I'm getting reports that they JUST started posting YT and Reddit ads late this morning. lol

@Gonzo3313

12 күн бұрын

so? whatrs your point? Your point is a new Xbox game is dropping and your ps5 fanboy has to make a negative video about your competition. i cant WAIT UNTIL ALEX MAKES A VIDEO MAKING FUN OF YOU....HAHAHA... HELLBLADE 2 WILL BE GREAT.

@AlexanTheMan

12 күн бұрын

​@@Gonzo33132012 called, it wants its console fanboyism back.

@magita1991

12 күн бұрын

@@Gonzo3313you don’t find it odd the game has hardly any marketing?

@Culturedtuna1

12 күн бұрын

@@Gonzo3313 For sure chill out Gonzo. You sound way too bitter, like you need a break from KZread videos. That being said, Luke wasn't even being negative about the game. Just the fact that Microsoft seems like they're slacking on creating hype for the game. It's true; and relevant given all the bad press and game flops Microsoft have produced lately.

@devak45167

12 күн бұрын

@@Gonzo3313His point was about the lack of marketing potentially causing the game to perform poorly in sales. He pretty clearly wants the game to succeed, hence why this is upsetting. take a deep breath, bro

Due to unexpected recent events, Senua II will be praised by the critics and public, then as a reward, they are gonna close Ninja Theory

@darugdawg2453

12 күн бұрын

Who tf plays senua

@bellissimo4520

12 күн бұрын

They should sell the studio to Sony. So they could have them make a sequel / remake for "Heavenly Sword" already...

@ViveLaResistance11011

12 күн бұрын

@@darugdawg2453 🙋‍♂️ as a person struggling with mental issues my whole life, I love Senua. It helped me to overcome a crisis back in 2017.

@ViveLaResistance11011

12 күн бұрын

@@bellissimo4520 I have my opinions on Sony, so, I never thought I would say this, but you are right (it’s better to be sold to Nintendo, though)

@Nos7algiK

12 күн бұрын

@@ViveLaResistance11011 They should do it like divorce court. 50% of the IPs go to Sony. The other 50% to Nintendo. That way the scales aren't tipped too much in one direction.

You make a terrible game, Microsoft kills your studio. You make a blockbuster game, Microsoft kills your studio.

@MrIloveyouAli

12 күн бұрын

It's all about sales. Not whether or not the game is good or not.

@613aristocrat

12 күн бұрын

@@MrIloveyouAli It's EA all over again.

@CompleteCarnage99

12 күн бұрын

What blockbuster game are you talking about? Hi-fi? No one played it, including you.

@frizen9328

12 күн бұрын

@@MrIloveyouAli If it is all about sales maybe don't create a service where people don't have to buy games and don't put your games on that service day 1.

@MrIloveyouAli

12 күн бұрын

@frizen9328 lol well yeah. They shot themselves in the foot.

It's going to be sad once they close down Ninja Theory....

@charliem5604

12 күн бұрын

Yeah, it's unfortunate but I doubt this game will sell very much. Meaning they may be next on the chopping block

@UltimateInkling

12 күн бұрын

​@@charliem5604crazy how poor sales can close a studio just like that

@tablettablete186

12 күн бұрын

​@@UltimateInklingNot that crazy, you spend money to make a product and turn a profit. If you spend all of the money and the product fail, you're out of business

@ombra711

12 күн бұрын

Never a fan, basically jumped into the game industry shitting on a fanbase and really been failing up for too long.

@TheAlmightyPain

12 күн бұрын

This game literally needs to be also on PlayStation. Not only because the first one was, but because of PSVR. VR would transform this game into an absolutely ridiculous experience

I've seem a bunch of youtubers talk about how there's no advertising. So I guess that's free advertisement?

@PurpleFX1

12 күн бұрын

Exactly

@trainwreck2k2

12 күн бұрын

Genius!

@hashimrahman51

11 күн бұрын

Exactly. It’s meta marketing.

@adriendod

3 күн бұрын

Yes but it doesn’t reach the masses

@GradietPanda12345

2 күн бұрын

Xbox fanboys on twitter do all the advertising for free

A bit ago I had this experience. "You know, I was thinking about this weird ass game, uh, Hellblade. It was really cool." "Oh, yeah, the sequel is coming out in like two weeks." "...Huh?" I've NEVER seen the slightest mention of it anywhere. No trailers, no press, no nothing. It's fucking wild.

@mikebrown9051

12 күн бұрын

Then your blind

@SWOTHDRA

12 күн бұрын

No gameplay

@Tsukino1011

12 күн бұрын

@@mikebrown9051you literally see it nowhere lmao, not even gameplay

@RenZoneNL

11 күн бұрын

You missed the 10 times its been shown in past xbox events? The last showcase of it people were like "alright enough showing hellblade already, we want to save the experience for once it comes out"

@mikebrown9051

11 күн бұрын

@@Tsukino1011 no "you" don't see it. That's the difference.

That trailer is 5 years old!!!!!!!!!!! OMG, it feels like 2 or so

@haikaIhalim

10 күн бұрын

you goddamn right

@Karlach_

9 күн бұрын

Imo, this console generation has flown by. The PS4 and PS3 generations felt much much longer.

