In this video, I discussed about the promotion of product in international marketing for bcom 3rd year in very easy language. I covered about the direct mail and sales literature. Topics, I covered about the meaning of promotion mix and defination of promotion mix, Meaning of direct mail and sales literature and kinds of direct mail and various modes of direct mail.
Download the notes from here :
drive.google.com/file/d/1lRe3...
International promotion mix
promotion of product and service abroad
promotion of product and service abroad in hindi
direct marketing and its types
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