How Moncler Genius strategy works and evolves | Luxury Brand Case Study
Moncler is an Italian skiwear brand with a French origin. After the acquisition of Remo Ruffini in 2003, he revived the brand with plenty of creative initiatives. Moncler Genius has been launched in 2018 and it is now the third generation. Its special and out-of-the-box business model by cooperating with different designers from various industries draws an array of attention in the fashion industry. During a hard time in 2020, the Genius strategy has evolved into its 2.0 version and the evolution will not stop in the future.
In this episode, you will learn from how Remo Ruffini reconstructs Moncler with his branding strategy.
00:00 Intro of the episode
00:36 Brief Intro of Moncler/ creative marketing approach
05:19 Moncler Genius strategy
09:35 Genius 2.0 under the pandemic
12:41 Similar cases of competitors in the fashion industry
15:38 Acquisition information of Moncler
16:55 Summary of the episode
#BrandStrategyUnderPandemic #MonclerGenius
/Recommendations
Moncler website: www.moncler.com/en-us/
BoF x Remo Ruffini interview: • The Pandemic Pivot: Mo...
24 Anti-laws of marketing in luxury: • How luxury brands do m...
Пікірлер: 36
Your content is very valuable. You give a lot of informations. You’re precise and concise. Keep going!
@FashionBrief
3 жыл бұрын
Thanks!! This means a lot to me🙏🙏
This is brilliant! very clear explanation for Genius project! thank you.
@FashionBrief
3 жыл бұрын
Thanks Michelle! So glad to hear that 🤗
@creativeartbyluvensky
3 жыл бұрын
Absolutely true.
I love your content! Thank you so much
Thank you, like to learn more about luxury brand, so inspiring
@FashionBrief
3 жыл бұрын
Yay! Thanks for being one of my subscribers :)
OMG I love you 💕 thank you for the education
Another great video
@FashionBrief
Жыл бұрын
Thanks!
I like the Video and all the information! One disturb The music is a bit to loud and sometimes can’t understand! But keep doing it and love from London 👍❤️
@FashionBrief
2 жыл бұрын
Thanks Andrew! I did realise that haha so I tuned down the music for the following videos :) Please stay stuned!
Can you share the source on the facts you had for moncler genius like sales and buyers
I bought a Moncler jacket several years ago from Harrods. It's a beautiful piece, and I hope it has gained in value.
I love the valued content, but I think you should use a mic or use something to get rid of the echo from sound bouncing all around your space. It’s distracting while listening to you great content. Thanks and keep going!
love your videos!
@FashionBrief
3 жыл бұрын
Thanks!!😊
The one dislike is from Derick Zoolander
@FashionBrief
2 жыл бұрын
Hahaha I like your humor🤣
很有自己的洞察，很清晰的解释。我本以为moncler在国内火了是因为去年冬天很tm冷再加上报复性消费。
@FashionBrief
3 жыл бұрын
謝謝你！Moncler確實有它的魅力在😁
👍👍👍👏👏👏
@FashionBrief
3 жыл бұрын
🙏🙏🙏
Hey! Thank you for this video. Its amazing how moncler works. Do you think it is possible to create a luxury brand of food? Actually i have 3 stores where we sell burgers, and i would like to make a big change in the company.
@FashionBrief
Жыл бұрын
Of course! Anything can be luxurious:)
@agustingalvan7733
Жыл бұрын
@@FashionBrief Thanks for answer! Really appreciate it.
@proxy7874
Жыл бұрын
@@agustingalvan7733 in my opinion you have to do a shit ton of marketing through famous chefs to make that big jump. Spend and plan accordingly
Doing such a flask mob is a mass mktg idea ?
@FashionBrief
2 жыл бұрын
I think it’s a cool and eye catching idea!
want another on floor + KG doesn't brine nor exort thyself in duality of ourselves of MY labor
@chardelraconner7324
Жыл бұрын
cardinal new era
@chardelraconner7324
Жыл бұрын
you saved
the American Raft was placed and distance of object to speak less
@chardelraconner7324
Жыл бұрын
strings are nouveau
@chardelraconner7324
Жыл бұрын
at mouth and founder of