Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters365.com/start?el=YTLong-scalefbads0523-ment Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTLong-scalefbads0523-fbdfy

Ben, I just want you to know that your content is much appreciated. You can't even imagine how much you're helping people. I wish you all the best, thank you for your kindness.

@BenHeath

Жыл бұрын

Thank you very much for letting me know. It's much appreciated.

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

Your videos have really helped me in understanding FB Ads.. Thank you so much Ben! I wish you all the best, thank you again for creating such useful content 💙

As a total newbie to fb advertising, your videos have been my absolute go-to place for anything facebook ads! Easy to follow and understand, easy to implement and even fun to watch! Thank you SO much. Can't wait to see more! Best, Alexandra

@iot1305

10 ай бұрын

fr me too

Really great video Ben, great tips to help manage an account and the daily variances that happen whilst allowing you to focus on new creatives and bringing in new audiences etc.

@BenHeath

Жыл бұрын

Thank you very much :)

Thanks so much for sharing this helpful information.

Ok ima pause the ad and follow along in my ad a/c thank you so much for valuable information

@BenHeath

Жыл бұрын

You are very welcome :)

Hi Ben! Thanks a lot for this technique, looks really useful! I have only one question though: while I am using ABO campaigns and I usually scale ad groups and not campaign, if I use this technique I need to set up this rule at the ad group level right? So for all the ad groups I would like to scale

Thank you Ben. You're indeed a helper.

@BenHeath

Жыл бұрын

Glad to hear it :)

Waa woo this is it, thank you Ben for putting that manual scaling off ma shoulders. Thank u

@BenHeath

Жыл бұрын

Happy to help :)

Hi Ben, thanks for your videos. You've been really helpful in learning Facebook ads and I'll be starting managing them for my business this month. Where do you get your B roll stock video content for these videos? I also film and edit videos for my business, and I've found them to be pretty expensive!

Thanks for the great content! I use to find facebook ads so complicated but you've made it so simple to understand and use! You're a lifesaver!

@BenHeath

Жыл бұрын

Very happy to help :)

Thank you very much for your content, I appreciate it! My question would be that if somebody made a larger test to put this new scaling strategy beside the old one and to see which is performing better in the same conditions? I see that it doesn't make sense to test the exact same campaign duplicated, with the two different scaling method to not compete to each other, but I hope there is a way to see the difference between the two. Thank you very much!

Pure GOLD. Thank you

@BenHeath

Жыл бұрын

Thanks a lot :)

This is a really good one! Thanks for the tips!

@BenHeath

Жыл бұрын

Thanks for watching :)

Extremely helpful, thank you for your content!

@BenHeath

10 ай бұрын

Glad it was helpful :)

Thank you so much for the video! Ive just started my first store and running ads, its a lot to take in when you start. It's been 2 days and no sale through facebook, when do you recommend moving on and trying another product? Cheers!

Nice video man I just subscribed much love from Tunisia 🇹🇳

@BenHeath

Жыл бұрын

Thank you very much :)

Amazing content Ben, this helps me a lot!

@BenHeath

10 ай бұрын

Happy to help :)

hello ben, top video as always. i have a doubt about overlap, if i sell clothing, sneakers and hats and use for each category a different campaign using broad audience, does it create overlap? because the only thing that differentiates the 3 campaigns would be the creative. thank you very much

Hi Ben, Thanks once again for an amazing video - given in your last video on scaling weekly with set amounts, I am wondering if you have a rule of thumb when you would increase by weekly increments vs daily % rules?

@wayneli4070

11 ай бұрын

Yeah lol, I was checking the other scaling tutorial in which he recommended scaling weekly for stability. If you have a below mid-priced product that is suitable for a broad audience and a daily campaign budget under $200-$500, my advice would be to ignore these fixated rules and scale them based on daily performance: No. of results, CPA, etc. There are no fixed rules at this budget level tbh, it's only when you get to above $1000 campaign budget and by then you should increase the budget by a small amount every time.

This video is timely.🙏🏽

@BenHeath

Жыл бұрын

Glad to hear it :)

thank youuuuu

Ben you are great. I have a question about scaling, if you don't recommend duplicating the campaign then what should we do? should we just duplicate ad sets within the running campaign and then test different "Interests" BTW Thanks for the videos.

Thank you for sharing your knowledge

@BenHeath

Жыл бұрын

Thanks for watching :)

Ben, I have never seen a video on FB ad scaling and rules. Mind blown that this exists in Meta. Thank you for this.

@BenHeath

11 ай бұрын

Glad it was helpful :)

This is a life saver.

