An international promotion strategy is when promotional messages vary from one country to the next or where campaigns are tailored to different regions. ... This can generate stronger loyalty in markets where brands are perceived differently, though the costs are usually greater with customized promotion and A pricing strategy takes into account segments, ability to pay, market conditions, competitor actions, trade margins and input costs, amongst others. It is targeted at the defined customers and against competitors. ... Penetration pricing: price is set artificially low to gain market share quickly.
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