Thoughts on Jojo Siwa’s rebrand? Which celebrity should we analyze next?✨

@user-jm2tj1qz7w

26 күн бұрын

Drake💀

@Abnormal_Girl

26 күн бұрын

@@user-jm2tj1qz7w nah 😭

@MikaLalika-vo7dt

26 күн бұрын

Billie Eilish

@rrebs2691

26 күн бұрын

miley

@bellwetherhacienda-fs6yy

26 күн бұрын

Marilyn Manson, why does he still exist?

The fact that Jojo's understanding of maturity and "adulting" can be best compared to a stereotypical spring break in college says it all.

@angiev1840

26 күн бұрын

I have read that the maturity level of child stars are stunted at about the same age that they became famous. It seems to be true.

@G-NG3RRR

26 күн бұрын

@@angiev1840damn those babies who get famous cuz their parents think it’s a good idea to post them on the internet are screwed 💀

@jamienotamy9952

5 күн бұрын

Maybe even the stereotypical spring break of a rich 16 year old

@ithamarlowe6158

11 сағат бұрын

@@jamienotamy9952 nah she is just something else

I think that because she wasn't able to be a "real" teen she's just now having her weird phase

@WPFLAWLESS

12 күн бұрын

She's mimicking what a child would think adults do to have fun.

@Alluringspace

6 күн бұрын

​@@WPFLAWLESSto be fair, a lot of adults do club and drink excessively for fun 😭😭

@sushishishu

5 күн бұрын

@@Alluringspacemaybe, but adulthood isn’t that all the time- she reduced her new found “adulthood” into what kids and teens stereotypically think about growing older, rather than actually maturing into adulthood

@Alluringspace

5 күн бұрын

@@sushishishu True! when I was a kid, that's all I thought there was to adulthood because that's what TV shows always displayed. Then when I became a teenager, eventually I realized that wasn't the case at all. I think Jojo may be going through some late "rebellion" phase or smth.

@Gingersnaps_the_pumpkin_kitty

4 күн бұрын

*_Literally._* People were defending her infantilization as "what's best for children", when that shit is abusive. *_Hottake:_*_ It's not a child's job to be an example for your children to idolize and look up to as a role-model, ESPECIALLY at the expense of their own personal development._

The marketing really worked though, she really came back like a boomerang

@ville__

26 күн бұрын

‬‭‮flesruoy llik

@identity-crisis-thief

26 күн бұрын

@@ville__ aren't you that edgy 12 yr old who comments edgy things thinking ur so cool?

@berry_cakeisgood

20 күн бұрын

Doesn’t mean it’s good 💀 also she did this shit because she was called out for abusing children as well which I don’t buy anything that she does

@taschak3889

19 күн бұрын

​@@berry_cakeisgood she abused children herself? I thought she is friends with child abuser?

@esikazemese

19 күн бұрын

@@UTTPW homophobia is fucking lame LOL

She just gives “female Jake Paul” vibes and that’s… not a great image.

@lillanie125

26 күн бұрын

Omg thats the perfect way to put it

@ithamarlowe6158

11 сағат бұрын

Hahah people been saying this everywhere 😂

Someone pls talk about how Zoe's outfit was Jojo Siwa inspired , the black dress with Rhinestones, girl don't think we didn't notice. Gurlll slayyyyeddddd

@sm8741

26 күн бұрын

Yoooo you’re rightttt that’s fireee x3

@Mberlyyy

19 күн бұрын

PREACHHHHHH❤❤

@user-rb6ct4uz8n

15 күн бұрын

I think she pulled it off a bit better though

@PurpleFavorite1

12 күн бұрын

And the bow!

@gabriellesavoy

7 күн бұрын

oh my god, that's exactly what i just commented! i was wondering if anyone else had noticed.

how did jojo turn into some happy child star into some "BiG gIrL" with a dollar tree wrestling costume 😭

@nicolevo9261

26 күн бұрын

More like Party City

@Isabelle-hv6ny

24 күн бұрын

Never having your childhood for yourself because she was Always on camera.

