Ralph Lauren: How I Built a Fashion Empire

Oct. 26 (Bloomberg) -- This episode of Game Changers spotlights the career of fashion designer Ralph Lauren. Explore his meteoric rise, his personal and professional set-backs, as well as his successes as an ambassador for America.
--Subscribe to Bloomberg on KZread: / bloomberg
Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.

Пікірлер: 461

  • @TheWNK
    @TheWNK6 жыл бұрын

    Ralph Lauren ad on a Ralph Lauren video. I'm proud of you, KZread, finally figured out the advertising algorithm

  • @davidsiler5505

    @davidsiler5505

    5 жыл бұрын

    theWNK 👏🏻👏🏻👏🏻👏🏻👏🏻

  • @Connexiss
    @Connexiss7 жыл бұрын

    It's all about the brand identity. Figure out your target audience and your company values and go from there.

  • @JOSEPHCHARLESCOLIN2024

    @JOSEPHCHARLESCOLIN2024

    5 жыл бұрын

    Agreed

  • @leahnyb6878

    @leahnyb6878

    5 жыл бұрын

    Hm my target audience ist human being.

  • @createdbynemanja3431

    @createdbynemanja3431

    4 жыл бұрын

    @@leahnyb6878 well, some make millions selling pets clothes so..

  • @leahnyb6878

    @leahnyb6878

    4 жыл бұрын

    @@createdbynemanja3431 Well who buys them?Not the pets...:-*

  • @questionresearch8721

    @questionresearch8721

    4 жыл бұрын

    Thanks. I'm figuring it out now.

  • @emiliachidester3250
    @emiliachidester32505 жыл бұрын

    Amazing this guy never even study design, he was a natural born talent.

  • @aavalestormiconicperformer
    @aavalestormiconicperformer7 жыл бұрын

    Think about it. His line has been done many times before. A basic polo shirt that actual early polo players wore. He simply copied what the Anglo Saxon's are wearing and put his spin on it! The aristocracy way of dressing. You can go back 80 years and see those clothes at Harvard, Yale,Princeton.....nothing new yet just another way of doing it. Simplicity is the greatest idea that no one ever thought of!

  • @overanalyzing

    @overanalyzing

    7 жыл бұрын

    King Dome you got it

  • @aavalestormiconicperformer

    @aavalestormiconicperformer

    7 жыл бұрын

    Thanks Zuriel!

  • @ourculturemusic

    @ourculturemusic

    7 жыл бұрын

    You're right! It's really not about inventing but about marketing

  • @ms.chanandlerbong2548

    @ms.chanandlerbong2548

    7 жыл бұрын

    Yep... time and time again: less is more.

  • @alexchan6303

    @alexchan6303

    6 жыл бұрын

    No one ever thought of? Minimalism is very popular! But I agree the greatest reason for its success was the branding. Akin to how Steve Jobs transformed Apple.

  • @Nero-ox5tw
    @Nero-ox5tw7 жыл бұрын

    "At a time of simple ties Ralph offered something new....bright ties" man if only it were that simple today.

  • @henooz

    @henooz

    5 жыл бұрын

    Leonardo Datore it is, kind of. Make bright car tires for example, sounds stupid at first, like bright ties sounded at that time but it might come a big thing in the future.

  • @henooz

    @henooz

    5 жыл бұрын

    Somebody might say 30 years from ow ”man if it were that simple today, cmon colourful tires thats obvious”

  • @gatesboy7645

    @gatesboy7645

    3 жыл бұрын

    It’s actually waayyy more simple today, bro we got social media. As a marketer I was horrified thinking what Ralph had to go through on sales and marketing

  • @absolutelyfab

    @absolutelyfab

    Жыл бұрын

    @@gatesboy7645 simpler, but over saturated. Less competition is easier, but it's a matter of perspective.

  • @ruzzelladrian907
    @ruzzelladrian9076 жыл бұрын

    My late aunt gave me a Ralph Lauren plaid pattern long sleeve shirt when I was 3, I still have it to this day.

