Social Media Algorithms Are Manipulating Human Behaviour

Professor Stuart Russell explains how Social Media Content Selection Algorithms have manipulated users to be more predictable. Why do tech companies not understand how their own algorithms work? Should Big Tech be held to account for their impact on mental health? What does Stuart Russell think a better approach would be?
#computerscience #bigtech #artificialintelligence
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Пікірлер: 140

  • @ChrisWillx
    @ChrisWillx2 жыл бұрын

    Honestly, did anyone know about this reverse-programming of human preferences? Stuart's work is the first time I heard of this and it really REALLY shocked me.

  • @IIIUMlNATI

    @IIIUMlNATI

    2 жыл бұрын

    Where have you been?

  • @catherinerivers7883

    @catherinerivers7883

    2 жыл бұрын

    @Chris Williamson one of the people from Project Veritas went under cover and was able to get a higher level employee from FB to go into detail about their capabilities and manipulation on people. He was pretty fearful of the depths of it all and what it could lead to. Thank u for shedding more light to this!! This is something that people really should be afraid of!

  • @ryandrew9937

    @ryandrew9937

    2 жыл бұрын

    Welcome to the Matrix amigo

  • @krimsonsun10

    @krimsonsun10

    2 жыл бұрын

    Bruhh i deleted my Facebook account in 2014 for this reason. my attention was being pharmed. my mental health has never been better. twitter i left behind 4 years ago.

  • @fathersongaming8515

    @fathersongaming8515

    2 жыл бұрын

    Well I believe it is causing these changes for sure but the algorithm has no idea what it's doing it just trys looking for similarities. Often I get recommendations on things that are unrelated to anything I've watched because of a few words being the same. The algorithm used to be a lot better before they started making changes to prevent it from sharing what the twitterazi said is bad. Now I think I have it fairly confused because I am so unpredictable it will not show me any thing I want to watch and I have to go through my subscriptions or do something else. I will say this though. the past about month or so I have been recommended videos 3 different times related to conversations with family members that is not anything like the content I watch. One being my nephew asking about the universe and how big it is. 30 minutes later I was recommended a video of how big the universe is. If the algorithm somehow can predict that a kid playing will say something leading to talking about something that specific down to within an hour then I should be able to just push play and never want to change it. And 3 times now. I don't believe it. Probably has something to do with the Amazon mesh network using all the Amazon devices from the last few years including ring to record and send audio even without internet because they all link to each other with a pretty decent range.

  • @JAMESKOURTIDES
    @JAMESKOURTIDES2 жыл бұрын

    These machine learning algorithms really came on line in Social Media in 2012. So the world as we knew it really did end in 2012.

  • @joedennehy386

    @joedennehy386

    2 жыл бұрын

    James, James, James It just didn't though

  • @mattizzle81

    @mattizzle81

    2 жыл бұрын

    I'd argue smartphones had a more important role to play in hooking people in.

  • @davidspangler4422

    @davidspangler4422

    Жыл бұрын

    OBAMA legalized US propaganda in 2013 (Soros)

  • @TheBrokeCyberWanderer

    @TheBrokeCyberWanderer

    11 ай бұрын

    So many apocalypses since 2000.

  • @TheBrokeCyberWanderer

    @TheBrokeCyberWanderer

    11 ай бұрын

    ​@@JeffCaplan313I 100% thought that the Higgs- Boson was discovered before 2012 and then I remember that was over decade ago.

  • @jeremymenning56
    @jeremymenning562 жыл бұрын

    People openly state it in their social media comments... *"The algorithm brought me here."* I wonder if they understand the full implications when they make that comment.

  • @Noitisnt-ns7mo

    @Noitisnt-ns7mo

    Жыл бұрын

    That's why I tangential search, use intuition and read books. (The world is even stranger than one can imagine and a person has a greater influence than one may suspect.)

  • @richardlefaive1944
    @richardlefaive19442 жыл бұрын

    I sense that more and more people are understanding this, recognizing the affect it has on them, specifically recognizing when manipulation towards false narratives is occurring. But ... its still a relatively small minority. Its certainly not the young who do not have the historical and educational background info + tools to detect it as honed. Those of us who lived through times w\o social media and were provided a classical education in the liberal arts and history see it more clearly because we have an alternative and historical context against which to compare present day. It is incumbent upon us to educate them about their peril, even though many will initially not want to hear it and reject it.

