Stanford Webinar - Design Thinking = Method, Not Magic, Bill Burnnett

Design thinking gets a lot of buzz for being a “one size fits all” strategic process to drive innovation.
In this webinar Bill Burnett, consulting assistant professor and master in design thinking at Stanford University, as he shares three barriers organizations face when adopting an innovative culture and how to overcome them.
Explore Stanford Online's Innovation and Design Thinking courses: online.stanford.edu/innovatio...
Presented by the Innovation Masters Series: Design Thinking and the Art of Innovation (scpd.stanford.edu/design)
0:00 Introduction
0:11 Design Thinking Method, Not Magic
0:14 Design Thinking started at Stanford
0:20 Design Thinking - a Process
2:29 Design Thinking = Method, Not Magic
7:54 Individual Limits - Conceptual
12:56 Individual Limits - Fear of Failure
15:22 Individual Limits - Process Practice
17:25 Individual Limits - Team Failure
22:57 Cultural barriers to diffusion
26:48 Politics 101 - Power Map
30:18 Change requires Influencers
30:54 Death by 1000 cuts
39:14 Take-aways
39:44 Large-Scale Transformation
#designthinking

Пікірлер: 46

  • @chrislallis5008
    @chrislallis50082 жыл бұрын

    After a career spanning 52 years in international organisations, this is the most informative presentation I have seen for a decade. I am intrigued to see how many organisations, and management teams have the intellectual capacity and vision to " let go" of traditional management methods, concepts and cultures.

  • @kudimaysey2459
    @kudimaysey24593 жыл бұрын

    this man explains stuff you observed in your life but never expressed by words by yourself. great lecture. thanks

  • @malvikabaru
    @malvikabaru3 жыл бұрын

    Listening to this man talk, it's like me letting my frustration out with all the challenges I face in any organisation I work with.

  • @In0vat0r
    @In0vat0r8 жыл бұрын

    Bill - Thank you for doing this! It's a huge step towards at least clarifying the d.school's position and perspective on what Design Thinking is and how it does and doesn't work.

  • @brunapontes60
    @brunapontes608 жыл бұрын

    Very insightful into the pitfalls of bringing DT into practice in organizations. Thank you very much for sharing this!

  • @VinhNguyen-bn2pi
    @VinhNguyen-bn2pi5 жыл бұрын

    Thank you for sharing amazing lessons and insights. If all managers and leaders learned this, huge value will be added to society, and workplace will be a better place for humans!

  • @bmutthoju8797
    @bmutthoju8797 Жыл бұрын

    I have the following opinion: Unless we run design thinking activity, we might run out of ideas because new ideas eventually translate to new products and services. The products and services can be handled by the middle management. So indirectly, design thinking team is the core team that is feeding into the hierarchy. If there is no design thinking team there will not be new innovations and if there is no innovation in an organization, the organization will not be able to grow and might run out of projects which will eventually cause the hierarchy to run out of work and lose their jobs.

  • @weeli3382
    @weeli33823 жыл бұрын

    Bill Burnett, the author of Designing your life. very insightful and inspirational!

  • @dnozzie
    @dnozzie7 жыл бұрын

    Best talk out there on design thinking. Brilliant!!!

  • @PlayfulJoyful
    @PlayfulJoyful26 күн бұрын

    Incredible

  • @SubodhkumarNarayanPhadke
    @SubodhkumarNarayanPhadke7 жыл бұрын

    +Stanfordonline = Thanks a lot for sharing this knowledge. Now I understood why my efforts in India failed since FY 2011 while preaching some of the Indian business organizations to go for Design Thinking approach. Watching this video was like learn, unlearn and relearn again and become unbiased about Design Thinking. I am resharing it again. Best regards, #phadkefromindia #studentforever

  • @jamesbenedict6480
    @jamesbenedict64806 жыл бұрын

    Insightful and informative presentation on DT! Thank you!!

  • @Angelakoch
    @Angelakoch8 жыл бұрын

    great insight into some of the pitfalls in trying to inculcate a Design Thinking mindset in organisations.

  • @drgayathrisankararaman1416
    @drgayathrisankararaman14166 жыл бұрын

    Highly insightful. especially on Politics and Organization.

