Inside Gosha Rubchinskiy’s Post-Soviet Generation

Тәжірибелік нұсқаулар және стиль

In this episode of Global Street Style, i-D heads to Russia for exclusive backstage access to Gosha Rubchinskiy’s spring/summer 18 show in St. Petersburg, and to meet the prolific post-1991 generation carving out their own future.
This is the first generation of Russian youth to have grown up after the fall of the Soviet Union, and are looking inwards to the Eastern Bloc for inspiration, rather than the wider Western world. With designers like Gosha Rubchinskiy popularising post-Soviet style around the world, we discover what effect the former Soviet Union has had on modern creativity, the impact of this cultural explosion on the rest of the world, and what it is to be young in Russia today.
Director Tom Ivin
Producer Declan Higgins
Global Executive Producer Eloise King
Researcher Lily Rose Thomas
Director of Photography Sasha Kulak
Assistant Camera Alexandr Cherviakov
Sound Recordist Anton Baranov
Fixer Pavel Milovidov, You Ask We Fix
Editor Isolde Penwarden
Colourist George Dutton
Sound Mix Guy Chase
Narrator Leala-Rain Shonaiya
Production Manager Lauran Clark
Production Coordinator Rosa Harris Edmonds
Post Production Manager Tom Lynch
Post Production Coordinator Regina Lemaire-Costa
Translator Natalia Yudina
Rights & Clearances Cristina Lombardo
Music Supervisor Alex Benge
Music Coordinator Bonnie Reilly
Senior Designer Rebecca Boyd-Wallis
Designer Kristina Britton
Production Accountant David Gray
Equipment Manager Richard Smith
Equipment Assistant Henry Cotsford
Post Tech Supervisor Dominic Brouard
Commercial Creative Director Bunny Kinney
VP Production, UK Bree Horn
Production Executive Shelley Hurley
Head of Post Production Daniel Elias
Channel Manager, UK Jordan Joseph
Music
“Ariadna”
Written and Performed by Yana Kedrina
Courtesy of 2MR
“XFaw”, “Arm Industrial”,
“Rassveting” (as performed on Gosha Rubchinskiy Spring/Summer 18 soundtrack)
“Dub Hole”, “SH-min”, “Dubber Funk”,
“Beats One”, “Cxema-303”, “Silent Elektro”
Written and Performed by Pavel Milyakov
Courtesy of Buttechno
Photos Courtesy of
Tolia Titaev, Valentin Fufaev, Lumpen Agency,
Sasha Mademuaselle, Artem Nanushyan,
Gosha Rubchinskiy, Igor Bystriy
Archival Video Courtesy of
Ulya Trukhina, Sargon Khinoev, Tolia Titaev, Gosha Rubchinskiy
Special Thanks
Anna Foresman at Comme Des Garçons,
Justinian Kfoury at Total World, Sasha Mademuaselle.
Follow i-D:
KZread bit.ly/Subscribe-to-iD
Twitter / i_d
Facebook: / idmagazineofficial
Pinterest: / i_d
Tumblr: / i-donline
Instagram: / i_d
Soundcloud: / i-d-online-1
More videos from the VICE network: www. vicevideos

Пікірлер: 1 100

  • @chloe01010
    @chloe010105 жыл бұрын

    *makes a brand based on young people for young people* *too expensive for any young people to buy*

  • @samuelkagan8866

    @samuelkagan8866

    4 жыл бұрын

    YES

  • @egor_teslenko

    @egor_teslenko

    4 жыл бұрын

    FUCKING TRUE MATE(((

  • @lei9149

    @lei9149

    4 жыл бұрын

    dumb comment if the brand was cheap it wouldnt have the same impact

  • @sandyg.8318

    @sandyg.8318

    4 жыл бұрын

    The irony 🤣

  • @kjell3220

    @kjell3220

    4 жыл бұрын

    Im 14 and if Im working its okay to pay the price fr. You must to feel the vibe to understand the prices and accepting them.

  • @kirillfrostmoooorn
    @kirillfrostmoooorn6 жыл бұрын

    Наконец то клятые буржуи будут читать суб титры а не я . ААХХААХАХХА

  • @DifferentVid

    @DifferentVid

    5 жыл бұрын

    ЛЕВАК

  • @kskskkk7w

    @kskskkk7w

    5 жыл бұрын

    Ахахах, правда)

  • @user-je3nt9bt3f

    @user-je3nt9bt3f

    4 жыл бұрын

    @@user-jk9ex1ps9t слэйвянин.

  • @shuumpagnee

    @shuumpagnee

    4 жыл бұрын

    ahahahahaa

  • @edvinberg2403

    @edvinberg2403

    4 жыл бұрын

    Finally damn english-talking will read subtitles, not me. AHAHAHAHAHAH

  • @simple_present
    @simple_present6 жыл бұрын

    Gosha Rubchinskiy’s brand is too expensive for almost ALL Russian young people! It's so hypocritical to call this video "Inside Gosha Rubchinskiy’s Post-Soviet Generation" - I agree with previous comments - it's just a bunch of hipsters The video looks nice though

  • @frostyshark6317

    @frostyshark6317

    6 жыл бұрын

    Oh CapiTen.... Every "new" style has been cycled from some influence in the past - it's 2018. So typical for people who's done something before to jump on others who've been influenced by it. And rather than take it as flattery, you criticize. Keep doing whatever you feel is right for you kids, don't worry about what others think like Capiten Cringe over here.

