Rory Sutherland - Behavioural Economics, Humans and Advertising
Ғылым және технология
Introduced by the BBC’s Lauren Laverne as a great communicator of counterintuitive thinking, Rory Sutherland, Vice Chairman of Ogilvy & Mather, challenges us to look beyond the obvious for solutions to challenging problems.
Often the reason our solutions are ineffective or highly inefficient is because we assume people will behave like computers or spreadsheets with predictable responses to rational inputs or incentives. Instead, Rory argues we need to understand natural human preferences and build our solutions from this foundation.
Rory’s views are heavily influenced by his appreciation for the Nobel Prize winning behavioural economics research of Daniel Kahneman and Richard Thaler among many others. To our surprise, there are many times that the most efficient and effective path to progress is paved with irrationality.
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Пікірлер: 39
Rory is freaking amazingggg, my notepad is filled with so m any interesting observations I just realized today
Rory Sutherland is simply AMAZING!! There are so many lessons here for us educators...
@adminomhfoz1908
Жыл бұрын
@@roberttaylor6794 😊 😊
Rory Sutherland is absolutely incredible!
I love listening to Rory. But has anyone noticed that of his many wonderful vids this is one of several where his phone goes off while he’s speaking. It has happened often enough now that I am beginning to wonder if we are unwittingly participating in some behavioral economics experiment.
@paulm6081
2 жыл бұрын
He's social proofing himself. Making his advice seem more valuable
@scottgould
Жыл бұрын
It just because he actually doesn't care. He's just chilled
Analogy with Boris is unfair to Rory. If he would get half the airtime Boris got over the years, our society would be in a better place.
What is the name of the Damsel who is introducing him?
I agree needs looking at
What is the expression Rory uses in minute 15:17? "Mclawed"? Thanks for helping
@ThinkingDigitalConf
7 жыл бұрын
a McLard Burger
@chrissh0485
4 жыл бұрын
Mclard? I haven’t watched it yet so I’m assuming meaning McDonald’s serving bad fatty foods
@cassandraanderson3314
4 жыл бұрын
@@chrissh0485 Don't know if you got around to watching it, but he used the fictional McLard burger as an example. If you put an item on the menu that is obviously bad, every other option will seem more appealing.
Rory reminds me of that absent minded whiz professor TEEMING with creativity, ideas and wisdom to such extent as to forget to turn off his phone!! hahaahah.. Lovely bloke. Would love to chat with him in person!
@arindamdutta9371
3 жыл бұрын
Makes me think.... This thing happened in most of his videos. Deliberate? 🤔
Roys grown on me for real for real where is hes socials or does he have a book or something
The cameraman is also a contrarian
I love popcorn on its own :-)
what was on the screen at 40:07?
"Married men don't actually live longer...... it just seems like it." :)
@arindamdutta9371
3 жыл бұрын
🤣
@chinneynz7861
Жыл бұрын
They most certainly do.
His phone goes off every presentation lol.
@AsadAli-jc5tg
3 жыл бұрын
It's fixed.
"Obviously"!! :D
Simple intro to System 1 vs System 2: kzread.info/dash/bejne/eX6J27GborDPktY.html
Please correct the title spelling. Or is it a deliberate interface. Your eyes stop at that word because there is something odd.
@ThinkingDigitalConf
7 жыл бұрын
I wish we had been that sneaky! Good spot, we've corrected now ;)
@BM-lj5gt
7 жыл бұрын
Yes, but now I have to know what it used to say! ... Oh god, it's like an unscratchable itch in my brain...
@axlegallardo
4 жыл бұрын
For me, I see Rory Sutherland on the title paired with words like “Advertising”, I click. I don’t even look at the views, like to dislike ratio, comments and video duration the way I used to. My time is important and the last thing I want is to waste 20mins of my time watching rubbish content. That said, I see Rory, I click... And watch till end.
Why is she insulting by calling him 'Boris the Lying Johnson'?
Simply amazing, call me I need to help home owners in foreclosure. Reset their loan.
Intensive Squirrel Farming 🤣 Interesting how human being operate
In this "Hack" of the Human mind, no AI or GAI was harmed. or even used... Jewelry and Flower gifts for Women are perceived as valuable because of their "Sacrificial value". (moments before his conclusion)
Yes a sign showing your speed will reduce accidents more then a speed camera. The problem is the goal is not to reduce accidents it is to raise revenue from the speeding tickets.
Hahaha it's realistically funny.
Harsh comparison for Rory