@cliffordototivo

8 күн бұрын

That's what I was thinking lol damn

Ninja theory just released a 23 min video on their youtube but nobody has reposted it or even viewed it.

@MrBreakthompson

12 күн бұрын

Yeah, true. Zero buzz going on apparently

@Zanenoth

10 күн бұрын

Because no one cares. No one is interested in this game. And that's fine.

@BigWrangler

9 күн бұрын

@@Zanenoth there are people who care. Im one of them. But most pple arent following ninja theory’s youtube. I wasnt cos i didnt even know they had one. Xbox isnt reposting their videos so people will never see them. I only found it cos i was typing in ninja theory in the search bar and it popped up all the way at the bottom of the search results. Smh

@RedBearNAaron

9 күн бұрын

I watched it. But I’m not interested in any 30fps games. So disappointed in Xbox rn.

@BigWrangler

9 күн бұрын

@@RedBearNAaron buddy, enough with that. Starfield is getting an update tomorrow to have 60fps. Eventually hellblade will too. Its not that big of a deal anyways. That doesnt make or break a good game

Something weird is going on with the whole gaming industry bro, similar to the depravity of the music and entertainment industry.

@KaoruSugimura

12 күн бұрын

Nothing weird. Just woke progressivism perversely infecting every entertainment medium and ruining everything series people grew up enjoying in the name of pushing a political message. And people wonder why indie games are constantly on the rise. 🙄

@Ashbrash1998

12 күн бұрын

That's always been a thing though, but they are both 100% different

@user-xb8vb6sd9j

12 күн бұрын

All entertainment is run by 'island-owning' types. Depravity is right.

@supertavio2

12 күн бұрын

😐

@Siyintax

12 күн бұрын

People get money they do the things they always wanted to don’t be holier than thou

Maybe they are running out of money and have decided to save some by no longer advertising. "Running a business without advertising is like winking at someone in the dark." A saying I heard 40 years ago.

@michaeltalpas

12 күн бұрын

I saw a bit of the trailer I think, the other day. But I have seen no other advertising for this game. At all. I didn't even know it was coming out. Yours is the first channel I have seen even mention it.

@michaeltalpas

12 күн бұрын

I did not buy the first Senua's game, because I find the subject matter disturbing. Nothing bad on the game, it looked amazing. I just knew I wouldn't be able to able to handle it. I hope the second game gets a fair shake.

@jare2067

12 күн бұрын

if a game is worth it, word of mouth would spread it plenty. look at helldivers 2 or any other indie game lol

@michaeltalpas

12 күн бұрын

@@jare2067 Well, okay. But, I have heard of Helldivers 2, and before today, I had never heard of Senua 2. So, I hope you're right and that word of mouth gets around. No one seems to be talking about it, though.

@MrGhostTheBigRoast

12 күн бұрын

newsflash bro, this isnt 40 years ago.

It’s because corporate people hate a game that can only be sold once and never have anything useless tacked on to it. If there’s no multiplayer or season pass to get what’s the point?

@deepblue8143

12 күн бұрын

Underrated comment.

If I didn't follow the studio I wouldn't have even know the game was coming out.

@mikebrown9051

12 күн бұрын

That's personal. Follow more stuff.

@pranchole

12 күн бұрын

@@mikebrown9051 I do, and the without Ninja I wouldn't see anything about the game. It's not that hard to understand, Luke makes the same point too on nothing being advertised for this game.

@christonchev9762

12 күн бұрын

if i didn't follow PS i wouldn't even know that TLOU is owned by PS

@pranchole

12 күн бұрын

@christonchev9762 i'm sure you think your analogy is the same, but it's not.

@johngray6215

12 күн бұрын

They where at game awards last year

I've seen precisely one ad on reddit for Hellblade 2, and that's it

@spencercorpuz

12 күн бұрын

Why would there be an ad on Reddit lol

@douglascomer9597

12 күн бұрын

@@spencercorpuz Because it has 70+ million daily users

@shquankinket8068

12 күн бұрын

All I’ve seen was a community poll on KZread asking if you’ve seen any advertisements for it😂

@bannensstuff6278

11 күн бұрын

I always figured this thing was just a tech demo. I didn't think it was a real game.

@spencercorpuz

11 күн бұрын

@@bannensstuff6278 what? Really? You know this is the sequel right?

My guess is that Microsoft already decided to shut down Ninja Theory as part of their plan to cut costs and focus on "blockbuster" titles, so they don't really care anymore about the game. That makes me really worried about inXile and Obsidian (Avowed is supposed to release this year).

@MK-gm8yl

12 күн бұрын

Had similar thought. We didn't hear about the closing yet, because they want the title to be released to get some money back, then they'll likely close it.

@khayampeta6876

12 күн бұрын

Its terrifying how valid this theory is.💔

@VitorHugoOliveiraSousa

12 күн бұрын

They know that if they put this on the front page of game pass a lot of people will play it, but probably know that very little people will buy it directly or sign of Game Pass for it from metrics of previous titles. So why bother to market it? If they do not shutdown Ninja Theory they will enforce changes on their development pipeline or strategy. 7 years for a linear 8 hour game from a company with 120 employees is crazy. Or they need to make smaller games faster or take 5 years and deliver something like God of War. Business wise Hellblade II for them is already a failure.

