Conversion Rate Optimisation (CRO) | Double your Shopify sales in 2023
I launched a cheap service that will give you winning CRO designs for your website: www.cruxdesigners.com/
Want to learn how I double my Shopify sales?
Conversion rate optimisation or CRO is a powerful tool that you can use to increase your sales. However, we tend to limit our testing to our paid advertising efforts but rarely apply that logic to our website.
Testing elements on your website can increase your sales in a way you never imagined. CRO is all about A/B testing elements of your landing pages. You can use multiple tools, CRO teams and loads more to increase your conversion rate.
In this video, I will take you through the steps to show how you can harness the power of CRO, no matter the size of your business.
00:00 - Introduction to CRO
00:58 - What to use for CRO
01:45 - Post-purchase attribution survey & Split tests
02:25 - Find a freelancer
03:42 - Hardest things about CRO
04:35 - The ICE framework
05:03 - Winning split tests from The Oodie
07:06 - The golden rule of A/B testing
07:58 - A little disclaimer about CRO
DISCLAIMER: The content provided in this KZread video is for informational purposes only and should not be considered as professional advice. Any recommendations, reviews, or opinions expressed are based on personal experiences and research, and individual results may vary. Viewers are encouraged to conduct their own due diligence and consult with relevant professionals before making any purchasing decisions or implementing strategies discussed in this video. The creator of this content shall not be held liable for any direct, indirect, incidental, or consequential damages arising from the use of information presented herein.
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Пікірлер: 137
CRO is arguably one of the most valuable skills available to learn. Great add-on for copywriters.
Your channel is a blessing for Ecom brand builders. Thanks for what you're doing bro! I look forward to every video hahah
@DavieFogarty
2 жыл бұрын
Glad you like them!
Hey Davie. Really good insights in this video to get people started with CRO. It is great seeing other content creators focusing more on Conversion Rate Optimization these days. It is really a much needed change.
Love CRO. Great intro for people who are wanting to get started with optimisation. Big tip; test well researched, worthwhile things. If it doesnt make sense from a UX perspective, or it will take 6 months to test, probably worth trying another idea.
you're ridiculous. I just saw the launch of LS and everything looks incredible. SO stoked you documented creating this. Ngl I feel overwhelmed by how good you are at this. But I'm grateful to know that this is what it takes! Thank you Davie!
@DavieFogarty
2 жыл бұрын
Thanks for being a part of the journey!
Thank you so much for providing this valuable information!
I've been doing CRO for numerous Shopify Plus clients, making them $100K, $200K, $300k+ per month with some basic implementations. This video is gold. No surprise there. No need to overcomplicate this stuff. Just commit
@brittaniwilliams321
Жыл бұрын
Can acquire your services ?
@brittaniwilliams321
Жыл бұрын
How you offering services right now ?
@shivook-ceo
Жыл бұрын
@@brittaniwilliams321 what do you mean?
@shivook-ceo
Жыл бұрын
Yeah. Of course. What kind of brand do you have?
Thanks for another banger. Don't stop the content.
@DavieFogarty
2 жыл бұрын
Glad you enjoyed it!
Wow I love david videos, i like how detailed and simple they are. It makes me kinda want to get a one on one to have him review my website but i don't know if i could afford that
@DavieFogarty
9 ай бұрын
If you're after more advanced assistance, I also have a mentorship program with a thriving community with livestreams each month! 👉 kzread.info/dron/-JHxwWL4-WoqyQIYsBvTbA.htmljoin
I'm not in e-com but this dude is brilliant. Never be satisfied with your current results and always be testing! 👏
Great content Davie! I know some things about CRO however, I'm refreshing my main, good hacks. Thank you for sharing your knowledge.
@DavieFogarty
7 ай бұрын
Great to hear!
Thank you! Great video Davie
@DavieFogarty
2 жыл бұрын
No worries!
@almightynz2683
2 жыл бұрын
@@DavieFogarty Hello from New Zealand! Right across the ditch
This was so helpful, thank you.
@ryuk359
2 ай бұрын
Sup? I love to talk about ecom,marketing and how we can grow it. You down?
Man you provide real value for free not like other paid coaching for it❤
@ryuk359
2 ай бұрын
Sup? I love to talk about ecom,marketing and how we can grow it. You down?
OKG YOURE THE OODIE GUY!
Your video are amazing you always inspiring me and my brother for e-commerce
@DavieFogarty
2 жыл бұрын
Happy to hear that!
Great video, as always 📈
@DavieFogarty
2 жыл бұрын
Thanks Adrian!
Excellent video! Thank you!!
@DavieFogarty
2 жыл бұрын
You are welcome!
Big fan of CRO. It's sad how no one is doing it, but that is starting to change. It's our core service at Enavi and at the heart of what we do.
@ryuk359
2 ай бұрын
Sup? I love to talk about ecom,marketing and how we can grow it. You down?
Super excited for this video!
