Counterfeit Culture Moscow: Inside the Russian Fashion Black Market

Тәжірибелік нұсқаулар және стиль

For the second installment of Counterfeit Culture, Highsnobiety’s first-ever documentary series, we headed to Moscow to find what’s driving Russia’s thriving market for fake streetwear. Russia’s counterfeit industry stretches back decades, to when Communism isolated the country from Western products. Now, almost 30 years after the collapse of the Soviet Union, Russia’s borders are open, but a fragile economy, international sanctions and low wages has kept the country’s demand for fakes alive and well.
DIRECTOR / EXECUTIVE PRODUCER
Thomas Jamison
PRESENTER / PRODUCER
Alec Leach
DIRECTOR OF PHOTOGRAPHY
Robin Thomson
ART DIRECTION
Louie McPherson
EDITOR
Louie McPherson
Robin Thomson
ASSISTANT PRODUCER
Kiril Astrakhantsev
SECOND CAMERA
Sergey Kostromin
Dana Reeves
ÖMANKÖ x OZIO
SOUND DESIGN
Joscha Baltes
TRANSLATION
Anni Tabagua
SPECIAL THANKS TO
Johan Kropp
Mischa Smeljanskij
Nikita Seltsov
Sam Walker
FOLLOW US
Facebook: / highsnobiety
Twitter: / highsnobiety
Instagram: / highsnobiety
View more Highsnobiety videos here: hsnob.co/qh67

Пікірлер: 284

  • @skyenicolas7012
    @skyenicolas70126 жыл бұрын

    That "Counterfeit Culture" Champion logo would look nice embroidered on a hoodie.

  • @tsujigiri7
    @tsujigiri75 жыл бұрын

    8:18 "Just what you need, a black color without any childish cocky orange stuff" *pulls out dollar bill printed jacket .0001 seconds later

  • @TheDrumsofDharma
    @TheDrumsofDharma6 жыл бұрын

    Incredible video. It's absolutely true, the internet has created a global youth streetwear culture. Everyone's wearing graphic hoodies and kicks. Fantastic perspective on Russian streetwear culture.

  • @smisoquentin2029
    @smisoquentin20296 жыл бұрын

    really need to do an episode on South Africa. streetwear has become the 'it' thing, but the counterfeit culture is also huge especially in Johannesburg

  • @highsnobiety

    @highsnobiety

    6 жыл бұрын

    Sq Edom we are looking into this at the moment

  • @joshsmith7812

    @joshsmith7812

    6 жыл бұрын

    I know bro, I'm from Johannesburg. It's mostly teenagers wearing fake off white and supreme, Gucci as well.

  • @smisoquentin2029

    @smisoquentin2029

    6 жыл бұрын

    especially these "Braam kids"

  • @mikhailshapiro4643
    @mikhailshapiro46435 жыл бұрын

    They are spot-on about Adidas’s cultural meaning to Russian youth! In the 80’s and 90’s, it was definitely the choice thread of local badasses, as well as of more serious thugs! As a teen in Russia in the 90’s, I totally attest to that - seeing somebody rock that Trefoil was both super pretty and supper badass! 😎

  • @amproductions5727
    @amproductions57276 жыл бұрын

    Abibas, Abidas, Adidas

  • @aspasiakoleva1924

    @aspasiakoleva1924

    5 жыл бұрын

    Adibas ;)

  • @hamzahasan6623

    @hamzahasan6623

    4 жыл бұрын

    Adasdas

  • @FashionRoadman
    @FashionRoadman6 жыл бұрын

    These videos are so good. Last one I watched was the Korean one and it was amazing. Good job, you guys are really upping the production levels 👏🏿👏🏿👏🏿👏🏿🔥🔥🔥🔥

  • @kathman6952

    @kathman6952

    6 жыл бұрын

    The Fashion Archive the subtitles are fake bro thought you should know

  • @FashionRoadman

    @FashionRoadman

    6 жыл бұрын

    Kathmandu so that means the production is bad???😂 (filming/editing)

  • @FashionRoadman

    @FashionRoadman

    6 жыл бұрын

    Kathmandu 😂😂😂😭😭😭

  • @tianzixiao8791

    @tianzixiao8791

    5 жыл бұрын

    The Fashion Archive l

  • @hobbyboy218155
    @hobbyboy2181555 жыл бұрын

    The extra work put in to write "Counterfeit Culture" with popular brands was very impressive you don't come across that much effort in KZread videos that often these days. Very well done, you just earned a like and a sub! Keep up the good work.

