How We Sold Durex, Veet, Mortein, Harpic and more to India! | Ex-Global COO, Reckitt | Adi Sehgal
Hi, thanks for stopping by! You’re watching #TheBarbershopWithShantanu
In today's episode, we have Aditya Sehgal, ex-COO Global at Reckitt, and founder of asgard.world, a metaverse company.
We talk about how his 10,010 days at Reckitt, working his way up the corporate ladder, building #Durex out into the fun brand it is today, insights on China, what India needs to do to grow, his frameworks for growth, brand building and so much more.
The episode is chock full of invaluable insights. You'll kick yourself if you don't watch till the end.
Liked the video? Like, comment & subscribe for more!
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00:00:00 Teaser
00:00:53 Introducing Aditya Sehgal
00:02:20 10,010 days at Reckitt
00:05:08 Starting out in Gorakhpur
00:10:37 Marketing stint & working with a huge team
00:15:20 Being called back to sales
00:17:40 Being perfectly correct, and perfectly wrong
00:20:34 Learnings about mass distribution
00:25:36 Growing a brand & e-commerce learnings
00:29:47 Being sent to China
00:31:45 The need for Brutal Honesty & letting people go
00:35:09 Insights about China and India
00:38:36 China has different names for everything
00:40:38 Complex structures in China
00:41:21 Reckitt's model for growing brands
00:49:20 Cultural learnings from China
00:53:22 Acquiring Durex and building the fun image for it
01:01:36 Framework for innovation
01:04:05 Working with e-commerce from the start
01:05:06 Starting D2C in China
01:06:43 China is ahead of the world technologically
01:09:57 Global companies struggling in China
01:10:56 Nutrition and excercise
01:11:48 Comparing India & China
01:27:13 India needs to protect itself environmentally
01:30:20 Life is about balance. Growth isn't everything
01:36:03 Moving out of China
01:41:24 Dealing with Covid before it got out
01:46:18 Turning 50 & wanting to move out of corporate
01:49:39 Formula for happiness
01:53:25 What is Adi running towards?
01:57:22 Building asgard.world
01:59:06 Aditya's releaxed workstyle now
02:02:22 Adi's words of advice
02:05:30 Concluding notes
02:07:29 The Bombay Shaving Company hamper
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MORE ABOUT ASGARD.WORLD
Website: www.asgard.world/
LinkedIn: / asgard.world
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ABOUT OUR CHANNEL
My name is Shantanu and I am the founder of Bombay Shaving Company and Bombae.
I LOVE entrepreneurship. Personally, I would rate myself as an average (at best) entrepreneur, but I love great ones.
The BarberShop with Shantanu S2: Raiser’s Edge goes beyond our conversations from S1 on our podcast to tangible help.
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Пікірлер: 264
It's 27 years of knowledge in 2 hours from China to India and global economy and compounding journey. Worth every minute of it. Just amazing. Thanks Shantanu for brining Adi the legend of FMCG.
@maruthiprasadsivapuram9027
Жыл бұрын
Very true... "Worth every minute". Was not off for a minute
@rajatdutta3309
Жыл бұрын
No, not 27 years. He was for 27 years at his first company. His tenure at his own company is another decade or more
@rohitbakshi9017
Жыл бұрын
P
@rohitbakshi9017
Жыл бұрын
P
@rohitbakshi9017
Жыл бұрын
P
Barbershop is one of the most real podcasts. Where you focus on asking meaningful questions, instead of clickbaity stuff. Love the host and the people that come in.
@nileshiwari9961
Жыл бұрын
Can u suggest 3 more such thought provoking videos. Pl share link, if yes
It's crazy how much wisdom comes out of FMCG veterans 😍
Glad to hear from Adi for the first time. He is a legend here at Reckitt and inspiration to all the MTs who started out their careers here!
Please bring more people like this ... More POVs more brains... More knowledge ...also waiting for the Sohail Sameer one 🙏🙏😭
This was two hours of my mind going “Boom” every once in a while. I would pause and process that thought and move to the next section. Loved this one! A Saturday Morning Well Spent.
Shantanu, thanks for being a great host. You are such a good listener.. You never interrupt the speaker. Loved the episode.