@dailypuzzles
2 жыл бұрын
Great video Davie, I’ve already seen a bump in conversation since adding the floating add to cart button. Going to work on your other suggestions right away. I’m very curious to see how Amazon Style above the fold Bullet points will work too, I know Amazon invests heavily in testing and the fact that this is a staple for them makes me thing it’s going to be effective. Look forward to your next video
@DavieFogarty
2 жыл бұрын
Thanks Billy! Don't forget to have your questions prepared for the next live so we can go through it and make improvements!
@dailypuzzles
2 жыл бұрын
@@DavieFogarty Definitely, will make sure to be there. Unfortunately there was some issues with KZread for this most recent stream so I couldn't see a link to join the stream but fingers crossed it's just a one off, was dissapointed that I missed it but glad the vod was uploaded afterwards
My dude! Wish you the best bro. You're a true og.
@DavieFogarty
2 жыл бұрын
Glad you're enjoying the content
Hello Davie, your advice is amazing and very helpful. Thank you for taking your time to help people out. Cheers, Silas
@Arihauser02
2 жыл бұрын
Hi Silas, yes I you can work here today
@DavieFogarty
2 жыл бұрын
Glad you enjoyed the video Silas!
@thomaseric5529
2 жыл бұрын
Hello Silas
Great video. Thanks for sharing.
@DavieFogarty
2 жыл бұрын
Glad you enjoyed it Stuart
Great video Davie! Thank you again for sharing this valuable information! Just a quick question, when will you be showing us the results from The Lemon Scrub? Will you be posting a video on the results from the Facebook Ads? Thanks!
@DavieFogarty
2 жыл бұрын
We will be showing the overall results soon.
Thank you Davie!
@DavieFogarty
2 жыл бұрын
All good!
thanks Davie
Great video Davie
@ryuk359
2 ай бұрын
Sup? I love to talk about ecom, marketing and how we can grow, you down?
Thanks for this video, Davie! One doubt that i have for a while about A B testing is, how much traffic do I need to have statistical relevance, therefore, an accurate test.
@DavieFogarty
2 жыл бұрын
There's not an exact answer to exactly how much is needed, but you want to ensure you have consistent traffic over a period of time. The period of time refers to how much traffic you are getting as well, but A/B testing is something you should consider once you've got all your basics solid.
Awesome video! :-) CRO is also a really good service to offer if you know how to do it properly. Measurable outcomes potentially even allow for performance-based pricing. :-)
@DavieFogarty
2 жыл бұрын
Well said!
Love your videos Daive! Can I ask do you still think it is ok to create a one product store and test products using dropshipping and fast shipping with suppliers other then aliexpress like Wiio who offer 4-8 Day shipping?
@DavieFogarty
2 жыл бұрын
Yep of course! Faster shipping options is a very big positive.
Can you do a fav book video? maybe present your overall 3 favourites, or favourites for a different kind of "topic" then say a few sentencves about each book. thank you!
@DavieFogarty
2 жыл бұрын
We'll be releasing our own version of book club soon so stay tuned!
You’re the best! Is the organic tiktok video coming up next week?
@DavieFogarty
2 жыл бұрын
It'll be out this month Mohamad!
Seriously good content thanks
@DavieFogarty
2 жыл бұрын
Glad you enjoyed it!
Another banger. Please create a Discord community for us ! Love and peace ✌️
@DavieFogarty
2 жыл бұрын
Be sure to check out our Facebook Group 👉 facebook.com/groups/howtobuildamilliondollarbrand
I read the book optimization by R. Jon Macdonald. It is about CRO for e-commerce. Really good. If you guys want to read something.
@DavieFogarty
2 жыл бұрын
Thanks for the recommendation!
🎯 Key Takeaways for quick navigation: 00:00 💡 *Conversion Rate Optimization (CRO) can significantly impact your business and double sales through website optimization.* 01:28 📊 *Regardless of your business size, start with a post-purchase attribution survey to understand customer behavior.* 03:23 🛠️ *Building an effective CRO team might include a UI designer, a developer, and someone knowledgeable in CRO theory and execution.* 04:51 📈 *Prioritize tests using the ICE framework (Impact, Confidence, Ease) to improve your CRO program.* 06:18 🧪 *Start with smaller changes when you're new to CRO, but consider larger changes as you gain experience.* 07:44 🌟 *Adding social proof near the product title can encourage quicker conversions.* 08:13 ⚠️ *Be cautious about CRO tools that may slow down your website, and measure success by considering profit per visitor, not just revenue.* Made with HARPA AI
Awesome! Are you using a Lp Builder with splittest functionality? If yes, wich one?
@ryuk359
2 ай бұрын
Sup? I love to talk about ecom,marketing and how we can grow it. You down?
Hi could you please make a video on custom fee for dropshipping and ordering in bulk?
@DavieFogarty
2 жыл бұрын
In order to customise your product and differentiate yourself, you first will need to prove to your supplier that you are capable of providing them orders and becoming a trusted partner :)
Goat
I'm planning on joining mentorship program, idk to know what's involved in this program. Thank u!
@DavieFogarty
2 жыл бұрын
That's great to hear! You will get access to me in a live chat every month to discuss any questions you have about your business.