  • @comrade_z870

    @comrade_z870

    5 жыл бұрын

    Gosha Rubchinsky's brand produces expensive versions of cheap clothing of Turkish and Chinese origin, popular in Russia in the 90s

  • @woomish7

    @woomish7

    5 жыл бұрын

    i tell you more you cant even find his brand in here!

  • @jackw7666

    @jackw7666

    5 жыл бұрын

    i think the vision is reinventing sportswear from soviet era, regardless if whether you can afford gosha’s brand or not, he has shown the world a brand new take on sportswear in fashion, which you can get into with vintage sportswear too, not just head to toe gosha rubchinisky

  • @bobbys_hat

    @bobbys_hat

    4 жыл бұрын

    @ZuRriX that's how it works. it sounds bizarre to western ears but that's the to-the-minimum-reduced lifestyle i like

  • @ideatorx
    @ideatorx6 жыл бұрын

    "I don't look at the past its boring," does an entire show based on the 90's rave scene. right...

  • @JordanTelezino

    @JordanTelezino

    6 жыл бұрын

    LOL exactly, dudes stuck in the past man

  • @Clariccy

    @Clariccy

    6 жыл бұрын

    i was wondering why it looks so like our generation´s and cultural heritage´s stuff " post-1991 generation " uh ok

  • @stas7che

    @stas7che

    6 жыл бұрын

    90% of his stuff based on 90's. 90's of Russia.

  • @user-td3fn5gb3y

    @user-td3fn5gb3y

    6 жыл бұрын

    Julian Felix LOL facts

  • @elliotzzxzjjxx

    @elliotzzxzjjxx

    6 жыл бұрын

    You're misquoting him according to the translation, he said if you ONLY look into the past its boring.

  • @sparklingwater399
    @sparklingwater3996 жыл бұрын

    I feel like this documentary, brilliant as it is, creates a false impression with non-Russians. I mean, Rubchinskiy is heard of, he is famous or notorious depending on the way you look at him, but his culture is merely a small part of Russian youth. I personally don't know anyone who wears these clothes or similar ones, people around me and in cities I have visited mostly wear H&M, Zara and other mass-produced stuff. There are two reasons for that, the first is that not all Russian youngsters are nostalgic about the '90s (I, for instance, was born in 1994 and don't remember much of the '90s), and the second one is... well... Rubchinskiy's clothes are expensive to say the least. I personally wouldn't pay, like, 250 bucks for a pair of jeans that looks like my mom could wear them when she was my age. If I ever feel like looking like a blast from the past I could simply rummage through my mom's old clothes, not buy ones with a designer label on them. Just my opinion.

  • @TANIKUSTANA

    @TANIKUSTANA

    6 жыл бұрын

    Ekaterina Bukreeva it is biggest countrie in the world, i guess people understand that not everyone in russia dresses like that

  • @arkhykatenka

    @arkhykatenka

    6 жыл бұрын

    I do really think that this aesthetic appeals more to somebody even younger, who didn't experience 90s even as a child.

  • @Greennanable

    @Greennanable

    6 жыл бұрын

    Yeah, those guys, except Gosha himself all look like they were born after 2000

  • @natashkazz

    @natashkazz

    6 жыл бұрын

    well, what a surprise! cutting edge fashion, modern art and techno music is not what every single person in Russia likes? No shit! most people are basic and they only wear H&M but hey, there is also art and progressive people who create cool things and enjoy underground/not basic/modern fashion. That is why they tell their stories and videos are made about them, not about millions of basic bitches geez what a stupid irrelevant comment you wrote (I don't want to be offensive but this is just truly a bad comment and why so many likes? geez, people)

  • @sparklingwater399

    @sparklingwater399

    6 жыл бұрын

    Yeah, thanks for expressing your opinion, just like I expressed mine (which you deemed stupid and irrelevant, kudos for that as well). I just mentioned that's not everyone's style but you insist that I somehow deny people their creativity. Впрочем, мне ещё на ютубе в комментах сраться не хватало :D

  • @l.coffey2146
    @l.coffey21466 жыл бұрын

    Very fuckin rare, mans talented no debate

  • @MegaKostya1993
    @MegaKostya19936 жыл бұрын

    Living in Russia, I ask myself - "Who are all these people???"

  • @kakdelachedelaesh

    @kakdelachedelaesh

    4 жыл бұрын

    Не такие как все потребляди

  • @Elle-ira
    @Elle-ira6 жыл бұрын

    As a graphic design student from Holland I find that a lot of youth from my country (and my school, specifically) look to Russian culture for inspiration. I think Russia is very forward thinking and I predict it will influence a lot of fashion and design in the future. There's just this raw, anti-conformist edge to it that is extremely appealing.

  • @user-cq5sg9cb4t

    @user-cq5sg9cb4t

    7 ай бұрын

    this will age well

  • @sprb4725

    @sprb4725

    6 ай бұрын

    how @intelbro3097

  • @EmperorOfCookies
    @EmperorOfCookies6 жыл бұрын

    it's a great insight on what's going on with russia's youth! they really do have a unique way of creating their own pop culture and being themselves

  • @noid717

    @noid717

    6 жыл бұрын

    its just a group of Moscow freaks. Most of other people are normal lol

  • @brushboss99

    @brushboss99

    6 жыл бұрын

    No ID basically said it all, those people are a standalone group of freaks that creates content for freaks such as themselves, most of russia's population is either uneducated enough to not try to do such dump shit to stand out, or are above it, because it is retarded

  • @sofiyahayes

    @sofiyahayes

    6 жыл бұрын

    Kiwi haha not everything is copied from African Americans . SURPRISE LMAO

  • @phgdavid1774

    @phgdavid1774

    6 жыл бұрын

    Gosha sad this men

  • @phgdavid1774

    @phgdavid1774

    6 жыл бұрын

    Say*

  • @OfficialJontyMitchie
    @OfficialJontyMitchie6 жыл бұрын

    I've met him at Dover Street Market before for the first PACCBET capsule collection. He's a very calm and peaceful guy, he signed my gosha x vans, my paccbet hoodie and my paccbet deck.

