I really appreciate the way Joe tells us to sit down before calling a price. Because $67K can make someone very light-headed. That is madness!!

$63,900 before markups. Quick math: $6,400 down (10%) + tax and interest (7.64) 60 Months Payment: $1260 @12.5% of take home pay you should be earning $157,500 annually to be looking at this car (assuming the appropriate taxes are coming out of your paycheck). National average wage (US Census): $63795. Percentage making $150k annually: approx. 8.3% 5 Year price increase Toyota Tacoma TRD Pro: 2019 MSRP: $42,960 2024 MSRP: $63,900 49% increase Wage growth 2019-2024: 1.7% (Source: US Treasury) These price increases far outpace inflation and wage growth. Toyota is targeting 8% of total market. Or people who just want to act fiscally irresponsible.

@Benjamin-David

2 ай бұрын

Keep Preaching the truth brother. 🤛 I purchased my TRD Off Road brand new in 2018 for 35k

@gmo4641

2 ай бұрын

We all know ppl are still going to buy these even with the price increase!

@bosteador

2 ай бұрын

I can't believe what they're doing. I miss the days where a fully equipped GX barely touched 60k.

@mikeeihusen5194

2 ай бұрын

Checked here in Omaha and they have Zero mark ups at Baxter and WoodHouse

@herpderp1662

2 ай бұрын

I paid 41k in 2019 for my 19 trd pro new off the lot. Not 42. And your median income is WAY too high. The average median income in the US is NOWHERE CLOSE to 60 grand.

67K!??? yoooo they are out of their mind. for a midsized truck?

@RaitisRides

2 ай бұрын

Pricing is insane across the board.

@danielcastorena3057

2 ай бұрын

They want you to trade in your paid off 3rd gen tacoma for a 20k discount then this trd pro becomes a 47k truck and they can resale your used 3rd gen for 35k. 🎉

@mustang9549

2 ай бұрын

Enter all the: “Get your money up” and “don’t be mad cause you’re broke” comments 😂😂 $67k is wild bro for a midsize!! I can afford it but I just don’t want the payment. I have completely given up on buying anything new for myself. I’m driving my 2013 Chevy Malibu til the wheels fall off that thing.

@Icehawks7

2 ай бұрын

@@mustang9549you can’t afford it if you have to make payments though.

@jakes5530

2 ай бұрын

@@mustang9549this is the mentality people should have. Sure one can afford something, but that doesnt mean one should just pay what manufacturers are demanding for new vehicles these days. Pricing is insane, I dont care how rich you are, if you disagree then you’re equally insane…

I thought to myself...fake vents, fake carbon fiber, small cab, and then you said the price 🤯 I literally turned off my ears once I heard that, then I remembered you are just the messenger. Still love the videos, Joe.

@marklihsu

2 ай бұрын

Vents on a 4 banger 😂 or is it in case the battery gets hot?

67k… I was going to trade my 2024 Tundra TRD Pro for this truck. After hearing the price I think I’ll just keep the Tundra

@RaitisRides

2 ай бұрын

That might be a good call

@Rockybalboa541

2 ай бұрын

for this price the tundra looks likw a way better buy

@CodyLeon

2 ай бұрын

Any issues with the Tundra? I was going to get this but I’d rather get a full size for just a few k more

@nwezetx1

2 ай бұрын

​@@RaitisRidesJoe...you in danger gurl, be careful with big Toyota watching... you told the damn truth.🤐🥸

@gibreezy

2 ай бұрын

Keep the tundra, this thing is tiny. The tundra is 10x better

Don't forget about the Dealer Markups.... so basically it's about $70,000

@Vec135

2 ай бұрын

It’s literally going to be 70k out the door with out markups. Gotta include destination and taxes… lol. ZR2 here I come!

