If you love Rory and behavioural science, check out his marvellous courses with us at 42courses.com
Learn why people do what they do and how to influence them with legendary ad-man, Rory Sutherland.
You may think we are all perfectly rational people, making logical decisions, but this is simply not so. Instead, we all act and behave in ways that aren’t in our best interests.
Behavioural Economics is the study of the combined elements of psychology and economic theory to understand why we do this.
Our Behavioural Economics course will help you quickly and easily master the fundamental principles of Behavioural Economics, including nudging, framing, social proof, scarcity, and commitment devices.
You will also learn how to apply your newfound powers of persuasion ethically.
Upon completing this online course, you will not only receive a signed certification from Ogilvy and Rory, you will also view the world from an entirely new perspective.
Solutions to complex problems will suddenly become apparent to you, allowing you to create enormous shifts in outcomes by applying the techniques you’ve learnt.
Your teacher is the marvellous Rory Sutherland, Vice Chairman of Ogilvy UK.
Rory is one of advertising’s most well-known figures and the founder of Ogilvy’s behavioural science practice, Ogilvy Consulting.
Start today at www.42courses.com/courses/beh...
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