Pricing Products for Print on Demand: 6 Pricing Strategies for Online Retailers

Тәжірибелік нұсқаулар және стиль

Price is one of the first things a customer notices about your product. But naming the right price can be difficult. In this video, we’ll discuss some different pricing strategies and price a couple of real products together. Remember, pricing can make or break your online business if not done correctly.
NOTE: The term "profit margin" was incorrectly used during 3:52 - 4:50 of this video, with "markup percentage" being the right term.
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Пікірлер: 50

  • @Printify
    @Printify4 ай бұрын

    ⭐Enhance your Printify KZread experience & win prizes-fill out our quick survey!🥇More surveys = more chances to win.🚀Watch our other videos for more opportunities!📺printify.typeform.com/to/j42yJRFp#v=SJD4gpirr0k

  • @ch_boki
    @ch_boki6 ай бұрын

    I love when the shipping cost for global is 200% more than the actual product. You can have a 20$ cart with 200$ shipping cost, absolute amazing experience.

  • @elliswashington1149
    @elliswashington11493 ай бұрын

    Excellent video tutorial. Thanks a bunch!!!

  • @newsaintco
    @newsaintco4 ай бұрын

    Thank you!!

  • @darajabar93
    @darajabar93 Жыл бұрын

    My question would be, on somewhere like Printful, when you set the prices, does it automatically calculate the shipping? Or is the shipping separate and is mentioned to the customer separately when they try to purchase an item?

  • @Printify

    @Printify

    Жыл бұрын

    Hi Dara! It depends on which sales platform you're selling on. For example, on Etsy, the applicable shipping rates will be automatically applied if you choose not to have free shipping. You can read more about the shipping options for different platforms here help.printify.com/hc/en-us/articles/4483626200977-How-do-I-set-up-shipping- 🙂

  • @davidhannon1421
    @davidhannon1421 Жыл бұрын

    I am just starting out. Question. When Printify shows the Cost of a t-shirt below your created product, does that take into account the fees of the chosen printing company, such as Monster digital? Wouldn't that be an additional fee on top of the Etsy fees for example? Thank you in advance.

  • @Printify

    @Printify

    Жыл бұрын

    Hi David! Glad to have you on board! The price you see in our catalog is the final production price. This does not take into account shipping fees or taxes. After you create a product, we set the price with a default profit margin of 40%, which we recommend to help cover these costs, but you can set that higher or lower based on your preferred pricing strategy. Hope this answers your questions, but let us know if you have more. 🙂

  • @DennisBorg-r6u
    @DennisBorg-r6u19 сағат бұрын

    In the "Cost Plus Pricing" chapter of this video (time index 3:52 to 4:50), the term "Profit Margin" is incorrectly used. The correct term should be "Markup Percentage," which is very different. When calculating the retail price by adding 40% to the cost of goods sold (product cost plus sales fees), this results in a 40% markup, not a 40% profit margin. Markup is based on the product cost, while profit margin is based on the retail price. The video incorrectly states that "Cost Plus Pricing is Cost of Product plus Cost Times Desired Profit Margin." It should say "Desired Markup." For example, with a product cost of $35.29, the video claims a 40% profit margin, but calculates $35.29 x 40% = $14.12 (profit) and $35.29 + $14.12 = $49.41 (retail price). This calculation is for a 40% markup, not a profit margin. The correct profit margin is 28.58% ($14.12 profit / $49.41 retail price). This confusion impacted my understanding when using Printify's Profit Calculator, which correctly uses the term "profit margin." For example, for the 11 oz Colorful Mugs (Orca coating) by Imagine Your Photos, with a total product cost of $9.05, a 40% profit margin results in a retail price of $15.08, yielding a $6.03 profit, and a 66.63% markup. The video and other Printify resources need to correctly distinguish between "markup" and "profit margin" to avoid confusion. Printify's documentation should be reviewed to ensure accurate usage of these terms.

  • @Printify

    @Printify

    16 сағат бұрын

    Hi Dennis! We realize this is a mistake on our part. You’re correct that these terms should not be used interchangeably. We’ll put it on our to-do list to make a more comprehensive and improved video soon. For now, we've added a disclaimer in the description.

  • @jonathanrussell971
    @jonathanrussell971 Жыл бұрын

    In your examples you price for US shipping, but what if you're selling that one product in multiple contries with varying shipping costs? How would you go about pricing this?