@BenHeath

Жыл бұрын

Happy to help :)

Thanks Ben, amazing update. We been wonder if we should do daily increase for a while. Quick question about Meta ad attribution, we have campaign doing very well, one of our customers turn into a wholesale buyer, buying 30 orders in 14 days at good discounts, now those orders are kept registered in Meta ads account and we end up with a creative that yield 30 orders, each at CPA = 0.3 usd which is ridiculous. Also the whole campaign result declines, do you think we feed bad data to Meta by accident?

thanksss maaann 3>>>

This is one of the greatest ❤❤

@BenHeath

Жыл бұрын

Thank you very much :)

Great vid thanks!

@BenHeath

Жыл бұрын

Glad you liked it :)

thx man

Thanks Ben. Great content as always. I just completed your Facebook Insider course and I highly recommend it to anyone starting out! My concern is the possibility of frequent changes sending the campaign, ad sets, and ads back into the learning phase. Will a 3% daily increase trigger this? If not, about high can we go without triggering the learning phase. Lastly, if I have one ad set or ad performing much better than the others, is there a way for me to only increase the budget on that ad set or specific ad? My daily budget was set up for the entire campaign. Thanks Again!

@BenHeath

Жыл бұрын

Thank you very much for the kind words :) I wouldn't worry about that. 3% will not have that effect. The generally accepted amount is 10% but I have seen this not be so cut and dry. I would pause the underperforming elements and scale away :)

Thank you Ben. I didn't know that.

@BenHeath

Жыл бұрын

Happy to help!

Ben, What som you think of using scheduled budget increase? We are advertising concerts and I’m thinking of increasing in periods when people get their salaries. Also, how would this work together with an automatic budget increase/decrease rule present? Love your videos!

You are awesome man

@BenHeath

Жыл бұрын

Thank you very much :)

The best on youtube i am waiting your videos from week to week and i know the time when you post it i have question now i use your method with cbo to do targetting with multipule audiences what you advice me to when i find some audiences genrate high-quality leads but they expisive and other adsets genrate good cost per lead but not the same quality how i can make my desicion to turn off which from them i use lead form inside my campaigns thank you very much Of your content

@BenHeath

Жыл бұрын

Glad to hear it :) I would assess overall profitability from both options and go with the one that does best on that metric.

Such an informative content for the people who wanna scale up their businesses though meta ads

@BenHeath

Жыл бұрын

Thanks a lot :)

you are the best Ben Heath

@BenHeath

9 ай бұрын

Thanks a lot :)

Great video as usual Ben. So do you prefer the "7 Day Increment Way" or this "New Way"? Or does it depend on certain factors?

@BenHeath

Жыл бұрын

I have to say, I do like this. Thanks a lot :)

Very cool!🎉😊

@BenHeath

10 ай бұрын

Thanks :)

Very helpful video 😊

@BenHeath

Жыл бұрын

Happy to help :)

Gold content as always, my only "constructive criticism" is that, sometimes comedic stuff and meme vibes don't match well in such topics. I don't know, I could be wrong.

Hi, thanks for the video. Its not showing Maximum DAILY manual bidding cap but instead Maximum manual bidding cap? whats the difference.

Hi Ben! Extremely engaged with your content here! Would also audiences overlapping among ad sets affect in a similar way? For instance, I'm getting a winning ad set to its maximum scalable point, so now I'm planning to scale the campaign in a horizontal way, that is, starting running a new ad set (new audience) within the same campaign, but part of the audience of this new ad set will probably overlap with the one from the old ad set. So If I do so, will my old winning ad set start to underperform then? Any suggestions or better ideas when an ad set is not scalable anymore?

@BenHeath

Жыл бұрын

Glad to hear it. I'm not concerned about the situation you described there to be honest. It's the 100% overlap that I have found real issues with and want to avoid.

Super helpful Ben! I need to go through your videos, but do you have one where you can explain how you can keep a winning plan running but try other ad types/options to reduce overall lead cost?

@BenHeath

9 ай бұрын

Thanks. I don't have a video that specifically covers that but it is a good idea.

@koreyb99

9 ай бұрын

@@BenHeath Awesome, look forward to it!

Such a Great video! My question is; If I have let's say 3 products in the same product range. Is it better to use different ad compaigns or using the same compaigns with different ad sets for each products will perform better?

@BenHeath

Жыл бұрын

Thanks a lot :) If they are in the same product range, I would use the same campaign.

Very thankful for the content. I have a question, does it not put the campain to learning phase every time we increase it daily? Should we do weekly, is that a better option?

