In this episode of the Brand Gravity Show, we delve into the world of brand implementation with the seasoned expert, Darren Horwitz. With a remarkable track record of assisting over 100 companies in their transformative journeys, Darren shares his wealth of experience and insights. Together, we explore the often-misunderstood landscape of brand implementation, separating myths from realities, and shedding light on the essential pillars that underpin a successful brand change.
From maintaining brand consistency over time to deciphering the nuances between a brand refresh and a complete rebrand, this episode offers a comprehensive guide to those embarking on the brand implementation journey. Whether you're a brand strategist seeking to evolve in this dynamic field or an organization considering a brand change, Darren Horwitz's insights are sure to inspire and guide you in your pursuit of brand excellence.
Connect with Darren here:
www.tentengroup.com
Connect with Kaye here:
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[0:00] Intro
[01:03] Darren’s agency work
[05:06] Myths and realities of brand implementation
[08:30] Pillars of brand implementation
[11:45] Psychology of change in brand implementation
[15:30] Why stories matter in transformations
[18:18] Maintaining brand consistency over time
[22:20] Refresh vs. rebrand
[25:39] Evolving journey of a brand strategist
[31:24] Where to find Darren
[32:09] What your first rebrand step should be
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🧠 ABOUT:
Kaye Putnam is a psychology-driven brand strategist for entrepreneurs who want to stand out in the market, connect with clients/customers on an emotional level, and scale their businesses.
Stick around & subscribe to learn more about... naming your brand, using psychology in business, online marketing strategy, brand design, finding your voice, creating a team culture, scaling using brand standards, ...and a whole lot more!