9 Tips To Optimize Your Product Pages For More Sales (Conversion Optimization)

✅ FREE Shopify Trial ► utm.io/uguOu
Build your business using a FREE trial of Shopify , one platform with all the ecommerce features you need to start, run, and grow your business.
▶️ Subscribe ►utm.io/uguOw
Don’t forget to subscribe to @learnwithshopify to get the knowledge you need to start and grow your online business
--------------------------------------------------------------------------------------------------------------------------------------------------------------
9 Tips To Optimize Your Product Pages For More Sales (Conversion Optimization)
In this video, we provide expert advice on how to improve your product pages for better conversion rates. Your product page plays a crucial role in convincing customers to make a purchase or leave your store. Unfortunately, it is often overlooked in the sales funnel.
While many store owners focus on enhancing their checkout or landing pages, as well as post-add-to-cart processes, it's important to remember that customers won't reach those stages unless you have compelling product pages that convert.
Product pages serve the purpose of showcasing why your product is exceptional, addressing the needs it fulfills or problems it solves, and presenting the essential details that help customers make informed buying decisions. While attractive product photos and well-written descriptions are important, they are just the starting point. There are several other key elements that contribute to creating a truly effective product page.
To assist you in optimizing your ecommerce experience, we will explore timeless strategies to enhance your product pages and boost conversions. Join us for valuable insights and actionable tips in this video.
Here is what we’ll cover in this video:
00:00 Introduction
00:55 What Makes a Great Product Page?
02:20 Do You Have a Clear Call to Action?
03:20 Do You Have Great Product Photography?
05:06 Do You Link Your Images to Your Variants?
06:12 Do You Have the Right Amount of Detail?
08:14 Do You Have a Well-Branded Product Page?
09:16 Do You Have Aspirational Content?
10:18 Do You Have Content that Sounds Human?
11:18 Does Your Product Page Elicit Trust?
💰 FREE Shopify Course: First Day to First Sale
► Sign up here: utm.io/uguOB
In this free course, you’ll learn how to build an online business, with Shopify’s industry-leading ecommerce platform.
📚 Resources
► Tabs by Station apps.shopify.com/tabs-by-station
► Product Reviews apps.shopify.com/product-reviews
► Product Page Tune-Up: 9 Timeless Ways to Increase Conversions utm.io/uf7ss
► How to Optimize Your Product Pages For More Sales: 11 Expert-Recommended Tips utm.io/uf7sr
💼 FREE Shopify Business Tools
► Business Name Generator utm.io/uguOx
► Logo Maker utm.io/uguOz
► Stock and Royalty Free Images utm.io/uguOD
► QR Code Generator utm.io/uguOF
⬇️ Download FREE Templates
► Website Wireframe utm.io/uguOG
► List Of Business Ideas utm.io/uguOH
► Business Plan Template utm.io/uguOE
► Lightweight Business Plan utm.io/uguOI
► SEO Checklist utm.io/uguOK
► Brand Positioning Analysis utm.io/uguOL
► Marketing Acquisition Strategy utm.io/uguOM
🖥️ Free Webinar ► utm.io/uf5Uj
If you're here looking to get started building an online business but aren't sure what to sell and need help finding a product, make sure you check out our free, 40-minute webinar that will teach you how to find winning product ideas, how to validate them, and how to get started. Just click the link in the description below to get started with this free training now.
#shopify
#productpages
#ecommerce
#conversionoptimization
#productphotography
#branding
#copywriting
#userexperience
#calltoaction

Пікірлер: 108

  • @learnwithshopify
    @learnwithshopify Жыл бұрын

    🟢 Sign up for the FREE First Day to First Sale Shopify course bit.ly/3oAGmj9

  • @YoLyrick
    @YoLyrick3 жыл бұрын

    Some of this is naturally intuitive, however clear natural (NOT mock-ups) photo sets to paint your product “in the lifestyle” is by far the most important and effective conversion element on the page.