@identity-crisis-thief

23 күн бұрын

@@Isabelle-hv6ny yea... as much as I hate her new rebrand, I also feel extremely sorry for her

@Isabelle-hv6ny

23 күн бұрын

@@identity-crisis-thief Same. It just screams desperation. 100% we will hear from Jojo when she matured enough and gets to terms with her experiences. I am just so thankful that my mothe gave me a normal childhood. Every child deserves that

@beauxanges

8 күн бұрын

Not a dollar tree wrestling costume 😭😭😭

Ever since Jo-Jo was like nine her whole life has been scripted and marketed. That she is struggling with authenticity isn’t surprising since it’s never been something of concern in her life, she spend her developing stages with making profit off of them

@sharikmack3520

26 күн бұрын

I would like to add that Jess has been “marketing” JoJo for much longer than that. Jess predestined her daughter to stardom since the day she found out of her pregnancy with JoJo, and went above and beyond from dying her hair to dragging themselves to auditions to commercials and competitions. All of that said, it was all at the expense of JoJo’s self discovery, hence, the most chaotic child star rebrand of all time.

@Isabelle-hv6ny

24 күн бұрын

​@@sharikmack3520I really hate her mother. We need more laws to Protect children from their parents who will use them to earn money

@e.s.r5809

8 күн бұрын

Yeah, she may be 21 but I've got to judge her a little softly. I don't get the impression she's ever had a healthy adult role model.

Imagine the little girls who watch Jojo Siwa before her "rebrand" and were still subscribed to her when the song came out, and are like "JOJO POSTED A NEW SONG. LETS SEE IT" and then immediately get traumatized

@royalwumititu3934

23 күн бұрын

Right？

@thrennaissance

15 күн бұрын

I was one of those little girls 😊

@LiAb-sr3pk

14 күн бұрын

This why I’m kinda glad I didn’t grow up watching her😭😭😭

@robloxplayer2876

10 күн бұрын

I clicked on it because i was curious, i wish i stayed curious 😭😭

@fr0nk571

9 күн бұрын

This. Like I get it she wants to keep the big follower number, but she really should have made a new account and completely seperated those two "eras". As an ex child star you have some amount of responsibility to make sure that you don't end up exposing children to inappropriate things, yet here she is. She's setting such a poor example and it's sad to imagine what some kids might think after witnessing all of this if even I, an adult, feel grossed out by it.

Does she think acting obnoxiously drunk makes her look like an adult? Because it makes her look immature af

she says she's a fan of Miley but if I were Miley I'd feel offended if someone was comparing my rebrand to that because it just looks like she is making fun of it

@TC4loveandlife

11 күн бұрын

I wouldn’t it just looks like she missed the mark and couldn’t do it like her

@jessicahanson6105

5 күн бұрын

True

@LoveK1

3 күн бұрын

@@TC4loveandlifeI think they mean unintentional. Like Jojo is acting out what she THINKS Miley looked like. I don’t think there’s any malice there.

Jojo Siwa has always been more exhausting than a raccoon on meth, but her new brand has caught up to that aesthetic.

@parko1130

13 күн бұрын

Wait... "raccoon on meth" is actually an accurate description lmaoo 💀

@gabriellesavoy

7 күн бұрын

well-said, well-said

@starlightidoru

2 күн бұрын

She's a lot energetic, can I ask you why you find her exausting? It's a genuine question. I am really curious, I mean no argument

Even though the re-brand is hideous, I feel sad for her. If everyone would really know what happens in Hollywood with people, they would see where Jojo’s trauma comes from. Plus, she was under constant control, discouragement, and pressure not only from her mom but others. It makes sense why she is struggling to define herself. She could’ve done a great rebranding with the right guidance and true identity. Instead of dissing her and making fun, people could’ve been a lil nicer. It doesn’t make you better when you judge others or make fun of them on the internet.

@awawawawawea5232

7 күн бұрын

Fr

@Ja8wuqtwhw2ik

Күн бұрын

This.

Maybe I'm a little older but wrecking ball was very much hated on at the time. Everyone was judging and thought it was disgusting. I think we just look back at it with the view of Miley's current sucess but at the time no one though she would come back from that

@qrofee7578

18 күн бұрын

It was hated but it wasn't a career fail, she even won the VMAs that year and all eyes were on her. Miley was an established singer and the song actually was catchy with really good vocals, she put out something good with crazy shock value and it worked. Miley's being a famous Disney kid does mean that with or without the existence of that era she still could've had this success, but wrecking ball never ruined it

@romantic_hippie

10 күн бұрын

I remember judging tf out of Miley during her bangerz phase 🤣 I thought she was trying to hard to look like a party animal

@phoenixdavida8987

10 күн бұрын

Yes! Keep thinking this.