  • @mattizzle81

    @mattizzle81

    2 жыл бұрын

    Yeah young people would not know any different. That is actually very scary to me. It is difficult for me to resist and I know EXACTLY what is going on, how things are different from before this era post 2012 or so. At least us older people can see what has changed and what parts are negative. People born into it now won't even have that perspective, and its hard enough WITH that perspective. Younger generations have no chance.

  • @artugert
    @artugert10 ай бұрын

    I don't any algorithm has changed my worldview in any way, but it has caused me to waste more time online.

  • @LilmissJ111
    @LilmissJ1112 жыл бұрын

    Very good interview. Many of these points were covered in my Mass communications class in college years ago.

  • @Mink0twink
    @Mink0twink2 жыл бұрын

    These tech companies should be sued out of existence

  • @JohnSmith-gc9yo
    @JohnSmith-gc9yo2 жыл бұрын

    I was listening to a livestream yesterday. A book was mention called 'The Unintentional Man' I thought I would look it up.... I typed.... ''The Un '' in to the Google search bar .... The first suggestion was.... ''The Unintentional Man '' Just goes to show the 'monitoring' technology going on.

  • @manoftomorrow5987

    @manoftomorrow5987

    2 жыл бұрын

    I've noticed this more and more recently. The monitoring has been turned up to a different level these days. Last night u liked a comment on the book "1984" on a KZread video for Covid and moments later a recommendation on the summary of the book came up. I became worried because I went back through my history to see if I watched a content that referenced the book and I didn't. We in some dark days man

  • @glennllewellyn7369
    @glennllewellyn73692 жыл бұрын

    ...and Wikipedia distorting history and fact.

  • @IIIUMlNATI

    @IIIUMlNATI

    2 жыл бұрын

    Online dictionaries as well. They change the definitions on a whim and children learning definitions are none the wiser to the original actual objective meaning.

  • @superstarboyfilms949

    @superstarboyfilms949

    2 жыл бұрын

    ...and news networks distorting history and fact.

  • @swingtag1041
    @swingtag10419 ай бұрын

    I came here because i find myself totally depleted after watching KZread for several hours every day. I can't even remember what I've watched yet it's clearly negatively affecting me

  • @corley-ai
    @corley-ai2 жыл бұрын

    @15:30 Literally 16 hours ago, I pasted the page out of Julian Jaynes - The Origin of Consciousness in the Breakdown of the Bicameral Mind that talks about this experiment into a skype chat: "Members of a psychology class were asked to compliment any girl at the college wearing red. Within a week the cafeteria aras a blaze of red (and friendliness), and none of the girls was aware of being influenced. Another class, a week after being told about unconscious learning and training, tried it on the professor. Every time he moved toward the right side of the lecture hall, they paid rapt attention and roared at his jokes. It is reported that they were almost able to train him right out the door, he remaining unaware of anything unusual." That is a nuts coincidence!

  • @Sarahmint
    @Sarahmint2 жыл бұрын

    Now I know why the KZread algorithm is terrible and the Amazon algorithm is superior. Amazon tried to predict while KZread tries to control.

  • @martynspooner5822
    @martynspooner58222 жыл бұрын

    Wow this made me think a bit, I knew on some level there was lots of manipulation but I always just thought to myself it's the big people and gave the algorithm a free ride.

  • @useodyseeorbitchute9450

    @useodyseeorbitchute9450

    2 жыл бұрын

    They gave it at first and there had been a problem that big chunk of people started leaving media corporations and corporations approved views. Later they tried to fix it.

  • @muskduh
    @muskduh Жыл бұрын

    Thanks for the video! This is the Matrix...

  • @lorenzoe.leonard4160
    @lorenzoe.leonard41602 жыл бұрын

    Thanks to the algorithm I found this channel so it’s not always a bad thing

  • @IIIUMlNATI

    @IIIUMlNATI

    2 жыл бұрын

    Depends on what the ultimate goal is. Sometimes you can be moved in good directions to provide believable controlled opposition.

  • @lorenzoe.leonard4160

    @lorenzoe.leonard4160

    2 жыл бұрын

    @@IIIUMlNATI It’s a joke, but yes. You’re right

  • @IIIUMlNATI

    @IIIUMlNATI

    2 жыл бұрын

    @@lorenzoe.leonard4160 i know. Just wanted to communicate it... for the algorithm lol

  • @rafaelmenna8384

    @rafaelmenna8384

    Жыл бұрын

    And it send 2 million people Kardashian Clips for months straight.