Insight, product selection, market & strategies. The 15 years roadmap for India. Kudos 👏 💐
what a session! it felt illegal to watch this for free on YT Thanks Shantanu & Adi
Wow. Before start watching, I was not sure if can really watch 2 hrs long Podcast. That also for me very first on BarberShop. Aditya Sehgal really made my day and sure for many others as well. It was one of very genuine portray of professional life. Very detailed but upto point answers, 27years journey in fantastic 2 hrs. Perfect example for executives and managers, how one can work in job with true entrepreneur mindset. Thanks @ Barbershop and Aditya Sehgal
@nileshiwari9961
Жыл бұрын
Can u suggest 3 more such thought provoking videos. Pl share link, if yes
Such honest and deep conversations with takeaways priceless. Absolute delight!
This has to be one of my favourite episodes. Thank you for putting out soo much value.
As a ex-nielsen all of this retail insights are so nostalgic. For more such stories get prasun or prashant ex-nielsen guys to come and share their insights with you😊
Absolutely brilliant ! Thank you Adi and Shantanu for doing this.
Thank You Shantanu for bringing such a great Leader. Just amazing. Toshan, Arjun and Adi my favorites.
Wow! I need to listen again I feel even after listening every word
Shantanu this is by far the best episode / podcast that you have ever done. So much factual insights on what China is, where we stand wrt China in 2008 and how we should not the demographic dividend go waste. Hats Off. Pls try to get such guests who have exposure to / experience in China or similar countries to get more insights. Plus the insights about strategies deployed by RB to beat HUL were also super cool. Finally, Adi Sehgal fairly humble and down to earth.
1:18:19 Yes, hence Double engine sarkar is necessary for the efficiency
This is the most insightful episode. I'll pay to watch more people like him on your channel. So much wisdom ❤
Hi Shantanu! It's been a great insight as to how things work... Your podcasts are almost as if we are in a premier B Schools hearing to some great case studies of businesses and success stories in India... ❤
Wow these conversations are so insightful and inspiring..
one of the best podcast in long time, great learning in FMCG sales & marketing & life! Please keep doing such podcasts @Shantanu
Off all the guests on your podcast, this one impressed me very much... Very strategic, very well experienced, very good view of world.... U need to call more experienced executives of well established companies so that we can look into the business stories
Amazing interview beyond I could articulate, I need more time to process this. Great job shanthanu and team, power to you and your team 💪
Loved it... and specially the end note...
Just came across Shantanu's podcasts recently. This episode with Mr. Sehgal is just a fire side chat with your favorite uncle who has chosen to enlighten you with his experience and wisdom. Doesn't dissapoint in the slightest! Great work Shantanu 🙏
I have seen all the interviews on this channel. This was by far the most fun, educational and inspiring. Loved it! Thanks for facilitating, Shantanu!
Another gold episode. Thanks for sharing this. It’s just priceless practical knowledge that wouldn’t have been possible had it not been for Bombae. ❤
I am just in Awe listening to the podcast! Wish I were able to join a consumer brand after my MBA.
This was so helpful. I am running an ecommerce company and was creating packaging and started optimising website. Since the last month I have been stuck into this only and for the time being descaled the business. One thing that struck me in the conversation is that I should test fast and should not look for perfection, which I started doing. This is something that I have heard many times but then also I got struck into this. Thanks for putting this amazing show.
Every time I am looking for some inspiration I look towards one of your videos, Shantanu. I get to learn so much from the experience of people like Aditya Sehgal. It is a like an amazing masterclass and awe inspiring.
Hey shantanu, what i love about these conversations is that you let the person drive it and this lets some great thoughts out of that person like what he values, how he functions and we as a listener get a lot to learn from it. Thanks for the series. Keep podcasting 👍🏻
@nileshiwari9961
Жыл бұрын
Can u suggest 3 more such thought provoking videos. Pl share link, if yes
This episode is way too good! Hats off. Thanks for making this
Just purchased Bombshaving comp razor for my dad the entire series has started creating an affinity towards this brand - good going w content marketing Shantanu
Love this podcasts... want podcasts with more INTRAPRENEURS and employees who did great
Awesome Adi - Numeracy !!- China India- Best part of the Show -
One of the best business podcast I have listened to in recent time Great Work Shantanu Bhaiya and Adi Sir has so much to learn
@nileshiwari9961
Жыл бұрын
Can u suggest 3 more such thought provoking videos. Pl share link, if yes
This is the best channel i found on Entrepreneurship. Hope you can bring such people in episodes ahead.
Best session every attended in my life and my company has more than a multi billion in valuation ,hats of to adi sehgal
What an episode. Kudos to Shantanu and whole team to bring guests like Adi Sehgal. This is the best podcast channel. Keep it coming. Barbershop to the moon
One of the best 2 hours of my life. It's really really good podcast to watch.
One of the best episodes so far. Keep these coming. Best content out there.
Great episode. My first one. Could not stop or pause.