  • @user-ct1yt5ic9b
    @user-ct1yt5ic9b6 жыл бұрын

    Гоша, где сервант с хрусталём и норковые шапки?

  • @kookajoy

    @kookajoy

    6 жыл бұрын

    ШВАРЦЕНЕГГЕРА ТРОЮРОДНАЯ А ковры на стенах?

  • @user-ct1yt5ic9b

    @user-ct1yt5ic9b

    6 жыл бұрын

    vk.com/videos156693426?section=uploaded&z=video156693426_456239051%2Fpl_156693426_-1

  • @user-ct1yt5ic9b

    @user-ct1yt5ic9b

    6 жыл бұрын

    капоры из "ангорки", клипсы в виде виноградин, чёлка -козырёк, китайские огромные пуховики , у которых после стирки пух падал вниз и получалась "лодка" и леггинсы похожие на трико с полоской ткани которая одевалась на пятку...

  • @stas7che

    @stas7che

    6 жыл бұрын

    +ШВАРЦЕНЕГГЕРА ТРОЮРОДНАЯ это будет в коллекции FW18-19

  • @comrade_z870

    @comrade_z870

    5 жыл бұрын

    кстати да,без ковра нещитово

  • @Aryacdsc
    @Aryacdsc6 жыл бұрын

    i-D, you should do a film about the youth in the Eastern European countries

  • @user-xi7xp1yd2g

    @user-xi7xp1yd2g

    5 жыл бұрын

    Mihail Mitov this isn't what the actual "post Soviet" youth look like, these people are just дебилы trying to make money, by saying that this is what the Russian youth looks like to get Slavaboos to buy overly expensive crap, that makes you look like a Soviet school boy.

  • @jovenjota4821
    @jovenjota48216 жыл бұрын

    I just love the skin head look, is a combination of punk meanwhile stating a fact that is fashion forward without loosing inspiration on the skate vibe.

  • @jodaco3869

    @jodaco3869

    6 жыл бұрын

    What the fuck is skate vibe?

  • @linusbehrend2242

    @linusbehrend2242

    6 жыл бұрын

    i think its more gabber than skinhead but i agree

  • @user-qq5yx8kp1m

    @user-qq5yx8kp1m

    6 жыл бұрын

    skin head look? lmfao gtfo

  • @woodman2855

    @woodman2855

    6 жыл бұрын

    Angel Tomato This has nothing to do with western fashion trends or subcultures

  • @haxanlord

    @haxanlord

    6 жыл бұрын

    Well when I was in High School (1999 - 2004, in the Netherlands, home of the gabbers) the skinheads/gabbers always fought the skaters, so they where in no way inspired by them

  • @skeng5689
    @skeng56896 жыл бұрын

    to see people strive and prosper in creativity is something really inspiring and to see different regions of the world become more involved with art and fashion is maddd and i think creative people all over the world could learn a thing or two from eastern european and russian culture and history

  • @lucr.7325

    @lucr.7325

    6 жыл бұрын

    always strive and prosper

  • @aaof-d-mio-fv2fb

    @aaof-d-mio-fv2fb

    4 ай бұрын

    europe had the same styles

  • @aaof-d-mio-fv2fb

    @aaof-d-mio-fv2fb

    4 ай бұрын

    lmfao

  • @strawberryjpeg6000
    @strawberryjpeg60006 жыл бұрын

    Thankyou for this I-D, it made me feel positive about being a youth today in our generation..Means alot xx

  • @andreypapin
    @andreypapin6 жыл бұрын

    Just do not think that everyone in Russia is interested in this culture. Literally units

  • @vladimirs.3963

    @vladimirs.3963

    6 жыл бұрын

    С одной сторона, да - в объективе всегда оказывается лишь какая-то относительно небольшая субкультура. Легко впасть в прелесть и объявить её главным (единственным) культурным трендом вотпрямщас. С другой стороны, а ведь никого не ебёт, что там интересует подавляющее большинство населения (т. е. пенсионеров и женщин за 40). Дискурс вперёд двигают вовсе не Стас Михайлов с Андреем Малаховым.

  • @sepiamemories6153

    @sepiamemories6153

    6 жыл бұрын

    I think that quite big part of Russian teens are interested in this culture. Its became more and more popular now.

  • @dranelemakol

    @dranelemakol

    6 жыл бұрын

    Ок, но надо тогда определить, а кто его двигает. Совсем не обязательно вот эти ребята.

  • @TheBorninmotion

    @TheBorninmotion

    6 жыл бұрын

    speak russian or shut f**g up!

  • @lexotonin

    @lexotonin

    6 жыл бұрын

    wtf is wrong with you

  • @niferra
    @niferra6 жыл бұрын

    Сколько уже можно вспоминать этот союз, молодые люди из видео сознательно лукавят, не первое это поколение, которые што-то там, на самом деле постоянной отсылкой к советскому союзу эта субкультура еще больше его обожествляет в то время, когда весь мир двигается и находит новые формы дизайна и выражения, это течение снова возвращает нас к союзу

  • @MrKafrovich

    @MrKafrovich

    6 жыл бұрын

    niferra ochen pravelno!