@HickoryDickory86

12 күн бұрын

Yeah, Obsidian hasn't exactly been knocking it out of the park lately, and _Avowed_ looks like absolute ass. So... we'll most likely be seeing the death of Obsidian soon. I really wish I were a multi-millionaire, because I would love to create an indie studio and snatch up all the good talent that Microsoft is throwing in the trash right now.

@Nikelaos_Khristianos

12 күн бұрын

To me, if Microsoft shuts down Obsidian and/or InExile then that’s on MS. That’s what they get for taking two developers known for specific kinds of games and asking them to do something “like Bethesda but better.” Avowed should never have been made as this “Elder Scrolls like” and what business do InExile have making anything first-person?? PoE and Numenera were isometric and BG3 (plus Owlcat with Pathfinder and Rogue Trader) have categorically proven that there is an appetite for traditional, isometric RPGs. This whole thing about “isometric doesn’t sell” or “it’s too niche” is absolute bullshit.

"Perception is reality" is an ironic statement given the games story lol

@Level_Eleven

10 күн бұрын

Good point lol

The amount of press they have had for this game is....silence

Dealing with marketing as a developer reminds me of a joke : One day a chicken comes to a pig and is like, hey we should start a diner, and the pig is like okay? And the chicken is like, yeah it'll be great we'll call it "Ham and eggs" And the pig is like, I dunno, I'm skeptical of this proposal, if things go south I'm committed and you are just involved. That is often how it feels spending a large amount of time and effort creating a project and then interacting with marketing that will just be involved in a much narrower context and is wrangling multiple projects and ultimately just has a lot more capacity to just wash their hands of the situation if things going south.

I've been waiting for this game for years and had no idea it was being released this month

@mikebrown9051

12 күн бұрын

Then you just wasn't paying attention.

@Krainz337

12 күн бұрын

Then you werent even that excited if you didnt know that is releasing soon.

@filthrot-projectaptrganga7503

12 күн бұрын

Don't listen to other comments saying you weren't actually excited. You know better than they do about how you feel and what your life looks like. Yes this game has very little marketing. It's been coming for a long time so I don't blame you for being excited and somehow still falling out of the loop.

@youngchrist7970

12 күн бұрын

Played the first game 3 times and absolutely loved it. Feels like it’s been years since I heard anything about a sequel. And only found out last week it was coming out. Definitely very little media in general around the game. None the less despite not being aware of the game’s release I probably way more excited than @Krainz337

@deepblue8143

12 күн бұрын

​@@mikebrown9051*weren't

I feel like these past 3-4 weeks have been really tough for the games industry as a whole. Just controversy after controversy!

@joshuabenton3785

12 күн бұрын

current development processes and practices are not sustainable. Games need to be cheaper, smaller in scope, and need to be produced by a team that is consistent, reliable, and one that has a clear vision from leadership. games are too expensive, too big, with lack of clear visions from the get-go.

@Chris-sm2uj

12 күн бұрын

oh boo hoo billion dollar companies are having a minor slump who cares?

@darkmattergamesofficial

12 күн бұрын

@@joshuabenton3785 Yep. Leadership is so important. In every business but especially creative works. Almost all of these recent failures were leadership issues it seems. There also seems to be a trend of bad ideas pushed down from corporate and the devs just don't have passion for the project, that is a recipe for disaster

@SpaniardNL

12 күн бұрын

Actually it's been 3 to 4 years already. It's nuts.

@AnonymousAnonposter

11 күн бұрын

@@joshuabenton3785 Michael Does Life is saying exactly that for years, but nobody never listens and doesn't even care.

As soon as they announced Hellblade 2 wouldnt be full priced i knew something was up. This was meant to be one of their bigger titles this year with insane production. So something tells me there is a compromise that we dont know about yet. Plus the late cycle for ads, this game is prepping to be a 4 hour tech demo.

@user-qp8yp5et9y

12 күн бұрын

Well the first game is roughly 5-6 hours. If it's like the first game, i think ppl are gonna enjoy it. But yeah something is off

@SWOTHDRA

12 күн бұрын

Yep

@MacBamboocha

12 күн бұрын

It's a five hours game, the pricing is absolutely justified.

@webkid4567

11 күн бұрын

Love that people are assuming the studio with a passionate staff and good track record somehow made a disastrous sequel for no discernible reason, rather than the multi-million dollar KNOWN TO BE SHITTY company is probably just being shitty as usual. Because no company has any actual motivation NOT to be straight-up evil in our current economic situation.

@Ocean5ix

10 күн бұрын

Was it, though? Hellblade is in the same league as games like Plague Tale, The Order 1886 and Ryse Son of Rome. It's a one-shot 6 hour long game.

My conspiracy theory is that NT is among the studios to be shut down, coz the execs believe that Hellblade wouldn't be a massive success (maybe becoz of the nature of the game). So the absence of marketing might just be to avoid "just a week ago you were promoting their games and making big claims".

