Launch your PMM career 👉www.pmmtrack.com/

This is incredibly helpful! I got more out of this 7 min video than I did through months of PMM work. Thank you

@thetechpmm

2 жыл бұрын

np! glad it was helpful :)

@wlkr_tejas_rngr

Жыл бұрын

Same!

Hey Henry! Just found your channel and im loving it! Right now I'm trying to do a career shift from marketing to product marketing and your content is really helpful! Tks a lot, like button smashed!

Hi Henry!! Thanks for all your videos. I just want to let you know that I watched your video about your story and you are suchhhhh a wholesome human being!!! ❤️ we’re lucky to have you and your content on KZread. Thanks for all you do!

@thetechpmm

3 жыл бұрын

thanks for the kind words! this made my day :)

Hi Henry; thank you so much for this video! Most GTM frameworks make it look too complicated, you’ve managed to really simplify it, which takes great marketing chops. Thanks again, this is one of the best videos I’ve ever watched on marketing!

@thetechpmm

2 жыл бұрын

Thanks Mim! Hope to make more videos like this! :)

Came across this at the right time as a consultant helping consulting clients get clarity with the concept of Go-To-Market planning.

Thank you Henry for this very straightforward tutorial! Appreciate the simplicity very much!

@thetechpmm

Жыл бұрын

np omega!

Great video Henry; way to simply and pay it forward. Keep it up. Look forward to following you.

@thetechpmm

2 жыл бұрын

Much appreciated Oz!

Hey Henry - Loved your take on Product Marketing. You made GTM framework look so simple and easy. Looking forward to more such educative videos.

@thetechpmm

2 жыл бұрын

Thanks Vivaswata! Lmk if you have any other suggestions!

Hey Henry! I've recently moved from a PM to a PMM role and are struggling a bit with goal setting and conveying the effectiveness of product marketing, this was hugely helpful! The sheet idea is so simple but is exactly what I need to sit down and do. Thanks so much for your help!

@thetechpmm

2 жыл бұрын

np! glad it was helpful :)

@meetimian3383

6 ай бұрын

Do you think it's worth it to move from PM to PMM??

Sometimes the winged videos end up being the best ones. I found it very clear and with great examples. Thank you!

@thetechpmm

Жыл бұрын

thanks hugo! good to know :)

This is the best video I have seen in a while on marketing strategies. Precise and informative. Thank you 🙏🙏

@thetechpmm

2 жыл бұрын

Thanks Suwarna!

This was awesome! Thank you for walking us through a sample GTM plan

@thetechpmm

2 жыл бұрын

Glad it was helpful!

Thank you Henry! Would love more videos like this

@thetechpmm

3 жыл бұрын

thanks parker! will do! stay tuned :)

Nice job with this video Henry! Very clear and easy to implement! Thanks!

@thetechpmm

2 жыл бұрын

thanks rant!

Hi Henry, thank you for making this video. I am transitioning into product marketing and this is very helpful for me as I begin to take interviews for APMM roles.

@thetechpmm

3 жыл бұрын

thanks melani! glad it was helpful! :)

@kemiaremu8912

2 жыл бұрын

Hi Melani, I've seen your comment under a few of Henry's videos and I know you eventually landed a PMM role! Congratulations! if you don't mind, I would appreciate it if you told me a little bit about your background (what you were transitioning from) your roadmap into PMM, and where you are now. It would mean the world. I guess I am just looking for a sounding board for my own journey. I'm transitioning from a copywriting role with a marketing degree and I need to know that there's light at the end of this tunnel... it's a little daunting!

Thanks for the refresher - it's going to help big time on my upcoming interview!

@thetechpmm

2 жыл бұрын

Np! Hope you did well!

Great video Henry and on to the point!

@thetechpmm

Жыл бұрын

thanks jonathan! glad you found it helpful :)

I just found your channel and you look different than 2 years ago in your mock pmm interview video!

The best video by far!!! Dude should have over 1M views its the best video out there for GTM!

@thetechpmm

2 жыл бұрын

Haha thanks wow 1M I really hope so!

Brilliant. Thank you so much for such an amazing video. You have simplified and made a crisp GTM Plan.

@thetechpmm

2 жыл бұрын

My pleasure Arun!

Incredibly insightful thank you!

@thetechpmm

3 жыл бұрын

Thanks Leeroy! :)

I love the way you talk...it makes me want to watch more vidsss

@thetechpmm

6 ай бұрын

Wow thank you!

Great video man. Short and sweet to the point. 👍

@thetechpmm

2 жыл бұрын

thanks roughtake!

Thanks! Straight to the point, and helped me figure out how to structure my case interview presentation.

@thetechpmm

2 жыл бұрын

Glad to hear! Yes no frills

@shalalala868

2 жыл бұрын

I got the job!! Thank you!!

Great video! This finally got me to write my first draft which I've been putting off for over a month now 😎

@thetechpmm

Жыл бұрын

thanks! you should actually check out my new video on GTM - i build one for a real product ;)

Awesome video. Thanks for all these tips!!

@thetechpmm

Жыл бұрын

glad to hear it was helpful!

Hi Henry, thank you so much really enjoyed the video

Pretty straightforward and effective.

@thetechpmm

Жыл бұрын

thanks Arun!

Love it thanks .. 30 seconds in and already very helpful

@thetechpmm

Жыл бұрын

glad it was helpful!

Great vid. Keep'em coming.

@thetechpmm

Жыл бұрын

thanks james!

Great summary of a go to market strategy! Would love you to go deeper on a) how to come up with value props and content b) how to analyze the ROI for various channels. E.g. amongst paid channels, which is generally the most effective or is the answer always "it depends, and you have to try it for your specific case?"