  • @XpVersusVista

    @XpVersusVista

    Жыл бұрын

    @@lorenzoe.leonard4160 "it's a joke" is the bane of our society... jokes are what stick with people, enable them to say something they would otherwise find questionable, and subconsciously begin to embed themselves in your thinking, without the "i'm joking" part. So they slowly but surely mold you to believe or act in the way of such jokes (memes etc)

  • @user-bt2qz8sf5p
    @user-bt2qz8sf5pАй бұрын

    The algorithm on all social media platforms has got my attention. And I brought myself here

  • @tjava2338
    @tjava23382 жыл бұрын

    Tech does nothing new, however, it exponentially magnifies what is already there in human nature, and function. It is this magnification that I would like to see addressed in more detail......

  • @millergdonald

    @millergdonald

    2 жыл бұрын

    I'm curious about the base behavior as well, but I disagree slightly. In the Social Dillema, it's like this person is close to you put their pic next, follow your eye movement, measure how long you look at each image. They can predict your bowel movements. We've never each had our own personal Goebbels watching how we react. But, back to the human behavior, it seems to me to be mass social addiction. A good ol'e fashion dopamine addiction, like cocaine or alcohol. We'll see if the entire western world can do a 12 step program.

  • @jasonsangwin4006
    @jasonsangwin40062 жыл бұрын

    I remember being asked if I was worried what will happen when AI is here. My response: “what do you mean when ? It’s already here”

  • @antlures845
    @antlures8452 жыл бұрын

    The connectedness is one of the big differences between 2009 world wide Damnic and now Is how much we scroll on our devices.

  • @TheDhammaHub
    @TheDhammaHub2 жыл бұрын

    If we really want to, we _can_ turn away from all of that... but few actually want

  • @paulmuaddib3470

    @paulmuaddib3470

    2 жыл бұрын

    We can't, like so many cant stop taking cocaine, it seems a dramatic statement but it true.

  • @zahiircruz9178

    @zahiircruz9178

    2 жыл бұрын

    It's not as simple as wanting to. It was designed according to our most basic wants and desires. The majority of us don't think we are being manipulated, we really think we are making independent choices.....lol....

  • @TheDhammaHub

    @TheDhammaHub

    2 жыл бұрын

    @@zahiircruz9178 From a Buddhist perspective, that is nothing new with social media... before that people still played us by knowing our basic desires

  • @zahiircruz9178

    @zahiircruz9178

    2 жыл бұрын

    @@TheDhammaHub So very true, I would however suggest that never before has it been possible to the scale we are presently witnessing. An idea that took years to find large numbers of sympathizers now takes days now takes minutes.

  • @TheDhammaHub

    @TheDhammaHub

    2 жыл бұрын

    @@zahiircruz9178 That is sadly true indeed - but it is still possible to turn away, if not easy!

  • @oneelrockwell79
    @oneelrockwell7910 ай бұрын

    More control than any world leader, Past or present.😮 Wow.

  • @Thehappybirder
    @Thehappybirder2 жыл бұрын

    It will also keep people in a bubble

  • @useodyseeorbitchute9450

    @useodyseeorbitchute9450

    2 жыл бұрын

    No, it was trying to show me some msm low quality content. I needed a plugin to purge it.

  • @BernardS4
    @BernardS42 жыл бұрын

    Call it stripminding and replacement with an algorithm. next, replacing individualism with collectivism.

  • @aracelimingura2596
    @aracelimingura2596 Жыл бұрын

    The algorithm online has a heavy impact on the media, especially on how people think and behave in their day to day life. The severity of the algorithm even can be named as digital capitalism. The algorithm of the media has no balance. It very often only shows the perspective of the relevant news from one certain perspective. On various apps and websites, the attitude of the person speaking from their point of view is so often hateful towards the opposing view to get their view across. The algorithm forgets the dignity of a person using the media by taking away the variety of perspectives on different topics, instead of just the perspective the media desires the user to have. The algorithm lacks truth because it does not let the user see the whole picture. To see constantly only one perspective of certain issues can cause users to lack motivation because it can be upsetting to see the same view being pushed over and over in the media, which is not at all the full story; therefore, lacking being rooted in reality. In addition to all of the negative effects of the lack of balance in the algorithm, the primary worldview presented in the algorithm is almost never inspiring in moving towards the truth behind the topics being covered. Many times it is people yelling profane words, sharing half of the story, and not taking into account the development that can be made with their posts in the media. While it is true that it is possible for users to balance the media they intake, the algorithm continues to have an upper hand by presenting the specific perspective to the user in any case. In conclusion, the algorithm has deeply affected the media negatively. It should be improved because the users of the internet are being molded by the content they intake everyday, and for worse when the media is intentionally trying to show a specific perspective on current issues and outlooks on the world.

