Thank you. This is the clearest insight I've had on this subject! ❤️❤️❤️

I did a hugee project based off of all the aspects and more that you mentioned in college and I kept it knowing it was helpful. Now I'm using it to start my own brand. I love your videos so far. Very refreshing.

@eou4417

2 сағат бұрын

how's it going?? >_

@AngieSmiles123

28 минут бұрын

@@eou4417 Its going well :)

Thank you, 7 Steps: 1. Brand Concept 2. Brand Identity - Brand Personality & Brand Image 3. Brand Awareness - Brand Recognition & Brand Recall Performance 4. Brand Positioning 5. Brand Loyalty 6. Brand Equity 7. Brand Value

Love your videos.❤ Very helpful. Thank you for explaining!

Thank you for educating us on these principles.

🕊This was very precise and detailed.... thank you!🙌🏽

Very useful info!! Looking forward to see more

Great video! Very useful thanks!

Automatic subscriber this was absolute excellent knowledge clear and concise 👏🏾👏🏾👏🏾

Great video, super helpful and informative!!!

Appreciate you for sharing amazing knowledge

Well explained video brother. I will go back and brainstorm on my brand's image now. Thank you.

This applies not just to fashion, but to many other genres! even in the fitness industry!

@FashionBrief

2 жыл бұрын

You’re right!

Thanks so much. Hope to see more your videos ❤️

Great video - luxury brands

Thank you for this insight.

so clear......god bless

Love it!!

I love your style!

great video !! Keep it up.

Thanks for this video, the luxury brand topic is interesting, please continue this direction

@FashionBrief

3 жыл бұрын

Thanks for watching! I will :)

Thank you for the video!

@FashionBrief

2 жыл бұрын

Thanks for watching 😊

Loveeed your video, thank youuu!

@FashionBrief

2 жыл бұрын

Thanks for tuning in!

This is true with all luxury brands.

Ugh, I just realized you are wearing pearls midvideo. I am so jealous. They make you look very sophisticated. Need to find ways to introduce pearls to my style!

Love how clearly this was put together. Very easy to digest & also insightful. May I ask where you learned this?

@FashionBrief

2 жыл бұрын

Thanks! Of course :) I read a lot of academical journals and articles from fashion media. Also with my analysis and observations from the industry

super content between can you tell where should i start from like the first step.

Great advices . Thanks for all.

@FashionBrief

3 жыл бұрын

Glad you like my videos!

@creativeartbyluvensky

3 жыл бұрын

@@FashionBrief You’re welcome.

Very insightful and interesting👍

@FashionBrief

3 жыл бұрын

Thanks dear! I'm glad to hear that!!

incredible channel, keep posting,

@FashionBrief

2 жыл бұрын

Thanks for your support! Please stay tuned 🙋‍♂️

good job.

СПАСИБО

Love the channel.. new subscriber..

Thanks for the awesome content, I learnt quite alot. Whats the font name that you have used on your website and logo? Its exquisite and awesome.

@FashionBrief

Жыл бұрын

Glad you like it! My friend designed it for me :) so it’s not something on the market

Great video

@FashionBrief

3 жыл бұрын

Thanks!

🔥

Do you have a recommendation for a marketing agency for a flashion brand?

👌👌

Love your content. Hope you answer me. In this modern day and age of viral obsession and everyone wanting their brand to be spread by word of mouth, how can one maintain the weight and gravity of the brand and yet still be approachable and not cheap or sell oneself out? Let's take Lamborghini or Versace for instance. I think if they interact and engage with rando...lol... on social media it makes them personable and impressionable and probably makes someone's day... OTOH, if those luxury, high end brand keeps interacting with everyone, it dilutes their presence. What to do? How can one tow a fine line between hard-to-get rara avis yet at the same time have everyone talking without appearing mass consumerist junk? Thank you.

