Retargeting has been around digital marketing for years, but when it comes to Display ads, this capability has been out of reach for smaller hotels. Do you ever shop for some shoes and then see similar ads (or the SAME shoes) following you around to every website you visit? That's the kind of Re-Targeting we're talking about. This used to be available to larger companies with large budgets and complex technology, but now it is available to boutique hotels.
This short video will give you an introduction to the idea and get you thinking about adding this to your marketing plan. The OTAs use these kinds of ads to sell your property, so why not use them yourself? If you want more Direct Bookings - at a reasonable cost per booking - then retargeting is the only way to run display ads. This short video should be just enough for you to see the digital marketing possibilities.