@MyCrazyGameAddiction

Ай бұрын

I talked with my dealer here in Portland, and the markup is 14999, truck is now 82k, this is Oregon, so no sales tax at least, but still, that’s insane. They were thinking of making markup even more, 20k. Then I said I wanted 40k on my trd off road with the premium package and they complained about paying over priced on our truck, well how about me lol 😂

@chrisbell2362

Ай бұрын

Rather buy a mansion in Texas before I buy this

Anyone remember when a decent pickup was $30,000? Ahhhh, the good ol days…

@theKiddAlways

2 ай бұрын

it didn't seem long ago.

67k is just insanity. I think 45k max is where this truck should be and even that's high. They can keep these trucks I'll never pay that much for a 4 cylinder pickup truck.

@RaitisRides

2 ай бұрын

I think you need to look at truck prices. Your $45k price point is low side crazy.

@tedbell4416

2 ай бұрын

​@@RaitisRides oh I'm sure just saying what the value of these trucks really should be, they've gone crazy all of them

@tedbell4416

2 ай бұрын

​@@RaitisRides just priced a Nissan pro 4x 2024 V6 4WD in my area 45k, Titan pro 4x 2024 V8 4WD 4D Crew Cab 58k. This little 4 cylinder Tacoma still 9k higher than a V8 Titan.

@Mycameron2323

2 ай бұрын

​@@tedbell4416you priced matched a truck that is 10 years outdated and a truck that is in its last year or production because no one buys...

@nwezetx1

2 ай бұрын

​@@Mycameron2323Exactly

Toyota has lost their mind. There’s no way in hell I would pay that kind of money for a midsize truck. I go get me a full-size mid range truck if I was going to spend that ridiculous.

This gives a new meaning to “morning Joe “ ☕️

@RaitisRides

2 ай бұрын

I like what you did there Tom!

@jakes5530

2 ай бұрын

Nice

Joe, great skill demonstrated while driving at high speed. You were able to maintain a consistent flow of conversation. Most people would not be able to put together one sentence during that drive.

I know GMC ain’t known for their reliability… but I paid 67k for my Sierra AT4. Can’t imagine paying that for a midsize truck

I'm impressed that you were able to talk to us about the truck while also confidently going through that off road course!

Lets be real...this trim should be about 40k. 67k? BMW M2 price for a midsize Toyo Truck.

@M2FFEO

27 күн бұрын

I was going to trade my M2 competition for one but 85 out the door 😂 not never close to the quality of the M2

Love the way the truck looks, but 67k with no room in the rear seats is a deal breaker.

@RaitisRides

2 ай бұрын

That is tough but it is a midsize.

@marklihsu

2 ай бұрын

​@@RaitisRidesRanger has way more room

Great review Joe!!! looks like a damn nice truck.

Joe I stayed up so I can watch your first drive for this beautiful Trd pro Tacoma 2024

@RaitisRides

2 ай бұрын

I’m so grateful for you being here!

@kervensferdinand669

2 ай бұрын

@@RaitisRides🙏🏽🙏🏽🙏🏽

Toyota just lost me with these insane prices. 👎 Not in the market for a truck anyways but still enjoy watching all your vids!

@RaitisRides

2 ай бұрын

Thanks for still having my back

Nice video keep up the good work Joe

67K is what I paid for my Toyota Tundra 2024 Platinum TRD OFF road package. I'm sooo Happy 😎 🤣. Good Job Joe as always!!

this is a really good one 👍

thanks Joe, the Tacoma is priced way to high you can buy a chevy colorado ZR2 for 48k or a GMC canynon AT 4 for 50k-so why would I ever buy a Tacoma trail hunter for 64k or a Tacoma for 66K the numbers just do not add up brother

67k for a Tacoma! Ain’t no way!

@konglee7284

2 ай бұрын

If the dealer only has one... it's going to be about $70,000

@reformedj24

2 ай бұрын

@@konglee7284 at least. I wouldn’t be surprised to see some of these shady dealers marking them up to 80k.

That’s a big nope for $70k with tax etc. 👎

@RaitisRides

2 ай бұрын

It really is shocking

@nick.i.am97

2 ай бұрын

But Toyota is for ever

@antoniocognato5023

2 ай бұрын

​@nick.i.am97 yeah we hope on this new tacoma

@shnerp

Ай бұрын

@@antoniocognato5023 just wait till those digital displays fail.....