@TheRisky9

11 күн бұрын

My conspiracy theory is that Bleeding Edge, which was a flop, played some role in this decision.

@nayyarrashid4661

10 күн бұрын

Which is a bummer since it represents their creative freedom. It is art.

@Cheddar_96

8 күн бұрын

Doubtful

@numbernine5044

Күн бұрын

(maybe becoz of the nature of the game) the point of this youtube video is to COMPLETELY MISUNDERSTAND THE GAME ITSELF and market it like its a AAA title like Crash Bandacoot made for kids.

Conspiracy. Microsoft is sabotaging Hellblade 2 so they can shut down Ninja Theory.

@xpezxxstreamx

12 күн бұрын

Little random but this reminds me of Netflix and the way they marketed the third season of daredevil as a way to lower numbers on day one.

@xpezxxstreamx

12 күн бұрын

Little random but this reminds me of Netflix and the way they marketed the third season of daredevil as a way to lower numbers on day one.

@TheAlmightyPain

12 күн бұрын

They buy Ninja theory to spite Sony just for it to get shut down. Hellblade should have stayed on PlayStation. The experience would have been much better in VR. They’ve killed an amazing series

@GreenSupreme.223

12 күн бұрын

Funny to think they have to justify shutting them down. This thing can out sell CoD and they’d still get chopped

@countquackula8539

12 күн бұрын

You know you could be right.

It’s an 8 hour game that has received like 6 trailers and teasers, I think they’ve shown the whole game already 😭

@SWOTHDRA

12 күн бұрын

No gameplay tho

@nayyarrashid4661

10 күн бұрын

​@@SWOTHDRAExactly they have spent more time showing the motion capture and facial expressions shit. At this point make it into a damn novie.

@anonymous_dot_com2326

9 күн бұрын

​​@@SWOTHDRAthe first game has extremely mediocre gameplay too. The sequel will be no different. Nothing but a tech demo

@deathmark1940

6 күн бұрын

​@@SWOTHDRAbc its same as the first game and its rly outdated today

Love that AC2 music playing in the background...

@envied_thief

12 күн бұрын

I know right it's so random but perfect

@shadowthehedgehog181

12 күн бұрын

Back when Ubisoft actually cared about their games and their fans, and weren't consumed by greed

I’m primarily buying this game because Heilung was heavily involved with the soundtrack.

@nidungr3496

9 күн бұрын

Imagine: the OST outselling the actual game.

@ChronicNOTAG

Күн бұрын

@@nidungr3496 Honestly, a very likely prospect.

RIP Ninja Theory

@princegroove

12 күн бұрын

We won’t miss ya.

@C.J.T49

12 күн бұрын

​@@princegroove nah

@Emma_madison

6 күн бұрын

​@@princegroovewhat do you mean, that studio was a little of what left that made anyone at least glanced at Xbox Now you take that out and what exclusive does Xbox has. Halo is destroyed, Forza has also gotten boring,same as formula

@jacks1678

3 күн бұрын

I like NT. All their games were either good or great

Only Phil Spencer can waste 100 billion dollars and still keep his job

@jackarack5528

12 күн бұрын

Lol. You are underestimating the people who work for the government.😊

@MacBamboocha

12 күн бұрын

"Wasted". The money isn't gone first of all, they invested it. And let's face it: CoD and candy Crush alone will earn them half of it back in less than 10 years. If something overly opulent salaries for certain higher ups is thrown out money.

@atgwiuz

9 күн бұрын

​@@MacBamboocha cod and candy crush won't earn them 70 billion in revenue , let alone net profit

Lets be honest. If this 6 hour long gameis suppose to keep your playerbase satiated for half a year you got problems

@maku6016

12 күн бұрын

not 6 h. 8-9 hours

@chr463

10 күн бұрын

So it’s the only “Xbox” game I’ve waiting for. I have yet to “activate” my free $50 GP card, waiting for HB2, because otherwise I have seen no point to turn on my XBSX. Thank god that was free as well.

They probably dont want to hype it up like they accidentally did with Starfield 😂

This very well could be incompetence from Xbox marketing, but regardless of marketing failures, there's always one constant for not promoting your upcoming game... It sucks. We RARELY, if ever see a good game not getting marketed to high heaven by it's AAA publisher. It's important to understand though, I am only talking about AAA publishers. There are plenty of phenomenal games that get shadow released by AA and indie publishers.

There's a random crab that just brought me back to Xbox for some reason I don't know what's going on

Holy shit didnt even know it was coming out this month and I'm a person who was actually really looking forward to hellblade 2. Glad you also touched upon Hi-Fi Rush too, what microsoft did to that game and studio is absolutely criminal.

right after you said "cooking system" i got a cooking ad lmao

It’s so odd - the first game felt like this big moment for representation of mental health portrayal in the game space. Love it or hate it- it got the conversation moved to the forefront and felt important.

@TonyCruz_Music

12 күн бұрын

That's why I'm afraid for the sequel. I hope they don't make it more combat focused. EA killed the dead space series doing that.

@deepblue8143

12 күн бұрын

It's bad enough being in my own head for that many hours per day. I don't necessarily want to play that and experience it through someone else.

