NHL PROTOTYPES 5: The Lost and Found

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Bring on another batch of unused NHL logo and jersey designs!
In Part 5 of NHL Prototypes, we make some fun finds on eBay before digging into more designer portfolios to with dozens of examples of unused and rarely seen jersey and logos designs-commissioned and rejected by the NHL.
See a pair of black third jerseys for the Minnesota Wild and an alternate version of the Detroit Red Wings’ 2009 Winter Classic sweater. Check out some crazy ideas from the first Stadium Series. And get a load of some logos for All-Star Games that were canceled. This is a jam-packed episode!
▪️ CHAPTERS ▪️
00:00 - Introduction
01:30 - Wild Prototypes
04:24 - More eBay Finds
07:28 - NHL Event Concepts
11:15 - Unused All-Stars
14:37 - Outdoor Outtakes
16:19 - Creative Possibilities
18:09 - Team Efforts
This video showcases a variety of unused designs created under the guidance of NHL franchises and follows up on the NHL Prototypes series:
Part 1: What Might Have Been ▸ • NHL PROTOTYPES 1: What...
Part 2: Designing the ’90s ▸ • NHL PROTOTYPES 2: Desi...
Part 3: Gone But Not Forgotten ▸ • NHL PROTOTYPES 3: Gone...
Part 4: Rejected & Rediscovered ▸ • NHL PROTOTYPES 4: Reje...
Special thanks to Ryan DeRocco, Zach Cancila, and Grant Friel-for all those amazing eBay discoveries!
Featured brands include the Calgary Flames, Carolina Hurricanes, Dallas Stars, Detroit Red Wings, Minnesota Wild, New Jersey Devils, New York Islanders, New York Rangers, Ottawa Senators, Seattle Kraken, and Tampa Bay Lightning, as well as the NHL 100 Classic, NHL All-Star Game, NHL Global Series, NHL Heritage Classic, NHL Stadium Series, and NHL Winter Classic.
Includes original artwork by Adidas, Fanbrandz, Jeff Eagles, Reebok, Terry Smith, Torch Creative, and Zach Cancila.
📢 Icethetics Memberships Now Available!
Join the Icethetics channel to get access to exclusive perks-including my full conversation with Tampa Bay Lightning graphic designer Zach Cancila ▸ / @icethetics
If you’re already a member, THANK YOU!
[Zach Cancila interview recorded 3/12/23]

Пікірлер: 141

  • @derick-smith
    @derick-smith Жыл бұрын

    The NHL Network needs to get this series on the air! Your content continues to be the best thing in the world... I don't think I overstated that.

  • @icethetics

    @icethetics

    Жыл бұрын

    😅 thanks, Derick!

  • @kheldaur2107

    @kheldaur2107

    Жыл бұрын

    Absolutely agree. Amazing stuff.

  • @CrescentCitySweaters
    @CrescentCitySweaters Жыл бұрын

    The only reason there’s an Eastern Conference logo on that 2017 NHL adizero sample is to show what the shoulder patch material on the jersey would be. I have a prototype from the previous all star game with a Kings logo on it despite it being representative of a division other than the Pacific for that reason

  • @Sean.Cox.Tattoo
    @Sean.Cox.Tattoo Жыл бұрын

    I can't believe you keep finding more of this stuff. Thanks for bringing it to light. Amazing.

  • @icethetics

    @icethetics

    Жыл бұрын

    Thanks for watching!

  • @tysonkehler7582
    @tysonkehler7582 Жыл бұрын

    I don’t think I’ve ever fully realized how many agencies the NHL uses for logo projects. Very cool they don’t just stick to one, and utilize many different talented artists!

  • @icethetics

    @icethetics

    Жыл бұрын

    True. And to be honest, I still think they could stand to hire more agencies. They do tend to rely on Fanbrandz for most of what they don’t do in-house (NHL Creative Services or Adidas/Reebok). I’d love to see more variety and more companies get opportunities for that high-profile work.

