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LinkedIn is a professional social networking site that is a powerful platform for businesses to connect with professionals and market their business to the right audience. Launched in the year 2003, LinkedIn is centered around career building, networking, and sharing. Over the years, it has also evolved as a stellar marketing tool that stands out among other social networks, as it strictly restricts professional conversations and engagement. In this video, we will discuss in detail what is LinkedIn marketing and how businesses could benefit from a well-knit LinkedIn marketing strategy.
00.00.00 Introduction to LinkedIn Marketing
00.09.39 Why do you need a LinkedIn account?
00.13.08 How to increase reach?
00.17.06 All-Star Profile
00.27.58 Targeting the right audience
00.42.12 Targeting the right audience on LinkedIn
00.57.33 LinkedIn Groups
01.01.37 Getting traffic
01.05.28 Sharing the right content
01.16.59 Best practices and tactics
01.31.17 LinkedIn analytics
01.39.43 Summary
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