  • @Printify

    @Printify

    Жыл бұрын

    Hi Jonathan, You can either create separate listings for domestic and international orders, or you could also use an average of the shipping rates. That would mean that some people may pay a bit more and some a bit less for shipping. If you know most of your orders will be coming from the US, for example, you could skew the pricing towards US shipping prices. Depending on what platform you're selling on as well, you have the option to add different shipping prices for different regions. Hope this makes sense, but let us know if you have more questions! :)

  • @elliswashington1149
    @elliswashington11496 ай бұрын

    Greetings and thank you for this video. I am preparing my original photos for wall mounts under home decor. The prices I see are at a 40% profit margin. Do Printify production prices also include shipping per item? Also, I plan to use Tik Tok to promote my wall mounts. Tik Tok require my website info. Is there a Printify link to provide to make that link. I hope my questions make sense. Please advise asap. Thanks.

  • @Printify

    @Printify

    6 ай бұрын

    Hi there! The product prices displayed in our Catalog don’t include shipping fees. The shipping fee amount varies based on the Print Provider’s location and the customer’s delivery address. To check the shipping rates for each Print Provider, visit our Shipping Rates page. As for a site, you can easily create a Printify Pop Up store to list and sell your items. Head to the store manager and click add new store to see the option to open a Pop-Up store.

  • @showersteamers4362
    @showersteamers4362 Жыл бұрын

    Hi, I’m trying to work out pricing but I’m based outside of the USA and would like to sell some lines only in the USA. The currency for printify costs is USA but my shop is in another currency. How do ensure I don’t underestimate my costs as when I list the product the price comes up with the USA pricing but my store is in a different currency. Eg $22.99 USA retail comes up 22.99UK. Do I need to work out the exchange rate and convert and put this in my etsy listing so when someone in the USA purchases the product I’m not selling below what it’s costing me. Hope that makes sense.

  • @Printify

    @Printify

    Жыл бұрын

    Hi there, You can use any currency that available within your sales platform, but you're correct that Printify will charge you in USD regardless. These charges will be processed in accordance with the exchange rates provided by your bank. In your Printify account, set the retail price of your product to the final amount you'd like it to be in your store currency (i.e. GBP). With this, the profit margin in your Printify account will be calculated incorrectly since you'll be charging your customers in a different currency. When coming up with the final product price, factor in your exchange rate and remember to reconsider shipping rates as well, since Printify shipping rates are in USD also. Here you can find more detailed steps: help.printify.com/hc/en-us/articles/4483625794577-In-which-currency-can-I-sell-my-products- Hope this helps! :)

  • @showersteamers4362

    @showersteamers4362

    Жыл бұрын

    @@Printify thank you so much!

  • @anjalisanjeev8310
    @anjalisanjeev8310 Жыл бұрын

    When selling from other countries, if i put retail price on a product will that be the final price for the customer? What happens to 40% profit margin, tax, shipping charges etc Rather how do I determine my retail price

  • @Printify

    @Printify

    Жыл бұрын

    Hi there, Yes, the retail price is the final price your customer pays you. The 40% profit margin goes to you as well, but whatever you set your margin to, it should be enough to cover tax, shipping, platform fees, etc. as well as leave enough for a bit of profit for you. :)

  • @anjalisanjeev8310

    @anjalisanjeev8310

    Жыл бұрын

    @@Printify How to calculate the retail price: 40% profit + tax+shipping+transaction fee(etsy)+printing expense(printify)+conversion rate= retail price Where do I get this all variables prices from If i have to calculate all these manually.. then it's very typical The best was just to set profit percentage and all work is done automatically for us

  • @arshee98
    @arshee98 Жыл бұрын

    So when I sell t shirts on Etsy through Printify. Do I have to pay any amount of money? During or after the process of selling t shirts?

  • @Printify

    @Printify

    Жыл бұрын

    Hey there, Your customer will pay for the product on your sales channel (Etsy), but then you'll need to pay for the product separately on the Printify side once the order has been sent to production. Also, keep in mind any fees on the Etsy side, such as listing and transaction fees.

  • @arshee98

    @arshee98

    Жыл бұрын

    @@Printify thank you for replying. Also may I know how much do I have to pay to Printify after someone purchases my product?

  • @Printify

    @Printify

    Жыл бұрын

    @@arshee98 Hi, you would pay the production cost + shipping + tax, but these should all be factored in to your final retail price. You can see product prices by size/color as well as shipping prices on the product page > print provider options > more details. This article also breaks down those steps in a bit more detail help.printify.com/hc/en-us/articles/4483609656721-How-much-will-I-make-per-sale- 🙂

  • @BohmanderTCG
    @BohmanderTCG Жыл бұрын

    I price my T-Shirts at 19,99 / Sweatshirts 29,99 / Hoodies 35,99 / Customizable items +1 Euro EXTRA is this good? I make 5€ profit per item and 6€ for extra one... without printifty premium. premium gives me 7€ - 8€ profit per item. but i will only buy premium after my first 100 sales (Shipping in Europe is way too high... 6.99€ pricing my clothing higher will push away customers)