  • @madamhummingbird
    @madamhummingbird6 жыл бұрын

    Mr. Lauren's story/brand is an inspiring tale of American dreams come to life. Well played, Mr. Lauren 👏🏻

  • @elsafralves
    @elsafralves8 жыл бұрын

    One of my favourite designers! Pure class!

  • @TheIsabellV
    @TheIsabellV4 жыл бұрын

    Ralph Lauren is timeless

  • @melissabecker1320
    @melissabecker13203 жыл бұрын

    One of my favorite designers, thank you Ralph Lauren.

  • @luticia
    @luticia8 жыл бұрын

    What I love about this brand is that it's affordable for (almost) everyone. I buy lots of RL clothes. I buy it online when they are on sale. It's awesome. And then you get some coupons,too.

  • @sahoboyable

    @sahoboyable

    8 жыл бұрын

    +luticia Tommy Hilfiger is better in my opinion

  • @burneraccount8620

    @burneraccount8620

    8 жыл бұрын

    +Equalz why?

  • @nickparkin8527

    @nickparkin8527

    7 жыл бұрын

    you have to be kidding

  • @luticia

    @luticia

    7 жыл бұрын

    nick parkin Who? Me?? And why?

  • @nickparkin8527

    @nickparkin8527

    7 жыл бұрын

    ***** its expensive as fuck

  • @patrickobrien579
    @patrickobrien5794 жыл бұрын

    Polo's big man line is off the hook I thank my lucky stars I finally have a designer that understands big man shapes and fits a genius and life saver I love him and he gave me back a degree of dignity

  • @jc6594
    @jc65944 жыл бұрын

    Happy 80th Birthday Ralph Lauren

  • @davidsiler5505
    @davidsiler55055 жыл бұрын

    When my dad was not in uniform, one of the things I remember him wearing were Ralph Lauren Polo Shirts.

  • @djshockafrica4330
    @djshockafrica43305 жыл бұрын

    The glamour, the timeless elegance, I have fallen in love with Ralph Lauren

  • @2pkjs1351
    @2pkjs13518 жыл бұрын

    One of the few classy brands left

  • @nateburgess5136

    @nateburgess5136

    7 жыл бұрын

    Brooks brothers, nautica, Tommy, etc.

  • @Infa275

    @Infa275

    7 жыл бұрын

    Shoaib K Tommy Hilfiger is best

  • @Rmon_34

    @Rmon_34

    7 жыл бұрын

    Don't forget Lacoste

  • @jakecarris3451

    @jakecarris3451

    6 жыл бұрын

    And of course the absolute best FRED PERRY

  • @nnib

    @nnib

    6 жыл бұрын

    Raf Simmons, Rick Owens

  • @riasharma3927
    @riasharma39274 жыл бұрын

    I love Ralph Lauren, he makes classy clothes.

  • @chantellchampange652
    @chantellchampange6524 жыл бұрын

    I love Mr. Ralph Lauren he's a great desinger very admirable

  • @A22DNAL
    @A22DNAL4 жыл бұрын

    After hearing how he designed...I don't think this level of advertising has ever been achieved by any other brand. Think about it...seeing the ads, the store windows, the way the garments were all brought together to give this entire lifestyle breath...literally the sole reason I buy RL. Every time I see the logo, touch the fabric, or see an in-store boutique, or standalone store, the feeling inside is immeasurable. It makes you feel like you're living the lifestyle! WOW.

  • @teddymcfail4359

    @teddymcfail4359

    Жыл бұрын

    Abercrombie & Fitch did a great job doing this in the mid 90s to early 2000s.

  • @A22DNAL

    @A22DNAL

    Жыл бұрын

    @@teddymcfail4359 Never😤on the level of RL! They achieved a level of success with it for teens, tweens, twins, and himbos but it never will ever be or feel like a lifestyle brand.

  • @arpitranka23
    @arpitranka237 жыл бұрын

    These documentaries are soo educational, Thanks +bloomberg , Keep them coming!

