Shopify SEO Optimization Full Course (Tutorial for Beginners)
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Hello, I'm Mike Zima and welcome to this Shopify Marketing Tutorial.
Request an Shopify audit: zima.media/free-website-audit
Let’s begin.
1️⃣ Course Navigation
0:00 | Shopify SEO Optimization Full Course
0:41 | Technical SEO Checklist
14:54 | Google Search Console Setup
22:47 | SEO Keyword Research
38:10 | SEO Page Optimizations
47:13 | Product Page Optimization
Before we start, it’s important to define exactly what we’re going to be talking about. Yoast defines technical SEO as “improving the technical aspects of a website in order to increase the ranking of its pages in the search engines.” This includes any optimizations that help make your website faster, easier to navigate, easier to crawl and easier for search engines to read it.
Read more step-by-step: zimamedia.com/blog/shopify-te...
Google Search Console Setup
In this section, I'm going to show you how to set up Google Search Console for your Shopify Store.
Read more step-by-step: zimamedia.com/blog/shopify-go...
SEO Keyword Research
Keyword research can be a daunting process. Only in SEMrush’s Keyword Magic Tool, you can get over 18.3 billion keywords. 18.3 BILLION. And that’s only ONE of the tools in the market. Imagine the possibilities.
Also, 51% of all website traffic comes from organic search. And do you know how to get more of that organic traffic? Using the right keywords, of course.
Read the complete tutorial and GET THE TEMPLATE here: zima.media/2Z9DWc6
SEMrush: www.semrush.com/?ref=8977968063
Read more step-by-step: zimamedia.com/blog/shopify-se...
SEO Page Optimizations
In this section, I'm going to show you how to set up on-page SEO optimizations for your Shopify Store.
On-page SEO optimization consists of creating better titles and meta descriptions around a focus keyword for all your Shopify store’s pages (home, collections, products, & other relevant pages).
Read more step-by-step: zimamedia.com/blog/how-to-do-...
Production Page Optimization
In this secton, I'm going to show you how to optimize your Shopify store’s product pages for ultimate results.
This consists of providing more detailed information about a certain product to drive conversions while also improving user experience and your SEO ranking.
Read more step-by-step: zimamedia.com/blog/shopify-se...
2️⃣ Meet Mike Zima
Hi, I am Mike and I am also the co-founder of Zima Media, a Shopify marketing agency focusing on SEO, Google Ads, Linkedin Ads, Facebook Ads for eCommerce stores with over 1000 reviews.
What makes Zima Media different is that we are completely decentralized, meaning we have eliminated overhead such as office bills, allowing us to offer affordable, quality digital marketing services to our clients-thereby lowering the bar of entry for small businesses.
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#shopify #seo #optimization
Пікірлер: 18
This is one of the best seo tutorials Ive ever found. Instructor is amazing and overall information is 100% top notch. Thank you for this tutorial
@ZimaMedia
Жыл бұрын
Wow, thank you! This was a mashup of all our tutorials. Happy to help with a website audit. zima.media/free-website-audit There's a lot to look at under the hood. Let me know if there's anything I can do. Mike Zima Chief Marketing Officer
hey thanks for this amzing video , wonderfull, i really like your keyword reasearch templet , but i could able to find the link to dwonload it , missing in thhe blog, can you send the link?
Where is the link to the spreadsheet? Can't find it anywhere
Great Content, Can you please share the templates which you have mentioned in the video.
Can you explain at 28:58, should we incorporate all keywords to our website or only some of them? and do i include them to product descriptions or what?
@ZimaMedia
6 ай бұрын
You want to create relevant communication and content and use relevant keywords. Look up 'keyword stuffing' - there's no need to over use keywords too. Mentioning it once is enough. -Mike
on my shopify doesn't say "Edit Website SEO" as your page at 45:33 Also what is the difference between that description far down there and the normal description?
@ZimaMedia
6 ай бұрын
One description your customers see on your website. One description is seen on Google in search results pages.
please need keyword research template.
in the rich results test i find success results but in some of them i found "Missing field "price ValidUntil" (optional)" , how can i fix this?
@ZimaMedia
6 ай бұрын
This is a Shopify developer questions. We have to send someone in to figure it out.
I dont understand what does the offline workbook has to do with data given by semrush?
@ZimaMedia
6 ай бұрын
The workbook is a template. You have to track all the changes you make to the site. So, one day, you can review the performance and make changes to continue to improve results. -Mike
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cannot proceed after minute 26 since Semrush is not for free and I am not going to pay120USD a month for that
@ZimaMedia
Жыл бұрын
Keyword research is an essential aspect of optimizing your Shopify store's SEO, and it's important to note that there isn't a "right" or "wrong" way to do it. However, in the video, it was mentioned that Semrush was being used for keyword research, which is a paid tool starting at $120 a month. It's understandable that not everyone is willing or able to pay for it. Fortunately, there are free alternatives to Semrush that you can use, such as Ahrefs. In fact, Ahrefs is considered by many to be a better option for keyword research. You can also find other free tools that can assist with your keyword research, and we will be sure to update the information in the video to include these resources. Don't let the cost of a tool deter you from optimizing your Shopify store's SEO - there are always alternative options available.
@ANAS577
6 ай бұрын
@@ZimaMedia Ahrefs is not for free.