@antoniocognato5023

Ай бұрын

@@shnerp I'm not feeling this truck. Looks AMAZING.....JUST, j heard a trd off road by me, and that engine sounds like a lawnmower

Yes of course Joe & I would buy this truck.

It's been a long...wait, final a review of the TRD Pro Tacoma. ❤

Thank you Steven!

You're my go-to truck reviewer on KZread!

@RaitisRides

2 ай бұрын

That is so fantastic of you to say! I appreciate your support!

This is why I love your channel -- You had the Toyota Rep. SCARD (18:09) -- I think we should wait -- the engine is beyond new - a lot of power for a turbo 4cly

I’m loving that dark color too. It looks good!

@RaitisRides

2 ай бұрын

You have great taste Bobby!

Prices are going on the roof. This is insane 65K for this. 😢 truck is nice but price is not justified.

Joe and Lori and Steve keep up the good work real true and I love the video real true 👍

@RaitisRides

2 ай бұрын

You got it my brother!

67k is a joke brah lmao let me start looking at nissan or something

No doubt this is a great truck but the price range is close to the full size segment. I just don't see me paying that much money for a midsize.

@RaitisRides

2 ай бұрын

These prices just keep going up

@marklihsu

2 ай бұрын

You should check out the competition way more bang for your buck. The money you save can buy you an extended warranty out to 175k miles. Is the new turbo taco with an unproven engine not going to have major repairs out to 175k? Doubt it. People made fun of Ford's for being unreliable because they went to a turbo engine. Guess what Toyota did?

@omarcortes5754

2 ай бұрын

@@marklihsu The problem with the price (for me) is that is very close to the full size segment and for that price I'd rather go for a full size. But what you said is correct, something from a different brand or even something from previous years would be a better option.

Anybody thinks there’s value in this ridiculous price (and add in dealer mark ups) has more money than brains.

@MyCrazyGameAddiction

Ай бұрын

The Markup they want to charge on the trd pro in the years trd pro color is 15k and they were thinking about doing a 20k markup. It’s absolutely insane paying 82k for a mid size pickup truck. The turbo will go out after 100k miles 😅

@davemilito1280

25 күн бұрын

@@MyCrazyGameAddiction Or maybe a Million dollar markup since where just pulling number out our a$$....

those seats are crazy cool

This Tacoma looks great no matter what trim level!

@RaitisRides

2 ай бұрын

They really nailed the styling!

I woke up at 7 am to see this, and I'm already considering getting this thanks to you

@masonbell3891

2 ай бұрын

Also, do you know about the new Forester

@RaitisRides

2 ай бұрын

I’m so glad that you are digging it Mason!

@RaitisRides

2 ай бұрын

@@masonbell3891yep, I will have that coming soon

No one can deny this truck looks amazing and has great capabilities. It also has a legendary track record for being reliable and having good resale value. Just man that is some high prices but I can’t really speak since I won’t be buying one. Really we will know if it’s too much if Tacoma buyers buy it or not. I have a feeling they will and won’t hesitate picking this up. Other New Toyota and Lexus models with higher prices are selling hot even with higher prices than their predecessors

Beautiful Toyota. I love the TRD version is more hardcore and buff ish look 💪😍

First. That is one mighty tacoma! Would love to see my favourite trim level the limited next in supersonic red

@RaitisRides

2 ай бұрын

That is so fantastic that I can bring this one to you!

I could possibly justify the $63,800 base price if it had flawless Japanese assembly (assembled in Mexico). The margins on this truck must be off the hook for Toyota.

@marklihsu

2 ай бұрын

V6 to 4 banger moved production to Mexico then blame it on the epa . Then charge you more than a way more capable ranger raptor. Invite all these KZreadrs who dare not say a bad thing about the taco to hype it up. They know what they're doing.