  • @PLCTrainingOrg
    @PLCTrainingOrg8 жыл бұрын

    Great one Bill. ID The problem, 'lack of understanding ', then create solutions.

  • @nuevohombre7241
    @nuevohombre72414 жыл бұрын

    Thanks for this! Amazing presentation

  • @sa4070
    @sa40703 жыл бұрын

    Thanks for explaining brilliant topic.

  • @SarahVerwei
    @SarahVerwei6 жыл бұрын

    a very insightful sharing and we have to take the time to sit and listen so if people and students are interested in Design Thinking they just need to take time to listen to this video and take one hour to feel and rethink, no need to short the video this information is very important to be clear and have this clearity about how, what why and when>>

  • @alfreddevanesan6253
    @alfreddevanesan62536 жыл бұрын

    well organized flow. great work.

  • @DRCHENZO
    @DRCHENZO4 жыл бұрын

    Great work!

  • @sandeep3545
    @sandeep35457 жыл бұрын

    very good session, thanks for sharing

  • @MrWandiasilo
    @MrWandiasilo7 жыл бұрын

    Hey bill.. thanks for the share ..

  • @ProfJulioCesarPassos
    @ProfJulioCesarPassos7 жыл бұрын

    Very good material and presentation

  • @oiausdlkasuldhflaksjdhoiausydo
    @oiausdlkasuldhflaksjdhoiausydo7 жыл бұрын

    Fantastic! Lots of wisdom on navigating politics

  • @jagusiff
    @jagusiff7 жыл бұрын

    I find these issues to be true with most methods. I used to be an Agile Coach helping marketing and IT organizations learn how to do agile product development and experienced all of these challenges.

  • @rebeccakon6375
    @rebeccakon63755 жыл бұрын

    This video isn't captioned. A video about inclusivity in design has excluded d/Deaf/Hard of Hearing learners (and other learners who require subtitles) for two years.

  • @mayb1394

    @mayb1394

    5 жыл бұрын

    if you click on cc you will see the captions

  • @S-S445
    @S-S4454 жыл бұрын

    Sir, would you make sound better and clear

  • @leallucas
    @leallucas7 жыл бұрын

    and this is way lots of attempts to implant Agile/d.Thinking process fails on solid organizations. thank you.

  • @ruchitdalwadi6878
    @ruchitdalwadi68786 жыл бұрын

    Lots of focus has been given to hierarchy/ authority & influence in the video, where it would be interesting to get some practical insights on design thinking. Title and content of the video have a huge disparity.

  • @souleater0815

    @souleater0815

    3 жыл бұрын

    Totally agree.

  • @ridzyu2040
    @ridzyu20404 жыл бұрын

    can i get a certificate for join this webinar?

  • @NarinSoft
    @NarinSoft8 жыл бұрын

    เสียงไอ้ต่อ R เป็นรถนิหน่า

  • @In0vat0r
    @In0vat0r8 жыл бұрын

    Bill - Can we break this down into bite sized parts - or a shorter video - that a busy person could view in ten minutes?

  • @ganjoy007

    @ganjoy007

    7 жыл бұрын

    please checkout www. renoted . com; it helps you create bite sized videos for yourself. Thnx

  • @edisonsomino4813

    @edisonsomino4813

    6 жыл бұрын

    Pause the video, and manage your time

  • @anandprahlad699

    @anandprahlad699

    4 жыл бұрын

    Watch video @ 2X speed

  • @JJ-yq4px
    @JJ-yq4px3 жыл бұрын

    25:05

  • @MINDSHOPSCHOOL
    @MINDSHOPSCHOOL5 жыл бұрын

    Hope this FAQ video is useful to you! kzread.info/dash/bejne/nqyou5ONqLDJYqQ.html

  • @ahsanmohammed1
    @ahsanmohammed12 жыл бұрын

    sound

  • @souleater0815
    @souleater08153 жыл бұрын

    More info on company structure than Design Thinking.

  • @gum3213
    @gum32132 жыл бұрын

    E

  • @wegotlost5269
    @wegotlost52694 жыл бұрын

    One of the people who look exactly like their voice sounds.

  • @aditya2303
    @aditya23036 жыл бұрын

    Way too long....