  • @babyvegeta76
    @babyvegeta76 Жыл бұрын

    Need to get those Winnipeg Jets 2.0 documents lol I remember everyone heard the team was gonna be the Manitoba Polar Bears lol and it makes me wonder why they introduced those limited jerseys for the moose games a few years ago

  • @icethetics

    @icethetics

    Жыл бұрын

    Haha, I think that was just a rumor... or maybe a red herring trademark filing to throw fans off the scent. But if I ever find anything to legitimize it, I’ll certainly share!

  • @0yal569
    @0yal569 Жыл бұрын

    saying this is NHL quality content is disrespectful to this absolute gem of professional production

  • @icethetics

    @icethetics

    Жыл бұрын

    😅 I appreciate the compliments!

  • @Daniel-cw8lg
    @Daniel-cw8lg Жыл бұрын

    Absolutely insane quality not sure how this channel isn't bigger. Also if anybody reading this is one of the many talented concept artists, I would love to see somebody make a good chicago blackhawks jersey based on the chicago flag. I've seen a few concepts but none really hit the mark.

  • @thicccheese4007
    @thicccheese40073 ай бұрын

    I love how professional this presentation is. It feels like I’m watching something the NHL Network or ESPN would show during the offseason to fill the hockey void

  • @rtor93
    @rtor93 Жыл бұрын

    For this quality of a video from a channel with 20k subscribers is crazy. Top notch quality needs to be given more recognition. Cheers man

  • @icethetics

    @icethetics

    Жыл бұрын

    Thank you for the kind words, Ryan!

  • @tintinsimon
    @tintinsimon Жыл бұрын

    this channel is the gift that keeps on giving. more on topic, that mass produced yet unused sharks all star game logo is an absolute beauty

  • @DiegoMagengo
    @DiegoMagengo Жыл бұрын

    The quality and thoroughness of your videos is incredible, keep up the great work!

  • @noahgilson2171
    @noahgilson2171 Жыл бұрын

    The video quality on this channel always amazes me. 10/10 content. 10/10 editing. 10/10 narration. Kudos to you on the fantastic work!

  • @icethetics

    @icethetics

    Жыл бұрын

    Thank you for the kind words, Noah!

  • @nilskalle1505
    @nilskalle1505 Жыл бұрын

    This can nerver stop! Its the best thing on youtube!

  • @Packerfan181693
    @Packerfan181693 Жыл бұрын

    I can confirm that the 2016 All Star jersey DOES have reflective elements on the crest.

  • @icethetics

    @icethetics

    Жыл бұрын

    Oh, interesting. Do you have a photo you can share? All the images I have make it look like standard twill.

  • @Packerfan181693

    @Packerfan181693

    Жыл бұрын

    Yes! What's the best way to send it?

  • @Packerfan181693

    @Packerfan181693

    Жыл бұрын

    I sent you a DM on Twitter!

  • @icethetics

    @icethetics

    Жыл бұрын

    I’ll take a look.

  • @usernotfound7160
    @usernotfound7160 Жыл бұрын

    These videos deserve so many more views😯

  • @jgagnier
    @jgagnier Жыл бұрын

    Another great edition, thanks Chris! My two takeaways: 1. I've had the idea of using the Islanders' 4 stripes as tape for the stick blade for a long time; it works fantastically in the jersey you showed! 2. I might be low key in love with that Senators rounded prototype. With juuuuust a tiny adjustment to make it look less like a 6, that's a strong initial right there.

  • @dinalwalters9375
    @dinalwalters9375 Жыл бұрын

    The voice actor on this is world class.

  • @icethetics

    @icethetics

    Жыл бұрын

    Well that’s just me narrating but thank you! 💙

  • @stevenosullivan6768
    @stevenosullivan6768 Жыл бұрын

    no better way to start a Saturday

  • @TheHutchIsOn
    @TheHutchIsOn Жыл бұрын

    Home jersey vs home jersey when it works looks so good.