Looking good

This is really nice.

Glad I purchase d my 2023 Toyota Tacoma trd pro

@Bruce-th3tp

2 ай бұрын

Just curious, what did you pay for it?

@appleztooranges

2 ай бұрын

@@Bruce-th3tp $52,800

Perfect test drive timing! Doug never took it off-road due to muddy conditions with recent rain.

Please start saying it is NOT worth it. 67k?? Nissan Frontier Pro 4x looking real good these days. You can find them less than 10k miles for almost half the price.

I was looking forward to this truck but that Price 😂 forget it.

@tedbell4416

2 ай бұрын

Yeah no way with insurance tag and everything else forget it I'll buy a damn Corolla

@RaitisRides

2 ай бұрын

Things are getting nutty

@RaitisRides

2 ай бұрын

This is so very true.

I just bought a 2023 nissan titan for 32k 15,000 miles. Best deal i could find in my area, prices are insane!

@tedbell4416

2 ай бұрын

That's a good deal

Prices for trucks in general have gone off the rails. GR8 review as always.

Whoever designed the AC to look like an old school radio is genius!

My god that price is wild!

Toyota is who they think they are. 👏🏾👏🏾👏🏾

@RaitisRides

2 ай бұрын

I’m glad that you approve

It’s cool but $67k is another measure. That said, there are other midsize trucks that cost that much, like the GMC ATX4. I’ve seen that up close and it’s certainly cool. It’s be a tough choice if I were in the market for these trucks.

@marklihsu

2 ай бұрын

Ranger Raptor is $56k...

It is time!

@RaitisRides

2 ай бұрын

It’s about time!

Joe, curious to get your honest opinion (considering the price) whether you’d go with the new TRD Pro or the ZR2? Seems like you gave the ZR2 a lot of praise in your previous review.

They can sit and spin. Not going to lie I do like the the TRD off road version but I will wait til they are used til the second year model. My 2005 4Runner will be fine.

Cant wait for the Trailhunter Joe. But if it was me, I would go two tone or the new Terra color

The Ranger Raptor looking real nice now

This is easily the best Toyota Tacoma, but man-o-man, the price is really steep! I love the seats and the four wheel disc brakes. It really looks like it’s a billy goat off-road.

A decent review of this truck. I have owned Toyota trucks and cars going back to 1979. They are simply the best vehicles made year after year. It is extremely difficult to ignore the vastly superior VALUE a buyer gets when purchasing a Toyota. An anecdote if you'd like to read, is below. Long, but worth the read if you find vehicles and mechanics interesting: At the beginning of the video, you should explain that THIS truck and the Raptor are the "go-to" trucks in the UNITED STATES. The Toyota Hilux is still being manufactured and sold worldwide (EXCEPT in the USA because it achieves incredible FUEL EFFICIENCY, legendary DURABILITY, and CAPABILITY. The USA imposed significant TAXES to imported vehicles to SLOW Toyota from out-selling every manufacturer in the US). The Hilux is currently in the 8th generation of production (over 50 years) and is the best vehicle ever produced by ANY manufacturer. This Toyota TRD Pro doesn't even compete with the Hilux GRS, let alone the base model Hilux available nearly everywhere outside the USA. This TRD Pro is a great vehicle in the USA. It costs $66,000. The Hilux GRS costs $38,000, has a 2.8L turbo diesel engine, incredible off-road/ANY road capabilities, and a redesigned suspension that can easily endure a baja truck race route including JUMPS/LANDINGS without damaging the vehicle among many more features. The Hilux GRS WILL NEVER BE SOLD in the USA for two reasons. The second reason is PART of the first. The first reason is that the fuel efficiency is way too high for a vehicle in the USA as far as the Government, EPA, etc. are concerned. Much higher fuel efficiency means LESS FUEL SALES in the US (The manufacturers of ENGINES that will be sold in the US are FORCED to produce INEFFICIENT ENGINES, so the drivers have to purchase MORE FUEL). The second reason is that IF the 8th Gen Hilux was available in the US at its current price point, it would cause SALES LOSSES for every vehicle manufacturer in the US. Even CAR DRIVERS would buy one due to its incredible value and capabilities. The fuel efficiency ALONE would cause car drivers to purchase a Hilux.... Not to mention all of the other unbeatable attributes. Because the sales of this vehicle would be unbelievably high, that would mean MASSIVE LOSSES in FUEL SALES across the US and the Government will never let that happen. It's also why Toyota is not allowed to manufacture a FULL-SIZE turbo diesel truck for sale in the US (heavy-duty work trucks)... it would simply dominate the market. "I love what you do for me.... TOYOTA!" I used to be able to kick my heels together in the air like the dude in the commercial way back then, but I'm an old man now. I couldn't imagine NOT owning Toyota vehicles and having to settle for anything less. For what it's worth....