  • @comrade_z870

    @comrade_z870

    5 жыл бұрын

    сейчас 90е в тренде ,ребятки старательно косплеят даже мировоззрение той эпохи(надо было обязательно пнуть умерший "совок")- вот и вся причина

  • @UserUser-ti7rc

    @UserUser-ti7rc

    4 жыл бұрын

    Как же вы правы!

  • @privetssvet8935
    @privetssvet89356 жыл бұрын

    thank you for the beautiful video

  • @strawberryjpeg6000
    @strawberryjpeg60006 жыл бұрын

    im so glad you guys uploaded this, it really helped me

  • @radioanna
    @radioanna6 жыл бұрын

    One of the best episodes, thanks!

  • @edwardcooper500
    @edwardcooper5002 жыл бұрын

    I come back to this video every few months. one of the best films i-D has done

  • @edwardcooper500

    @edwardcooper500

    2 жыл бұрын

    hello again. mar 2022

  • @vallees666

    @vallees666

    Жыл бұрын

    feel it bro

  • @meninomaria7003

    @meninomaria7003

    Жыл бұрын

    YES me too, the algo always recommends this one from time to time. and i always click. so it will always suggest me, and i am thankful ç___Ç

  • @aaof-d-mio-fv2fb

    @aaof-d-mio-fv2fb

    4 ай бұрын

    The eighties nineties Styles he invented Decades Later are amazing

  • @ernestino5363
    @ernestino53636 жыл бұрын

    MARAVILLOSO!!!! I need more fashion documentaries or fashion movements videos, it's incredible to know about other cultures and how that complements fashion, also how young people see the fashion. I LOVE i-D Greetings from Venezuela.

  • @viewunseen5988
    @viewunseen59886 жыл бұрын

    I don't how you guys do that, but all of your videos are so inspiring!! thank you. when i'm depressed or lonely I always come to your channel ( grace neutral series especially) and I feel so blessed. thank you, so so much. really.

  • @krystlefrieda2007
    @krystlefrieda20076 жыл бұрын

    Hmm... As someone who actively witnessed the energy of '90s raves being a teenager back then and looking at this "post-soviet rave youth" (while also travelled extensively through eastern block countries nowdays), I can't escape from the feeling of Gosha faking it to the maximum. He uses some of his suburban youth fetishes to create actually a very good hommage, but for me it's just an hommage with a contemporary twist to that past time. There is no real underground anymore, and be it Russia or Ukraine, the world is too connected today to have a real and honest rebelling youth, which I think is necessary for the underground. What are this guys fighting for, or against? Just look at them dancing. Cute, but no authenticity in them. From my point of view this is just a typical remake/recycle/revive loop that we mostly can't escape from in contemporary art or design. I'm not saying that there's no more "rave" youth anymore, I just don't feel any authenticity or energy in any of them that was really present in the nineties. This is just an external simulation of the old form, but unfortunately with no real inner substance anymore. I'm not being nostagic for the old days though, I'm being nostalgic for the substantiality and the true cultural avant-garde that subcultures brought with them.

  • @mostuplifting

    @mostuplifting

    5 жыл бұрын

    Totally hit the nail on the head. I agree, the problem with connectivity is that there cannot be an underground because an underground needs a kind of exclusivity and , to be frank, it required you to make an effort - to go to rave, tune into a pirate radio station that broadcasted only at the weekends, get a train to the big city and find that small shop in a market selling clothes, to find the record shop that had the music that you couldn't hear anywhere else and be confronted with a hungover DJ behind the counter who would ignore you.. Now you can access culture from anywhere form your armchair. Great in one way, but culture is just doomed to be ' stylish' and safe and referrencial. Thank god i was alive in the 90's to experience it, and Im also glad i can access its ghosts from the comfort of my computer on Monday night after work in 2018.

  • @joshsmith7812

    @joshsmith7812

    5 жыл бұрын

    I feel you

  • @jimmyog

    @jimmyog

    5 жыл бұрын

    Good post

  • @jimmyog

    @jimmyog

    5 жыл бұрын

    There are event planners who try to organise underground sort of secretive raves like there was one out in some field and you had to be accepted to go and get a bus that took you there (in my city of Manchester), there’s some event planners who plan secret sort of parties but it’s obviously marketed online on Facebook or Twitter but they are some pretty good replications, you can say people perfect their craft in what they do now when they try to recreate an experience. But I get what you mean, I feel this way with music artists today, no true musicians anymore, just a load of people on the internet connecting to the music in this way and not actually part of a culture who lived that genre and was true to that genre or sub genre, but some are super talented (some acclaimed ones to moderately well known to lesser known ones) and likewise perfected a craft although doesn’t feel as authentic. It’s a grey area at times what connectivity can provide, but we are living it whatever it is (my generation) but I can tell it’s not like the 90s or 80s. I think with connectivity too, it’s all about exposure and those are the artists gets the credit, some will never get the credit they deserve simply because they don’t know a thing or two about how to market themselves. With connectivity, freedom of speech becomes a little more restricted too, that’s one major flaw that seems to have naturally filtered through this partially press/government controlled entity where it’s establishments have to succumb and regulate terms that adhere to the current political climate enforced upon them.