Hi Shantanu, I am an avid follower of your interviews and I wish you more power... One request: Could you bring in leader(s) from insurance world and interview them... The topic is so complex and even practitioners sometimes have difficulty to think about solutions to the problems that the insurance industry in India may have...
Exited to watch full podcast
What a power-packed capsule of a content! It is always a pleasure listening to Addy - thanks Shantanu for this episode. More power to you!
Real Lession for start from 1hr 05 min , Thank you so much 🙏🙏🙏❤️❤️
Best 2 hours I’ve spent recently. A pool of knowledge and wisdom. Great work team. Keep it up.
@nileshiwari9961
Жыл бұрын
Can u suggest 3 more such thought provoking videos. Pl share link, if yes
Absolute masterclass! Love the specificity, authenticity, and no virtue signalling. Keep it up!
What a wonderful collection of ideas and learnings! thank you so much for bringing this content!
Best one so far
Thanks Adi and Barbershop for making this
Best podcast so far, very realistic insights.
Amazing Shantanu. Thanks for this session!
I feel it’s the best episode of barbershop so far
शंतनू दादा काय कमाल.. खूप काही शिकायला मिळालं.. मनापासून धन्यवाद 🙏🏻🙏🏻
Loved it ..... thanks for the content 🌟
THIS IS GOLD💛
with due respect to the great achievements of the guest, IMHO India ia already growing at a faster pace than China ... and will continue to do so for the foreseeable future ... the demographic trend also favours India .... it is not uncommon for NRIs to harbour lack of confidence in their homeland ... in any case India will be built by Indians and those who have confidence in India.
Absolutely wonderful. Great host, Shantanu ! the depth of each and every conversation in the podcast is amazing and mindblowing. Lot of learnings from this one.
@nileshiwari9961
Жыл бұрын
Can u suggest 3 more such thought provoking videos. Pl share link, if yes
This is an educative session for all upcoming professionals . Wonderful just liked every bit of this episode
Adi is true inspiration working in Reckitt i can very much relate to him
Thank you for this podcast. Grateful.
Lovely conversation. I came to it late but what a gem!!
Absolutely incredible and insightful!
Great to see my college Alumnus here. Aditya is from Thapar ❤
Loved this. Particularly the war stories and the comment “don’t crush someone’s belief in self”
Damn I can watch the whole thing again. Fortune to have access to such a conversation
solid guest bulaya taklu tune toh dil khush kar diya
Awesome interview , thanks Shantanu
I love shantanu's ability to listen
The best podcast channel, keep it up Shantanu
Randomly got the suggestion...GOLD episode!!!
wonderful discussion😍😍😍
This just blew my mind. So much in so little time. Thank you Adi for sharing the knowledge and experiences.
Absolute education. Thank you.
I should watch this twice. So much information.
Best ever no-nonsense insightful, enriching interview of Adi. I need to rehear this to cement my learnings Absolutely brilliant- hope Shantanu brings such speakers more often (other interviews have too much gyan - not actionable)
Live Business School !!❤ Thanks for bringing such personalities who are so real and clear....
Thanks for bringing this 🙌
I don't really have words to express how peaceful, informative and interesting this conversation was! Thank you so much for bringing Adi sir ❤ and barbour shop, keep up the good work 😊
Great podcast. Extremely engaging with valuable content.
Great video! Really enjoyed it, watched this 2 hour podcast in 1 go!
This is absolutely amazing!
Amazing podcast, thanks shantanu for bringing aaditya ❤
Thankyou Shantanu, Adi & Arjun for this interview 🥂🥂
Fantastic podcast! Shantanu, I have a request please make a podcast with Rohit Chennamaneni from Darwinbox! It would be great to listen a SaaS Unicorn story built out of India!!
Thankyou Adi, your experiences really helps the BS community to move us & India ahead in the S-curve!
Great learning! You know it when experience speaks
It's a Privilege to have such a session. You are rocking shanthanu❤
Thank you so much for this! All your videos are so insightful. In this, the one on China especially was eye opening
Very insightful, thank you Barbershop for bringing this podcast
Epic episode! What a guy!
Such a gem Shantanu! Keep up the great work.
So much to absorb🔥🔥
Hope he is being consulted by the prime minister's economic advisory council. Fantastic insights.
Best podcast of barbershop...
Great host , one of the best interview
27 years of learnings shared in 2 hours! Amazing episode, enjoyed each minute of this and will definitely watch this again in future to refresh the learnings! Thanks Shantanu for this and all other episodes of the Barbershop.
This was very informative. Thank you.