@robloxplayer2876

10 күн бұрын

Yeah, but jojo’s will never come back because it is 1. stolen 2. choreographer was high 3. Just bad

@LoveK1

3 күн бұрын

@@romantic_hippieagreed. I’m STILL kind of put off from her due to her behavior then. It was just entirely too much and cringe.

I think there was a missed opportunity to shift that would’ve allowed her to be herself AND connect with gen Z adults. I feel like Gen Z is changing how we view adulthood already since in the past we’d been fed this narrative that stuffed animals, cartoons and enjoying things that are traditionally seen as “childish” makes you immature. In actuality your interests don’t necessarily define how mature you are. You can enjoy animation and get your shit together. If hypothetically I was in charge of this brand change I’d probably mix some classic jojo aesthetic with more casual adult outfits. Focus on comfort and giving the sense of a pillar of self stability whilst embracing authenticity. I just hope those dance kids she hurt get what they despite jojo distracted everyone from it.

@joydanleigh7711

6 күн бұрын

I love love love your take.

(accidental semi rant) jojo’s idea of “adult” behavior, especially sex, feels like how a preteen would imagine or act out being an adult. its really uncomfortable to watch because it feels like shes not actually a sexual person and she’s pushing herself to be as over the top with it as possible. she also needs to realize when the right time and place is. yes other people have done adult stuff at non-18+ venues, even tho a lot of them should, but damn she just does it so wrong it feels gross to watch. very sexual performances can be awesome but if its done wrong it just feels icky

@northrnstar

19 сағат бұрын

yeah nah i totally get where you coming from. it's the way it's all so over the top that gets me. like that one post that says "have you ever seen something so horny it ends up looking sexless?". all the dry humping in karma's choreo is so obvious and excessive it ends up looking desperate to get a reaction out of people.

@milys8902

17 сағат бұрын

I see that too. It feels like she does not fully understand that sphere so it's so cringe and gross to watch

jojo doing hyperpop would've worked so well

She cosplaying adult. I feel more grown than Jojo and I just turned 18.

Miley went through SOME talk when she came in like a wrecking ball BUT she’d prepped everyone with Can’t Be Tamed. Her true fans were aware that she was off Disney. It was mostly the people who didn’t pay attention. Super smart tho, to just slowly change it up until you get a banger. Bangerz Bangerz Bangerz…

@Littlebeth5657

26 күн бұрын

I remember how much vitriol people had for wrecking ball and it really isn't that different

@tammystiletto

25 күн бұрын

@@MushroomOfMeh yes very that 💁🏼‍♀️

@tammystiletto

25 күн бұрын

@@Littlebeth5657 lol that is so true tho 😅

@helenavall3924

24 күн бұрын

Totally

@ville__

23 күн бұрын

who cares..

2:10 She went from Jojo Siwa to Beetlejuice.

@missbuttercup8890

26 күн бұрын

Don't insult Beetlejuice like that 😔

@ThatDynamoArt

26 күн бұрын

@@missbuttercup8890 HAHAHAHAHA

@heyybecks

17 күн бұрын

guys stop saying his name... it's dangerous 🙏🏻

@ThatDynamoArt

17 күн бұрын

@@heyybecks BEETLEJUICE

@Jesse1099

6 күн бұрын

Don't disrespect Beetlejuice like that.

i feel like the rebrand could’ve been salvageable if they didn’t include inappropriate behaviour (like jojo thrusting-) . they could’ve just labelled it being jojo doesn’t do rainbows anymore and is the “cool girl” fantasy of an 8 year old. that way she wouldn’t look as ridiculous dressed up in glitter and rainbows at 21, while still keeping her fan base of children.