  • @estellegrignon

    @estellegrignon

    Жыл бұрын

    I think the NBA has a system where teams get to pick whatever jersey they want for each home game, then choose one that is contrasting enough for each away game once they know their opponents' sets. Habs v. Leafs in their current home could look good, but so would it be with the Leafs' black third. (I was gonna say Leafs v. Lightning with Tampa in their black third so it doesn't look like a scrimmage game, but now that I think about it, there might not be enough contrast)

  • @every_eve
    @every_eve Жыл бұрын

    been looking forward to this one!!

  • @QualityHelicopter
    @QualityHelicopter Жыл бұрын

    Kind of a bummer to see all sorts of cool stuff on the mood board for the 2016 Winnipeg heritage classic and it seems like absolutely none of it was used when compared to the 2011 logo which was essentially exactly the same. That unused one was a beauty, though.

  • @JD200_
    @JD200_ Жыл бұрын

    Dude you could voice documentaries. Your voice is amazing

  • @icethetics

    @icethetics

    Жыл бұрын

    Haha, thanks for the kind words!

  • @KevinQ25
    @KevinQ25 Жыл бұрын

    I want Ottawa to use an alternate that goes back to their original prototypes, a red uniform with the oxidized green bronze colour of the parliament buildings as accents. Would be a pretty cool alternate

  • @icethetics

    @icethetics

    Жыл бұрын

    Reverse Retro probably would’ve been the best opportunity for that. Not a bad idea.

  • @KevinQ25

    @KevinQ25

    Жыл бұрын

    @@icethetics Yeah I agree!

  • @joeynova9896
    @joeynova9896 Жыл бұрын

    This channel is so underrated! It should have over 500k subs! Amazing work as usual dude!

  • @icethetics

    @icethetics

    Жыл бұрын

    Thank you so much! 💙

  • @Just_Phil_
    @Just_Phil_ Жыл бұрын

    As a none creative person, I really like these videos looking at how designs come about. Keep up the good work

  • @icethetics

    @icethetics

    Жыл бұрын

    Thank you!

  • @bruno49428
    @bruno49428 Жыл бұрын

    YES!!!!

  • @DampfGecko
    @DampfGecko Жыл бұрын

    Wake up babe, new icethetics video dropped

  • @kota3233
    @kota3233 Жыл бұрын

    Your production quality is just absolutely insane!

  • @icethetics

    @icethetics

    Жыл бұрын

    Thanks!

  • @aaronhuss3592
    @aaronhuss3592 Жыл бұрын

    Fantastic as always Chris! The amount of research you put into these videos is unmatched

  • @icethetics

    @icethetics

    Жыл бұрын

    Thank you, Aaron!

  • @HellScream107
    @HellScream107 Жыл бұрын

    Excellent video! This video is a treasure trove of information :)

  • @cliffordjordan9577
    @cliffordjordan9577 Жыл бұрын

    NHL needs this guy

  • @Supernova2464
    @Supernova2464 Жыл бұрын

    As a Stars fan I gotta say, i quite like our current logo, how ever, I would love to see a (proper) return to the old star pattern of jersey, maybe blend the of with the new

  • @youngjimmyt
    @youngjimmyt Жыл бұрын

    Great video as usual! Fanbrandz LLC in NJ is top quality. A+

  • @icethetics

    @icethetics

    Жыл бұрын

    💯

  • @mcj88
    @mcj88 Жыл бұрын

    12:59 - Luckily for us the '05 and '06 All-Star Game logos made it into _ESPN NHL 2K5_ and _NHL 06_ respectively, so they'll always live on in at least some fashion. :P

  • @GCubedProductions
    @GCubedProductions Жыл бұрын

    Loved the inside look on the TB warmups, especially since Icethetics was used for inspiration.

  • @joecapobiancojr
    @joecapobiancojr Жыл бұрын

    The Sens alternative logo seen at 19:19 looks like a precursor of the Phoenix Suns current alternate

  • @chrisphillips348
    @chrisphillips348 Жыл бұрын

    Love your website and now this!

  • @icethetics

    @icethetics

    Жыл бұрын

    Thanks, Chris!

