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Excellent video Jan!

I love maths, it is so simple and precise.......but very helpful insights..

@CodingWithJan

Жыл бұрын

Yay! 😁 didn't know that smiley existed lol 😄

I appreciate your work, thanks it was a helpful video

Thanks for the shoutout in the video! And thanks for making AB Testing & CRO more popular!

@CodingWithJan

Жыл бұрын

You guys rock! 😃🙌

Hey there Jan, I own a CRO Consultancy firm for a couple years and would love to make some comments on the video: 1. Yes, is definitely true that people who have a bigger business definitely have a better upside in doing CRO compared to smaller businesses. The truth is that there are a lot of actions that you can do even if you don't have the traffic or the revenue to optimize the website. This is not as precise as A/B Testing but there are ways to monitor that using pre & post analysis 2. CRO isn't A/B Testing. This is a mistake that most of the people make because that's the part that gets advertised the most. Good CRO is about really understanding the customer and generating insights first Hope I can shed some light on the discipline because that's something so underrated that more and more businesses should be aware of ;)

@CodingWithJan

Жыл бұрын

Hey Riccardo, you're right. A/B Split Tests are definitely just a subset of all the available CRO Methods. (but as you said, often used interchangeably, cause it's the most advertised, maybe also most effective, and definitely a more frequently searched keyword on YT. 😄) Input from someone with more industry experience is always awesome. What do you think are topics one should talk more about?

The thing that helped me with my app the most was reading the average time on an app listing page is 11 seconds. It really helps prioritize what to say.

@CodingWithJan

Жыл бұрын

Yes, that sounds useful indeed 😄

Hi Jan! Google Optimise is sunsetting. How do you recommend performing A/B testing? Please help!

CRO campaign should be a quarterly, with weekly monitoring of key performance indicators (KPIs). A/B tests are a quantitative tool. Qualitative research should not be neglected from the CRO process as it can offer a deeper level of understanding of user needs.

@CodingWithJan

Жыл бұрын

That's really interesting. How many tests / variants / experiments would you run in one campaign? (Also assuming quarterly means running them 3 months)

@losbones

Жыл бұрын

Yes (3 months) @@CodingWithJan with 2 variants expect 0.5 to 3 tests per month.

Awesome video.

@CodingWithJan

Жыл бұрын

Glad at least a few people like it 😄 Was more research than it looks 😆

@ClaytonBatesShopifyExpert

Жыл бұрын

@@CodingWithJan I bet. Love it

Hey Jan, thanks for the video! I have a question, are there any tools to run A/B testing that you can recommend? My boss and I are currently looking for a tool to run experiments now that google optimize is deprecated. Thanks again for all your help.

@CodingWithJan

6 күн бұрын

Sure! :-) I'd recommend Kameleoon, ABlyft, or VWO. Cheers man

Hallo Jan, Ich brauche dringend hilfe ich kann nicht mehr in meinem shopify account rein ich kenne alle meine daten doch da steht dann das ich einen authentifizierungs code bekommen habe doch es kommt nichts in meiner app was soll ich tun!

Hey Jan, can you please share which led moditor you have on your table?

@CodingWithJan

Жыл бұрын

Sure! :-) It's the LG 49WL95C-W (5120 x 1440 Pixels) In retrospect, two separate monitors might have actually been better though. This one still looks good on video.

@mrmrk4003

Жыл бұрын

@@CodingWithJan was looking for a monitor, and see a pretty monitor in you video

Hey Jan, would love to hear your thoughts like pros and cons between working at an agency vs working in house for one "brand" as a Shopify developer. Thanks!

@CodingWithJan

Жыл бұрын

Hey Andrew great question 😃 Agency Pros: - More experience - More data from other clients - Probably Larger Team / Backup if someone is on vacation or sick Agency Cons: - Potentially a bit less flexible - Potentially more expensive ( ROI would be important here as explained) --- In-house pro: - more flexible - cheaper In-house cons: - less experience - no backup in case of Vacation or sickness How you weight each of these is probably different for everyone! :-) And there are probably also more

@andrewcpark

Жыл бұрын

@@CodingWithJan thanks, appreciate your insights!

what if 1 ecommerce website is getting monthly 20k visitors but conversion is too low like 0.2%, We can't do A/B testing?

@CodingWithJan

Жыл бұрын

If the conversion rate is 0.2% And you want to get to 0.4% (100% increase) You need 10,000 Visitors per Variant, in order to be able to detect this change with 95% confidence. See: www.optimizely.com/sample-size-calculator/#/?conversion=0.2&effect=100&significance=95 That being said 0.2% is extremely low and can probably be fixed with common sense :-)

@cricket24x72

Жыл бұрын

@@CodingWithJan Thanks for your quick response. Yes it too low. We get traffic through google with SEO but our other websites conversion is v good. 2-4% but this one is getting alot of traffic but generating very low income. I am a front end designer so I tried some things but didn't see much change in conversion.

which type of websites would need cro?

@CodingWithJan

Күн бұрын

Every website that - sells physical or digital products - or is used to book appointments / sales calls (given it's already hitting good numbers)