  • @CarolCao
    @CarolCao6 жыл бұрын

    Since the beginning of the video said these were made in Vietnam, I’d love to see a video on Vietnam!!

  • @giabaonguyenthe4166

    @giabaonguyenthe4166

    4 жыл бұрын

    Carol the copyright here in my country is nothing :)) it’s not true to say that people cant afford the real things, but they dont know anything about it, not educated, and there’s no law about it here. It’s amazing that some buy fake things with higher prices than some legit things :)) But one thing for sure every fashion festival there’s no fake goods like Korean 🤭

  • @eddiephant
    @eddiephant6 жыл бұрын

    Lol the reseller hating on people creating fakes is aware that his mother was one of them right?? He probably grew up on the money his mother made making counterfeit goods SMH

  • @notnoternexto

    @notnoternexto

    6 жыл бұрын

    @2:22 "Larisa Prima" is her name now go to @6:40 "Larisa prima's son" ...

  • @riverbakey

    @riverbakey

    6 жыл бұрын

    Why are you so sure, and i dont think all the successful people were just selling fakes in russia.

  • @f.lashby8298

    @f.lashby8298

    6 жыл бұрын

    lol just because his mother did it does not mean he has to like it.

  • @360.Tapestry

    @360.Tapestry

    6 жыл бұрын

    like it or not, that's where he came from and that's 100% why he's in the reselling game. he's an ungrateful little shit, but i don't expect deep philosophy from grimy street merchants

  • @casual-goy8811

    @casual-goy8811

    6 жыл бұрын

    WTF lmao, is that really his mom? One thing i can tell you for certain is - his business is not profitable, if it was, he would have been pushed out, just like he was when serious people took care of what he was doing previously.

  • @SneakerTalk
    @SneakerTalk6 жыл бұрын

    Love this series, keep em coming! 💪🏼🔥

  • @dangdav122
    @dangdav1222 ай бұрын

    This is honestly incredible, I currently live in moscow and am marveling over 2 things first is that you got to the Prodvizheniye skateshop before its closing and second of all that your opening footage of the brutalist buildings and colourfull apartment complex is maybe a 5 10 min walk from my house. Really well produced please to watch.

  • @machadogabrielm
    @machadogabrielm6 жыл бұрын

    this video was absolutely stunning, congratulations guys!

  • @CreamChannel
    @CreamChannel6 жыл бұрын

    Интересно было посмотреть на взгляд Highsnob)) Про работу с экспортом Север все сказал правильно, когда уже ситуация изменится... остается ждать

  • @strawan4379

    @strawan4379

    5 жыл бұрын

    Скорее всего российские дизайнеры просто не очень сильные сами по себе. Гошан переехал под крыло КДГ и шьется во Франции, в чем проблема другим жалующимся дизайнерам последовать его примеру)

  • @slibaunere3979

    @slibaunere3979

    5 жыл бұрын

    никогда не изменится пока путин при власти надо же за что то ракеты строить и чиновникам вилы возводить большие налоги: а)деньги в казну б)большие взятки что б скастить налоги

  • @dopetag

    @dopetag

    Жыл бұрын

    @@slibaunere3979 актуально как никогда

  • @imtoogood23
    @imtoogood236 жыл бұрын

    @1:01 The dude in the back getting his fit pic off. hahaha

  • @AllergicToLies
    @AllergicToLies5 жыл бұрын

    Great episode!!!

  • @ashrafmohammed7308
    @ashrafmohammed73086 жыл бұрын

    Now I fully understand Gosha Rubchinskiy

  • @Readytogo11111
    @Readytogo111116 жыл бұрын

    "the hype was always on the classic blue adidas tracksuit with three stripes" that's why adidas become so popular and associated with eastern europe until now

  • @bangerstudy
    @bangerstudy6 жыл бұрын

    Finally, the ad that i enjoyed to watch

  • @Seveneris
    @Seveneris6 жыл бұрын

    Hello highsnobiety, i hope you see this comment, i would like for you to look at the counterfeit culture in the philippines, they have alot of fakes in the philippines especially in greenhills mall and small boutiques. I would like for you to go in depth about the fakes, where it comes from and whats your opinion them. Thank you.

