Marketing is about constant innovation. And it is this constant urge to innovate that led Kiran Shah to take a journey back from his cozy corporate job of a global brand manager in Singapore. He came back to his roots, to the very streets of Mumbai where he had seen his family business grow. In this video, Kiran talks in detail about the challenges he took up after coming back, what were some innovations he worked on, how he used his corporate experience to change the face of the family business and what you can learn from his journey about brand building.
He talks about how he launched & built a brand from a single outlet to more than 100 franchises in India currently. Watch Kiran spill the beans on how to build a brand from scratch and what sort of challenges you need to overcome in the process.
If you wish to watch the first part of this conversation, click here: • I Sold Chai at IIM-L. ...
If you wish to learn more about marketing from Kiran or mentors like him who have worked in marquee companies like Google, Nestle, PepsiCo, Bain & Co. etc. then click here and register for Marketing CareerPrep by AltUni and InsideIIM: bit.ly/2VNa6ey
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