To get more free training - and a special offer - CLICK HERE: www.resortincome.com/membersh...
Google Hotel Ads used to be called Google HPA (Hotel Price Ads) and they are one of the newer options for distribution and it is growing dramatically. Some say it's bigger than TripAdvisor within the world of Metasearch. As hotels look for more ways to sell hotel rooms direct, to reduce OTA commissions, this model has become a great source of bookings for many hotels. And consumers are flocking to it. Keep reading for more details.
If you are not familiar, metasearch refers to the websites that aggregate hotel rates and availability from various sites so that consumers can compare rates and reviews from different bookings sites. They will typically pull in rates from OTAs and direct booking engines and once the consumer clicks, they end up booking their room on that particular website. For hotels, it gets their inventory in front of more consumers and the booking site (OTA or Hotel) pays on a Pay-Per-Click model.
Google Hotel Ads have a pay per click model and also a percentage of revenue. In some ways this is just another form of Search Engine Marketing, but instead of a regular Google ad (with a bit of text and link) this ad format allows the consumer to put in dates and see availability, location, pictures, and then click to make their booking.
This ad format will display when the consumer goes to Google and searches for a hotel with a phrase like "Hotels in New York City" and it works for almost any city in the world.
This does require a hotel to connect their booking engine to Google in a specific way, so you will have to make sure your booking engine supports this. It may also require a little bit of technical support to get it done properly.
TO LEARN MORE about Hotel Marketing, Technology, Distribution, and Revenue Management, join the membership that will help you transform your hotel. Get live coaching, online tutorials and education, online chat groups with peers and experts, and downloadable templates -- and learn about:
- Getting more bookings and net revenue from OTAs
- Getting more direct bookings by getting the right kind of traffic
- Improve conversion of direct booking engine
- Use Metasearch channels, like TripAdvisor and Google, to get more direct bookings
- Use Revenue Management and Yield Management techniques to get the most occupancy and ADR from your future dates
To learn more about this program and get a special offer, CLICK HERE: www.resortincome.com/membersh...
To see the rest of our FREE weekly blog topics, click here and subscribe:
www.resortincome.com/blog
SUBSCRIBE TO THIS CHANNEL to get more free content to help you drive more revenue for your hotel.