The NHL Network needs to get this series on the air! Your content continues to be the best thing in the world... I don't think I overstated that.

@icethetics

Жыл бұрын

😅 thanks, Derick!

@kheldaur2107

Жыл бұрын

Absolutely agree. Amazing stuff.

The only reason there’s an Eastern Conference logo on that 2017 NHL adizero sample is to show what the shoulder patch material on the jersey would be. I have a prototype from the previous all star game with a Kings logo on it despite it being representative of a division other than the Pacific for that reason

I can't believe you keep finding more of this stuff. Thanks for bringing it to light. Amazing.

@icethetics

Жыл бұрын

Thanks for watching!

I don’t think I’ve ever fully realized how many agencies the NHL uses for logo projects. Very cool they don’t just stick to one, and utilize many different talented artists!

@icethetics

Жыл бұрын

True. And to be honest, I still think they could stand to hire more agencies. They do tend to rely on Fanbrandz for most of what they don’t do in-house (NHL Creative Services or Adidas/Reebok). I’d love to see more variety and more companies get opportunities for that high-profile work.

Need to get those Winnipeg Jets 2.0 documents lol I remember everyone heard the team was gonna be the Manitoba Polar Bears lol and it makes me wonder why they introduced those limited jerseys for the moose games a few years ago

@icethetics

Жыл бұрын

Haha, I think that was just a rumor... or maybe a red herring trademark filing to throw fans off the scent. But if I ever find anything to legitimize it, I’ll certainly share!

saying this is NHL quality content is disrespectful to this absolute gem of professional production

@icethetics

Жыл бұрын

😅 I appreciate the compliments!

Absolutely insane quality not sure how this channel isn't bigger. Also if anybody reading this is one of the many talented concept artists, I would love to see somebody make a good chicago blackhawks jersey based on the chicago flag. I've seen a few concepts but none really hit the mark.

I love how professional this presentation is. It feels like I’m watching something the NHL Network or ESPN would show during the offseason to fill the hockey void

For this quality of a video from a channel with 20k subscribers is crazy. Top notch quality needs to be given more recognition. Cheers man

@icethetics

Жыл бұрын

Thank you for the kind words, Ryan!

this channel is the gift that keeps on giving. more on topic, that mass produced yet unused sharks all star game logo is an absolute beauty

The quality and thoroughness of your videos is incredible, keep up the great work!

The video quality on this channel always amazes me. 10/10 content. 10/10 editing. 10/10 narration. Kudos to you on the fantastic work!

@icethetics

Жыл бұрын

Thank you for the kind words, Noah!

This can nerver stop! Its the best thing on youtube!

I can confirm that the 2016 All Star jersey DOES have reflective elements on the crest.

@icethetics

Жыл бұрын

Oh, interesting. Do you have a photo you can share? All the images I have make it look like standard twill.

@Packerfan181693

Жыл бұрын

Yes! What's the best way to send it?

@Packerfan181693

Жыл бұрын

I sent you a DM on Twitter!

@icethetics

Жыл бұрын

I’ll take a look.

These videos deserve so many more views😯

Another great edition, thanks Chris! My two takeaways: 1. I've had the idea of using the Islanders' 4 stripes as tape for the stick blade for a long time; it works fantastically in the jersey you showed! 2. I might be low key in love with that Senators rounded prototype. With juuuuust a tiny adjustment to make it look less like a 6, that's a strong initial right there.

The voice actor on this is world class.

@icethetics

Жыл бұрын

Well that’s just me narrating but thank you! 💙

no better way to start a Saturday

Home jersey vs home jersey when it works looks so good.

@estellegrignon

Жыл бұрын

I think the NBA has a system where teams get to pick whatever jersey they want for each home game, then choose one that is contrasting enough for each away game once they know their opponents' sets. Habs v. Leafs in their current home could look good, but so would it be with the Leafs' black third. (I was gonna say Leafs v. Lightning with Tampa in their black third so it doesn't look like a scrimmage game, but now that I think about it, there might not be enough contrast)

been looking forward to this one!!

Kind of a bummer to see all sorts of cool stuff on the mood board for the 2016 Winnipeg heritage classic and it seems like absolutely none of it was used when compared to the 2011 logo which was essentially exactly the same. That unused one was a beauty, though.

Dude you could voice documentaries. Your voice is amazing

@icethetics

Жыл бұрын

Haha, thanks for the kind words!