@FashionBrief

2 жыл бұрын

As far as I’ve observed, I think nowadays the commercialization of luxury brands are getting more than ever. They want to sell more and fast. Of course for big brands such as Dior or Louis Vuitton, they are not afraid of losing customers. So what they are acting now in terms of marketing strategies is (to some extent) to have some interaction with customers. But on the other hand, the old rules of luxury may not be able to apply to the market 100% now. As there is no social media at that time. In my point of view there is no black and white answer to this, as brands are making effort to find the balance. However, the brand perception is sometimes subjective. As we might think that the brand is junk while the others think it is amazing. So chances are high that the brand will listen to how the market react, not only listening to themselves.

I love your pearls.

@FashionBrief

2 жыл бұрын

Thanks🤗🤗

if you dont mind me asking, what watch is that i love it!

@FashionBrief

2 жыл бұрын

Of course I don’t mind! It’s Bleu de ballon from Cartier :)

Amazing video! Cant wait to launch my very own luxury brand

@FashionBrief

3 жыл бұрын

Thanks! Creating a luxury brand is a long long way 🤪 be prepared

@proxy7874

Жыл бұрын

The problem is , you can't determine your brand is luxury or not. It come from heritage, it comes from who you are as a person. It's in people's hand wether or not you are worthy enough of being called a luxury.

Awesome video!

@FashionBrief

3 жыл бұрын

Thanks 🙏

If or when you come to Las Vegas, Nevada, you should come to our new store location, the brand is called Shinobi, a new luxury brand that imports stylish menswear, with a focus on footwear. We have the exclusive rights to sell this amazing line in the U.S. i really enjoy your videos. I would love for you to review our brand on your Blog.

@FashionBrief

2 жыл бұрын

Thanks for the invitation Mark! I’ll for sure drop by if I were in Las Vegas🤗 good luck for your business!

Good

@FashionBrief

3 жыл бұрын

Thanks🙏

Hi! if I want to building a luxury brand outside the fashion industry, is this still true? for example, a car brand? 🤔

@FashionBrief

2 жыл бұрын

Yes! Every product category should have luxury brands.

How do you maintain visibility and exclusivity at the same time??

@FashionBrief

2 жыл бұрын

The brands can limit the customers for certain amount of products and at the same time brands need to maintain the desire of customers so that they are willing to wait for their turn. In this case, visibility is key!

Good Afternoon. Do you offer consultations?

@FashionBrief

2 жыл бұрын

It depends on the scope of work, but please feel free to write an email to me. (modebrief@gmail.com)

Hello to German-Taiwanese.

Hello to Taiwanese-German.

Hey thank you so much for this wonderful information and for being very clear. I would like to know if you have a website or anything where I can personally talk to you or call you. Please let me know where if any.

@FashionBrief

3 жыл бұрын

Thanks! I don't have a website yet, but I am planning to create one! You can drop me a line via Instagram (_hengliu_).

@peopleinfashion6908

3 жыл бұрын

@@FashionBrief hello there thank you so much for your response here. I have texted you on the Instagram as well. Let's catch up soon personally. Have a lovely week ahead.

@FashionBrief

3 жыл бұрын

Merci!

4:55 - the text shadow gave me a headachee to read it.

Your videos is like a school

@FashionBrief

2 жыл бұрын

Thanks a lot! Glad you like them :)

so if youre not from france , italy , japan , usa this will probably not work

Man, not bad, but you're jumping a little of definitions and concepts. Pls go deeper and examples only after definitions, if not is hard to grasp the concept. Ty for your work.

This Luxury puts me 2 SLEEPPP 😂

Can a luxury have an American origin?

@FashionBrief

2 жыл бұрын

Of course!

I swear if one of the step is "confident" I am clicking off.

@FashionBrief

3 жыл бұрын

True!!! Creating a brand need a lot of courage and confidence 🤪

Why don't you buy a wifi mic you can clip to your shirt likerode go. for little money you can stop your sound being horrible like in a metal box. shame because your content is first class as to information and presentation

@FashionBrief

2 жыл бұрын

Thanks for the suggestion! I bought it already :)

Please don’t play music. I can’t watch.

Dude, you are talking about luxury branding, but then I look at your yt channel logo and I can't trust u anymore ....

@aviliah8679

2 жыл бұрын

why

Cant trust a guy who wears pearls