MARKETING 101: Marketing Segmentation, Targeting, and Positioning
Marketing 101: Segmentation, Targeting, and Positioning 👉 Start & Scale A Successful Agency ➜ aerh.co/agency-accelerator
👉 Master Digital Marketing ➜ adamerhart.com/academy
In this marketing 101 video I’m going cover segmentation, targeting, and positioning, also known as the STP model of marketing and break each one of them down so you’ll be able to easily understand and apply these to any business you choose.
You see, segmentation, targeting, and positioning (not to mention differentiation which I'll talk about as well) are three (or four if you include our good buddy differentiation) of the most important, valuable, and profitable marketing principles out there so they’re worth learning and will pay off for years to come.
In fact, these principles are so important and so foundational to your overall marketing strategy and success that I use them whether I’m working with a small business or a billion dollar company.
Yes, they are that important.
And seeing as they build on each other starting with Segmentation, moving on to Targeting, and then Positioning, let’s start at the top with Segmentation.
So let me show you how it's done.
#marketing #digitalmarketing #marketingstrategy
#marketing #digitalmarketing #marketingstrategy
***PS - Whenever you’re ready, here are the 2 best ways I can help you…
1) The One-Page Marketing Cheatsheet: freemarketingcheatsheet.com
2) Join The "Digital Marketing Academy": adamerhart.com/academy
***Let’s Connect:
Website: adamerhart.com
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Пікірлер: 37
This was the clearest, most consise and best looking video on the subject. Thank you - a stressed out student !
Thoroughly enjoyed this, a great 5 AM study for the pre-exam anxiety!
Thanks a lot Adam, i appreciate your work because the way you deliver the message is so simple and easy to understand. Go ahead and never tired of helping people like me to grow together🤝
Showed this to my students and we had a discussion.
Fantastic. I am teaching an entrepreneurship class with all kinds of skill levels and business knowledge. None of them are marketing majors. I will definitely be showing them this. Much appreciated!
Brilliant, clear and enthusiastically presented. Thanks
Amazing video!! Thank you for solving my semester in 10 minutes hehe
@Adamerhartvideo
2 жыл бұрын
Awesome Erik!
You definitely stand out with - 4K clear video quality, clear audio : A/V quality -Clear communication of this topic : good script - video editing : bullet points on screen
@Adamerhartvideo
2 жыл бұрын
Thanks my friend!
As a small business, I know who I like serving. From your video, I need to drill down further regarding their characteristics. Thanks
You explained that so well!
You are simply the best👍
This is a really great channel dude. Out of all the marketers i watch, your videos are the most helpful. Keep it up dude. Nice one.
194 likes is a crime - fantastic, clear video
i was stuck on positioning until i watched this video. thanks
@Adamerhartvideo
2 жыл бұрын
Awesome olamide! Glad it's all sorted now!!
Amazing video Adam, I gained a lot of confidence after watching this.
@Adamerhartvideo
3 жыл бұрын
Hi Viplav, awesome to hear so glad you found it useful!
@franklinakiba7880
Жыл бұрын
Mee too
Well explained ❤
I love watching your videos, I learn a lot.keep doing❤️
@Adamerhartvideo
2 жыл бұрын
Awesome Marilyn!! Thanks so much!
Great job
Always worth a watch👍 👍👍
@Adamerhartvideo
3 жыл бұрын
Thanks Voltaire, appreciate it!
Great Content, Thank you
@Adamerhartvideo
3 жыл бұрын
My pleasure thanks Sai!! Great having you along :)
👍🏻 Thank you for this informations🙏🏻
@Adamerhartvideo
3 жыл бұрын
My pleasure Bogdan! Thanks for stopping by!
Great explanations
@Adamerhartvideo
3 жыл бұрын
Thanks Phyra!!
I'm a digital marketing graduate and it's refreshing to come back to content like this in order to learn, even though I know what Marketing Segmentation is. In order to be stand out, this is where the Red Ocean Blue Ocean strategy comes into play right? Do you have any videos or even your overview of those?
@Adamerhartvideo
2 жыл бұрын
Hey Peter, awesome to hear. And I maaaaay mention blue ocean in some other videos, but I don't have anything specific on it yet. Good idea though.
Fantastic...
@Adamerhartvideo
3 жыл бұрын
Thanks Akash, glad you enjoyed it!
I have a question, perhaps you can advise me. Prior to market segmentation, will it be appropriate to consider the Porter's 5 forces theory while we segment the market ? Does it make sense ? Any advise is greatly appreciated.