@BenHeath

6 ай бұрын

No not when you increase but such a small amount each time. Good question

Thanks for your content, Ben! I am sharing it to the team! I have a quick question: What is the maximum % you would scale your daily budget campaign? (and avoid restarting the learning phase)

@BenHeath

Жыл бұрын

Glad to hear it :) You want to stay under 10%

@mickvenekamp2176

11 ай бұрын

​@@BenHeathhi Ben, i'm using this with ROAS instead of cost per result for conversions. Is this a good idea? Thank you for your time!

That thumbnail is so good!

@BenHeath

Жыл бұрын

Thanks a lot :)

Top quality information! Question; with a high CPL, our agency usually just turn of the ad set/ads and create new one in order to see find new good performing ads. I would not in this case see any reason to have an automated decrease percentage rule if I were to turn of the ads either way. What's your input on this?

@BenHeath

Жыл бұрын

Sure you can stick with that approach instead if you prefer. Some businesses won't be in a position to create new ads whenever they need so will need to be more budget focused.

Hi Ben, do you know if this technique works with Advantage+ Shopping Campaigns? I can't get any kind of automated rule to work on them for some reason! The rule results I get is: Rule Checked, but theres never any changes made even when I know the condition of the rule is 100% true.

Hey Ben, great video. I’m planning on increasing my daily budget for a few winning Ads. But I’m torn between how to effectively do this. For example. I don’t know whether to just manually increase the daily budget for that specific Ad OR to simply duplicate the entire Ad and then just double the Ad spend. However my concern is with the new duplicated Ad wouldn’t it have to go through an entire new learning phase again? If that is the case, don’t you think it would be better to just amend the current Ad and just increase the Daily Ad spend? What’s your thoughts on this mate? Pros and Cons? If you can get back to me that would be very much appreciated. 🤝

Hey ben Creating rule if cpr goes 35 then Decrease the budget i think making changes frequently to the campaign ll lead to learning or learning limited which is not good for our campaigns because if you are making any campaign then you should run atleast 7-10 days. Correct me if i m wrong and guide the better one 😊 thanks

@BenHeath

Жыл бұрын

Firstly, I wouldn't be overly worried about the learning phase. It's not that big a deal. Secondly, this budget change is small to the point where it shouldn't put you back in the learning phase.

finally you got a better mike and we can hear you

@BenHeath

Жыл бұрын

Glad you like the audio quality. But I have had this mic for at least 6 months

hey, Wanna ask can we apply both these increase & decrease rules once at a time? and secondly, can we apply these rules to a certain campaign(not into all campaigns) only?

Hi Ben, amazing video my man! I wanted to ask I know sometimes when you keep increasing your budget Meta can reset your audience data. By using this strategy, would it affect the audience data / reset it?

@BenHeath

Жыл бұрын

Thanks a lot. Meta doesn't reset audience data when you scale. You do sometimes see campaigns re-enter the learning phase but that's not the same thing and won't happen with these scaling increments.

Hi Ben thank you for your time and effort in creating this videos. Just a quick note please create a video if you have time on creating a video for very small business and if possible lower the minimum spend to £1000 to join your agency. I know it might be difficult but it would help lot of businesses like us. Thanks once again.

Hi Ben, I want to know that if I have 3 ad sets with there different images within one auction(Buying type) campignh with engagement(Campaign objective) then would those ad sets still compete with each other and confuse meta algorithms?

Can you make a video about Video Views in Reach campaign, and explain how do you setup your exclusions ? Thnx Ben

@BenHeath

Жыл бұрын

I don’t really use that set up - other than through an omnipresent content campaign.

I have read that 20% is max you should increase the budget . So if I put 20% increase in budget , am I doing the right things ?

Great video - in "apply rule to" I don't have the option to cherry-pick campaigns, ad sets or ads 😢I only want to apply it to one campaign to test whether this works but it won't allow me to do that 🤔

@BenHeath

Жыл бұрын

If you select the campaign in question before you navigate the automate rules, then you should have the option to only apply it to that campaign :)

Hi Ben, with Facebook Ads' worldwide technical issue a few weeks ago, this set of rules wouldn't have been an airtight approach to managing budget versus performance. I know it was quite an exceptional event, but how did you tweak your rules following that global issue?

@BenHeath

Жыл бұрын

With this set up, you don't have anything to worry about. The worst case scenario is that your budget is increased or decreased 3% once. That is very easily undoable in the rare event that something like that happens.

Is there a way to prevent ad campaigns from hindering each other and competing at auction if they're both targeting the same audience? Let's say I have a good demographic I'm targeting, good custom audiences, and a good lookalike audience. Should I be changing the audience for each of my different product campaigns to avoid inter-competing?

Does increasing budget on an existing ad negatively affect performance or is that totally fine ?