I feel like this also speaks to people's short attention span these days because I'm surprised people already forgot about the extended showcase PLUS the musical performance Hellblade 2 had at The Game Awards

They even sell hellblade 2 in Russia (no other Microsoft games is selling in Russia). Most likely, after the release the studio will become independent.

@jasonton87

12 күн бұрын

They just bought this studio lol and I believe the first game they make under the Xbox umbrella

@alekpo2000

12 күн бұрын

they prolly going to close the studio and use the ip's for some else later on

@nabieladrian

12 күн бұрын

That's great observation. Better than being closed.

@cjyoung5635

12 күн бұрын

​@@jasonton87they bought it in 2018, and it's the technically the 2nd depending on how hard you lean on bleeding edges dev time.

@jasonton87

12 күн бұрын

@@cjyoung5635 oh yeah!! I completely forgot about that game LOL

Xbox definitely needs a better marketing team

Unfortunately this game doesn't exist to me until there's a physical copy I can buy, own, and play indefinitely with no reliance on internet or any corporation's servers. How can any of you trust these companies enough in this day and age to buy digital?

@deepblue8143

12 күн бұрын

You're going to hate the future.

@VampireKa1n

12 күн бұрын

@@deepblue8143 I have other hobbies so whatever. Not to mention enough already released games to last several lifetimes.

@TheErikjsm

11 күн бұрын

you wont be gaming for much longer then.

@VampireKa1n

11 күн бұрын

@@TheErikjsm Oh well. I refuse to spend good money on something at the mercy of someone else's servers. I expect to own the products I pay for because I'm not a fucking moron. Not going to risk my purchases getting Ubisofted. Haven't felt like I'm missing out on anything so far. Can't miss out on something you can't own anyways. Otherwise there are always... other ways of playing games.

@GerardoPerez

10 күн бұрын

🤣🤣🤣🤣🤣

It’s crazy how right he is. I’m only here because I heard the game drops tomorrow and looked for reviews and this came up. No reviews and it’s out in 1 1/2 hours. Before that I just checked gamepass and was like WTF this is actually coming out… and tomorrow? They originally posted the teaser like it was their biggest game coming. I loved hellblade. I really hope it’s not crap. Microsoft and Sony are making very questionable decisions lately.

They don't trust their own game studios anymore. This is the end result that we're seeing. They themselves don't know how to vet a game anymore either. They are clueless; gamers should be managing and directing Microsoft's game studios.

@TheRisky9

11 күн бұрын

After the failure of Bleeding Edge, I think Microsoft got nervous. What was the deal with that game, anyway?

@hgu123454321

11 күн бұрын

I suspect that after they bought Activision, higher-up managers got involved (since it's so much money), and the first thing they did was cut everything that wasn't going to perform in the Call of Duty range, since it's basically meaningless to them anyway. If you have ten franchises, and one makes 95% of the money, why even waste time on the other 5%?

On reddit there are Hellblade 2 ads

@SWOTHDRA

12 күн бұрын

😂😂😂

Meanwhile at Nintendo: "Haha Mario goes wahoo!" (Mario Kart sold 60+ million units, seriously every month it sells like 1 million units)

@mimik2098

12 күн бұрын

At least at Nintendo they have an actual strategy for the future

@Ocean5ix

12 күн бұрын

@@mimik2098Nintendo's strategy: "make another 2d mario"

@MoguMasso

12 күн бұрын

pretty much

@Arcademan09

12 күн бұрын

@@Ocean5ix hey it works, like we'll meme and dunk on Nintendo but their games still sell

@christonchev9762

12 күн бұрын

mate noone cares how many copeis Nintendo sold cause 90% of the games they make are for kids

Love your videos man, it’s my favorite thing to watch when winding down for the night 👌🏻

I reallyyy love how you subtly incorporate Asassin's Creed Ezio theme in the background. Never fails to take me on a nostalgic trip

They are hiding something about the game.

Maybe the silence is because they wanted to shut down Ninja Theory regardless of the quality of the game, & they were afraid of hyping the game too much lest they got the pushback like when they announced the shutdown of Arkane Austin & Tango Gameworks

@Nikelaos_Khristianos

12 күн бұрын

I only just saw this and I'm quite peeved about that. Arkane Austin did Prey, that's so shit that they got canned because of Redfall - which was so badly mismanaged. Just a prime example of executive meddling killing an amazing studio with a deep history. And wtf? Tango too? That's crazy!!

I honestly believe Xbox/MS have realized that GamePass is killing their brand and that no amount of marketing can help. Remember, they went out and got Bethesda because they thought BGS would be their new flagship studio and sell GamePass subs en masse. They marketed Starfield for literally years, and ramped up said marketing in the months before release. Hugely anticipated game, with the pre-release showcase being dubbed by many as the best deep dive in gaming history. All the stars aligned (pardon the pun), no competition to ruin the day-1 drop, aaaaaand Starfield didn’t even increase GamePass subs by more than a couple percentage points. We’re talking single digit upticks in subscribers. The GamePass model is a failure as there is 0 room for growth (and that’s before the inevitable price hike that’s coming later in the year). So MS is thinking, why should they spend money advertising the game if it’s not going to make a difference? A lot of us tried to warn the Xbox crowd that GP was bad for gaming, and that was before the nearly $100 billion acquisition spree. They’re spread too thin with too little oversight and a business model that actively works against them.

