Great lesson and love your comment that students taking online classes that are expected to just read a textbook, this will help. I'm an auditory learner so your lectures help me grasp the content. Thank you!!!

@rjbirmingham

5 ай бұрын

We aim to please

According to Philip Kotler, market segmentation is defined as "the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors and who might require separate marketing strategies or mixes."

@rjbirmingham

28 күн бұрын

Yes that is a fine definition - the thing that many student do not understand is what a need is versus a want - as such they can misunderstand this definition - also what a behavior actually is - both parts of this definition requires an understanding of psychology as he is using psychological premises in this definition

Thank you, this is really helpful

This is one of the best videos on positioning i have seen on youtube. Most of the videos out there are vague, fluffy and inaccurate

@rjbirmingham

3 ай бұрын

Oh my gosh thank you so much for your kind words - positioning is such an important part of marketing plan - it will make or break your product it not positioned correct and if an organization does not understand the attribute demanded by the customer - again thank you for the high praise - I do wish we could up date video without losing viewership numbers (important to get into suggestion video list) - love to add about SNS systems and position - maybe a future video

I thoroughly enjoyed this, listening from Zimbabwe! Thank you very much.

@rjbirmingham

3 жыл бұрын

Oh cool - I always wonder were folks are from. Thank you, glad it helped.

Really appreciated work, it helps to understand whole topic, Thank you very much.

@rjbirmingham

3 жыл бұрын

Glad to be of assistance

@NRAWAN-vr1gn

3 жыл бұрын

@@rjbirmingham thanks you will.not believe that, today question about targeting was asked in paper and I forgot whole topic ahhahahha feeling shame on myself 😂😂😂😂 but thanks alot.

@rjbirmingham

3 жыл бұрын

Happens to the best of us - I blame it on student's draining my brain - LOL

This is a great lesson!

@rjbirmingham

3 жыл бұрын

Thank you - glad it helped

i really enjoyed this!!!! listening from UITM REMBAU MALAYSIA yo

@user-wg2cl3jo6h

28 күн бұрын

aku nak rumah sewa wey

@rjbirmingham

28 күн бұрын

@@user-wg2cl3jo6h having a rental can be an excellent source of income IF you are financial secure enough to make repairs

I truly enjoyed your lecture. Thank you for this informative sharing. Watching from Vietnam.

@rjbirmingham

2 жыл бұрын

I have only gotten to visit Ho Chi Minh City in Vietnam back in 2002. On of the countries on my bucket list to go back to.

@vucanh7360

2 жыл бұрын

@@rjbirmingham great to know that. I believe Vietnam has changed a lot since your last visit! Always welcome to come back!

@rjbirmingham

2 жыл бұрын

@@vucanh7360 I think the whole world has changed a great deal in the last 20 years. Once this darn COVID calms down will be out and about again (funds willing). Have a good evening. I believe you are about 12 hours differnt than me.

This is great, thank you

@rjbirmingham

3 жыл бұрын

Glad you liked it! Let your fellow students know this is here if they need a lecture.

Hi. Thanks for this informative video. Is market strategy the same as marketing strategy?

thank you, I feel more confident now

@rjbirmingham

5 ай бұрын

glad to read it assisted you

This is helping me a lot considering my professor just decided to not explain this topic at all

@rjbirmingham

2 жыл бұрын

Sorry to hear that but I have your back

Trank you so much from germany !!!!!

@rjbirmingham

3 жыл бұрын

Oh cool - I always like to know when I have an internation student watching

I have recently started watching your videos, and enjoyed it thoroughly. But why I cant I find you anywhere, Linkedin , Twitter, cant find your profile. The reason I was looking was, I wanted to connect professionally, as I am running a marketing agency, and wanted to make sure your cashing the goldmine of knowledge, that you poses.

@rjbirmingham

2 жыл бұрын

I mostly hide on the internet. Unfortunately, there is a professional risk of using social media as a college professor, as such I made the decision early on not to have public social media accounts. I do have an Instagram account but that is mostly to monitor a company I am researching for a potential book (I am finding writing much harder than teaching). Does your company have a website, I can back track contact that direction? For anyone who reads this, understand my choice not to have public accounts across the various platforms is different than not understanding the potential of the platforms.

Is the older the site better for seo than new one?

@rjbirmingham

2 жыл бұрын

My brain is a bit fried at the moment (had a big B-Day Party yesterday), could you be more specific, so I can answer your question better.

would you please tell source that you use?

@rjbirmingham

3 жыл бұрын

It is a textbook and I last I checked I am not permitted to say without paying the company. Sorry, I do not make enough to afford the publisher fees. Of course if someone else says what textbook it is (it is popular textbook), I cannot do anything about that. LOL

@ErfanExplains

3 жыл бұрын

@@rjbirmingham :(((( its Kotler!

@rjbirmingham

3 жыл бұрын

If you are citing this video for a paper, you would not cite the book that inspired the lecture. You would cite the video. In MLA 8th, the citation would look like this, but with a different access date (access date is opitional). Also the words KZread would be in italics (will not post with the italics here). MLA 8th “MAR101 - CH6 - Segmentation, Targeting, & Positioning.” KZread, uploaded by R. J. Birmingham, 11 July 2020, kzread.info/dash/bejne/o3eorpqsqs-TgM4.html&ab_channel=R.J.Birmingham. Accessed 21 May 2021. But for APA 7th (many business program use APA) it would look like this with everything from MAR101 to Positioning in italics. APA 7th R.J. Birmingham. (2020). MAR101 - CH6 - Segmentation, Targeting, & Positioning [Video]. KZread. kzread.info/dash/bejne/o3eorpqsqs-TgM4.html&ab_channel=R.J.Birmingham.

Broad AND clear.

@rjbirmingham

3 жыл бұрын

Thank you - try my best and it can be difficult when you cannot see the listener

Thank you.

@rjbirmingham

3 жыл бұрын

This will be depend on the industry, government policies and barriers to entry. If a company has been given a monopoly then segmentation will not be allowed. Additionally, as you know, high barriers to entry can restrict entry. Being that I live on the space coast of the United States, barriers to entry to the space industry, both based on cost and government regulations has produced very strong barriers to entry. While I do not mind debating concept of marketing or assisting students with questions, I would ask politely that my channel not be used to solicit people to a non-academic web site.

@fatemeazizi1863

3 жыл бұрын

@@rjbirmingham Thank you for your explanation, I respect your opinion, And delete the link to the article I shared.

@rjbirmingham

3 жыл бұрын

@@fatemeazizi1863 thank you - you did bring up a good concept that students need to remember when analyzing any market prior to entry

@jwanmaulood3804

3 жыл бұрын

@R. J. Birmingham thank you so very helpful I have just started teaching please how can you help with some of resources to assess my students ?

@rjbirmingham

3 жыл бұрын

@@jwanmaulood3804 Will be glad to assist if I can. What subject are you looking for material for? Of course you can always direct them to these videos for extra lecture material. I also have posted how to make your normal PowerPoint into and audio PowerPoint and then into a MP3.

Permission to share your video lesson regarding Segmentation, Targeting and Positioning.

@rjbirmingham

2 жыл бұрын

depends on where you plan to share

Dompala jeka. Talania' bhs indonesia na sasala

@rjbirmingham

2 жыл бұрын

sorry google translate does not see to working

How & why can businesses provide value for their customers?

@rjbirmingham

2 ай бұрын

by meeting the needs of their consumer - why, because if business can't meet the need then consumer will not consume the product, service, or idea - if there is not satisfaction then there is rejection

@calmingarts2932

2 ай бұрын

@@rjbirmingham Thank you

Thank you, this is really helpful