  • @bsauer2012
    @bsauer2012 Жыл бұрын

    Always amazing stuff Chris

  • @icethetics

    @icethetics

    Жыл бұрын

    Very kind, thank you!

  • @kimdufva1523
    @kimdufva1523 Жыл бұрын

    Yes, love this!

  • @fpjrzman
    @fpjrzman Жыл бұрын

    That Gasparilla design could be the basis of a great rebrand, so they look LESS like the Leafs

  • @icethetics

    @icethetics

    Жыл бұрын

    Right? Could work. Plus, then you get a little sports branding overlap in Tampa with the Bucs. Like the way Pittsburgh teams are all yellow and black. Maybe all Tampa teams should all incorporate the skull and crossbones. 😅

  • @captaincanada1525
    @captaincanada1525 Жыл бұрын

    amazing video as always

  • @icethetics

    @icethetics

    Жыл бұрын

    Thank you!

  • @alexanderweiss926
    @alexanderweiss926 Жыл бұрын

    4:14 missed opportunity to say the jerseys made it out into the Wild 😅

  • @icethetics

    @icethetics

    Жыл бұрын

    Haha, that’s actually what I wrote. Decided against it while recording the VO. 😅

  • @JD200_

    @JD200_

    Жыл бұрын

    @@icethetics puns are ALWAYS welcome

  • @icethetics

    @icethetics

    Жыл бұрын

    I realize now I should’ve just committed.

  • @scb84
    @scb84 Жыл бұрын

    I actually still have a cap from what was supposed to be the 1995 All Star game and the logo on the side

  • @joeholley3178
    @joeholley3178 Жыл бұрын

    Love your vids, I agree you should be on nhl network!!

  • @icethetics

    @icethetics

    Жыл бұрын

    Thanks, Joe!

  • @Bends95
    @Bends95 Жыл бұрын

    Fascinating

  • @Feurmc_
    @Feurmc_ Жыл бұрын

    Wake up babe, a new icethetics video😋

  • @SalisburyTheWaterFoxxo
    @SalisburyTheWaterFoxxo Жыл бұрын

    The Thaw Concept would have been amazing to see

  • @ShadowLMAO
    @ShadowLMAO7 ай бұрын

    You are simply the best

  • @icethetics

    @icethetics

    7 ай бұрын

    Thank you! 💙

  • @goalhorn2012
    @goalhorn2012 Жыл бұрын

    That D would have made that Stars uniform 100 times better

  • @pizzazombie5209
    @pizzazombie5209 Жыл бұрын

    I don't know, man. I looooove that second black Wild jersey.

  • @RichardChips
    @RichardChips Жыл бұрын

    lets goooo you included the red wings jersey i sent.

  • @AwesomeSause30
    @AwesomeSause30 Жыл бұрын

    Don’t know if this really means anything, but the black Canes prototype was a Staal jersey with the Captain C but Staal wasn’t Captain when the jersey was released - it was Justin Williams

  • @icethetics

    @icethetics

    Жыл бұрын

    Funny story, that. For a 2018-19 release, this jersey would have been in development during the 2017-18 season-during which time Jordan Staal served as co-captain with Justin Faulk. So it makes sense when you take the production timeline into account.

  • @c_hanley
    @c_hanley Жыл бұрын

    Who else been with Icethetics since the OG NHLToL days.

  • @MH-ls8mg
    @MH-ls8mg Жыл бұрын

    I really don't like the Lightning for obvious Montreal reasons, but man o' man are some of these pirate themed jerseys awesome.

  • @icethetics

    @icethetics

    Жыл бұрын

    I can respect that!

  • @Braedown
    @Braedown Жыл бұрын

    the Nashville ASG did actully use reflective twill for the crest

  • @fantasticvoyage262
    @fantasticvoyage262 Жыл бұрын

    What a shame the Flames never broke out those beauties. Maybe someday.

  • @beckm
    @beckm Жыл бұрын

    21:10 whoaaa is that adam fantilli?!?!?!!?