@frank.wboston
2 жыл бұрын
That's great, count me in .
thanks
@DavieFogarty
2 жыл бұрын
You're welcome!
Ty 😄
@DavieFogarty
2 жыл бұрын
All good Tind!
You mentioned using CRO with Webflow? Is this something you've done or have more experience about? Is it a good choise? :)
@DavieFogarty
2 жыл бұрын
Webflow is used to create our advertorials and this comes primarily from being able to split test funnels aggressively.
davie, im just starting dropshipping, do you recommend CRO? or it is too early for me ?
@DavieFogarty
Жыл бұрын
I would focus purely on finding the right product and honing in on your marketing.
Anyone knows what app he is using for add to cart sticky button?
@DavieFogarty
2 жыл бұрын
Get a developer to code it into the store
Does Oodie use Optimizely or VWO for CRO? Do you recommend any tool?
@DavieFogarty
Жыл бұрын
We have our own in-house CRO team but it will ultimately depend on where you are along in your journey. Split testing is key, but having significant data becomes more important over time.
great video! can you recommend a CRO in sydney?
@DavieFogarty
Жыл бұрын
It depends on your current level and revenue numbers. Contacting a CRO agency is beneficial when you are doing larger sales targets, otherwise you wouldn't be able to justify the cost of hiring. So would need to know more about your business and requirements.
@ryuk359
2 ай бұрын
Sup? I love to talk about ecom,marketing and how we can grow it. You down?
What happened to lemon scrup new brand? How sales going on? Are u gonna share the facebook ads results? I am wondering about the results.. l watched all series...
@DavieFogarty
2 жыл бұрын
We are going to wrap it up in a final video which will be coming out soon! Stay tuned!
What's a good app to get a sticky add to cart?
@DavieFogarty
Жыл бұрын
All the ones with top reviews have great features, but you need to test them and decide which one fits best with your website.
How are those tests statistically significant? I’ve run A/A tests for months and they never went below 5% on google optimise
@DavieFogarty
2 жыл бұрын
Over time, you find less big wins with CRO. We have had 20% wins before as well :) I was clear that these tests are simple and easy to implement for the viewers. I also showed they make us millions, I’d say that’s significant.
When comes an update about lemon scrub?
@DavieFogarty
2 жыл бұрын
We will be wrapping it up soon!
how do you do a post purchase attribution survey and where do you put it on the site
@DavieFogarty
2 жыл бұрын
A shopify app or other app that shows on order confirmation page
@baharsahin7566
2 жыл бұрын
@@DavieFogarty thank you ❤️
@thomaseric5529
2 жыл бұрын
Do you want to know how Sahin
@thomaseric5529
2 жыл бұрын
I can help you Sahin
How do we know if our competitors are using CRO?
@DavieFogarty
Жыл бұрын
It's not a choice as to whether or not you use "CRO" but it should be fundamentally ingrained in the decisions you make whether it's your website, or just building a simple creative.
Davie can you please make a video on how to get sales with organic tiktok just like hot lemon scrub got more than 1.7m view is few days
@jeremyliu4765
2 жыл бұрын
You can put money behind tiktok ads you know and it will boost the view not very likely it’s pure organic
@DavieFogarty
2 жыл бұрын
It’s purely organic, episode coming soon
Bro you look like Erling Haaland!
I don't get it, perfectly working website with beautiful design, 40k visitors, very decent pricing with free shipping and only 0.15% conversion rate, what am I doing wrong?
@DavieFogarty
Жыл бұрын
Might be worth explaining this in further detail in the facebook group for someone to help! 👉facebook.com/groups/howtobuildamilliondollarbrand
if they work why haven't you rolled these out globally? uk site has none of these CRO's in place but the US site does...
@DavieFogarty
2 жыл бұрын
Being as large as our brand, it's important to take proper measures before simply pushing for global roll outs.
Erling Haaland of CRO
the game is to stack these small wins over time. Which might count to over all 10% in one year.
@DavieFogarty
2 жыл бұрын
Thanks for watching!
First
Gold dust
value nuclear bomb
Thanks for the value!
@DavieFogarty
2 жыл бұрын
Glad it was helpful!
A very cost effective landing page optimization tool I've used since it pretty much launched is called Zipify. Really strong solution. Test all of your headlines, LP copy and anything you think that would increase CR in very small budgeted / quick facebook ads using the traffic objective. CRO for me is always about letting the market tell me what they want to hear, versus me thinking what they want to hear. Massive difference, much higher conversion rates.
@KlaasVictor
2 жыл бұрын
Thank you for the tool!
@DavieFogarty
2 жыл бұрын
Zipify is great :) just can slow things down a bit, but Ezra is the OG
Great video! I highly suggest to checkout Accelerated Agency (CRO Experts) they are by far one of the best in CRO based from my experience. Not affiliated with them in any way, but I can highly suggest them from my experience
@DavieFogarty
2 жыл бұрын
Hope you enjoyed the content! Our brands already have a CRO agency.
@daleldalel
Жыл бұрын
@@DavieFogarty What CRO agency did you use?
Great video, thank you!
@DavieFogarty
2 жыл бұрын
Glad it helped!
First