I got pretty apprehensive when I noticed that it's only $50.

It'll be a good game, but its short and an XBox exclusive, so its basically going to be a Game Pass game. Few will buy it. The studio won't make much on it, so maybe they don't want to spend on marketing. Game Pass isn't good for the industry, and this studio won't make money on the books for it, so hopefully it doesn't go the way of Hi-Fi Rush.

@shayanali8771

11 күн бұрын

Game Pass is the best thing to happen to the consumers. For game publishers not so much. It's because of Xbox that playstation also implemented PS Extra on their system.

@TheRisky9

11 күн бұрын

It's not exclusive to xBox. It can be purchased on Steam.

@nayyarrashid4661

10 күн бұрын

Gamepass is the worst idea to ever happen in gaming industry. It doesn't quite work as well as video streaming services.

Based on what they just did with Tangoworks, I wouldn't be surprised if Ninja Theory has a really bad time after Hellblade 2 comes out

Smart man. I'd do the same thing. I'd party hard for a year then build a small house on a huge chunk of land and disappear.

Wait, didn‘t they state that the game is going to be Digital only? Maybe that‘s the reason they don‘t give it the conventional marketing treatment. They‘ll just put it front and center on GamePass, and save themselves the distribution and marketing cost.

Embracer Group 2.0?

It's MICROSOFT. They don't care because they DONT HAVE TO CARE.

I've seen hundreds of comments saying, "Xbox is dying"... Xbox has been dying for many years, ever since the XBONE in 2016, and the weird focus on combining TV features and Gaming, instead of just focusing on making actual games.. which is what a gaming console is for. My stance on HB2 is one of disinterested and confusion. Disinterested because, even though the first was really cool and unique, it wasn't some groundbreaking thing that raised any bars (i.e. Breath of the Wild, Witcher 3, RDR2, GTA), it felt and played like a really polished, artistic AA game, and they honestly should've just stuck with that on the sequel. Instead, and this is where my confusion stems from, they're spending Starfield levels of time and resources like this is something gamers have been waiting for and hyping over for years, and they're not even talking about it this close to release.

“Starfield was everywhere!” People complained about Starfield marketing leading up to it too even though we had seen SO much gameplay. People like to have something to fuss about.

Hellblade 2 is going to be The Order 1886 2.0 and that's why they aren't pushing it.

At this point I'm expecting the next xbox showcases to just be satya nadela en sarah bond coming on stage and announcing which studios they're going to close that season.

I really liked the first Hellblade, and I've been a Ninja Theory fan for years. I was really excited when the sequel got announced..... And then it was revealed to be an Xbox/PC exclusive - platforms I don't own and I don't have the possibility of getting. It's hard to be excited for a game that I know I won't have the ability to play for at least a year if not longer, if ever. I answered that poll about seeing marketing for the game with "Yes, online" but that's literally only because I follow Ninja Theory on Twitter, elsewhere I haven't seen anything at all until *this week*

They spent all their budget on the graphics instead of the gameplay… 7 years and only 7 hours long??

@Warona.Gaanakgomo

12 күн бұрын

It's a small team

@GroovyLeon

12 күн бұрын

Is it better to have those 90 hours slop developed by Ubisoft in 2 years?

@zuz2366

11 күн бұрын

@@GroovyLeon not by Ubisoft lol, maybe another studio with more talent

@nayyarrashid4661

10 күн бұрын

And that's also the reason they haven't shown any gameplay. Showing a proper gameplay for this game would come into spoilers territory. Also about the studio being small it was same Ninja Theory that made DMC and Heavenly Sword both had amazing and pretty satiafying gameplay

@sumireravenclaw8034

10 күн бұрын

@@GroovyLeon I mean I'd rather play ac Valhalla over this hellblade garbage. lol

A repost? Or new video?

@mup8661

12 күн бұрын

That's what I was wondering, but this one is different than the last. I think he may have something similar on his live channel.

@darugdawg2453

12 күн бұрын

Slow news day. Nothing to talk about but people need content

I think that a part of their gaming division management want Hellblade 2 to fail so they can pull financing from the smaller studios towards several large projects like CoD which are "guaranteed" to make money.

I believe Microsoft is just planning to shutdown Ninja Theory

7 years to develop a game that will be 7-8 hours long?!?!?!? WTF??

@Sam1prkl

12 күн бұрын

Nah, he's way off. It's closer to a 4 year cycle including covid-years. Plus the team for HBII ain't that big.

@amritlally1194

12 күн бұрын

Game length means nothing

@pppwhat

12 күн бұрын

They actually said it was gonna be around 4 hours.

@TangoOne

12 күн бұрын

@@amritlally1194 No, but I'm not spending $60-$70 for a game I can finish in one day, idc how good it is.