  • @mikeomoran9256
    @mikeomoran9256 Жыл бұрын

    Aa a Wild fan im glad that those were rejected

  • @edsontransports9400

    @edsontransports9400

    Жыл бұрын

    I'm disappointed those were rejected.

  • @fantasticvoyage262

    @fantasticvoyage262

    Жыл бұрын

    Same. I don't like either.

  • @TheCoquifrog
    @TheCoquifrog Жыл бұрын

    I love the idea of a black wild jersey but hate the word logo. A while ago when adidas started making their jerseys and they got a new home jersey I emailed someone from the Hockey Lodge where I bought the new home jersey asking if they were gonna make a third jersey and he emailed me back saying yes. Idk y they never came out with one.

  • @johnstodola1298
    @johnstodola1298 Жыл бұрын

    I love these videos I hope we get a part 6

  • @icethetics

    @icethetics

    Жыл бұрын

    Same! As more stuff keeps popping up, I’ll be collecting it for the next episode.

  • @matteofabrizi3527
    @matteofabrizi3527 Жыл бұрын

    I’m surprised you didn’t talk about the 2013 all star game

  • @icethetics

    @icethetics

    Жыл бұрын

    Yeah, I had that in my script initially, but took it out since they ended up using the same logo for the 2015 game when it got rescheduled. So it didn’t really fit in the “unused logos” category. Same with the 2013 Winter Classic, for that matter.

  • @fantasticvoyage262
    @fantasticvoyage262 Жыл бұрын

    I don't like the Lightning text jersey. But the ship wheel is really good.

  • @joelenns5020
    @joelenns5020 Жыл бұрын

    I would love if one of those unused Gasparilla concepts for the Lightning could become a permanent third jersey

  • @edsontransports9400

    @edsontransports9400

    Жыл бұрын

    Same

  • @dmoran1093
    @dmoran1093 Жыл бұрын

    I saw that wild jersey on ebay

  • @zacharyscott1264

    @zacharyscott1264

    Жыл бұрын

    Yah I asked him how he got It, he wasn’t very informative or helpful

  • @fantasticvoyage262

    @fantasticvoyage262

    Жыл бұрын

    I wonder if it was an ex employee that never disposed of them once they were rejected.

  • @DJVexillum
    @DJVexillum Жыл бұрын

    I'm sure Buffalo would have had something to say about those Tampa Gasparilla jerseys if they were anything but warm-ups. Crossed swords? Come on!

  • @icethetics

    @icethetics

    Жыл бұрын

    🤣

  • @Eric-2720
    @Eric-2720 Жыл бұрын

    Wicked early for a video

  • @icethetics

    @icethetics

    Жыл бұрын

    Is that better than wicked late?

  • @edsontransports9400

    @edsontransports9400

    Жыл бұрын

    @@icethetics MUCH BETTER.

  • @kj6446
    @kj6446 Жыл бұрын

    Yet another video showing a Dallas concept better than their current jersey.

  • @stuebes177
    @stuebes177 Жыл бұрын

    Were those Tampa helmets matte black?

  • @Sabres15
    @Sabres15 Жыл бұрын

    Those islander jerseys are horrendous

  • @fantasticvoyage262
    @fantasticvoyage262 Жыл бұрын

    I'm glad the Senators never chose any of those ugly or boring logos. The centurion was perfect.

  • @icethetics

    @icethetics

    Жыл бұрын

    Just goes to show how tastes change over time, doesn’t it?

  • @fantasticvoyage262

    @fantasticvoyage262

    Жыл бұрын

    @@icethetics Right. My taste doesn't change much over time. But I have noticed how popular all these Reverse Retros are when most of what they were derived from were strongly disliked when they debuted. What was out then, is in now. For instance, I really liked the Capitals screaming eagle, Coyotes masked coyote, and Bruins bear head the first time they were worn. But I remember most did not. Now they all sell quite well.

  • @ericksheldon3870
    @ericksheldon38708 ай бұрын

    9:26 I don’t know how they did it but they managed to make every single one awful.