  • @jimmyog

    @jimmyog

    5 жыл бұрын

    There’s places that ran through the 90s that are getting shut down more often, but I think culture is thriving everywhere just not in a way that is considered nostalgic or feels as organic as once existed because the internet takes that edge away and is now a necessity for any project to function and the youth is mainly the reason for that because the youth not only depend on the Internet but grew up on it, but alas there are people such as myself who probably understand that and accept that. I think you’re right though, that particular lawless rave culture is dead and the information is not being communicated or fed in the same way as it once was way back when so it’s not possible to experience it in a way which was more possible when there was more disconnection amongst society, which in a way proved to be more progressive in terms of true and authentic avant-garde. I think people are more snobby now, and it doesn't help with brands like this being most appealing to the youth and the economy doesn't work in progression's favour, everyone I know is busy trying to make ends meet whilst at the same time trying to enjoy themselves which is why many opt for Uni as you have a freedom once in your life to spend irresponsibly and never pay it back (or at least that what it is to some) and obviously amongst students forms a rave culture, quite a strong rave scene here in the UK and from my experience it's been good w good experiences with all sorts of people and you still get low key raves or student organised ones driven by house music and drugs, except technology changes the way information is fed and the way people enjoy these moments. Obviously its nothing as insane as the 90s, with police raids and all that stuff as everything is regulated by the councils now, it was never going to be the same even if there was no internet involved due to property regulations. There are still minor organisations out there who try to facilitate off-the-radar raves, it of course is a lot more challenging these days since its a lot easier to trace information and there's less abandoned buildings to hop in as the councils try to slowly sterilise the landscape. There are lots of big houses on the outskirts of the city occupied by students which get used for raves and they can get really creative with the setups.

  • @gepardthecat916
    @gepardthecat9166 жыл бұрын

    The photograph was serving editorial looks, love it.

  • @miaofat5616
    @miaofat56166 жыл бұрын

    Really good video, thank you i-D ;D

  • @DywenFuu
    @DywenFuu6 жыл бұрын

    Such inspiration! Love this guy and all his collaboration

  • @codyshepherd8266
    @codyshepherd8266 Жыл бұрын

    I would love to see an update video of how these kids are doing and dealing with war time Russia and how or if it has affected their scenes or creativity

  • @user-zc9zt2vl5s

    @user-zc9zt2vl5s

    3 ай бұрын

    You can tell this guy preys on boys, look at 1:24 it's his way to recruit models for his own personal sick pleasure. this guy is a satanic pedo! He's using his business as a front to get into little boy's pants. Don't let this guy fool you.

  • @okolorave
    @okolorave6 жыл бұрын

    This is so fucking cool! Thank you, I-D, for making this film. You've managed to show Russian contemporary culture as it is. It's so damn right that you've shown Gosha not only as a fashion designer, but as a massive social influencer. It is good to see kids excepting soviet past and being optimistic about their future.

  • @Kurtiboy24

    @Kurtiboy24

    6 жыл бұрын

    Russian living in Germany here. I think its so cool i want so awesome clothes too. But im a poor student BUT IM A FUCKING RUSSIAN RRAAAWWWW

  • @keksmonster2182

    @keksmonster2182

    6 жыл бұрын

    Daria Shilenkova if the soviet union would not existed russia would be a monrachie and a 3rd world country ...

  • @realize_music

    @realize_music

    6 жыл бұрын

    Pretty sure, not even 10% of these models know about soviets history including me

  • @snsey_fufu6727

    @snsey_fufu6727

    3 жыл бұрын

    @@Kurtiboy24 Ich bin halb Russe und feier die Brand aber ist leider viel zu teuer 😭

  • @Kurtiboy24

    @Kurtiboy24

    3 жыл бұрын

    @@snsey_fufu6727 was soll man machen ja einfach versuchen voran zu kommen ja

  • @511life7
    @511life76 жыл бұрын

    This is really good, beautiful imagery!

  • @Kaspar_Houser
    @Kaspar_Houser6 жыл бұрын

    well done video especially the musical selection is mindblowing!!! Pavel is such a genius!!!!

  • @tasyakostareva2643
    @tasyakostareva26436 ай бұрын

    Gosha was talking about the current moment, because it was during his work that the door to the international world opened for Russians. He didn't want to think much about the past and the future, because now is the best time to change his future through creativity. That was Gosha's idea. "It's boring to always look into the past" - meaning that a turning point has come in Russia and it's time to play by the new rules and show your art to the whole world, because previously no one except Gosha could do it.

  • @aaof-d-mio-fv2fb

    @aaof-d-mio-fv2fb

    4 ай бұрын

    Yeah eighties nineties styles were so new when he invented them

  • @aaof-d-mio-fv2fb

    @aaof-d-mio-fv2fb

    4 ай бұрын

    *L M F A O*

  • @svinecomPLEX
    @svinecomPLEX6 жыл бұрын

    Great video, you may shoot one for the situation in Balkans, Sofia, BG too ;)

  • @Nihi260
    @Nihi2606 жыл бұрын

    This really touched and inspired me. Love the art and the hidden agenda behind this new wave.

  • @atlcovers2686
    @atlcovers26866 жыл бұрын

    Thank you ID for let us know about this culture.

  • @vasyavasili4713
    @vasyavasili47136 жыл бұрын

    wow, documentary about Russia without mentioning Putin is... refreshing! even though i am not a huge fan of what Rubchinsky does.