  • @CarmelaMiles
    @CarmelaMiles7 жыл бұрын

    "That's the kind of pressure that comes from the immigrants' arriving and thinking that they don't look right, that they are kind of funny-looking and maybe shorter than everyone else, and their clothes aren't expensive...That's why many of them began to sew, so they could imitate the patterns of the day. You were making yourself over. You were turning yourself into an American." -Frick Polykoff, in Malcolm Gladwell's "What the Dog Saw"

  • @johnnyjaggernauth7398
    @johnnyjaggernauth73985 жыл бұрын

    LEGENDARY FASHION ICON SUPERSTAR. BEAUTIFUL STORY. ONE OF MY ALL TIME FAVORITE BRANDS. DETAILED IN EVERYTHING. 👍🏽🏇

  • @AT-fm1ck
    @AT-fm1ck Жыл бұрын

    Thank you very much for sharing this video!! I was an employee of RL for 7 years and still love it. Now I am living in Toronto and I always visit Madison 887 when I go to NY.

  • @nahtheotherjeremy
    @nahtheotherjeremy9 жыл бұрын

    "It ain't Ralph though!" - Kanye West

  • @millmill4993

    @millmill4993

    7 жыл бұрын

    Jeremy Craney **This time it is Ralph**

  • @ttytty1234
    @ttytty12346 жыл бұрын

    Polo logo is an ancient Persian sport which spread all over the world to England, Argentina etc

  • @tristansauvageau3464
    @tristansauvageau34642 жыл бұрын

    Best fitting shirts I've ever worn. I love collecting the patterns/colours.

  • @stephanebelizaire3627
    @stephanebelizaire36272 жыл бұрын

    Bravo and Well-done Mr R. Lauren for all these Works of Creation, Elegance and Beauty for Everyone on Earth !

  • @del4297
    @del42976 жыл бұрын

    Bloomberg: Thanks for this great video of Ralph Lauren.... I love his brand because you can afford and look lovely!!! he made it his business to do that for "everybody". Health and happiness for Ralph, family, friends and all of his customers. Cheers from New Orleans the city of jazz and the "cajun" food.

  • @seanjohn864
    @seanjohn8648 жыл бұрын

    Ralph Lauren is a genius

  • @bibzy9246
    @bibzy92468 жыл бұрын

    I really wanted to be a fashion designer, but I'm actually going to take an interior design course instead, and then in my own time I will start creating my own lines and just build a fashion business

  • @patrykochmanski6156

    @patrykochmanski6156

    4 жыл бұрын

    Hello Philipp Plein

  • @hostelperr5501

    @hostelperr5501

    4 жыл бұрын

    Wow me too

  • @mizugirll

    @mizugirll

    4 жыл бұрын

    Would love to hear hows it going in your adventures

  • @videkrajnc

    @videkrajnc

    4 жыл бұрын

    How is it going?

  • @riyas.3689

    @riyas.3689

    4 жыл бұрын

    Update us

  • @vernefits1953
    @vernefits19535 жыл бұрын

    Classic timeless fashion ! Awesome

  • @asrarbanatladiescenter5567
    @asrarbanatladiescenter55677 жыл бұрын

    I love the world of Ralph Laurent, it is a timeless brand, a never ending magic, it is a reflection on how much beautiful a human mind can be!

  • @tiffprendergast

    @tiffprendergast

    5 жыл бұрын

    Asrar Banat Ladies Center Lauren

  • @aavalestormiconicperformer
    @aavalestormiconicperformer7 жыл бұрын

    The secret to making it is use simple ideas and make the clothing that most everyone would wear! Hence Tommy Hilfiger, Michael Kors etc.

  • @milakletsky1510

    @milakletsky1510

    4 жыл бұрын

    I disagree - Hilfiger after becoming a mass production and leaving the company had lost his charm, his zest as the company now is in the hands of investment barons. Ralph fortunately still keeps his elegance and uniqueness, let him not loose it on the stock market pleasing shareholders

  • @mulliganstew72

    @mulliganstew72

    4 жыл бұрын

    Mila Kletsky Exactly. And Tommy Hilfiger’s choice of fabrics leaves a lot to be desired. The cuts are all boxy and patterns are prairie-like. Michael Kors… His logo is blinding. His Skinny jeans fit well, I’ll give hm that...but that’s about it. I am from Long Island and Ralph...I grew up with Ralph. He knows what’s up.

