is some of the coolest space footage I've ever seen. ❤

@DouglasLippi

2 ай бұрын

Check out the Orion footage released by NASA a few months ago.

@jaredwestMV

2 ай бұрын

​@DouglasLippi was it this one? kzread.info/dash/bejne/X42CvMuao7WtYLQ.htmlsi=FkXU0Yn1IvdVAXti

Man that shot at 0:41 is probably one of the coolest things I’ve seen on KZread. Kuddos!

The greatest spaceflight video ever recorded.... in 1080p max.

That's some incredible footage. So very inspiring

Pls come back to youtube. I don't have X/twitter. I loved the starship flight.

This is the most beautiful video I've ever seen in my entire life. I'm in tears. 🥲

The mach diamonds in the exhaust of the booster's 33 engines making it look like one big engine is truly something to behold.

Just amazing, keeps getting better every time.

Inspiring. Incredible. Let's go flight 4 good luck!

Man the videos space x keeps putting out with the flights continue to make it all even more enjoyable. One can really take in and appreciate even more, all the hard work and engineering at work.

Thank you for inspiring a new generation, and thanks for showing all the people out there that nothing is impossible!

This is the most incredible thing I have ever seen!!! This is so inspiring.

Your video editors are awesome!

man thats the most amazing video i have watched in quite a while

the fact that gopro is still recording even when covered with 1000 deegres plasma is best ad i've ever seen

onto the fourth!!

@tbounds4812

2 ай бұрын

can't wait

My word. This is beautiful

Can´t wait for number 4. Fantastic!

Finally a well film well edited short version of the flight

Inspirational! From Star hopper to the biggest rocket ever made, truly magical!

@snuffeldjuret

2 ай бұрын

starhopper being engulfed in flames is such a good memory :)

Finally! I've been refreshing every hour every day for this video to show up on my feed!

@bullywife

2 ай бұрын

@davidanalyst671

2 ай бұрын

hahahaha!!! elon owns X. he posts on There now instead of youtube. This is a competitor to his media company