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Online Travel Agencies (OTAs) are very competitive, so learning how to do promotions is key to success in these channels.
Believe it or not, you can increase your hotel's profit by discounting, but it all depends on getting enough volume to make up for the price reduction. This is a key component of Hotel Marketing and Hotel Revenue Management.
Getting enough volume depends on lots of little merchandising tricks in each channel that:
* Give you higher ranking in the OTA and more visibility
* Catch the attention of consumers shopping around for a good deal (also known as Value :-)...
To learn more about Hotel Marketing, Technology, Distribution, and Revenue Management, join the membership that will help you transform your hotel. Get live coaching, online tutorials and education, online chat groups with peers and experts, and downloadable templates -- and learn about:
- Getting more bookings and net revenue from OTAs
- Getting more direct bookings by getting the right kind of traffic
- Improve conversion of direct booking engine
- Use Metasearch channels, like TripAdvisor and Google, to get more direct bookings
- Use Revenue Management and Yield Management techniques to get the most occupancy and ADR from your future dates
To get more free training - and a special offer - CLICK HERE: www.resortincome.com/membersh...
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