This whole rebrand isn’t really a rebrand though. She’s still obnoxiously vibrant and over the top the color of the glitter just changed. A serious rebrand for her would’ve been similar to lady Gaga going from her early career to her style during the Joanne album. An actual reigned in more mature style and instead of trying to do an “edgy” pop song going for a serious ballad or acoustic number that just had great lyrics.

still cant figure out what jojo is saying in her intro thing

@mirra_hates_volodya

7 күн бұрын

i thought it was just me

@caithenry8429

2 күн бұрын

She's got the voice of a high school softball coach who has been around forever. I don't understand why music was considered a good move

@LunarSk13s

Күн бұрын

She barking😭

Gurly thought she came back like a boomerang 💀💀💀

@robloxplayer2876

10 күн бұрын

Instead, she got hit in the head by her boomerang She got akumatized and ladybug ran away 💀💀

One of my first gig's after to moving to LA was as a PA in film the frist project was with JoJo Siwa for this Nick promo. To be fair was was a bit ago now and her mother was a fucking nightmare. The most entitled, rude, belittling, awful human I had the unfortunate luck of working with. It wasn't even that she was that way as a form to protect her daughter she was just that way to, in my eyes to use her own daughter. Ugh. I hated that day. Maybe her mother is different now but seeing how she was I can only imagine having a parent like that and the type of person you become because of that up brining.

@MushroomOfMeh

26 күн бұрын

Don't you loveeeee exploiting children 😊😊😊

@Loveliyi

7 күн бұрын

Woah

@Clueless2daWorld

3 күн бұрын

thnx....MOST VALUABLE COMMENT ON THIS SHITTY,SELF RIGHTEOUS THREAD >>MAGNIFIYING PRETTY OVER SMART OR REASONABLE..mOM IS AN npd MONSTER,,,,SHE (JO-YO) WILL GET THERE HERSELF,,,VERY VERY FAST...

Also if you're new here- HIIII welcome!! We're doing deep dives every Thursday where as your marketing bestie- I will be analyzing the branding of the pop culture influences of our girlhood. Tune in and feel free to send requests via comments!💜

@theratsinyourwalls

5 күн бұрын

new comment?

A girl who never had real friends in her life. A true friend woul told her: Giiirl you better dont.😂

@northrnstar

19 сағат бұрын

tbh at this point in time im afraid she never really had any kind of friends at all.

First off: absolutely love that dress, it's absolutely adorable, second off: the issue is based on the fact the Jojo Siwa grew up as a celebrity, and everything she does has been watched and monetized, she knows nothing else

You nailed it when you said authenticity is the issue. Is anything about Jojo's personality authentic? She has been marketed since she was a little kid. I wonder if she really knows who she is. She always seems to be playing a character and bless her heart, the dancing in that video is just awful. She literally looks like she's having a seizure.

To me one issue, besides the un organic change, is her perspective. You can tell she is a dancer. The outfits look costume, the video set looks cheap, like a school theater play. She has the vision of a dancer not an holistic artistic view.

I appreciate that you never say it but your outfit is a beautiful and classy alternative that would align with Jojo's former brand and current rebrand. Black, sparkles, bows, and skulls. I see you. I love the outfit

The worst part is she had an okay phase in between. Like she was doing fine, I'm sure she was recovering from some trauma, but she was doing alright. WHAT HAPPENED JOJO

i really liked this type of video, you analyzing pop culture with your degree in marketing was very interesting to watch love your content btw

@GTATwiceCity

21 күн бұрын

This was actually just more marketing for JoJo Siwa

IVE BEEN BING WATCHING YOU AND YOU POST A NEW ONE

@kpopchingu101

26 күн бұрын

sameeeee

Her hair came back like a boomerang instead of her lmao

yes the marketing worked for jojo - but who would want to be known as the internets laughing stock?? she has a lot of growing and maturing to do that I hope she gets to experience and hope she's not gonna be pushed into this marketable box by her management for all her life

This feels like my 13 to 17 "I'm now grown up, mom, I can wear whatever I want" era tbh. But like... if I went through it now, at 21. Would be weird. Well, she'll eventually grow out of it like all of us and find out growing up is about much more than clothes, sex and drinking.