  • @wilferrero244
    @wilferrero244 Жыл бұрын

    Can the Gasparilla jersey just be Tampa's full-time jersey? Hot damn those are nice

  • @unholylillim
    @unholylillim Жыл бұрын

    I love sharks

  • @icethetics

    @icethetics

    Жыл бұрын

    🦈

  • @dubh_glas95
    @dubh_glas95 Жыл бұрын

    I want that Minnesota jersey

  • @SuperRangers21
    @SuperRangers2111 ай бұрын

    16:26 that’s just a Rangers logo with the word heritage classic in it.

  • @dontletherspeak7575
    @dontletherspeak7575 Жыл бұрын

    WHY DIDN'T THE FLAMES WEAR THOSE?!?!

  • @icethetics

    @icethetics

    Жыл бұрын

    I wish I knew.

  • @edsontransports9400

    @edsontransports9400

    Жыл бұрын

    WHY DIDN'T THE FLAMES KEEP THE 2013-16 ALTERNATE????????

  • @jwbogacki
    @jwbogacki Жыл бұрын

    Kind of funny how they still call it a "stadium series", when it's been only one game a year most of the time instead of number of games like it's first year. They ought to drop the name or just change the name. The peace tower jersey for ottawa should be considered for a future reverse retro jersey someday.

  • @edsontransports9400

    @edsontransports9400

    Жыл бұрын

    The RR should be here next year for a '' Farewell Tour " tho. IMO.

  • @fantasticvoyage262

    @fantasticvoyage262

    Жыл бұрын

    That's why I partially like what the Blues did. They took an unused concept, and brought it back out of the vault for a Reverse Retro.

  • @jnelsgaming8573
    @jnelsgaming8573 Жыл бұрын

    Wild should go back to a red jersey

  • @MisterMike95
    @MisterMike95 Жыл бұрын

    This video was awesome! …but I think that Detroit Reebok concept was a fake. The collar looked like a fake jersey collar

  • @icethetics

    @icethetics

    Жыл бұрын

    That was the standard Reebok Edge lace-up collar at that time. It’s the same collar that was used in the final jersey design. The details in the prototype tags also lend further credibility to this being a legitimate Reebok product.

  • @joeholley3178
    @joeholley3178 Жыл бұрын

    Btw what do you use to edit videos and where do you source your footage?

  • @icethetics

    @icethetics

    Жыл бұрын

    I edit in Adobe Premiere Pro and footage comes mostly from official team and league channels or where otherwise noted. I’m something of a digital packrat so I have hard drives full of old images and video clips. Basically, if a team tweets something about a uniform, it’s a safe bet I’ve archived it. Never know when I’ll need to reference it again. 😅

  • @lordbraunschweiger7814
    @lordbraunschweiger7814 Жыл бұрын

    Can someone inform the Florida Marlins about these tv tests..... The black on black on black isn't working

  • @danny9405
    @danny9405 Жыл бұрын

    I’m so happy the isles did not go with that abhorrent logo. That is likely the ugliest logo I have ever seen.

  • @edsontransports9400
    @edsontransports9400 Жыл бұрын

    The Wild black jerseys are amazing. Shame that it was never used in an NHL game. They could've changed colors though.

  • @REDKRAKEN18
    @REDKRAKEN18 Жыл бұрын

    You gotta love seeing Arizona getting snubbed from hosting the All-Star game

  • @alexcarlon7960
    @alexcarlon7960 Жыл бұрын

    What’s up with all the distracting snow effects in the entire video?

  • @Jake_Broer
    @Jake_Broer Жыл бұрын

    I'm a simple man. I want to see Minnesota wear the North Stars colors with a stylized "M" from their wordmark. The RR jerseys were a step in the right direction. I just hope they can finally take back those colors for Minnesota or bring in a new spin on the colors/logo.

  • @evandunlop4664
    @evandunlop4664 Жыл бұрын

    The Lightning's branding is really just a rip off of the Leafs.

  • @bikesarebest
    @bikesarebest Жыл бұрын

    Your videos are fantastic! Thank you for the great content

  • @icethetics

    @icethetics

    Жыл бұрын

    Thank you for watching!

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