  • @highsnobiety

    @highsnobiety

    6 жыл бұрын

    Where is best to find them?

  • @Seveneris

    @Seveneris

    6 жыл бұрын

    Highsnobiety The famous mall for counterfeit is in san juan, metro manila, and is called "greenhills mall". If you want to find small boutiques theres literally hundreds in every corner, theres "divisoria" and "baclaran".

  • @highsnobiety

    @highsnobiety

    6 жыл бұрын

    We will check it out and see what we find

  • @Seveneris

    @Seveneris

    6 жыл бұрын

    Highsnobiety thank you! I really love this kind of videos, they are very informative, keep doing what you're doing. Much love. :)

  • @lowkeyslick2561

    @lowkeyslick2561

    6 жыл бұрын

    Also they are always updated with their counterfeut goods they already have Gosha's new collection

  • @xvoddka
    @xvoddka6 жыл бұрын

    when 6:48 came thru. LORD FLACKO.

  • @chrisgitt

    @chrisgitt

    6 жыл бұрын

    Alexander Srvv Pick It Up (feat. A$AP Rocky) by Famous Dex

  • @Xynteon

    @Xynteon

    6 жыл бұрын

    That song is terrible , Dex even said it himself . And "LORD Flacko" lmao

  • @soggy_popcorn

    @soggy_popcorn

    6 жыл бұрын

    RLX where did he say that?

  • @rico7450

    @rico7450

    6 жыл бұрын

    I have no idea wtf the dude was saying, too busy turning up

  • @jjmk8976
    @jjmk89766 жыл бұрын

    man, it's really easy to buy branded stuff in post-soviet countries nowadays. tons of european online stores provide deliveries in here. come on.

  • @t0FuMamt0m
    @t0FuMamt0m6 жыл бұрын

    This guy is wearing 66north jacket , great choice 😁

  • @hamzahasan6623

    @hamzahasan6623

    4 жыл бұрын

    Any specific name for this jacket?

  • @DekoOw
    @DekoOw6 жыл бұрын

    Nice doc

  • @janvejvoda813
    @janvejvoda8136 жыл бұрын

    Middle aged people these days criticize young people on wearing brands like supreme and reselling them for high prices but actually we just do the same thing as they did back then (im talking about post-communistic countries), the only difference is that in capitalistic regime its harder to find something that not everyone has.

  • @janvejvoda813

    @janvejvoda813

    6 жыл бұрын

    frank Fellow i dont hate capitalism, it may sounded like it but actually im happy that we live in calitalist world, Im just saying that nowadays that everyone can have anything its harder to find clothes that not everyone has and therefore supreme and other limited brands are wanted

  • @dopetag
    @dopetag Жыл бұрын

    Приму последний раз 20 лет назад видел в Митино. Лол, как круто увидеть знакомое лицо!

  • @r.f.1083
    @r.f.10836 жыл бұрын

    Good job

  • @may9442
    @may94426 жыл бұрын

    The counterfeit culture series is good

  • @Marrow1ne
    @Marrow1ne6 жыл бұрын

    your subs are freaking fire

  • @highsnobiety

    @highsnobiety

    6 жыл бұрын

    ;)

  • @killak5712
    @killak57126 жыл бұрын

    That in the beginning is a good at sales

  • @andresvalencia6202
    @andresvalencia62026 жыл бұрын

    Don't tell Complex news I'm here

  • @kingdmguties123495

    @kingdmguties123495

    6 жыл бұрын

    Andres Valencia reported

  • @logihrafn
    @logihrafn6 жыл бұрын

    Nice 66north jacket!

  • @ifpintac
    @ifpintac6 жыл бұрын

    Do an episode for the philippines. Counterfeit culture here is quite interesting. So much love on one side and hate on the other.

  • @kurtsassenberg2909
    @kurtsassenberg29096 жыл бұрын

    You hitting Nigeria right ? Really enjoy these.

  • @3VLN
    @3VLN6 жыл бұрын

    Any idea of that last track id?