Imagen flopping so hard you revive someone else’s career (Brit smith)

something in me tells me JoJo is honestly a really sweet and genuine person being pushed by other people to do things she doesn't want to really do... i'm probably very very wrong but hear me out. When she did her original "rebrand" where she cut her hair she genuinely felt older and more mature, like she finally figured out who she was and was slowly discovering herself but then she wasn't making enough money, and then the scandal with her own reality show came out and to cover for all of that her and her marketing team decided bad publicity was still publicity and we might as well do the same brand just a different color. that's what it feels like to me. i would love to see JoJo just be herself instead of who everyone around her and maybe she even feels like she has to be. maybe she could benefit from it. she also needs to cut off the problematic youtubers she hangs out with but besides that... (i know there are other things she's done of her own accord and everything but i hope what i said makes sense)

When I saw the Karma makeup, I said "oh... honey" out loud. I know she's 21, but watching that music video still felt like I was watching something I shouldn't be looking at.

random, but i’m sorry, no 12 year old is still listening to jojo 💀💀

I love how you explained this. Especially when you talked about maturing and doing more collabs with artists she looks up to or wants to be more like.

I can see how talking about about personal branding and authenticity makes sense for you to do because I felt like I have an idea of your character through the way you edited this video (and I was amused in all the ways) I HAD TO SUBSCRIBE

I love how you match the stars of the videos with a classy twist

Zoe I literally just logged into my account to watch this video, I been watching videos about Jojo all day but when I saw that you made one I knew I had to see it .

@Nana-kr1pe

26 күн бұрын

Love ya zoe

i love how you were so polite about everything 😂

I FREAKING LOVE YOUR HAIR 😭

It's clear that jojo graduated from hot topic.

your bows are amazing, 10/10 accent piece.

Just started watching your channel, love it

Been waiting for you to cover this topic 🌚❤️‍🔥

You are my classy gossip lady . Keep spilling tea.

0:05 GURLIE EVEN GRANDMA SLAY IS CONFUSED

can we take a moment to just look at her outfit though. its chef's kiss👌👌

I’ve honestly never been so scared in my whole life like what was that music video.😭😭😭

The only genuine rebranding, if she wanted to look like an adult, would be MOVING AWAY FROM HER CONTROLLING MOM, omg

Such an intresting view, nice video gurl ❤❤

I know I'm late, but Jojo literally was my whole. entire. childhood. I almost cried in this video, I'm 13 now, and I don't know if I'll ever see her as the same again.

Wow i never been around when someone just posted a video but its only been 10 min!!! Also I love ur videos

LOVE UR BOW ITS BETTER THAN ANY OF JOJO’S FR 🔥🔥🔥

@zoeunlimited

26 күн бұрын

Trying to live up to the icon🎀

@MariaPaula-uw3ds

14 күн бұрын

​@zoeunlimited 😂😂😂😂😂

I find it ironic that we are tasked with complimenting your bows in the episode about JoJo with a bow bow 😂

Omg- I’m not the only one that pictured this song like this-

Hiiii New subscriber ❤❤ Even thou I've seen ur vids two years ago noticed it was uy Ur vids are 😊😊❤

The bootleg black swan outfit is hilarious. So edgy.

Gurlypop your dress and bow pops fr❤❤❤

i love you bows!💜

I love how you didn't humiliate her but spoke facts about the whole situation and gave some reasons and advice why it didn't work out. Bc I feel sorry for Jojo, her whole life has been public, she didn't have a childhood experience, she was always forced to do smth. I hope she'll find her true self

Congratulations on your graduation!!

I honestly feel like JoJo could have moved from a girly glittery child....to a girly adult (nothing wrong with masc women tho) But she always looked so beautiful whenever she dressed up Also..."adult" artist doesn't mean, edgy drunk mess, there are many adult musicians that aren't "edgy" but are still adults 😂

JoJo Siwa tried to pull a Miley Cyrus but she could have done that more gently by pulling the Big Sister card instead of being so extreme. She'd have kept her initial image but made it more mature without losing the authenticity that made her so famous in the first place. I honestly thought she'd go for that with her coming out (which was a really cool move).

hey, just so you know, im 11, but almost 12. Jojo was my childhood and now my classmates and i just sing karma randomly through out the school day.

your outfit slayed~ ✨ wore it better than jojo, ofc

Thanks for the clear up. I knew she looked familiar, I probably saw a few of those episodes on dance moms but has since forgotten she existed. I initially thought she was that one girl from Hannah Montana.