  • @h____hchump8941
    @h____hchump89412 жыл бұрын

    I've noticed a trend of people saying "the KZread algorithm brought me here", as if they have no control over what they watch, which I find a little bizarre. No doubt it's got me too, but at least I'm not celebrating a computer controlling my actions! And most of the content I watch is not liked by the algorithm. But if I watch a dog video it will follow me around for a week.

  • @jaytgc9525

    @jaytgc9525

    2 жыл бұрын

    Nietzsche brought me to Holderlin, Wittgenstein brought me to Trakl, Goethe brought me to Byron's Deformed Transformed. There is a difference, but then again not really. People submit themselves to new things based on preferences and sheer curiosity on a specific path, whether you prefer books or YT videos. If you watch cats and you like videos you will probably like to watch cat videos, and then through YT's algorithm cats being silly/broke, but if you're interested in cats but prefer to read you may go down the path of cats in poetry (Pessoa, Baudelaire) or something like that. Stupidity has run unopposed since ancient times, nothing to do with algorithms -- there's just a new way of trying new things via references by means of a recognizable preference. Stupidity comes from affinity of preferences, not from a means to navigate through those preferences -- if you're interested in in-depth philosophy, YT will recommend new channels on that. Isn't that great? Same thing with Wikipedia. And people are always "controlled" by something: I will try a book if Goethe praises it, or Schoppenhauer mentions it, why isn't that being "controlled"? P.S.: And why not 'celebrate' the algorithm when it is the truth, when they brought you to said place, either cats being silly or a 30-minute review of a film?

  • @mattizzle81

    @mattizzle81

    2 жыл бұрын

    They're being facetious. They generally know it's bad just like junk food is bad but we joke about our bad habits and addictions.

  • @h____hchump8941

    @h____hchump8941

    2 жыл бұрын

    @@jaytgc9525 No

  • @h____hchump8941

    @h____hchump8941

    2 жыл бұрын

    @@mattizzle81 No

  • @mattizzle81

    @mattizzle81

    2 жыл бұрын

    @@h____hchump8941 No to what exactly? Brain fried by the algorithm so much that you can't articulate an intelligent response? 😂

  • @darrenfernando3519
    @darrenfernando3519 Жыл бұрын

    A serial killer goes on a killing spree He then skins all the faces off his victim and puts them in giant scrapbook. The scrapbook is then tied to a post which he erects on his front lawn. It is quite a gruesome sight to behold. Naturally the police find him pretty easily. When he gets to court though his case is thrown out by the judge. When asked why he let a serial killer go, the judge replies: "If we arrested everyone for bad facebook posts, half the country would be in jail!".

  • @demaskus2016
    @demaskus2016 Жыл бұрын

    6:53 the "chosen " ones have control of it.. they got to fulfill the book

  • @fathersongaming8515
    @fathersongaming85152 жыл бұрын

    This happens a lot when new games comes out and people feel like they have to keep making their videos on that game because it was their first time achieving good growth and the comments always saying something about how they came for this game complaining. I'm not sure that those comments are real anymore and maybe they are bots that just make negative comments everywhere. Every site has them on every single topic. And they even complain about posts that ppl make like it invaded their space somehow. Why do people do that? Click on a post that you just want to down vote and comment something dumb about the post. Just don't engage if it's not for you.

  • @superstarboyfilms949

    @superstarboyfilms949

    2 жыл бұрын

    oh my god I thought the same thing. I used tiktok for a short period of time and gained 2000 followers and tons of sweet comments. I think comments and followers are a tool to keep people addicted to the platform.