  • @ersheshken
    @ersheshken6 жыл бұрын

    I live in Moscow and it was exiting to see my favorite skateshop in this video

  • @muhrad8690

    @muhrad8690

    2 жыл бұрын

    Where is this place

  • @missbebop7941
    @missbebop79413 жыл бұрын

    12:28 Wow wow wow, that building's look like beehive..

  • @Ikozepandagamer
    @Ikozepandagamer6 жыл бұрын

    Western spy alert

  • @rawsanity27
    @rawsanity273 жыл бұрын

    I could never imagine wearing fake anything especially Adidas, that brand is pretty attainable.

  • @sallehyamin846
    @sallehyamin8465 жыл бұрын

    What is the song played in the car? Can anyone help me? 😓😓

  • @bebetofandi6431
    @bebetofandi64315 жыл бұрын

    You should visit Thailand, where there's many AAA Grade replica from sport brand like Nike, Adidas, etc. Especially when they're make a Soccer Jersey.

  • @hamzahasan6623
    @hamzahasan66234 жыл бұрын

    What is the name of this jacket?

  • @headbangerla9580
    @headbangerla95806 жыл бұрын

    Wassup drop the links for the store.

  • @IronZio
    @IronZio5 жыл бұрын

    Everyone can copy.. just a few can create.

  • @dianaadhikari45
    @dianaadhikari453 жыл бұрын

    Does Champion still sell sneakers at Payless Shoes?

  • @miniexistence
    @miniexistence6 жыл бұрын

    Will you guys be heading to China and India to look into the counterfeit culture there too?

  • @ruhfaireang2890
    @ruhfaireang28902 жыл бұрын

    11:28 Wow!!

  • @MrStademon
    @MrStademon6 жыл бұрын

    Нормальный выпуск, мне понравилось)

  • @user-py6jx2uy3d
    @user-py6jx2uy3d6 жыл бұрын

    I’m a fucking noob when it comes to cameras so go easy but what type of shot is that at 11:40 ? Looks so sick the wide angle..

  • @user-py6jx2uy3d

    @user-py6jx2uy3d

    6 жыл бұрын

    From 11:30 - 11:40

  • @mazzystar5342
    @mazzystar53425 жыл бұрын

    someone name russian replica websites that take debit card? thanks in advance!:)

  • @tajcameron4524
    @tajcameron45245 жыл бұрын

    13:59 GOTTEM

  • @rosiepop6662
    @rosiepop66626 жыл бұрын

    03:30 rainer werner fassbinder?

  • @trocrew
    @trocrew6 жыл бұрын

    Sick

  • @danielchun431
    @danielchun4316 жыл бұрын

    Its simple, where there is a demand theres always going to be those who rise up to try to fill that demand. You look at the Russia, the nearest Supreme store is in France. In Korea the nearest one is in the next country over Japan. I think they should open up a supreme store in Seoul (theres a large streetwear and skate culture appearing) and about 2 more in mainland Europe. Germany and Russia are (I think) prime locations. Either this or they should start opening more consignment stores like DSM in these countries.

  • @nicklivestreamdailyvlogs6035

    @nicklivestreamdailyvlogs6035

    6 жыл бұрын

    Daniel Chun Germany seems more realistic like he said its hard. For business. In Russia due to Corruption

  • @samurkaii
    @samurkaii6 жыл бұрын

    1:30 the dude with the dead Kennedy’s shirt

  • @Nantosuelta
    @Nantosuelta4 жыл бұрын

    kind of ironic that those counterfeit adidas pants were probably made better than the real thing, being sewn by hand instead of made on machines.

  • @eclatinternational.875
    @eclatinternational.8756 жыл бұрын

    A product can be counterfeit and still be of a high quality. The world population is growing and someone has to satisfy the need of the people. If the Originals put prices on its products that 80% of the world population can't afford to pay, then i will fully support counterfeit like this which is absolutely doing no harm but building the middle class economy.

  • @jchristie6632
    @jchristie66326 жыл бұрын

    What is that hat at 12:35!?

  • @MattLong90
    @MattLong906 жыл бұрын

    Preston just copies OFF-WHITE

  • @Bando-fx4mf
    @Bando-fx4mf6 жыл бұрын

    16:44 a 2017 ford explorer same kind that pulls me over in America lol . What they doin in Russia lol.