  • @just_a_GTA6_Fan_YT
    @just_a_GTA6_Fan_YT3 жыл бұрын

    She lowkey looks like Vanessa Hudgens, great content btw

  • @iasyama1999

    @iasyama1999

    3 жыл бұрын

    I'd say a mix of Vanessa and Lily Collins

  • @TheStitchWitchPodcast

    @TheStitchWitchPodcast

    2 жыл бұрын

    Her IG handle is actually drugstore Vanessa Hudgens

  • @Fang-Montessori

    @Fang-Montessori

    2 жыл бұрын

    That is how this attracts me to all her videos

  • @wadostina

    @wadostina

    Жыл бұрын

    It does help when Looks match Smarts.

  • @marissadrew8233

    @marissadrew8233

    Жыл бұрын

    Vanessa Hudgens- a Filipina , Asian- Philippines lady American)

  • @tomlewis9776
    @tomlewis9776 Жыл бұрын

    Great video. Love the quotes and text images for note taking. Keep it up.

  • @TheMainGoat9
    @TheMainGoat96 ай бұрын

    Great video, this was really helpful to optimize my store, it’s all about the little details that makes the difference

  • @TheCrownedJess
    @TheCrownedJess3 жыл бұрын

    Love these videos, please don’t stop. 💕

  • @simplybllc1801
    @simplybllc18012 жыл бұрын

    Great video! Very informative!

  • @fritzpapin9027
    @fritzpapin90272 жыл бұрын

    Great content, very informative! Thanks.

  • @bulkify5025
    @bulkify5025 Жыл бұрын

    Thank you so much for sharing the informative video.

  • @Badr-zs9vc
    @Badr-zs9vc3 жыл бұрын

    Great content as always!

  • @GeorgeWulfers_88
    @GeorgeWulfers_882 жыл бұрын

    Super Awesome video! :) I have a lot of work to do for my product pages that I had not thought about but thanks to you and this video I just a flood of ideas and information I can provide within them. Thanks!

  • @learnwithshopify

    @learnwithshopify

    2 жыл бұрын

    We're so glad to hear that, George! Thank you for your feedback!

  • @halitsanr4439
    @halitsanr44397 ай бұрын

    Thank you Michelle !!!

  • @badasswomen5678
    @badasswomen56783 жыл бұрын

    Thankyou so much for this video becoz i was just come accrose youtube to watch about my page and your new video is about that woow you guys are the best made my mornining india love love

  • @learnwithshopify
    @learnwithshopify Жыл бұрын

    Hey guys, please note that the free trial is now 3 days, after which it will cost only 1$/month for the following 3 months!

  • @kikosa1349

    @kikosa1349

    Жыл бұрын

    For how long will this offer remain valid?

  • @humansofceylon8046
    @humansofceylon80463 жыл бұрын

    Hello, as always great content and great explanation, keep up the great work. I followed through and built a shopify store for a client of mine, would really appreciate if you could give me some advise as to where I should improve it for her (client). Anyway thank you for the great advise. Again thank you.

  • @jacquelinesown6675
    @jacquelinesown66753 жыл бұрын

    Great video as always

  • @spshivram
    @spshivram2 жыл бұрын

    Should we also write contents to the collection page ? Is it useful for ranking in google ?

  • @Malik-jy3ms
    @Malik-jy3ms2 жыл бұрын

    Nice explain…go a hard god bless you

  • @davidhoang156
    @davidhoang1563 жыл бұрын

    Thank you !

  • @ahmetenes2972
    @ahmetenes29723 жыл бұрын

    Wow, words to remember!

  • @ThemeNcodeOfficial
    @ThemeNcodeOfficial Жыл бұрын

    Very informative!.......

  • @user-kp8ul4lh4n
    @user-kp8ul4lh4n11 ай бұрын

    Thank you for your help !!

  • @learnwithshopify

    @learnwithshopify

    11 ай бұрын

    No problem, Clare! We're glad you found this helpful.

  • @rafeekvibration6338
    @rafeekvibration63383 жыл бұрын

    please make videos on shipping settings on worldwide, North America and Europe

  • @suesmith8326
    @suesmith83262 жыл бұрын

    Great information

  • @Selvadoralex95
    @Selvadoralex953 жыл бұрын

    Big thumbs up !

  • @dunulranasinghe1123
    @dunulranasinghe11233 жыл бұрын

    Thankyou!