I want Ottawa to use an alternate that goes back to their original prototypes, a red uniform with the oxidized green bronze colour of the parliament buildings as accents. Would be a pretty cool alternate

@icethetics

Жыл бұрын

Reverse Retro probably would’ve been the best opportunity for that. Not a bad idea.

@KevinQ25

Жыл бұрын

@@icethetics Yeah I agree!

This channel is so underrated! It should have over 500k subs! Amazing work as usual dude!

@icethetics

Жыл бұрын

Thank you so much! 💙

As a none creative person, I really like these videos looking at how designs come about. Keep up the good work

@icethetics

Жыл бұрын

Thank you!

YES!!!!

Wake up babe, new icethetics video dropped

Your production quality is just absolutely insane!

@icethetics

Жыл бұрын

Thanks!

Fantastic as always Chris! The amount of research you put into these videos is unmatched

@icethetics

Жыл бұрын

Thank you, Aaron!

Excellent video! This video is a treasure trove of information :)

NHL needs this guy

As a Stars fan I gotta say, i quite like our current logo, how ever, I would love to see a (proper) return to the old star pattern of jersey, maybe blend the of with the new

Great video as usual! Fanbrandz LLC in NJ is top quality. A+

@icethetics

Жыл бұрын

💯

12:59 - Luckily for us the '05 and '06 All-Star Game logos made it into _ESPN NHL 2K5_ and _NHL 06_ respectively, so they'll always live on in at least some fashion. :P

Loved the inside look on the TB warmups, especially since Icethetics was used for inspiration.

The Sens alternative logo seen at 19:19 looks like a precursor of the Phoenix Suns current alternate

Love your website and now this!

@icethetics

Жыл бұрын

Thanks, Chris!

Always amazing stuff Chris

@icethetics

Жыл бұрын

Very kind, thank you!

Yes, love this!

That Gasparilla design could be the basis of a great rebrand, so they look LESS like the Leafs

@icethetics

Жыл бұрын

Right? Could work. Plus, then you get a little sports branding overlap in Tampa with the Bucs. Like the way Pittsburgh teams are all yellow and black. Maybe all Tampa teams should all incorporate the skull and crossbones. 😅

amazing video as always

@icethetics

Жыл бұрын

Thank you!

4:14 missed opportunity to say the jerseys made it out into the Wild 😅

@icethetics

Жыл бұрын

Haha, that’s actually what I wrote. Decided against it while recording the VO. 😅

@JD200_

Жыл бұрын

@@icethetics puns are ALWAYS welcome

@icethetics

Жыл бұрын

I realize now I should’ve just committed.

I actually still have a cap from what was supposed to be the 1995 All Star game and the logo on the side

Love your vids, I agree you should be on nhl network!!

@icethetics

Жыл бұрын

Thanks, Joe!

Fascinating

Wake up babe, a new icethetics video😋

The Thaw Concept would have been amazing to see

You are simply the best

@icethetics

7 ай бұрын

Thank you! 💙

That D would have made that Stars uniform 100 times better

I don't know, man. I looooove that second black Wild jersey.

lets goooo you included the red wings jersey i sent.

Don’t know if this really means anything, but the black Canes prototype was a Staal jersey with the Captain C but Staal wasn’t Captain when the jersey was released - it was Justin Williams

@icethetics

Жыл бұрын

Funny story, that. For a 2018-19 release, this jersey would have been in development during the 2017-18 season-during which time Jordan Staal served as co-captain with Justin Faulk. So it makes sense when you take the production timeline into account.

Who else been with Icethetics since the OG NHLToL days.

I really don't like the Lightning for obvious Montreal reasons, but man o' man are some of these pirate themed jerseys awesome.

@icethetics

Жыл бұрын

I can respect that!

the Nashville ASG did actully use reflective twill for the crest

What a shame the Flames never broke out those beauties. Maybe someday.

21:10 whoaaa is that adam fantilli?!?!?!!?

Aa a Wild fan im glad that those were rejected

@edsontransports9400

Жыл бұрын

I'm disappointed those were rejected.

@fantasticvoyage262

Жыл бұрын

Same. I don't like either.

I love the idea of a black wild jersey but hate the word logo. A while ago when adidas started making their jerseys and they got a new home jersey I emailed someone from the Hockey Lodge where I bought the new home jersey asking if they were gonna make a third jersey and he emailed me back saying yes. Idk y they never came out with one.

I love these videos I hope we get a part 6

@icethetics

Жыл бұрын

Same! As more stuff keeps popping up, I’ll be collecting it for the next episode.