@falscherkim3033

12 күн бұрын

@@TangoOneit’s game pass day one you don’t have to buy

so what I'm gathering is that these huge mega corporations are spending millions and billions of dollars buying out there "competition" In the form of other studios then years and even months later in some cases are deciding to shut them down for the sake of cost cutting and saving money? then why buy the studio to begin with? theres something going on in the gaming industry right now that doesn't feel right. Microsoft and Sony are monopolizing gaming right in front of our eyes. Small Indie studios and up-and-coming studios need to be more appreciated and supported by us.

@Stanjara

12 күн бұрын

They want intellectual property, not people who made it. IP makes money, people cost money.

@danialyousaf6456

12 күн бұрын

​@@Stanjaraand yet they've got hundreds of IPs under their belt already that they're doing fuck all about.

@cjyoung5635

12 күн бұрын

You say that but there are things like the China hero project which black myth wukong is apart of, that Chinese dark souls also got a cut (wo-long). I just find this very funny because this is how I remember it but they showed like 4 Chinese dark souls then an open world game based around dress-up I just couldn't stop laughing thinking it's stupid but the actual numbers the dress up game has is near LoL player numbers, build it and they will come I guess.

@truecaliber1995

12 күн бұрын

@@Stanjara People make the IPs that make money. If Microsoft and Xbox had any real _long-term_ business sense, they'd realize now is the time to build their studios up. Not tear them down in an effort to consolidate resources. It's as you wrote, though: They want intellectual properties. Not the people who made them. Once these corporate conglomerates acquire a studio with a prestige portfolio, the developers are at their mercy, since they are viewed as expendable in the short-term. Unless they're considered essential to business, which is a rarity.

@Retrofire-47

4 күн бұрын

interesting assessment

"Our analysts don't think this will sell, so we're not marketing it" "Are those the same analysts that decided to make Arkane do a live service game?"

I was so excited for this game since the first reveal trailer. That trailer was awesome and featured a song from one of my favorite bands, Heilung. I loved the first game, played it a lot, 100% it on PS and finished it many times. I had wallpaper in my room and had background on my phone. But now i don't think im gonna get the second one. First of all, because of the decision to go digital only, like Alan Wake 2, I am not spending money to rent a game and not own it. Secondly, the games are very expensive and I can't spend so much money on a game that will be a relatively short experience. I got the first game for 15 bucks on PS disk. I like owning my games, so I don't use subscription services like game pass. Also, on reddit, in the last week or two, every second ad has been for this game, so I wouldnt say there is zero marketing.

If the game took 7-8 years to make and it will be 7-8 hours long, no way will it ever make it's money back. So yeah expect the studio to get shut down.

My guess is that Microsoft has already decided to close Nina Theory months ago. Which is why they're doing the bare minimum to promote the game. Microsoft no longer care if the game is a commercial success or failure since the decision to close down Ninja Theory has already been taken, So they simply don't want to 'waste' money to promote a game from a studio they've already decided to close down months ago. I don't see any other reason why they wouldn't promote it otherwise. Cause, they went all in on the marketing of an awful game ( Redfall ) , they went all in on the marketing of a game walking the line between 'meh' and 'bad' ( Starfield ) , but they won't spend a dollar to promote game who sounds like it's a gonna be a great one ? This is way too illogical to me. Which is why, to me, the only possible explanation to this, is the fact that Microsoft doesn't care how the game will do commercially, cause the decision to shut down the studio has already been taken months ago. It's not that Microsoft don't believe in the game, it's simply that the studio's faith has already been sealed, so they simply don't care anymore.

@ergohash2517

12 күн бұрын

yeah, its seems like their strategy moved to big IP blockbuster games, so they dont really care about smaller games (and yes i still consider Hellblade franchise a smaller AA game)

@chillithid8888

12 күн бұрын

In English, there are no spaces inside the parenthesis (like this), same with commas.

@rizonza5060

12 күн бұрын

Crazy how just one bad decision ( F u Xbox ) could sent an entire studio to an early grave. Hellblade could sell like hot cakes and they would still get shutdown

@TheRisky9

11 күн бұрын

I wonder if the failure of Bleeding Edge ( that game everyone forgot existed ) had anything to do with the decision to ( possibly ) close the studio.

I have heard more marketing for Hellblade 2 for “not having any official marketing” than other recent releases. Animal Well and Crab Souls kinda just dropped out of nowhere, albeit these titles are definitely indie.

I only know about this sequel because my friend is waiting and talking about this game's release date all the time for a while now, it did seem pretty cool from the concept and the trailer, the whole thing about not knowing what's real and what's not, will definitely check it out in the future but it's really quite odd that the game has so little marketing and i haven't seen any ads despite using youtube/reddit daily.

It's not a game, it's a 30 fps cutscene spectacle. The marketing team probably realizes at this point people want games, not cutscenes.

The combat looks so much better than the 1st game

@celinelatour5068

12 күн бұрын

Sure Hope so

@alostcause4035

12 күн бұрын

Yeah, but now theyve limited combat to only one enemy at a time. Thats a downgrade from the first game.

@SebastianWasserberg-dk3bs

11 күн бұрын

@@alostcause4035 Not exactly great news

This is actually a genious marketing... everyone is now doing the marketing for them. Think about it. You make a meme about how bad your marketing is and suddenly everyone if giving you free marketing.