  • @balenherb
    @balenherb2 жыл бұрын

    Thank you very much. Would you advise me of things to raise conversions for fashion products?

  • @learnwithshopify

    @learnwithshopify

    2 жыл бұрын

    Hi there, Hüseyin. If you're looking for some tips and tricks on how to increase your conversion for your fashion products, then check out this Shopify Plus blog where we share information from some of the top fashion brands on how they do this themselves! You can access the blog through this link here: bit.ly/3nUKhUU. Let us know if you have any additional questions!

  • @vipanchika5059
    @vipanchika505922 күн бұрын

    Twinkle glass we maybe used for a flower full glass

  • @vipanchika5059
    @vipanchika50596 күн бұрын

    thank you madam

  • @wasfia.a.hassan462
    @wasfia.a.hassan4623 жыл бұрын

    Thank you very much, your videos are very useful, I create my Shopify store in August 2020, I didn't have sales till now, I think about selling my store because I pay monthly to Shopify with no profit return to make up for it. Can you advise me? please.

  • @Badr-zs9vc
    @Badr-zs9vc3 жыл бұрын

    Can you please make a video about new product research methods?

  • @ImWORTHITINC

    @ImWORTHITINC

    Жыл бұрын

    GREAT ONE!!

  • @nigelcraig8418
    @nigelcraig8418 Жыл бұрын

    Very informative

  • @PakistaniTraditionalDresses
    @PakistaniTraditionalDresses5 ай бұрын

    Thank you for your informative videos. I always try to find a solution from your videos. Can you assist me with displaying random products on the home page for each visit?

  • @robmurphy1558
    @robmurphy1558 Жыл бұрын

    Hey 👋🏼 can anyone recommend a good Shopify theme for a home and garden furniture store? Currently using Debutify, it’s ok, but I want something better.

  • @MrRcrough
    @MrRcrough Жыл бұрын

    Thanks, so far I seemed to be getting the most out of your videos.

  • @personalizefootwear7055
    @personalizefootwear70552 жыл бұрын

    I really need your feedback... The things you say in the video, was exactly what I was thinking but didn't express with words..

  • @blezyz

    @blezyz

    2 жыл бұрын

    I know what you mean, it feels like you knew what to do all along but it was nice to have a second opinion that confirms it.

  • @rajudesai3069
    @rajudesai3069 Жыл бұрын

    Very nice

  • @MattyJones
    @MattyJones Жыл бұрын

    How do you change your varients from dropdown/pills to actual colors or images?

  • @Brandedinbutler
    @Brandedinbutler2 жыл бұрын

    Our store specializes in vintage clothing so we typically only have one of each item. With that being said, we have thousands of items so it makes it hard to individually picture each item multiple times with multiple angles. Also vintage clothing typically runs small so it's hard to describe to people that an item is tagged Large but actually fits more like a medium/small. I agree with not wanting to write too much but I don't know how to reflect that and what our business is all about without writing a novel in each description. Any advice?

  • @skulltrap7739

    @skulltrap7739

    2 жыл бұрын

    try to put the most important information with bullet points at the beginning and the full description after that if you want you can put some photos too

  • @vipanchika5059
    @vipanchika505925 күн бұрын

    I think each and every plant in the garden is to be wanted more care and treatment for the greatest garden or in other ways we can say greatest success they want more care and preservation

  • @Lucia-Sosa
    @Lucia-Sosa Жыл бұрын

    Thank you! How do I add the product photo zoom feature?

  • @learnwithshopify

    @learnwithshopify

    Жыл бұрын

    Hi there, Lucia. Thanks for commenting! Can you share with us a timestamp of the moment in the video where you're seeing the photo zoom feature in action? I just want to make sure I have a look at the feature myself so I can point you in the right direction!

  • @godinman

    @godinman

    4 ай бұрын

    @@learnwithshopifyat 4:33

  • @vipanchika5059
    @vipanchika505925 күн бұрын

    Sharp we can use for watch

  • @michaelcandelaria5869
    @michaelcandelaria58692 жыл бұрын

    How do we get to look at Other's Shopify Pages?