  • @vikasilanteva1459
    @vikasilanteva14596 жыл бұрын

    Это очень интересно! Спасибо за такой крутой проект, I-D! Захотелось создавать что-то свое, что-то новое. Примкнуть к этой постсоветской независимой тусовке

  • @OozZomboy
    @OozZomboy6 жыл бұрын

    can we all just set back and look at the description they really give support to everyone

  • @NoxiusPain
    @NoxiusPain6 жыл бұрын

    Атмосферно)

  • @nagini9461
    @nagini94616 жыл бұрын

    Когда ты русский

  • @ArturovKanal

    @ArturovKanal

    6 жыл бұрын

    и что тогда?

  • @art_means_artificial

    @art_means_artificial

    6 жыл бұрын

    а еще кто там ляпнул, что сейчас поколение более креативное, ахахахха Тарковскомму, Гайдаю, Королёву пусть это скажут, креативщики

  • @nancycat9242

    @nancycat9242

    6 жыл бұрын

    И у тебя нет денег на одежду Рубчинского

  • @TinTaBraSS777

    @TinTaBraSS777

    4 жыл бұрын

    лара ларина там нет ни одного русского )

  • @diamonadspng
    @diamonadspng6 жыл бұрын

    amazingly inspiring

  • @milanakutlambetova6879
    @milanakutlambetova68796 жыл бұрын

    I love this sooooo much!🔥💛

  • @pyesd7316
    @pyesd73166 жыл бұрын

    The music is amazing

  • @geemail369
    @geemail3696 жыл бұрын

    That's some powerful sh*t! Had a smile on my face throughout the whole clip! Keep going!

  • @Offensive_Username

    @Offensive_Username

    4 жыл бұрын

    *shit

  • @eikr182
    @eikr1826 жыл бұрын

    love these little documentaries... i live in Slovakia and there's like nothing similar to this.... heeelp !

  • @PHlophe

    @PHlophe

    6 жыл бұрын

    Tschekoslowakei has a lot of Russian influence . for better or worse. But do tell.

  • @cecybook4489

    @cecybook4489

    6 жыл бұрын

    Slovakia? You mean Upper Hungary?

  • @igorspie8241

    @igorspie8241

    6 жыл бұрын

    Hungary? You mean Southern Finland?

  • @stas7che

    @stas7che

    6 жыл бұрын

    But this is great. You do not need similarity, just go your own way.

  • @Jaroslav.

    @Jaroslav.

    6 жыл бұрын

    Pullidou Archelix triggered

  • @sxkkkx
    @sxkkkx6 жыл бұрын

    Очень интересное видео, блогодарю!💜 Very interesting video, thank you!💜

  • @7afiz-Crypto
    @7afiz-Crypto6 жыл бұрын

    Love that Trance music in this clip

  • @Aktkiti
    @Aktkiti6 жыл бұрын

    awesome красиво прекрасно супер

  • @koreanfriedchildren
    @koreanfriedchildren5 жыл бұрын

    Gosha Touchkidsky

  • @vladimir9223
    @vladimir92235 жыл бұрын

    В какой раз уже пересматриваю...и все равно кайфую от видоса

  • @alexphillips7544
    @alexphillips75446 жыл бұрын

    Great video!

  • @ym-eh9tp
    @ym-eh9tp6 жыл бұрын

    Gosha is an ICON

  • @KinkMalti
    @KinkMalti6 жыл бұрын

    I would love to move to Russia and start modeling , honestly they have a unique style of modeling which interests me ...

  • @OCkitchen
    @OCkitchen6 жыл бұрын

    Awesome!!!

  • @mersauff223
    @mersauff2236 жыл бұрын

    Im from bulgaria and i love the whole post soviet fashion. Keep it up

  • @prodbymosh579
    @prodbymosh5796 жыл бұрын

    this is very inspiring

  • @kevinwollnik6648
    @kevinwollnik66486 жыл бұрын

    Best i-D so far!

  • @kremzupa_69
    @kremzupa_696 жыл бұрын

    A good documentary!

  • @JoschuaSchmidt
    @JoschuaSchmidt6 жыл бұрын

    This is fantastic. This is real progress, not technically but in culture, in the youth of a new nation, which is worth so much more. And right now, it seems that even that little glimmer of hope will get muffled by the renewed conflict between the West and Russia..

  • @PandaMuze
    @PandaMuze6 жыл бұрын

    Сложно говорить о будущем, и скучно говорить о прошлом, поэтому давайте одеваться и устраивать вечеринки как в 90-ые, но говорить о попытках поймать момент, между прошлым и будущем. Так вы лицемеры или дураки? Или я дурак, что не могу связать в логическую цепочку противоречащие друг другу слова и действия?

  • @HollyQualia

    @HollyQualia

    6 жыл бұрын

    ... "давайте жить в настоящем" и "давайте ловить момент между прошлым и будущим (настоящее находится между прошлым и будущим)" не противоречиво...

  • @supermcoctail

    @supermcoctail

    6 жыл бұрын

    мажорики жрут говно 90х и думают что неебаца *креативные* и крутые, а на деле дети жрущие экскременты и просящие добавки. БОРИС, НЕ ДАЙ НАХУЯРИТЬСЯ, ОДУМОЙ ДИТЕЙ!

  • @kazantzakiss

    @kazantzakiss

    6 жыл бұрын

    полностью согласен!