Out of topic but lets take our time to appreciate how our guuurrrl zoe is always so pretty ❤❤

Can you do a video on Camila cabellos rebrand?? Cuz I feel like it’s flopping A LOT yet some of her content is doing really well

The fot goes rlly hard btw 😌

I went to a jojo concert when I was like 8 and went everywhere with a jojo bow now in obsessed with karma I feel like a came full circle

The reality is JoJo doesn't know how to be an adult, bc she has been a child all trough out her teenage years, and you can't just skip being a teen and go straight to being an adult

She was my fav as a kid 😭

even grandma droniak is shocked bro

That might just be my opinion, but I feel like a subtle mature version of music would do her wonders. Her audience, both old and new are between the ages 12-19 I feel like if she slowly released relatable songs about her struggles of fitting in for example, especially after a bad rebrand like this would give her good attention. If she talked angstily about the difficulties of meeting what people want from her as someone who’s almost always bullied regardless of what she does would definitely bring more people towards her. In a good way too.

People really missed out on Jojo going on Special Forces tv show, doing great till one of last episodes and deciding to go home to be with her mum? Such an arc.

honestly i love when she was js natural no bows n all this

Your bows are gorg

just a quick correction, but Karma was indeed originally Miley Cyrus’ song, but it was handed to retired artist Brit Smith back in 2012(?). someone found Brits version that was produced by Timbaland on vimeo and posted that, then it blew up and thats where the “jojo copied the song” rumors came from, even though this is a common practice in the music industry. I never heard of the 2022 tiktok song that was mentioned

8:48 "I'm okeh, I'm OkeH😆"💀

binging zoe in a 10 hour car ride>>>

LOOOOVE your cosplay

the dress your wearing reminds me of jojo siwa's outfit in karma. haha. halfway kidding. it kind of does, but in a mature, well-designed, not manic/psycho way. i actually really love it. where did you get it?

I LOVE THE OUTFIT

I’m here just because I read JoJo in the title (it’s a reference)

God BLESS this video of yours. Not only you have been just right and correct explaining about Jojo Siwa, but you even wasn't harsh, or judging like all the others did. You explained the main problem she is getting through and MAN all people should watch at THIS video. Jojo mostly for sure isn't still owner of her life, maybe she is still her mother's puppet, that's why she seems to be struggling to grow for real. Not talking about all her personal rage and trauma baggage and... BLESS YOU because you said it, she needs time, we need time, to wait that she makes that growing passage for real. So SHE DOESN'T HAVE to be treated that bad from the others!!! All and YOU TOO noticed her great genius mind and capabilities, it's impossible to not believe in her, she will let all of us in awe, I know that. Well I of course put a like, and if someone has doubts about Siwa and my words won't be enough I'll share this video of yours. Let's not hate Jojo Siwa!! 💕✨

I’m so sure she has never talk to someone her age (I’m her age), she’s been so shelter from everything that she doesn’t even understand that her haters is our own generation. She even acuse millennials that they are the only ones who criticize her. Also, why you want to be remembered as the cringiest person of the decade? It’s like she lives in a parallel universe were she doesn’t look pathetic and weird in the most uncharacteristic way possible.

It's funny how I only think of Jojo when someone brings her up and even then I'm not even thinking about her 😂😂

Zoe is speaking facts 🎉

I was a HUGE fan of JoJo for years, since her AUDC days. I understand that she needed to move away from the Nickelodeon kid brand, but as you mentioned, there still felt like there was authenticity. I have tons of bows, I've listened to her music for years, have her tour dvd, and am still obsessed with Dance Moms lol. When XOMG Pop! formed, I was there supporting. However, this, as well as her actions over the past year or so, have turned me off so much that I can't stand her anymore, and it really saddens me. She's said all press is good press, but other than for visibility, that's really not true. My hope is that in like 10 years time, she realizes and processes what she's actually gone through, gets away from her mom, and acknowledges it all, while moving forward trying to be the best person she can be. Not sure it'll happen, but I know I would become a fan again with that kind of growth.

I honestly thought Jojo was have an identity crisis when I first saw her in the outfit from the music video.

Gworl, frame that degreeee!

Miley Cyrus rebrand was also starting develop before Wrecking Ball. I think her first “bad girl” music video (which was actually rlly tamed in hindsight) was her song “I Can’t Be Tamed” lolol

Hi Zoe, Interesting video! ❤ Could you please analyze the marketing of Olivia Rodrigo and Sabrina carpenter?