  • @elvirajameson3753

    @elvirajameson3753

    3 жыл бұрын

    Nobody likes Michael Kors except chavs & low level ho's. Tommy Hilfiger is tacky looking.

  • @Musicfanatic777z
    @Musicfanatic777z9 жыл бұрын

    64% of this video's views are from Kanye West.

  • @henrygomez3652

    @henrygomez3652

    9 жыл бұрын

    Lol true

  • @171TITO

    @171TITO

    8 жыл бұрын

    lol

  • @DaxDirty

    @DaxDirty

    7 жыл бұрын

    Kanye West's main source of inspiration is Ralph Lauren. smh

  • @khuri93

    @khuri93

    7 жыл бұрын

    lol

  • @ernestoh429

    @ernestoh429

    6 жыл бұрын

    JohnnyGuitar shut up dummy, if anything, Kanye has changed the street wear game for good

  • @fahmidkhan3857
    @fahmidkhan38577 жыл бұрын

    Great personality He is a super-brand by himself

  • @mem4340
    @mem43405 жыл бұрын

    Omg "The Great Gatsby!!" I love it!!

  • @MsAngelaLVann
    @MsAngelaLVann3 жыл бұрын

    My favorite designer! Mr. Lauren has wonderfully mastered the art of style + wearability! Always a go to! “Merry Christmas, and Happy New Year!” Shalom! 🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁🎄⭐️🎄🎁

  • @ytwizzle
    @ytwizzle7 жыл бұрын

    Quality and style are second to none!

  • @micheleniedermeyer8805
    @micheleniedermeyer88056 жыл бұрын

    I so enjoyed this video...and a peek into Ralph Lauren's Labor of his part of building a Fashion Empire! Thank YOU...

  • @eannaashanti
    @eannaashanti5 жыл бұрын

    Watching this in 2019 🥳💛

  • @atc246
    @atc2464 жыл бұрын

    Love Ralph Lauren clothes they fit perfectly on the curry lady. Love his designs.👍🏼😊

  • @shmunbun6604
    @shmunbun66047 жыл бұрын

    he is my real father . this is exactly how i feel about fashion

  • @adeayo8751
    @adeayo87514 жыл бұрын

    Ralph Lauren: "I wanted to be Batman!!"

  • @dianaforsea8163
    @dianaforsea81635 жыл бұрын

    I love his style.

  • @nickilovesdogs8137
    @nickilovesdogs81375 жыл бұрын

    I am going to buy some Ralph Lauren clothes. They are gorgeous.

  • @randycox3232
    @randycox32326 жыл бұрын

    What a story! Thanks for posting! The quintessential American designer....

  • @elijah1440
    @elijah14406 жыл бұрын

    Raulph lauren is a true American icon

  • @hyungwonieee4795
    @hyungwonieee47954 жыл бұрын

    I both love architecture and fashion designing so i decided to go archi and the money i will earn will be my money to build my fashion brand oop but im only grade 7 so i gotta wait :(

  • @andrealewis2483
    @andrealewis24834 жыл бұрын

    You are wonderful Ralf l I am so impress by everything you do I can only dream maybe one day your designs are out this world keep going

  • @UniqueFashion333
    @UniqueFashion3339 жыл бұрын

    So inspirational

  • @GregoryGuerrier
    @GregoryGuerrier9 жыл бұрын

    great documentary

  • @Kingbynature
    @Kingbynature8 жыл бұрын

    Keep doing these Game Changers episodes!!!

  • @avoncallin6154
    @avoncallin61547 жыл бұрын

    love his handbags

  • @madison-fq9mh
    @madison-fq9mh8 жыл бұрын

    one of my fav designers

  • @PriyavratRathore
    @PriyavratRathore8 жыл бұрын

    I just love this brand's tees...true fan of this brand

  • @menaseven9093
    @menaseven90934 жыл бұрын

    Nice story of Ralph Lauren the great American fashion designer.