  • @jawkhawk5333

    @jawkhawk5333

    6 жыл бұрын

    Google переводит о да, мои чуваки, я получаю это

  • @rematyui9712

    @rematyui9712

    6 жыл бұрын

    ну значит ты глупышка

  • @DiegooMZ
    @DiegooMZ6 жыл бұрын

    Kedr's music is really nice. Dive into her bandcamp if you like electronica

  • @Isabella-pt9io
    @Isabella-pt9io6 жыл бұрын

    i-D killed it, the score for this was exceptional

  • @natalimamani112
    @natalimamani1125 жыл бұрын

    realmente amo ese tipo de documental, que habla sobre la encena juvenil contemporánea de un país

  • @manuelhernandez8564

    @manuelhernandez8564

    4 жыл бұрын

    Natali Mamani lastima por lo que hizo Gosha 😔

  • @stantanaka
    @stantanaka6 жыл бұрын

    great work with the captions being white :/

  • @PixieBratski

    @PixieBratski

    6 жыл бұрын

    Tanaka Parayiwa And super tiny! It's hard to read unless you're on the comp or have a big ass phone... 😜

  • @AeonShaker

    @AeonShaker

    6 жыл бұрын

    Yea that's really stupid

  • @xXxSM0EKWE3DxXx

    @xXxSM0EKWE3DxXx

    6 жыл бұрын

    im on a small iphone 4 and read them just fine

  • @PlasticBag4Status

    @PlasticBag4Status

    6 жыл бұрын

    need to start doing white subs inside a black frame, especially with the 90's being all the rage these days

  • @NK-wy8wp

    @NK-wy8wp

    6 жыл бұрын

    betapozytron I'm on iPhone 7plus can't see shit

  • @RSBTBILISI
    @RSBTBILISI6 жыл бұрын

    hope to see i - D in Georgia,Tbilisi .

  • @motionforedit5634

    @motionforedit5634

    6 жыл бұрын

    Same 🇬🇪

  • @XxpredatorxXQC

    @XxpredatorxXQC

    6 жыл бұрын

    yeah that woulb be interesting

  • @fentanyl34

    @fentanyl34

    5 жыл бұрын

    KACU LASHA dying country

  • @brfmc964

    @brfmc964

    5 жыл бұрын

    It's Tbilisi, Georgia, not georgia, tbilisi

  • @gigipo_

    @gigipo_

    5 жыл бұрын

    Lasha Shvelidze yesss!!!👏🏻👏🏻👏🏻

  • @dylanteaford2002
    @dylanteaford20025 жыл бұрын

    It’s been an honor gosha

  • @user-iq2cu3tr7r
    @user-iq2cu3tr7r4 жыл бұрын

    спасибо за видео вам большое

  • @Kurtiboy24
    @Kurtiboy246 жыл бұрын

    Sees Slav Presses like

  • @annalatorre2609

    @annalatorre2609

    6 жыл бұрын

    heels to the ground blyaaaaat

  • @janis2118
    @janis21186 жыл бұрын

    they all look like vetements model

  • @cianakril

    @cianakril

    4 жыл бұрын

    Wow, really? Close friends of Gosha working as art director and main stylist of Vetements and Balenciaga made something similar? No way, who could have thought. Look up for Lotta Volkova, the person behind all 3 of this brands.

  • @apkingboy
    @apkingboy6 жыл бұрын

    God, I new a Gosha piece right now!!!

  • @karinaendaraskorova5547
    @karinaendaraskorova55476 жыл бұрын

    Love, love, love

  • @dreamer4271
    @dreamer42716 жыл бұрын

    Мода на дачные шмотки.

  • @m3gaaan705
    @m3gaaan7056 жыл бұрын

    What's the song right at the beggining it's so amazing with the aesthetic

  • @invambrosia

    @invambrosia

    4 жыл бұрын

    Pavel Milyakov - Main Loop

  • @elvisdias5094
    @elvisdias50946 жыл бұрын

    Thank you i-D for this

  • @betternottoknow252
    @betternottoknow2524 жыл бұрын

    Great! btw any links for the tracks in the video or they are unreleased projects?

  • @Kurtiboy24
    @Kurtiboy246 жыл бұрын

    omg this is such a fucking good documentery as a russian who lives in germany i want to get this cloth BUT THEY ARE SOLD OUT EVERYWHERE

  • @Joooooooosi

    @Joooooooosi

    6 жыл бұрын

    get it in facebook groups

  • @Kurtiboy24

    @Kurtiboy24

    6 жыл бұрын

    which

  • @Joooooooosi

    @Joooooooosi

    6 жыл бұрын

    gib gosha rubchinskiy talk ein, ist ne europäische gruppe oder guck auf kleiderkreisel

  • @galinasilivavchik9170

    @galinasilivavchik9170

    6 жыл бұрын

    или на алиэкспрессе его подделки;)

  • @rz1974

    @rz1974

    6 жыл бұрын

    as gosha said his clothes are inspired by what the people around him are wearing, a reflection of their current style zeitgeist which is a combination of thrift store clothes, 90s nostalgia, styling and attitude, so if you're unable to get gosha just hit up a second hand store and see what you can put together

  • @illmakeuhowell
    @illmakeuhowell6 жыл бұрын

    ну здрасте

  • @Nick-yi3lx

    @Nick-yi3lx

    6 жыл бұрын

    блять ридонли дали на земаркет

  • @-sadboy

    @-sadboy

    6 жыл бұрын

    Армен Егишян я тоже армянин

  • @pigeondance

    @pigeondance

    6 жыл бұрын

    хело

  • @skinnyaf5830

    @skinnyaf5830

    6 жыл бұрын

    illmakeuhowell "гоша рубчинский" на английском звучит так ахуено

  • @coookiecookie8001

    @coookiecookie8001

    6 жыл бұрын

    Забор покрасьте

  • @jackgeffri7696
    @jackgeffri76966 жыл бұрын

    "a river where one can feel mystical things"? Lovely..