Seriously haven't seen ANY advertising for Hellblade 2. It's almost as if MS is trying to set Ninja Theory up for failure just so they can close them.

Xbox is dying

@caesar_lives646

12 күн бұрын

Yeah, potentially as console but I don’t think they care. They’re the biggest publisher now.

@ag8912

12 күн бұрын

Nah this guy is just a sensationalist just like you

@anthonybonds6804

12 күн бұрын

This saddens me.

@rlrihards948

12 күн бұрын

WOW, no way!

@Maitredebo2

12 күн бұрын

Indeed

"Between 7 and 8 hours long" The first game was 7 or 8 hours long. Ninja theory stated that Hell Blade 2 is half as long as the first, so it's a 3 to 4 hour game at max.

@mikebrown9051

12 күн бұрын

You are flatout lying.

@naseemwaja8735

12 күн бұрын

​@@mikebrown9051he did say that

Any source for the background music for this video? Sounds familiar but can't remember the game its from for the life of me.

They showed it at the game awards, released gameplay trailers and held a preview event, what more should they do? If you aren't aware of it releasing that is on you, you're not interested enough

They just dropped a 20 minute deep dive into PSYCHOSIS. Literally everything except uncut gameplay is being shown. Such a weird way to market a video game.

@BOKtober

12 күн бұрын

No raw gameplay is a big red flag

@Sophie_the_Sapphic

12 күн бұрын

there was a video like that for the first game as well, and it was the same. so i don't think there not being much gameplay in the video is inherently a red flag. the difference is the first game had lots of other videos at this point of gameplay, story as well as tons of dev dearies about the development. It's like these two games were made with opposite approaches when it comes to openness to the public. I guess Xbox being in charge of marketing does that. honestly, watching the psychosis video was one of the first time I've actually gotten excited for this game, and the original is one of my favorite games. I think it's because that video is some of the only marketing made by ninja theory themselves.

@thejimd

11 күн бұрын

@@Sophie_the_Sapphic Wow you're right, I just saw the original one. Here's hoping that the end result is similar, despite who seems to be running the marketing this time around.

Ninja Theory statement: We're all very excited about our newest release Hellblade 2. Ohh yeah, like everyone else we're shitcanning 80% of our staff to celebrate.

Luke, I have respected you for a long time, but this kind of weeping before release... man, shape up

Their marketing strategy seems to be "maybe the audience will mistakenly think it's called Helldivers 2 and buy it".

Nothing is off. This is more of what the first game was. And the marketing has reached the people who are going to buy it. Just like the first game did.

@UltimateInkling

12 күн бұрын

No one is talking about it tho and its less than 2 weeks

Microsoft is getting free advertising from everyone complaining there is no advertising. Who hasn't heard of Hellblade 2 at this point?

@mikebrown9051

12 күн бұрын

Exactly. Starfield too.

@mikebrown9051

12 күн бұрын

These same people said they were tired of seeing trailers just give them the game. Now they're complaining they don't see it enough.

@ant_47383_uei

12 күн бұрын

fr lmao

@Br33zzy21

12 күн бұрын

It’s not good advertising though it’s going to make people want to stay and not check it out

I didn’t even know it had a release date until I saw a random video listing upcoming games. Haven’t seen a single ad or article. All I did was search the title to find this video

For one, a game that shows you how to stay calm and focused under pressure and chaos is probably not in their best interest.

Selling to Xbox is like taking the train to a concentration camp

@christopherboye5498

12 күн бұрын

Well if the ticket is free...

@Retrofire-47

4 күн бұрын

Notch.

Advertising when knowing that Gamepass canabalizes game sales is a hard pill to swallow.

There has been trailers for the game in theaters. I went twice in the last two weeks and both times we got the hellblade trailer prior to our movie

To be honest I don't remember seeing any advertising for Stellar Blade either. But, that seems to have done well

Prob running at 20fps...

@wizzenberry

12 күн бұрын

700p black bars, ps4 done this for the order in 2014 lol

Microsoft is in a very strange self destruction arc right now is seems

@antarcticanman

12 күн бұрын

*xbox. MS is doing better than they've ever done

@claudijatzandrapova3347

12 күн бұрын

@@antarcticanman*Microsoft since they screwed up the latest Office, Windows 10 is being ended, 360 games are being pulled from Gamepass...

The first Hellblade game didn't have a marketing campaign either. So why is so weird that the sequel doesn't?

Is it too far fetched to think that Xbox is intentionally sabotaging Hellblade 2 so they can close Ninja Theory down?

@claudijatzandrapova3347

12 күн бұрын

I think you're spot on. They took Ninja from Sony and have done pretty much squat with them ever since

Just saw the first advertisement on twitch. Still not interested in the slightest.

@dawsynasay4841

12 күн бұрын

It looks like a tech demo instead of a game that’ll be fun to play.

One year per hour of gameplay is crazy

Agents of Mayhem received a similar pre-release treatment before Volition was shuttered.

More cuts are supposedly on the way. Guess Ninja Theory is next on the chopping block. Might explain lack of marketing.

Ive been getting ads for it on MAX for about two weeks at this point but very far and few in between tbh