@thetechpmm

Жыл бұрын

hi dianna! great suggestions! I'll add to my content cal :). also nice yt channel you got there too!

Thank you, very helpful!

@thetechpmm

Жыл бұрын

great question! at that point you need to evaluate your launch and figure out what's not working and explore new channels to test/run. it can be a messaging issue or a channel issue

Very insightful Henry! Thank you. I'll be sharing my GTM plan very soon. Looking forward to your feedback. :)

@thetechpmm

3 жыл бұрын

Thanks Saurabh! Looking forward to seeing what you come up with! :)

Great information! Thanks :)

@thetechpmm

Жыл бұрын

glad it was helpful! :)

Loved this! Thank you

@thetechpmm

Жыл бұрын

Thanks Stephanie! Glad you enjoyed it :)

awesome video thank you!

@thetechpmm

Жыл бұрын

my pleasure :)

This is very helpful and direct to the point.

@thetechpmm

2 жыл бұрын

Thanks Ana!

GTM simplified. 😍

Awesome!

@thetechpmm

5 ай бұрын

you're welcome!

Pretty concise and informative videos :)

@thetechpmm

2 жыл бұрын

Glad you like them!

So much knowledge!!

@thetechpmm

Жыл бұрын

Thanks Ted! :)

Thanks bro very clear.

@thetechpmm

2 жыл бұрын

Thanks Ray! Glad it was clear :)

Thanks. Very helpful

@thetechpmm

Жыл бұрын

my pleasure! :)

Very helpful.

@thetechpmm

Жыл бұрын

thanks! glad it helped :)

Even though the ' techy side of the filming ' is amateur ...the CONTENT WAS SPOT ON .. AMAZING DUDE 💪

@thetechpmm

10 ай бұрын

thanks! haha when it comes to filming i have a lot to learn XD

@diamondgeezertunes

10 ай бұрын

@@thetechpmm If you were in the UK I would have helped you as its what i do , BUT i say keep it the same because its become brand ..

Excellent 👌

@thetechpmm

Жыл бұрын

thanks derek!

I'm very grateful for this video. I've been working hard to make GTM for my fashion label. Would you mind providing an example of a GTM for a fashion brand?

@thetechpmm

Жыл бұрын

hey rani! feel free to use the same framework and customize it to your goals :)

Hi Henry, thanks for sharing this. Could you share how did you get into Google for Product Marketing Manager role? Any advice on how to get into Google for Product Marketing/ Marketing role if I only have 2 years of experience in marketing? Thanks! :)

@thetechpmm

2 жыл бұрын

hey check out my interview with Ameeti, esp the last part on advice on how to break into product marketing! also happy to chat 1:1 if you need more hands on guidance: www.googlepmm.com/

Hey Henry does Google has Marketing Managers too Please make a video on Marketing Managers and how to apply for it.

@thetechpmm

3 жыл бұрын

ok will try!

Do you have a template, including alpha beta and ga?

@thetechpmm

2 жыл бұрын

Hey Li Li! Will make a video to answer this question! :)

Hey Henry can you suggest a roadmap for Digital Marketers to move into Product Marketing

@thetechpmm

Жыл бұрын

Hey Perna! I'll create a video to answer your question :)

Go to market : i dont see a position/message/ proposition value or ICP strategy here ? I just see the channel distribution strategy here. Tha ks great content

@thetechpmm

11 ай бұрын

hey! the formula goes like this: customer personas > positioning & messaging > GTM. this is just focusing on the GTM part :)

Appreciate your video. Could you add subtitles in later video😂😂😂?

@thetechpmm

Жыл бұрын

hey guo! thanks! haha have you tried the caption feature?

Hi Henry - thanks - are you still giving feedback, Anyways, very helpful

@thetechpmm

2 жыл бұрын

Hey Grace! Sure shoot me an email: www.thepmmschool.com/p/mentorship

Your channel is sadly the best kept secret. More folks should be s=checking you out

@thetechpmm

7 ай бұрын

thanks! hope the yt algo sees this lol

Is messaging people on social media paid channel or not?

@thetechpmm

Жыл бұрын

yes but only if its scaleable. otherwise its not really a scaleable channel

@davidshamiri1448

Жыл бұрын

@@thetechpmm founding a product so doing things that dont scale is ok at first. Thanks!

This guy has the exact same voice as Sam Morrill lol!

@thetechpmm

2 жыл бұрын

lol had to youtube it

@Frederick0220

2 жыл бұрын

@@thetechpmm Good comparison, right?!

Hi Henry; I am developing a subscription based AI app that helps College students with school & their homework. I want to gain at least 10,000 users in the first quarter. What channels would you recommend?

@thetechpmm

11 ай бұрын

find out where your target audience spends most of their time and market there ;)

Thanks for the helpful video. This was my exercise: Goal: sign ups of dating app Success metric: 100K sign up in 3 months 4 paid channels: 1. YT paid ads - a. Video ads in the break for free users b. 15K target 2. YT influencers - a. Script for top influencers related to dating/love life b. 30K target 3. Google paid search ads - a. When people search dating/singles/etc. we show up In the results b. 40K target 4. Insta story "swipe up" ads - a. Image ad b. 15K target

@thetechpmm

Жыл бұрын

Love it! Would also consider Tik Tok :)

You are a king

@thetechpmm

Жыл бұрын

thank you sir! i try XD

Hi Henry, I am currently working as a PMM and i must say this is the best explanation i have came accross. I request you to share your email id as you mentioned. Would love to share the plan i create for you review. Thanks in advance

@thetechpmm

2 жыл бұрын

thanks! i actually removed my email because I was getting too many requests but if you're interested in getting mentored, check out thepmmschool.com!