  • @Printify

    @Printify

    Жыл бұрын

    Hey there, You’re definitely headed in the right direction! However, it’s difficult to say specifically if your pricing strategy is “good”, as one strategy may for work one seller, but the same strategy may not work for another. A lot of different factors need to be considered when pricing your products (fees, shipping, customer base, etc.) and it may take a bit of experimenting with different prices and strategies to figure out what’s best for you. We know that international shipping rates are not the greatest at the moment - it’s a challenging time - but the team is working hard to get the best possible prices for you to make maximum profit. If you’re looking for some extra help, we’ve got plenty of resources on pricing in our help center (help.printify.com/hc/en-us), blog (printify.com/blog/), and KZread channel (kzread.info/dash/bejne/eneGrpiIpM-1epc.html&ab_channel=Printify). Hope this helps!

  • @syednaveedsarfaraz9637
    @syednaveedsarfaraz963723 күн бұрын

    what will be the total cost printfy will cut explain that ? retail +production + shipping should be need to add them to get the full cost ? and what will be the product price on etsy ? please explain I am searching form one week

  • @Printify

    @Printify

    22 күн бұрын

    Hi! You only need to pay Printify for the production and shipping costs. All costs associated with selling on Etsy can be found in this article help.printify.com/hc/en-us/articles/23524849921169-What-are-the-costs-associated-with-selling-on-Etsy

  • @syednaveedsarfaraz9637

    @syednaveedsarfaraz9637

    21 күн бұрын

    @@Printify i am sorry i still donot get that if my price is 18 on etsy and 16.67 retail price 10 production and 5 shipping.how many I will get after all the taxes from etsy?

  • @Printify

    @Printify

    21 күн бұрын

    @@syednaveedsarfaraz9637 Hey! The price you have listed on Etsy is your retail price. You can use our Etsy calculator to see what the selling fees would come out to printify.com/etsy-calculator/

  • @syednaveedsarfaraz9637

    @syednaveedsarfaraz9637

    21 күн бұрын

    @@Printify thank you for your suppot

  • @user-ic9hu2ez8i
    @user-ic9hu2ez8i Жыл бұрын

    Is the price and production the same cost? For example if a shirt cost 8.00$ and production is 11.00$ Will i be spending 19.00 per shirt or only 11$ ?

  • @Printify

    @Printify

    Жыл бұрын

    Hi there ! The prices you see in our catalog include production, we only have one price. Shipping and taxes however, are based on different factors which can affect the final price later on.

  • @user-ic9hu2ez8i

    @user-ic9hu2ez8i

    Жыл бұрын

    @@Printify Okay thank you!

  • @EditionGamer
    @EditionGamer Жыл бұрын

    Hii so i m confused with this lets say a product cost 17.16 then shipping cost is 5 which makes it 22 and i keep my retail price at 34.99 but then customer orders 3 pices of the same product same print provider how the additional cost shipping rate is calculated and i give 15 percent off for order over $100 which keeps it t 83 but keeps me with a profit of 0.39 cents, like how the flat reduced rate for additional item is done plz help me thanks

  • @leahatprintify3876

    @leahatprintify3876

    Жыл бұрын

    Hi there! Pricing can get confusing for a lot of sellers and it definitely takes some time to figure it out. Based on your product, shipping, and retail prices, as well as the discount you’d like to offer, I’ve broken down the pricing for you. First, let’s address the additional item shipping cost 🙂- Most additional products of the same item from the same print provider will have cheaper shipping, usually somewhere around $2 for the additional same item. So let’s say that shipping costs $5 for the first item and $2 for the second and third. It’s best practice to just leave the $5 shipping cost in your retail price for all items, even if it’s less shipping cost for you. This means you’ll actually be making an additional $3 in profit each for the second and third items. So, for the first item, you’d be making the retail price ($34.99) minus product price ($17.16) minus shipping for the first item ($5), which equals $12.83 in profit. For the additional second and third items, you’d be making the retail price ($34.99) minus product price ($17.16) minus shipping for additional item of the same product ($2), which equals $15.83 in profit for each of the additional items. Now let’s address the 15% off for orders over $100 - 3 products priced at $34.99 per item equals $104.97. With the 15% discount, the final price your customer would pay is $89.22. You pay $5 shipping for the first item plus $2 shipping for the second plus $2 shipping for the third, for a total of $9 in shipping. 3 items at $17.16 equals $51.48 plus $9 shipping equals $60.48. This is the total you, as the seller, pay to buy and ship the 3 products to your customer, leaving you a total profit of $28.74 for this particular order. I hope this helps, but please ask if you have more questions! 🙂