  • @chrisprud7688
    @chrisprud76885 жыл бұрын

    Without question my favourite brand of clothing and aftershaves

  • @Eric345
    @Eric3456 жыл бұрын

    I like wearing Ralph Lauren’s Polos. Because it signifies success.

  • @maxmwegerano7400

    @maxmwegerano7400

    6 жыл бұрын

    NC Styles What makes u think so, is it that tiny ass pony on yo shirt?

  • @clintmcneil6576

    @clintmcneil6576

    4 жыл бұрын

    @@maxmwegerano7400 yes something about dat small pony it just suit my style and personality for yearsssssss RL FOREVER GEE

  • @ownyourmasters7890
    @ownyourmasters78903 жыл бұрын

    My favorite brand for over 30 years, has been POLO. The quality, the name, the brand...

  • @GRINDETHIKSMIXTAPESHOW
    @GRINDETHIKSMIXTAPESHOW8 жыл бұрын

    yo a lot famous ppl from the bronx

  • @HH-hq2ih
    @HH-hq2ih4 жыл бұрын

    Hopefully I can build something like this one day 🙏🏻

  • @nikolaprzepiora5491
    @nikolaprzepiora54914 жыл бұрын

    I'm 14 and I ALWAYS wanted to be a fashion designer.

  • @sadichowdhury1547

    @sadichowdhury1547

    4 жыл бұрын

    Same bro, i am 15, and always think of elements of making authentic and distinct clothes. Also I make music, just saying.

  • @nikolaprzepiora5491

    @nikolaprzepiora5491

    4 жыл бұрын

    @@sadichowdhury1547 Awww thats really cool that you also make music I wanted to be a DJ when i was a kid but then was like nahh i just prefer to listen to it😂 lucky you though. What kind of music do you make? And what kind of clothing do you make? Do you like Avant garde?

  • @LaurenBasamot
    @LaurenBasamot7 жыл бұрын

    So interesting and inspiring !

  • @chrisanderson4966
    @chrisanderson49668 жыл бұрын

    The greatest of all time

  • @RC-ku8pr
    @RC-ku8pr4 жыл бұрын

    I Love the name Ralph Lauren....so much class....

  • @Hypatia4242
    @Hypatia42427 жыл бұрын

    Wow, they really glossed over brand controversy at 21:50 quickly and avoided saying anything else potentially negative about the company. Bloomberg can't manage critical thinking about their game changers?

  • @bethebest1866

    @bethebest1866

    6 жыл бұрын

    Hypatia4242 I noticed that too, I wonder why?

  • @Santafefashionweek
    @Santafefashionweek5 жыл бұрын

    Great documentary

  • @maxxitee4761
    @maxxitee47613 жыл бұрын

    That’s right ...CLASSIC TIMELESS FASHION... that’s why I love that 🐎

  • @britondarius9444
    @britondarius94445 жыл бұрын

    On my way to hope to make it ❤️ Fashion

  • @brittneyyoung1882

    @brittneyyoung1882

    5 жыл бұрын

    You can do it!

  • @random8314
    @random83144 жыл бұрын

    6:48 That is so sad, may he rest in peace

  • @SuperMrmahendra
    @SuperMrmahendra3 жыл бұрын

    The greatest ever: Ralph Lauren ❤

  • @ValerieBrowncheers
    @ValerieBrowncheers9 жыл бұрын

    Loved this great man!

  • @SnaptowelsNetConnect
    @SnaptowelsNetConnect9 жыл бұрын

    This man has always inspired me to go further

  • @maureenspencer2510

    @maureenspencer2510

    4 жыл бұрын

    Amazing beautiful family

  • @ThrillingPursuits
    @ThrillingPursuits4 жыл бұрын

    Whoever did that stock trend animation around 19:55 is like just amazing!! Kudos...

  • @grindsmarter9984
    @grindsmarter99844 жыл бұрын

    Timeless

  • @HornetCucumber
    @HornetCucumber4 жыл бұрын

    Does Rachel green still work there?!

  • @rabiabenchabane2545

    @rabiabenchabane2545

    3 жыл бұрын

    🤣🤣🤣

  • @peggylyons9885
    @peggylyons98855 жыл бұрын

    I've always loved him and his style.