  • @muhrad8690
    @muhrad86902 жыл бұрын

    I’m in Moscow now where are these shops I want to go

  • @garrisonkruse6226
    @garrisonkruse62266 жыл бұрын

    Pick it up, pick it up, pick it up, pick it up oooo

  • @SerChade
    @SerChade6 жыл бұрын

    Heron Preston is fucking sick!

  • @user-bc4zr8mv9g
    @user-bc4zr8mv9g6 жыл бұрын

    Выпуск с Ильей - заебись)

  • @pendeshu6542
    @pendeshu65425 жыл бұрын

    There's sooooo many knockoffs in Russia. I went to see my family there this summer and there are these kiosks on streets that sell toys and things for children, and let me tell you how many fakes I saw (frozen, legos, miraculous, transformers, etc). But I just gotta say, even if there are a lot of clothing counterfits russians (especially young women in st-petersburg) dress soooooo well!! sooooo good like its a fashion show or something.

  • @jasonloren3618
    @jasonloren36186 жыл бұрын

    do counterfeit culture for indonesia

  • @UchihaDZoro-se9pc
    @UchihaDZoro-se9pc6 жыл бұрын

    Make ine for the philippines. I can guide you

  • @Keji839
    @Keji8396 жыл бұрын

    Heron Preston had only bad things to symbolize Russia with. That’s not very smart or nice.

  • @Ivan-kq9xr

    @Ivan-kq9xr

    6 жыл бұрын

    completely agree

  • @Vstrum

    @Vstrum

    6 жыл бұрын

    That’s because he thought of some fancy story to tell when the truth is he saw gosha coming up and he liked the Russian aesthetic so he ran with it

  • @machadogabrielm

    @machadogabrielm

    6 жыл бұрын

    Osita Anisiobi he talked only bs!

  • @WeAreSMC96

    @WeAreSMC96

    6 жыл бұрын

    Propaganda movies, it goes both ways, be it us or russia

  • @mmo5042

    @mmo5042

    6 жыл бұрын

    Same thing stroke me. Even worse that this is what he chose to promote.

  • @carlamolina695
    @carlamolina6956 жыл бұрын

    Why is people so obssesed with brands, you all end up dressed up the same

  • @vsevolod8748

    @vsevolod8748

    4 жыл бұрын

    consonant

  • @Yukon.72
    @Yukon.726 жыл бұрын

    Like really? People who doing illegal things are open faced on camera?

  • @whooked
    @whooked5 жыл бұрын

    he really loves patta

  • @FashionRoadman
    @FashionRoadman6 жыл бұрын

    7:24 If I was russian the same words would be coming out of my mouth. Hate fakes with a passion

  • @janeinarinc.9650
    @janeinarinc.96506 жыл бұрын

    Do “couterfeit culture” Philippines

  • @jialinyan3609
    @jialinyan36096 жыл бұрын

    14:40 u know u know u know u know u know ffs

  • @harish.khatri
    @harish.khatri6 жыл бұрын

    Do a video on the counterfeit culture in India

  • @zersockpuppet
    @zersockpuppet6 жыл бұрын

    чувак-реселлер явно не видит иронии в том, что он делает - еще большая и еще более подлая спекуляция на дефиците, чем та, на которой живут продавцы паленки)) незамутненность рассудка это прекрасно

  • @danielbarbash7668

    @danielbarbash7668

    6 жыл бұрын

    два взаимосвязанных бизнеса)

  • @zenet1512

    @zenet1512

    6 жыл бұрын

    Ещё более подлая спекуляция? А как бы ты ещё купил Supreme в России, если бы не было перекупщиков? Например, бокс лого можно купить у перекупщика, которое ты никак не сможешь заказать с сайта Supreme, посколько всю партию скупают за 20 секунд. Да он делает на этом деньги, но он и делает доступными вещи, которые ты бы не купил в России

  • @danielbarbash7668

    @danielbarbash7668

    6 жыл бұрын

    Vladislav Acunin ну, здесь ты прав Но цена слишком возрастает, потому люди, которые смогли бы купить то же бого ну пусть и за 20к, все же выбирают фейки

  • @neofixvideo

    @neofixvideo

    6 жыл бұрын

    я покупал 2 года назад через сайт и перекупы нужны не были) кто знает как заказать а кто не знает то значит ему это не нужно знать.

