Is A/B Testing Faster than Usability Testing at Getting Results?
Ғылым және технология
If A/B testing can quickly show which design is best, why should a UX team bother doing usability studies and other user research?
If A/B testing can quickly show which design is best, why should a UX team bother doing usability studies and other user research?
Пікірлер: 1
I always felt in multiple rounds of testing we should do more of Usabilty tests and iterate based on feedback and in the later rounds of testing we can do an A/B or a multivariate testing.