GE Business Screen- GE multifactoral analysis is a technique used in brand marketing and product management to help a company decide what products to add to its portfolio and which opportunities in the market they should continue to invest in. It is conceptually similar to BCG analysis, but somewhat more complicated.
Corporate Parenting- We define a corporate parenting strategy as the consistent and effective combination of value creating activities, resulting either from direct corporate parent activities or from the composition of the portfolio (interactions between businesses without direct intervention of the corporate parent).
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