  • @martinmorenorivera7239
    @martinmorenorivera72396 жыл бұрын

    i need to show this to my parents

  • @punkprincess6699
    @punkprincess66992 жыл бұрын

    Cool video guys, love this post-soviet vibe!! Can't wait to come to Russia

  • @keltec332

    @keltec332

    6 ай бұрын

    LMFAO

  • @tizianbiehl7825
    @tizianbiehl78256 жыл бұрын

    I love that Russin tracksuit/90's style

  • @atiithe
    @atiithe5 жыл бұрын

    White small captions without borders, absolutely genius and very artistic. Not hard to read at all! gg

  • @andrewandrews744
    @andrewandrews7446 жыл бұрын

    Where can I find the song at the beginning/from 13:45? I heard it's called XFaw - Arm Industrial but I can't find it anywhere.

  • @marocchinossv
    @marocchinossv5 жыл бұрын

    Gosha Kidtouchinskiy

  • @benjamin-op1tb

    @benjamin-op1tb

    5 жыл бұрын

    Gosha Rubkidskiy

  • @jaeesmane5540
    @jaeesmane55405 жыл бұрын

    good job on reviving 2000s Raf Simons aesthetic

  • @aaof-d-mio-fv2fb

    @aaof-d-mio-fv2fb

    4 ай бұрын

    lol. The styles are way older You fvcking idiot

  • @aaof-d-mio-fv2fb

    @aaof-d-mio-fv2fb

    4 ай бұрын

    raf simons aesthetic wasn't new either you c o m p l e t e f v c k i n g Noob

  • @ferdinandschumacher5494
    @ferdinandschumacher54946 жыл бұрын

    Their vibe is so sick

  • @mathiasbeguin5767
    @mathiasbeguin57676 жыл бұрын

    does anyone have the title for the super ravy track at the beginning and at the end?

  • @MrTeke99
    @MrTeke996 жыл бұрын

    what's the name of the first track? Is it by buttechno?

  • @victorzepeda5887

    @victorzepeda5887

    6 жыл бұрын

    soundcloud.com/rassvetrecords/pavel-milyakov-eastern-strike-12-rassvet002-preview

  • @richardparker3685
    @richardparker36856 жыл бұрын

    Shouts out from Los Angeles. Just copped my Gosha hoodie bruh

  • @NOVAsteamed

    @NOVAsteamed

    5 жыл бұрын

    Richard Parker Fuck off

  • @erikattila521
    @erikattila5216 жыл бұрын

    Whats the name of the Trance song at the beginning?

  • @elmokennedy6077
    @elmokennedy60776 жыл бұрын

    Подскажите пожалуйста трэк который играет в самом начале, все перерыл - нигде найти не могу!

  • @ljubagrishkina7846
    @ljubagrishkina7846 Жыл бұрын

    So much hope in the words of these precious creative minds. So much sadness to realize that more than half of them are destroyed by the war and the doors are closing again.

  • @JustZ4NC0
    @JustZ4NC06 жыл бұрын

    What is the music at 00:00?

  • @NathanMcMTv

    @NathanMcMTv

    5 жыл бұрын

    Need.

  • @JustZ4NC0

    @JustZ4NC0

    5 жыл бұрын

    soundcloud.com/rassvetrecords/pavel-milyakov-eastern-strike-12-rassvet002-preview

  • @anandsgunshop

    @anandsgunshop

    4 жыл бұрын

    main loop pavel

  • @intr4
    @intr46 жыл бұрын

    whats that broad font at 0:30 called?

  • @andzhelo321
    @andzhelo3216 жыл бұрын

    do more, I-D ! youŗe global

  • @Jay-zr6dq
    @Jay-zr6dq6 жыл бұрын

    Some of this stuff I would never wear. Definitely a differnt style but hey man do your hustle

  • @MrSofuskroghlarsen
    @MrSofuskroghlarsen6 жыл бұрын

    What song Is It that plays in the beginning and around 13:45

  • @aquariusNA

    @aquariusNA

    6 жыл бұрын

    Yeah I can't find it either

  • @greasyglock3297

    @greasyglock3297

    6 жыл бұрын

    If someone please finds it let me know

  • @zentic6810

    @zentic6810

    6 жыл бұрын

    I can't find it, also looking for song at 4:08 if anyone knows it

  • @Eniqx

    @Eniqx

    6 жыл бұрын

    @zentic sounds like something from aphex twin

  • @MrSofuskroghlarsen

    @MrSofuskroghlarsen

    6 жыл бұрын

    Eniqx A little quicker than Aphex but i feel you. Though he isnt mentioned in the music credits

  • @mikoaj2223
    @mikoaj22236 жыл бұрын

    straight up really fucking good, thank you gosha for expanding culture

  • @alexanderdergay2492
    @alexanderdergay24926 жыл бұрын

    Can someone tell me the name of the techno samples played in that video? Too dope

  • @samcox8192
    @samcox81926 жыл бұрын

    Whats the song @ 1:29

  • @evileyez504

    @evileyez504

    6 жыл бұрын

    music is in the credits but can't find it anywhere !

  • @jokoweeb

    @jokoweeb

    4 жыл бұрын

    Still looking

  • @user-gm5ew1id8r

    @user-gm5ew1id8r

    3 жыл бұрын

    Buttechno - sh min available in spotify

  • @samcox8192

    @samcox8192

    3 жыл бұрын

    3 years later, thanks man

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