ZR2 fully loaded is under 60k lol

@aznboymix559

Ай бұрын

Fully loaded ZR2 should be under 40k lol

Wow neon light 😊it's reminds of the fast & the furious

That would do very well with a Off Road travel trailer RV 🤙😎.

@RaitisRides

2 ай бұрын

This is very true

I knew they would ask a ridiculous price. I guess we will see if it sells.

67k for a Taco ???!?!?!?!?!?!?!?!?!?!?!?!?!?!?!

Was thinking about getting a truck for the usability but truck prices are insane. Turning my focus back to the sedan 2025 Camry xse AWD

Glock and holster would look nice in there as well.

Is this the best midsize truck on the market to take to Baja? Probably not The Ranger Raptor is probably better purpose built for that Is this the best combination of off-roader and daily driver in the segment? Probably is, especially with 23 MPG fuel economy.

That's why I preemptively bought the Tundra TRD pro for 4k more bc the writing was on the wall.

Joe Raiti, I absolutely love the Toyota Tacoma & what really makes me very very happy has got to be the fake corner vents & the fake hood scoop & like I've always said & I'm always going to keep on saying it, it kinda gives it style as to a pair of boring corner of the bumpers as well as a plain & boring hood. Who is going to give a dollar about having a smooth hood & corners of bumper? That wood just look rather bland just seeing one slab of sheet metal.

Cant help but chuckle at a 70k midsize truck. Might as well get a Tundra with the rebates or wait for 2025 since they are dropping priced on the Tundra. Toyota is going to lose A LOT of its customers to GM with these prices.

67k? Ha! My 2022 4R TRD Pro was $55k brand new. I think Tacoma TRD Pro was like 50K in the same year… 18% price increase in 2 years, make sense 😂. How is this gonna compete with the Ranger Raptor at ~58K and the Colorado ZR2 Bison at 60K? I’m a die hard Toyota fan but I can’t justify this tbh. And not to forget, the Colorado ZR2 Bison is a much more capable truck at a lower price….Idk I think I’m gonna go with team Chevy this gen.

Outstanding review! 67k flies in the face that everything off-roading stands for, even for a top of the line trim, littered with things your average offroader/overlander didn’t ask for/need. Toyota is letting the namesake and status get to their head! You think if we did away with the JBL speaker that would drop it 2k??

I am not sure if it's long covid or not, but did he actually say 67k for a midsize truck before dealers markups ????

Crazy price.....but I saw a Colorado ZR2 at a dealer near me and the MSRP was $71,000. The MPG ? 17 city/17 highway. Now THAT is crazy !!!

My F350 Limited was 105k. These aren't daily drivers for 99% of people. These are luxury items. I do think 67k is a bit much for the truck itself but it's their pinnacle model in the Tacoma lineup. I'd buy this at 59k all day

I own a GMC Sierra Z71 and if I didn't have that truck I would definitely be looking at one of these, $66K for a medium sized pickup sounds like a lot but the mid sized pickups are almost as big as a full sized. You will definitely need one of these to pull out the Tesla Cybertrucks and Ranger Raptors that all are getting stuck out there ! KZread is filling up with Tesla Cybertruck videos getting stuck when trying to do any hill climbing and rock crawling.