I’m surprised you didn’t talk about the 2013 all star game

@icethetics

Жыл бұрын

Yeah, I had that in my script initially, but took it out since they ended up using the same logo for the 2015 game when it got rescheduled. So it didn’t really fit in the “unused logos” category. Same with the 2013 Winter Classic, for that matter.

I don't like the Lightning text jersey. But the ship wheel is really good.

I would love if one of those unused Gasparilla concepts for the Lightning could become a permanent third jersey

@edsontransports9400

Жыл бұрын

Same

I saw that wild jersey on ebay

@zacharyscott1264

Жыл бұрын

Yah I asked him how he got It, he wasn’t very informative or helpful

@fantasticvoyage262

Жыл бұрын

I wonder if it was an ex employee that never disposed of them once they were rejected.

I'm sure Buffalo would have had something to say about those Tampa Gasparilla jerseys if they were anything but warm-ups. Crossed swords? Come on!

@icethetics

Жыл бұрын

🤣

Wicked early for a video

@icethetics

Жыл бұрын

Is that better than wicked late?

@edsontransports9400

Жыл бұрын

@@icethetics MUCH BETTER.

Yet another video showing a Dallas concept better than their current jersey.

Were those Tampa helmets matte black?

Those islander jerseys are horrendous

I'm glad the Senators never chose any of those ugly or boring logos. The centurion was perfect.

@icethetics

Жыл бұрын

Just goes to show how tastes change over time, doesn’t it?

@fantasticvoyage262

Жыл бұрын

@@icethetics Right. My taste doesn't change much over time. But I have noticed how popular all these Reverse Retros are when most of what they were derived from were strongly disliked when they debuted. What was out then, is in now. For instance, I really liked the Capitals screaming eagle, Coyotes masked coyote, and Bruins bear head the first time they were worn. But I remember most did not. Now they all sell quite well.

9:26 I don’t know how they did it but they managed to make every single one awful.

Can the Gasparilla jersey just be Tampa's full-time jersey? Hot damn those are nice

I love sharks

@icethetics

Жыл бұрын

🦈

I want that Minnesota jersey

16:26 that’s just a Rangers logo with the word heritage classic in it.

WHY DIDN'T THE FLAMES WEAR THOSE?!?!

@icethetics

Жыл бұрын

I wish I knew.

@edsontransports9400

Жыл бұрын

WHY DIDN'T THE FLAMES KEEP THE 2013-16 ALTERNATE????????

Kind of funny how they still call it a "stadium series", when it's been only one game a year most of the time instead of number of games like it's first year. They ought to drop the name or just change the name. The peace tower jersey for ottawa should be considered for a future reverse retro jersey someday.

@edsontransports9400

Жыл бұрын

The RR should be here next year for a '' Farewell Tour " tho. IMO.

@fantasticvoyage262

Жыл бұрын

That's why I partially like what the Blues did. They took an unused concept, and brought it back out of the vault for a Reverse Retro.

Wild should go back to a red jersey

This video was awesome! …but I think that Detroit Reebok concept was a fake. The collar looked like a fake jersey collar

@icethetics

Жыл бұрын

That was the standard Reebok Edge lace-up collar at that time. It’s the same collar that was used in the final jersey design. The details in the prototype tags also lend further credibility to this being a legitimate Reebok product.

Btw what do you use to edit videos and where do you source your footage?

@icethetics

Жыл бұрын

I edit in Adobe Premiere Pro and footage comes mostly from official team and league channels or where otherwise noted. I’m something of a digital packrat so I have hard drives full of old images and video clips. Basically, if a team tweets something about a uniform, it’s a safe bet I’ve archived it. Never know when I’ll need to reference it again. 😅

Can someone inform the Florida Marlins about these tv tests..... The black on black on black isn't working

I’m so happy the isles did not go with that abhorrent logo. That is likely the ugliest logo I have ever seen.

The Wild black jerseys are amazing. Shame that it was never used in an NHL game. They could've changed colors though.

You gotta love seeing Arizona getting snubbed from hosting the All-Star game

What’s up with all the distracting snow effects in the entire video?

I'm a simple man. I want to see Minnesota wear the North Stars colors with a stylized "M" from their wordmark. The RR jerseys were a step in the right direction. I just hope they can finally take back those colors for Minnesota or bring in a new spin on the colors/logo.

The Lightning's branding is really just a rip off of the Leafs.

Your videos are fantastic! Thank you for the great content

@icethetics

Жыл бұрын

Thank you for watching!