  • @LadyLuck8_4
    @LadyLuck8_48 ай бұрын

    The algorithm promoted this video for me 😂

  • @elenabob4953
    @elenabob49532 жыл бұрын

    Really scary ideas

  • @ilovetech8341
    @ilovetech8341Ай бұрын

    what happens too is all your friends and family will tell you about some news event or bs and then you want to go see what is going on... then bam... sucked into the rabbit hole of nonsense. I almost want to head to the mountains at this point and throw the phone in the garbage.

  • @Don_Ram
    @Don_Ram2 жыл бұрын

    From peoples side, it's all about individual responsibility. Can't do anything about it. When we ask for a bag of goods, internet provide us with ship load of goods.

  • @manubishe
    @manubishe2 жыл бұрын

    Is this a future podcast?

  • @ChrisWillx

    @ChrisWillx

    2 жыл бұрын

    Yessir. Live Saturday 28th 4pm UK time

  • @PeterKruseMusic
    @PeterKruseMusic2 жыл бұрын

    This video was recommended to me by an algorithm. Have watched it 14 times and I'm angry at anyone who disagrees with this guy!

  • @stanleytaylor4085
    @stanleytaylor40854 ай бұрын

    Quote : Be careful with change good things aren't lost. EB Seemingly there is a lot of that taking place these days. PT

  • @DinoMan_6
    @DinoMan_62 жыл бұрын

    Yes they are…it’s not that hard to pinpoint it nowadays.

  • @orsoncart802
    @orsoncart8022 жыл бұрын

    The inset link to the FULL episode FAILED! Instead of Prof. Stuart Russell it linked to “Investigating The Incel Community - Naama Kates | Modern Wisdom Podcast 363”

  • @ChrisWillx

    @ChrisWillx

    2 жыл бұрын

    Episode is live tomorrow 4pm

  • @orsoncart802

    @orsoncart802

    2 жыл бұрын

    @@ChrisWillx Live? Ah yes! No problem. I’ll watch it 9 hours ago before lunch. These time machines from Poundland are very handy, aren’t they? I bet you have deluxe John Lewis model though.😁

  • @markday1341

    @markday1341

    2 жыл бұрын

    @@orsoncart802 you tripping, son?

  • @orsoncart802

    @orsoncart802

    2 жыл бұрын

    @@markday1341 Nope. Now let’s see if you can work it out for yourself. 😁 The clue is in Chris’s reply above - imagine the technology involved showing a clip today of a broadcast which will be live tomorrow.

  • @markday1341

    @markday1341

    2 жыл бұрын

    @@orsoncart802 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

  • @Gotchaaaaaa
    @Gotchaaaaaa2 жыл бұрын

    Is he wearing those glasses that have eyes printed on them? I can't un-see this

  • @jackdonovan554
    @jackdonovan554 Жыл бұрын

    Every pattern and routine, for everyone and everything. every minute, every moment, every single memory. Now you see the human mind, what did you expect to find? The rabbit hole can be unkind, when opened with Pandora's key. .

  • @fredrickjenkins-lw6ns
    @fredrickjenkins-lw6ns4 ай бұрын

    🧐

  • @immasoxfanbaby
    @immasoxfanbaby Жыл бұрын

    So sad but I choose to listen to the trees instead

  • @pchabanowich
    @pchabanowich2 жыл бұрын

    Manipulation abounds. Does no one care if a person decides to risk curious investigation on their own, and form their own INTELLIGENT conclusions? Please.🙏

  • @Toothless_Fairy
    @Toothless_Fairy2 жыл бұрын

    Great timing after watching Russell Brand's latest video about Musk... We're f*cked

  • @cascadedisrupt773
    @cascadedisrupt7732 жыл бұрын

    Just why we need decentralised systems

  • @jonathanjollimore7156
    @jonathanjollimore71562 жыл бұрын

    Why do think I got perma banned from Twitter I broke those...

  • @12cm32
    @12cm325 күн бұрын

    2 YEARS AGO

  • @terriseverson3873
    @terriseverson38732 жыл бұрын

    I don't know whose wise idea it was to make published books and printed pamphlets affordable and available to the public? It's just going to influence the way they look at each other and the world? Who knows what kinds of decisions they'll make once they are manipulated by other people's facts and opinions? Things were so much better when only scholars told people what to think.

  • @throwaway692
    @throwaway6922 жыл бұрын

    Not if you're smart enough to ignore social media. ;) And at the end of the day... I really couldn't care any less what the kids are doing or talking about.

