Product manager vs product owner | do you need both?
Is quite common to confuse the role of a product manager vs a product owner, there are good reasons for it and I go through them in this video. Who really owns the product, what are the differences and similarities of the roles, do they have any conflicts? And more importantly, do you need both product managers and product owners?
Product manager vs product owner is a very common topic in different online communities, and causes quite many confusions, specially for those applying for these type of role for the first time.
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00:00 Product manager vs product owner
00:47 What is a product manager
02:34 What is a product owner
04:06 Responsibilities for product people
05:01 How are the responsibilities divided
06:19 Why is it a problem to have both roles
08:43 What is my opinion about the two roles
10:09 Summary
Check out this article in Medium that made me create this video “What is the difference between a Product Owner and a Product Manager?” - Melissa Perri:
/ product-manager-vs-pro...
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My name is Juan Rodriguez, I’m a product director at a tech company in Finland, my experience is in building both desktop and cloud solutions focused on B2B, I care a lot about product design identifying the right customer problems and finding the solutions that bring the biggest impact to the company.
My education is on electronics and automation and my early jobs were focused on machine vision and to some degree robotics, you can imagine I don’t like manual processes very much and love to automate as much as possible :) I moved to Finland in 2006 and started working as a software engineer, after a while I moved into product teams, with roles like application manager and product manager. Currently I am the product director driving product managers and helping them grow in their careers
#productownervsproductmanager #productowner #productmanager
Пікірлер: 18
Do yo need product managers and product owners in the same company/project? What do you think? Share your opinions with us!
Thank you, this was incredibly insightful!
@InsideTheProduct
3 жыл бұрын
Thanks! I'm glad you found it useful :)
This is very true it’s like a tug of war
@InsideTheProduct
3 жыл бұрын
Yeah, really hard when roles start to overlap. How's in your case, do you have both roles?
Can you please share this article you mentioned near the end of the video?
@InsideTheProduct
3 жыл бұрын
You can find it in the description of the video, or here: medium.com/@melissaperri/product-manager-vs-product-owner-57ff829aa74d 😉
@MrNuggin
3 жыл бұрын
@@InsideTheProduct thanks :D
@InsideTheProduct
3 жыл бұрын
You're welcome 😊
You need to understand the problem first. This takes various user research from a UX researcher. Creating features is a part of the design ideation, prototyping, and testing phase. You don't just pick what features you build for a development team on a roadmap. It's expensive and not customer-centered. Solve problems for customers. Don't create busy work! Don't make assumptions about the problem. Understand the root causes of the problem.
@InsideTheProduct
3 жыл бұрын
Customer centricity is key to succeed! Understanding the actual problem is the only way to find a solution. In your case is a PM, PO or designer who best understands the problem?
Do you need product managers and owners in the same company/project? Yes or no. ?????
@InsideTheProduct
3 жыл бұрын
In my opinion, no. But I've seen many companies having both roles, typically companies that implement SAFE, in these ones typically the PMs sets directions and plans new features while POs execute those plans, and overlapping responsibilities happen often. I think PMs need to act as POs when it comes to Scrum practices. In my opinion a good team is formed by PMs and Tech/Team leads working close together .
The fact that you personally prefer one role (product mngr or -owner) has more to do with your inability to deal with the complexity of having both roles in a company rather than the reality as 'is".
@InsideTheProduct
2 жыл бұрын
This is a topic where is pretty hard to agree with everyone, even if most modern tech companies tend to have only one of these roles. In any case, I'm just offering my point of view, clearly yours is different
Why do you need background music????????????????????????????????????????????????????????????????? So annoying!.......................Can't make what you are saying.
@InsideTheProduct
3 жыл бұрын
I actually don't need the music in the background, but I've heard this in other videos and it works for me. Thanks for sharing and sorry that it makes it hard to understand when I talk. I'll pay attention to this
Thanks for watching this video! You might be interested in watching this video about why PMs fail kzread.info/dash/bejne/mJtpxNKzkaqfn9I.html