  • @TheDeathsentence123
    @TheDeathsentence1237 жыл бұрын

    What is the name of the instrumental music at minute 24?

  • @sheilaallen2146
    @sheilaallen21464 жыл бұрын

    My favorite designer

  • @TheBiggest7
    @TheBiggest76 жыл бұрын

    Issa classic 💯

  • @coelhocointech9841
    @coelhocointech98416 жыл бұрын

    My favorite brand

  • @derblae52
    @derblae528 жыл бұрын

    Anyone who finds this inspirational or interesting please read Michael Gross's"Genuine Authentic". The video sparingly touches on issues and aspects that are more fully addressed in the book.It is an unauthorized biography after M.Lauren denied co-operation. The Audrey Hepburn at the CFDA awards was sad.Reminds me of Halle Berry and Adrian Brody at the Oscars.Read the book.

  • @Lucasvanmeurs
    @Lucasvanmeurs4 жыл бұрын

    Rachel Green made this company

  • @questionresearch8721
    @questionresearch87214 жыл бұрын

    Ralph has a head full of hair which made look very youthful.

  • @boi1996
    @boi19966 жыл бұрын

    i love buying his polo shirts

  • @creativeartbyluvensky
    @creativeartbyluvensky3 жыл бұрын

    Wonderful story 🤩

  • @THEMOCU
    @THEMOCU7 жыл бұрын

    Pure class

  • @storyindustrial
    @storyindustrial7 жыл бұрын

    I wonder of they can put any more ads in this video.

  • @angelgirgis6917
    @angelgirgis69174 жыл бұрын

    You are THE MAN!!!

  • @revabarrett5596
    @revabarrett55968 жыл бұрын

    Brilliant

  • @evimlck4579
    @evimlck45798 жыл бұрын

    Ahhh, THIS is the one with the gorgeous hand-knitted sweaters!!!! (from years ago, of course, but memorable; just forgot who designed them)

  • @maryanneevans9563
    @maryanneevans95634 ай бұрын

    Such a handsome man.❤

  • @jaydcruzdof6573
    @jaydcruzdof65737 жыл бұрын

    I'm 14 yo and I wanna be a fashion designer, I love RL his my idol man

  • @MrBUGS713

    @MrBUGS713

    7 жыл бұрын

    Start working on your dreams today/right now, don't wait

  • @alllllll1

    @alllllll1

    7 жыл бұрын

    don't share your ideas, don't trust anyone. Do you

  • @elviscedenoworldtv3989

    @elviscedenoworldtv3989

    6 жыл бұрын

    Jay D'Cruz DOF say less! I am a fashion designer I’m launching my designer clothing brand in spring 2018 ! Follow me On Instagram @elviscedenoworld DM me lets talk let’s get to know each other. Maybe you can work along with me!

  • @justdebby5088

    @justdebby5088

    6 жыл бұрын

    Alexandre I love that ... sooo true... do u because alot of ppl may steal your idea or discourage you

  • @victorjaimes7852

    @victorjaimes7852

    6 жыл бұрын

    Jay D'Cruz DOF you can do whatever you want as long as you never give up

  • @scottnothing1982
    @scottnothing19823 ай бұрын

    Incredible that someone without any care for fashion made so much money out of and impact on it - really does make you think

  • @YRidersEnt
    @YRidersEnt8 жыл бұрын

    That was awesome!

  • @stevecarry6016
    @stevecarry60163 жыл бұрын

    I've always been a fan. And I do wear his clothes.

  • @anzooagnes7077
    @anzooagnes70772 жыл бұрын

    my favourite designer

  • @emeraldstream
    @emeraldstream4 ай бұрын

    Well done

  • @virginiaeasterling4347
    @virginiaeasterling43474 жыл бұрын

    I I'm watching from my camper home in Clanton Alabama with my 2 dogs

  • @phantommagnolia

    @phantommagnolia

    4 жыл бұрын

    amazing

  • @Kareem_akeem
    @Kareem_akeem4 жыл бұрын

    Nice looking fashion design