People should know that is not just toyotas . Anything you buy whatever it is . Prices are so high now . Even food prices are so high . Nice truck love it

@randallzook5570

2 ай бұрын

Yes, but the big 3 offer serious discounts to offset the ridiculous MSRP prices. Toyota's arrogance will bite them in the arse and they will be forced to do the same. Unless of course they are content with these overpriced Mexican built trucks sitting on car lots. That's the last point to be made, who wants a vehicle built in a third world country? You better hope it wasn't built on Tequila Tuesday or Thursday or any other day ending in day. I love the Mexican people but when you pay them pennies on the dollar what do you expect in return? Sorry Toyota big error in judgement on this new truck I'm sure 4Runner will be the same price but at least they are being built in the greatest manufacturing plant on earth.

@randallzook5570

2 ай бұрын

What Joe Biden said this is the greatest economy ever people are living the life of luxury, $1200 car payment should be easy for the average American...LOL what a joke this country has become.

Looks alright.

Definitely the Tacoma 4X4!!!!!

LOL, mafia pricing. Hard pass.

It's time to go Underground!

Almost every single day 👍🏼

Great pricing on the TRD pro.

Come back to this comment a few months after the Trd pro Tacoma and trail hunter Tacoma have been out, I’m gonna predict that for the first month they’re out, dealers are going to try to mark them up and then they’re just gonna sit on the lot because no one’s gonna buy them first for markup and then for MSRP so dealerships are going to have sell them for lower than MSRP to get them to move off the lot. That’s my prediction.

@threadoflife

2 ай бұрын

The lists are lengthy for most dealers they’ll weed through them. I was quoted at $58,600 OTD today on a 2024 Wind Chill Pearl White Premium TRD Sport non hybrid. Wild 🤯

I may prefer the Trailhunter. How much is that 182k?

That price is ridiculous!! I would of expected the Tundra V6 in the Pro model for that price!

@RaitisRides

2 ай бұрын

Things are getting crazier by the day!

I love Toyota products, however I wish we had an option to order a V6 engine, if you chose that option!!!.

@RaitisRides

2 ай бұрын

You will have to go with the previous Gen to get the V6

What about a Toyota TAXOMA TRD Sport 4x4 for 2024+ and what about the SX trim? I like the new TACOMA

$91k Canadian, Yep they have lost their minds!

Perhaps this is the only trim level with the Iso seats.

I am a huge Tacoma fan but the Raptor Ranger is faster and dosent have a hybrid system to worry about and will sound much better. I revved a new Tacoma at the dealer and it sounded like a rice burner I’m actually disappointed with the 0-60 time for a truck with 465lbft of torque is only 6.9 seconds per Toyota where the raptor people are recording 5.3 and is also cheaper. Mind you these the bad ass fast off road Baja type trims so yes when spending this kinda money I want a truck that is going to rip!

Joe, it seems that mid-size trucks have gotten rather expensive.

@marklihsu

2 ай бұрын

Only the overpriced taco. Total Ripoff Dude!

@mickeybrumfield764

2 ай бұрын

@marklihsu At the end of the day, it's just a mid-sized truck.

Loving this tacoma. But im here in barbados and we get the Hilux. ❤

You can get a standard range Rivian R1T cheaper than that. 69,900 - 3750 rebate (that can now be applied at purchase) and you’re looking at 66,150. Just let that sink in. I’d love to see a comparison video seeing that both are marketed as off road adventure trucks.

@RaitisRides

2 ай бұрын

Stay tuned and I will get it together for you!

@bluegrass4840

2 ай бұрын

@@RaitisRides my man!

the price is good compare to Ranger

The Big Boss is coming to a freeway near you. I cannot wait to own this Tacoma TRD Pro and show those GM, Nissan and Ford owners who the Real Boss IS!

Those are THE sexiest car seats I've ever seen! 😍

It looks like that plastic TRD badge on the seats could dig in to your back?