  • @chickfila4320
    @chickfila4320 Жыл бұрын

    6:30

  • @teronjames7457
    @teronjames74572 жыл бұрын

    this is not new.....this thing happen since the beginning

  • @ilovetech8341
    @ilovetech8341Ай бұрын

    it is almost like turning the internet into a beast demon vampire that is feeding off bad negative stories. the internet is like a best friend who sucks your spiritual life force.

  • @12cm32
    @12cm325 күн бұрын

    HELLO

  • @12cm32

    @12cm32

    5 күн бұрын

    27/05/2024

  • @flwhitehorn
    @flwhitehorn Жыл бұрын

    Long story short: GET OFFLINE

  • @somebloke13
    @somebloke132 жыл бұрын

    No 5h1t Sherlock...

  • @cautiontothewind277
    @cautiontothewind277 Жыл бұрын

    Yt supremacists algorithms at that...

  • @CoolestGuyInTheRoom
    @CoolestGuyInTheRoom2 жыл бұрын

    Yep. All porn.

  • @tucancap
    @tucancap2 жыл бұрын

    "They are completely unregulated." That's wrong, they are influenced by demand and supply on the market, so they are regulated on the individual level. Nothing is *really* unregulated. You can't say how much of human preference is programmed by algorithms and how much the algorithms are programmed by human preference, but we do know that it starts with the latter. Would you rather have the state regulate them and are you then gonna come again and warn about Hitler, Stalin, etc? What alternative are you suggesting? Here is the thing, Sir Professor of whatever, nobody is forcing you to be on youtube and feed algorithms or subject yourself to them, but you are here telling us that algorithms are "unregulated" but you are just completely in denial about your own responsibility. So why don't you start with yourself before warning the world. This kind of useless aimless fear-mongering rant is just really annoying.

  • @chrism8180

    @chrism8180

    2 жыл бұрын

    And what about AI bots that are constantly shifting supply and demand and public perception?

  • @frandarby8112
    @frandarby8112 Жыл бұрын

    Interesting topic. I found it hard to listen to this guy he is a boring speaker.

  • @lisanidog8178
    @lisanidog8178 Жыл бұрын

    What garbage! I just saw on Morning Joe about this and it's absolute garbage! I watch KZread. Mostly art videos. I like art I do it as a hobby. I unsubbed from a couple because I lost interest. Nor do I watch art videos non stop. One video on something else I didn't watch. I was a little miffed how the video person seemed to get a thrill off killing a calf eating wolf. I just read the title. My comment was simple. You crowd out an animal into smaller and smaller territories, you kill off or disrupt the animal's natural prey, yeah they're going to, if they're a wolf, go for easier prey. Your calves. So a poster thought my comment funny. Obviously they're uneducated on how animals behave and obviously not finding a way to relocate the animal will endanger your calves. My beef was the video maker's seeming joy at killing wolves who have to eat too. Did the video manipulate me? No didn't watch. Did the title manipulate me? No. It was just nature I commented on that I knew about. When it comes to KZread I choose to come to watch mostly the videos I sub to. Art and a goose owner video. As to other social media I choose NOT to Facebook, Twitter, I delete unwanted unasked for TickTok or music videos. All the other social media I don't subscribe to because I'm not interested. You can keep your Twitter, TikTock, Gab, overly political commentators. If I'm watching TV news and a Trump thing comes on for instance I mute it or turn the channel. I choose! Social media doesn't make women and girls more insecure. Society has always tried to do that and if you allow it, it happens! No one forces you on Social Media! So to blame it because people are so "manipulated" is absolute garbage. You CHOOSE to go on it. I can give an opinion on a video and then I move on. If I see too many videos say on Trump and I'm so sick of him, social media is NOT going to manipulate me to watch another whiny example of Trump so the algorithm doesn't work on me. I can tell when a poster wants to egg on a fight. I refuse to fight. So if there's a social media algorithm that encourages people to fight with each other I don't bother with it. C'mon, people! Stop blaming social media for your every ill because you have the choice to watch it or not! The only social media manipulation that bothers me is seeing a video picture and underneath it it says 12 years ago. Now why would I want to see a 12 year old video! I don't! No matter how many times you block it it keeps coming up and I'm sick of the annoying ads! If there's no skip ad I don't bother. The same ads are on TV.