Join us this week on the "Spill the Petals" podcast, where we're live from the FSFA International / Florida State Florist Association Convention in Jacksonville, FL. Our special guest is none other than the Society of American Florists (SAF) CEO, Kate Penn!
In this exclusive interview, Kate provides invaluable insights into the florist industry's performance this summer. She shares key findings from recent surveys of the SAF membership, revealing strong business trends that flower shops are leveraging to thrive during the typically slow summer months and beyond.
But that's not all! Kate also gives us a sneak preview of the content that will be featured at the much-anticipated SAF Convention in Phoenix, happening Sept. 6-9. You don't want to miss these insider tips and updates on the floral industry. Whether you're a professional florist or simply love flowers, this episode is filled with essential information.
Subscribe and tune in to the "Spill the Petals" podcast for more fascinating interviews and updates from the world of floristry! 🌸