  • @danielbarbash7668

    @danielbarbash7668

    6 жыл бұрын

    Damir Reksod не все же успевают взять на сайте, сам понимаешь, какая конкуренция

  • @GazillionearGarments
    @GazillionearGarments6 жыл бұрын

    Mans who is reselling out of his trunk has a fake money print supreme jacket lmao

  • @360.Tapestry
    @360.Tapestry6 жыл бұрын

    there would be no counterfeit market without bougie-ass people trying to buy status *cough* sneakerheads

  • @250tsar
    @250tsar6 жыл бұрын

    What’s ilya’s ig?

  • @icelandic738
    @icelandic7386 жыл бұрын

    I see Icelandic Brand (66° north) i like

  • @hamzahasan6623

    @hamzahasan6623

    4 жыл бұрын

    Any specific name for this jacket? I can't find the same.

  • @nicoscorner2592
    @nicoscorner25925 жыл бұрын

    Supply and demand.

  • @Nhojsonyab
    @Nhojsonyab6 жыл бұрын

    Do a counterfeit culture in the philippines

  • @markrigsby2107
    @markrigsby21076 жыл бұрын

    GET that $$$

  • @saurabhmane1954
    @saurabhmane19546 жыл бұрын

    make a video on counterfeit culture in India !

  • @stendell09
    @stendell096 жыл бұрын

    Nice to see Comple... oh nvm

  • @whooked
    @whooked5 жыл бұрын

    i think wanting people to burn in hell for selling fake shit that 99% of people know its fake is a harsh statement but he is right about the design they are horrible to look at

  • @kwhwwhh4146
    @kwhwwhh41466 жыл бұрын

    Мда, ну и клоунаду развели, будто сложно прим достать. "Реселлер" выглядит больше как торговец оружием. есть сайты с легит примом, да и сам скроим доставляет в рф. Люди в России покупают сварим точно также как в любой другой европейской стране, в которой нет оффлайн стора. То есть через сайт.

  • @jjmk8976

    @jjmk8976

    6 жыл бұрын

    CipherPyx Действительно. Сейчас довольно легко можно купить настоящие брендовые вещи, в большинстве официальных иностранных интернет-магазинах есть доставка в страны снг. Я не могу понять, зачем нужны такие "подпольные" продавцы.

  • @sayatmeir

    @sayatmeir

    6 жыл бұрын

    речь скорее идет о лимитированных сериях, которые просто так в инет магазе не купишь

  • @sheesh070

    @sheesh070

    6 жыл бұрын

    Тут говорится именно о рарных вещах, которые можно взять вот у подобных продавцов. Урвать на дропе это еще нужно везение.

  • @voi907
    @voi9076 жыл бұрын

    resellers and fake producers and sellers are not one in the same. its a bit vulture to resell. its evil to make fakes.

  • @MishoAmoli
    @MishoAmoli6 жыл бұрын

    Fam, go to Turkey if want to see counterfeit.

  • @321crowd9
    @321crowd96 жыл бұрын

  • @mane771000
    @mane7710006 жыл бұрын

    качество фабричное выглядит отлично бля это люкс копия ааа+++ хъахахахахахха

  • @mallownectarsmoker3895
    @mallownectarsmoker38955 жыл бұрын

    khaki denim lined with flax ==== sage indigo flax

  • @ricky6608
    @ricky66086 жыл бұрын

    of course they used to make adidas tracksuits

  • @Centerpiece6
    @Centerpiece66 жыл бұрын

    did the chick in the beginning do the harry fraud beat tag

  • @rickiechen3807
    @rickiechen38076 жыл бұрын

    Lol u guys really not going to do one on China?

  • @ME-ol9gk
    @ME-ol9gk5 жыл бұрын

    When I picture east Europeans I see them in Adidas tracksuits with buzz cuts

  • @vgee3991
    @vgee39916 жыл бұрын

    fucking weird how people are styled like other generations and cultures

  • @kastapasta5969
    @kastapasta59696 жыл бұрын

    Do one on an African country please

  • @highsnobiety

    @highsnobiety

    6 жыл бұрын

    Watch this space

  • @Perepodwypodvert
    @Perepodwypodvert6 жыл бұрын

    2:14 he said nothing about ""fake"" lmao nice translation

  • @calk515
    @calk5153 жыл бұрын

    “Rickey Mouse”

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