Selling Advertising To Small Businesses. Advertising Know How And Advertising Sales
Тәжірибелік нұсқаулар және стиль
Claude’s Books;
One Call Closing: The Ultimate Guide To Closing Any Sale In Just One Sales Call amzn.to/3Ack5f4
Sales Prospecting: The Ultimate Guide To Referral Prospecting, Social Contact Marketing, Telephone Prospecting, And Cold Calling To Find Highly Likely Prospects You Can Close In One Call amzn.to/3u21EpO
Selling Essentials: Your First 90 Days In Selling amzn.to/3OqKxpK
Selling Local Advertising: The Best Kept Insider Secrets To Create Local Advertising Sales, FAST! amzn.to/3NnAUa7
Instant Sales Boost Podcast Website www.instantsalesboost.com/
Claude Whitacre has over 40 years of direct sales experience. In that time, he has trained hundreds of salespeople He is the author of six books on the subject of selling, as well as hundreds of articles. He has spoken to over 200 audiences across the US on how to how to find highly likely prospects and closing in one sales call.
Retiring in 2022 from actively selling, Claude wanted to give back to the sales and marketing fields by teaching the strategies and techniques that have proven so effective in his own selling.
One of the many strategies and practices Claude implemented over the decades is working with over 200 top salespeople on real sales appointments, in 71 different industries. He would work with them for a day, prospecting and going on sales appointments, with them. Then they would work with him in the field for a day. Eventually, Claude determined that about 98% of everything he used in his own selling was actually learned from top salespeople outside of his own core industry.
To pay forward what Claude has learned, he wanted to give salespeople the opportunity to benefit from what he did....learn from the best salespeople, experts, sales authors, and trainers from all over the country.
This podcast is that effort.
Claude has videos and articles on the following subjects.
Sales prospecting, cold calling, referral prospecting, social selling, referral selling, sales prospecting training, referral prospecting training, sales prospecting techniques, how to get the best referrals, how to cold call strategically, best cold calling techniques, sales training, best closing techniques, answering sales objections, and one call closing.
Пікірлер: 39
What a great way to describe selling ads. "I'm not selling advertising, I'm selling new customers." I'll check out your book. I have 2 so far. Looks like I'll own them at this rate. Thanks Claude
@claudes.whitacre1241
Жыл бұрын
Very kind of you to say. I'd consider it a big favor if you could leave a review on Amazon. Thanks.
If you’re reading this you’ve uncovered a hidden gem. Utilizing Claude’s wisdom for nurturing relationships will change your career, will change your life. Take my recommendation, and don’t forget to thank me later. Now stop reading comments and dive into the book! And to Claude, I send my sincerest gratitude. Your work is much appreciated.
@claudes.whitacre1241
4 жыл бұрын
That's very kind of you to say.
I was offered a sales position at the radio station where I work. I wanted to give myself the best start possible. I just bought your book. Looking forward to learning some new skills! Thanks so much!
@GillianLarmond
Жыл бұрын
That is a fantastic position. Learn all you can to be the best advertising sales professional you can become. It can be gratifying. I have been selling radio advertising since 2004. All the best!!
@michaelkent9192
Жыл бұрын
Do you have an update on what you thought of the book? Have you found it useful? If so, in what ways? Looking forward to your reply.
GOOD STUFF!!!!!! Thanks for making the video
Just bought your book. Reading it now. Thanks!
I just subd. New to ad sales. Local radio. Having a good star but always open to expert advice.
Very informal thanks.
Great info thank you
Thank you~
Well said sir
Great video good job
Excellent post. Thanks for sharing
@claudes.whitacre1241
2 жыл бұрын
Glad you enjoyed it
Great information 👏🏽
@claudes.whitacre1241
2 жыл бұрын
Very kind of you to say.
I bought your book. It was gold.
@claudes.whitacre1241
6 жыл бұрын
thank you very much Mike.
Claude, where have you been all my life? 🤣
Claude....Could I sell you a better looking book cover? I'd LOVE to go drinking with Claude
@claudes.whitacre1241
4 жыл бұрын
I did change the cover after I made this video. Thanks for the suggestion. If you sell advertising, my absolute best advice is to study advertising. You aren't selling advertising, you're selling your client's offers. good luck.
How can I buy your book?
@claudes.whitacre1241
4 жыл бұрын
They are all on Amazon.
he just sold a book
Is there an audio copy available ? Thanks Carl in Conn. (13562) 18 Jul 20
@claudes.whitacre1241
4 жыл бұрын
not as of yet.
If you create of a political commercial who do you sell it to and how much do such ads usually sell for?
@claudes.whitacre1241
Жыл бұрын
I have no idea.
im not sure if youre still on youtube or not since it has been a few years. but do you happen to have any videos on the actual selling part of the ads. initial cold calls this video just says know how to do ads. (check) but i call up dentists and stuff hey would you like to have a google ad campaign managed for a week and is literally like NO, BYE are the first two words
@claudes.whitacre1241
Жыл бұрын
No videos right now, but I have a whole book dedicated to selling advertising. The title is Selling Local Advertising . It's on Amazon. Good luck.
What happens if they pay for the year and they get no one
@claudes.whitacre1241
6 ай бұрын
I'm not sure what kind of advertising you would buy that you pay for by the year. Usually it's by the month. And ad reps are selling advertising space ((or time), not results. The smartest thing an advertiser can do is learn how to advertise before they spend money on ads...or at least learn as you go. Personally, if I bought one ad insertion, and it didn't produce any sales, I simply stopped using that ad. Never rely on ad reps to know how to create sales with your ads, you'll be disappointed.