  • @pabloscruisesads
    @pabloscruisesads10 ай бұрын

    yooo went to college with you dude small world I was just looking up tips to improve my companies site lol

  • @nardu
    @nardu Жыл бұрын

    I have new store question, if you have no reviews for the products you are going to resell. What makes a good placeholder? The products are well known electronics brands that have reviews everywhere else, but not on my site. Any ideas?

  • @learnwithshopify

    @learnwithshopify

    Жыл бұрын

    Hi! If you do not have any product reviews, it makes sense to avoid having anything on your store that might highlight the absence of those reviews. There are other trust indicators you could use, and they're outlined right here bit.ly/3DIutfZ.

  • @godinman

    @godinman

    4 ай бұрын

    @@learnwithshopifyhello, this link is not working, would you be able to update it ? Thank you

  • @TheStitchWitchPodcast
    @TheStitchWitchPodcast2 жыл бұрын

    Does Shopify have that thing where you can pay for a Shopify expert to peruse your website and do some tech changes that may feel overwhelming? I feel like that was something I heard about but can’t find anymore

  • @Aesthetin

    @Aesthetin

    10 ай бұрын

    Do you have any issues with your site?

  • @arrtteem
    @arrtteem11 ай бұрын

    very nice ✌✌✌✌✌✌

  • @user-ge4so3wq1i
    @user-ge4so3wq1i8 ай бұрын

    Hi, I sign up with my email but never received the training, please advise, thank you, Ana

  • @GTYassine
    @GTYassine2 жыл бұрын

    PLEASE THE BEST CRITERIA OF A WINING PRODUCT

  • @HHperkinsCo
    @HHperkinsCo8 ай бұрын

    I have a question. So a lot of what we sell has variations by weight. What is the proper way to write a product a description for weights? For instance White Danish Cord is the product and we have variations that are 1lbs, 2lbs, and 10lbs. Should I write them as 2lbs, 2 LB, 2 Pounds, 2 lb, etc. Appreciate it.

  • @learnwithshopify

    @learnwithshopify

    8 ай бұрын

    Hi there, great question! The best way to set this up would be to add the weight to the product itself. If you have different variations of the same product, you can create variants to indicate their weight/size differences. To learn more, you can check out this page: shopify.link/GWavadd.

  • @HHperkinsCo

    @HHperkinsCo

    8 ай бұрын

    @@learnwithshopify thank you so much for the reply! I wasn't able to click on that link though. If you could send another that would be awesome! Appreciate it 🙂

  • @learnwithshopify

    @learnwithshopify

    8 ай бұрын

    Oops! Sorry about that. You can try this link: shopify.link/JmDo. Thanks!

  • @syedammad3555
    @syedammad35552 жыл бұрын

    Crush updated 😍

  • @cancerscircle
    @cancerscircle Жыл бұрын

    Hi , I tried to save a shopify image as JPEG, I used Tiny PNG and uploaded it to Shopify but somehow when I downloaded the image from the website it was still a PNG, how can I resolve this issue?

  • @learnwithshopify

    @learnwithshopify

    Жыл бұрын

    Hey, there! I am not fully sure what you mean. Would it be possible to explain in detail what you are trying to do, and where you are running into the issues? I understand you are having some trouble with JPEG & PNG formatting, however any more context you can provide would be helpful. Just so you know, we have some information here about uploading images to Shopify - bit.ly/3xC4kLS.

  • @kyaextreme9300
    @kyaextreme930016 күн бұрын

    What is a variant?

  • @sln06a.b56
    @sln06a.b56 Жыл бұрын

    Now big question , i watched a lot of your videos i swear ,but adding a lookbook or ^shop the look^ section on shopify ( beauty products in my case ) , its driving me nuts 😢😢😢 i checked some apps but none of those served what I envisioned . Great example is the rare beauty Join the community lookbook , that section looks so simple and i want to do the same or at least same concept

  • @learnwithshopify

    @learnwithshopify

    Жыл бұрын

    Hi there, thanks for reaching out! Have you checked out the app 'Lookbook - Shoppable Gallery' bit.ly/3VMgBbr by chance? This may allow you to showcase products seen on customers. If not however, I'd recommend looking into hiring one of our Shopify Experts bit.ly/3Lz8utb as they can assist with specific customizations.

  • @yugiohpacker
    @yugiohpacker2 жыл бұрын

    2:50 what theme is that?