  • @EditionGamer

    @EditionGamer

    Жыл бұрын

    @@leahatprintify3876 Hii thanks for replying yeah it clears the doubt but my print provider is not $2 for usa and cad it’s 3.60 per additional items and in the article I saw it’s like $4 for shipping then additional it’s 2,2 for other items but I sell swimsuits prints provider is arts ad the shipping cost is 3.60 does that means it’s like 3.60 + 3.60 = 7.2 plus 3.60 equals to 10 is it calculated like that? Coz I give free shipping over 50 in usa and cad and under 100 it’s 10 percent off discount first time order and over 100 is 15 percent off so how to balance out in that abs me not loosing any profit and is it also possible for you to kindly access my shopify stores and fix my shipping rate for printify as I am really confused and stressed with it. I would be glad if you help and fix this thing thanks

  • @leahatprintify3876

    @leahatprintify3876

    Жыл бұрын

    @@EditionGamer Hey! So looking at the shipping rates page for ArtsAdd (printify.com/shipping-rates/artsadd/ ), we can see that shipping one swimsuit to the US would be $3.60 and an additional $3.60 for any additional swimsuits. So you’re correct- to ship two swimsuits to the US would cost $3.60+$3.60 for $7.20. A third swimsuit would be an additional $3.60 for a total of $10.80 in shipping for three swimsuits. For your discounts, the same process would apply as I showed in the above example. Unfortunately, we cannot access your Shopify store. This article in our help center, however, breaks down a few shipping options for Shopify for both US and International orders, as well as orders that have items with different shipping rates. help.printify.com/hc/en-us/articles/4483601599249#h_847da08779

  • @realplasticmodeller
    @realplasticmodeller4 ай бұрын

    If advertising costs $50, what's the price of a poster? #70-75 ? Who's gonna buy it?

  • @Printify

    @Printify

    4 ай бұрын

    Hi there! Adding marketing costs to your product costs is not recommended. Try starting by advertising the products that are doing well and using the profits from their sales for your ad budget. That way our best items will lead the way for people to check out your store and buy more.

  • @picklejar646
    @picklejar646 Жыл бұрын

    Utterly baffling. I'm in the UK and only ship to UK customers. I've designed a product on your website and specified a UK print company. Below the design is a matrix with different sizes and colour options in rows. However, the prices are all in USD and doesn't even list the price of UK-only shipping. Does printify expect me to find a USD to GBP calculator to convert all of the above, then look up the UK only shipping cost listed for the printing company, convert that to GBP and then add those together to determine the basic cost, for which I then add my own markup based on various conversion rates and information I've looked up? Is that really the process? Why is so much detail provided that doesn't even address the basic question of 'how much GBP do I charge customers for my product'?

  • @Printify

    @Printify

    Жыл бұрын

    Hi there! When it comes to currency Printify does support GBP. To change your currency settings go to our catalog. To the right of the search bar, you should see 'USD' which if clicked on, opens a small drop down menu where you'll be able to choose GBP as you currency of choice. For your billing currency, head over to the Payment details section of your account.

  • @Tommy7756
    @Tommy775611 ай бұрын

    Question. I want to sell the vertical format calendar but the Printify cost plus shipping is so prohibitively expensive (more than 40 bucks)that I can’t see anyone buying it. In order for me to make $15 per calendar, including shipping and Etsy fees, I have to charge 60 bucks. Now, who in their right mind, unless there’s nudity, is going to pay 60 bucks for a wall calendar? Would you?

  • @Printify

    @Printify

    11 ай бұрын

    Hi ! We realise that some shipping costs aren’t ideal, unfortunately, we don’t have full control over that, though we do our best to keep prices down. We understand that offering free shipping on something like this may eat into your profits too much, therefore we can recommend either splitting the shipping cost with your customer or passing it on to them. Many people are willing to pay a bit more for something that’s truly original or unique. If it’s something they can already find in their local stores then they may not be willing to pay so much.

  • @shyrolle8670
    @shyrolle867010 ай бұрын

    If the price is $46 can I up the price to $53

  • @TOiNEDFitness

    @TOiNEDFitness

    9 ай бұрын

    You can set it to $153 if U wanted to

  • @simonem5812
    @simonem5812 Жыл бұрын

    Why did you not include taxes in your calculations? That would have been extremely helpful since all of us must pay taxes...

  • @Printify

    @Printify

    Жыл бұрын

    Hi Simone, You're right that everyone needs to pay taxes, however, we didn't include this because taxes vary so vastly from state to state, country to country, amongst many other factors. Including taxes as an example for one very specific situation only may make it confusing for those in different situations. If it helps, we do have a video on taxes also kzread.info/dash/bejne/hoObl8mvYZeXfto.html&ab_channel=Printify and our support team is available 24/7 to address any additional questions you may have.

  • @simonem5812

    @simonem5812

    Жыл бұрын

    @@Printify Perfect. Thanks so much for the link. I'll check out the video!

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