  • @learnwithshopify

    @learnwithshopify

    2 жыл бұрын

    Hey there, thanks for watching. That's a great question! The theme that is being used at that time stamp looks to be our Debut theme: bit.ly/31wWJSB. Let us know if you have any other questions.

  • @paulallen3777
    @paulallen377710 ай бұрын

    I need help with my Refresh theme. Do you freelance or know of someone as talented as you?

  • @learnwithshopify

    @learnwithshopify

    10 ай бұрын

    Hi, Paul. What're you needing help with? If you'd like assistance with customizing your theme, you can explore our Experts Marketplace (shopify.link/q5Y2) to hire a Shopify Expert.

  • @paulallen3777

    @paulallen3777

    10 ай бұрын

    @@learnwithshopify Thanks, the link did not work.

  • @learnwithshopify

    @learnwithshopify

    10 ай бұрын

    Could you try using this link instead: shopify.link/q5Y2.

  • @Ararad_Sarkissian
    @Ararad_SarkissianАй бұрын

    6:40 Well... obviously that's a girlfriend material. Thank you for the explenation! Have a good day!

  • @willykuo1008
    @willykuo10082 жыл бұрын

    This may seem a bit off-the-topic, but I'm really attracted to your smile lol...

  • @seelyaftini
    @seelyaftini Жыл бұрын

    👍👍👍

  • @thehonestinvestors
    @thehonestinvestors2 жыл бұрын

    My only question is who do I hire to optimize my sales page? Because the truth is expecting me to do this for my page is 😬😬😬😬

  • @learnwithshopify

    @learnwithshopify

    2 жыл бұрын

    Totally understandable to want some help with this! We recommend the Shopify Experts Marketplace if you're looking to hire someone for product page optimization: bit.ly/38FvGbp.

  • @yahyaalperkacan4725
    @yahyaalperkacan47253 жыл бұрын

    The only way to make money is to provide value"

  • @Gizmo_Nugget3397
    @Gizmo_Nugget33973 ай бұрын

    I know you posted this 2 years a go. Do you still look at peoples shops to give ideas etc?

  • @priyadarshan7325
    @priyadarshan7325 Жыл бұрын

    I am selling pod so who I can show multiple angle

  • @queenkitty7725

    @queenkitty7725

    2 ай бұрын

    I think you mean how, not who. You would need to order product samples and take pictures of them, then upload those pictures to your product page.

  • @vipanchika5059
    @vipanchika505920 күн бұрын

    Thirsty tasty sweety these names we can use for juice

  • @sorrell9046
    @sorrell90462 жыл бұрын

    uhh hi

  • @ConceptualMedico
    @ConceptualMedico Жыл бұрын

    I m in love with you❤️…

  • @unknownbytes2874
    @unknownbytes28743 жыл бұрын

    What’s her IG?

  • @DIYBypasscom
    @DIYBypasscom2 жыл бұрын

    Good presentation, but talking too fast. Couldn't understand all she said. Slow down you talk please

  • @vipanchika5059
    @vipanchika50596 күн бұрын

    I think my watching time and effort is worthless because no money isn't come yet in my account

  • @thomasyonsy3261
    @thomasyonsy32613 жыл бұрын

    DailywebEARNnet is trusted

  • @imwiththeband4041
    @imwiththeband4041 Жыл бұрын

    Do you have any suggested apps that deliver social sharing icons (eg. Instagram, Facebook, TikTok, Pinterest) as part of your product pages, collections etc? I found one that looked great by Space Squirrel, but it doesn't seem to be active any more.

  • @learnwithshopify

    @learnwithshopify

    Жыл бұрын

    Hi, there! This will often be built right into the theme that you're using. To double check, I'd recommend going through the settings in your theme editor. If you'd like to add more sharing options than what exists within your theme, one of these apps should help: bit.ly/3ZXCfMd.

  • @wasfia.a.hassan462
    @wasfia.a.hassan4623 жыл бұрын

    Thank you very much, your videos are very useful, I create my Shopify store in August 2020, I didn't have sales till now, I think about selling my store because I pay monthly to Shopify with no profit return to make up for it. Can you advise me? please.