Incredible strategy!! Thanks. Do you think it would work with Google Ads as well?

@BenHeath

Жыл бұрын

Thanks a lot :) I haven’t tested this specifically yet there but will let you know.

Is there a program with special features to designer images and shapes from all fields and also special features to change or add to the curriculum of students to be better and more talented and more careful and smarter......thank you sir......

Hey Ben, Thanks for this it is helpful. I have one question - You have selected 3 days as a time range so it means in the last 3 days CPR should be less than 30 pounds. However, with CPR we also put 8K impression condition. Do you think it will be difficult to get both the condition right at a same time?

@BenHeath

Жыл бұрын

Good question, but it won’t be for most advertisers as 8,000 impressions doesn’t cost a lot. If you are operating with a smaller but then you can change the timeframe

Great channel, just started using Facebook ads for my business and fallen in love with the ads process Any tips on how to start a "facebook ad agency"

@BenHeath

Жыл бұрын

Thanks a lot :) Focus a lot more resources than most on not losing clients.

@jasonshields3369

Жыл бұрын

@BenHeath nice one thanks, keep up the good work, cheers

Thanks for this! So what does it mean for reaching different audiences? Do we just have to choose the one? What happens to testing multiple?

@alexanderhuettel2703

Жыл бұрын

ON Instagram.

Do you have a video on how to calculate the max lead costs? I sell courses and sometimes people buy the course months after optin. I only feel about what is too costly and what is not. The ROA is not helpful because Facebook tracking is not reliable. I use Sam Ovens's tracking sheet but this gives me not full confidence. I would love to have a concrete number and scale the shit out of fb till I reach this max cost without worrying :D

Thanks once again for an amazing video, and i have a question, what if I try 5% daily instead of 3%? My starting budget is about 100-150$

@BenHeath

10 ай бұрын

You can do that but it's riskier. You are more likely to see increases in cost per conversion. It really depends what you prefer and how much you value fast scaling.

When I have my budget set on ad set level, and start my campagin with around 5-10€ per ad set, could I also do a 10% increase?

Hi Ben, great video as always. I have followed your process above and am confident that my rule should be implementing however my lifetime budget still remains the original. Therefore, how can I trust that this is working? Should I be seeing a live reflection in the budget column? I'm tempted to scrap the rule and just add the extra budget so at least I know it will spend the full scaleable amount.

@BenHeath

Жыл бұрын

Yes you should be seeing the budget update. I would try recreating. It looks like something has gone wrong with the set up.

@joelsmith8922

Жыл бұрын

@@BenHeath Thank you Ben! I did exactly that and can confirm I can now see it in action. Thanks!

Hi, Ben. I did duplicate my ad, but i edit it after duplicate. So, will they still overlap if i run both together

if I set the Time Range within the last 3 days, the total impresions is also going to have to be over 8000 in the last 3 days ?

Hi Ben, thanks for the video. This is really helpful. If i run a purchase conversion campaign, and with different ads under the same campaign, promoting different products. Would this scaling rule still useful on it? As sometimes I will change the ads or add new products to the same campaign. And will this negatively affect the optimisation among the different ads? TIA!

@BenHeath

Жыл бұрын

Yes I think you could use this approach with that set up. A lot of our client campaigns have a similar structure with similar adjustments.

Is this work for remarketing campaign?

Hi Ben. I’ve seen many of your videos on scaling, and you seem to recommend holding back and adding ad sets or new creatives if the cost per result exceeds the acceptable threshold. My question: Do you put these new ad sets and creatives in the existing campaign? Does FB know to start testing out these new additions?

@BenHeath

Жыл бұрын

Yes that’s right - good question

@aCloudOfHaze

Жыл бұрын

@@BenHeath Would be a great video idea too, if you showed us a demo of what you'd typically do to try lower cost per result. Appreciate the response and everything you do.

Mate you're a lifesaver. I have a dropshipping store and I'm running 2 successful CBO campaign ( same product but different ads set and creative) and each with only 1 interest and 1 creative. I've been duplicating each campaign, also manually recreating the same campaign and increasing CBO budget by $1 but it's getting worse. My ad account is a mess now. I used to get 15 sales a day and now just 1 or 2 sales. Do you think i should turn off all campaign and follow your technique? Thanks from Australia

@BenHeath

Жыл бұрын

Yes I would absolutely recommend that. Sounds like your previous set up was overly chaotic. Best of luck with it!

Hi Ben, quick question: How long after the initial campaign launch should you wait until starting this scaling process?

@BenHeath

Жыл бұрын

It really depends how successful the campaign is. The more successful, the less time needs to pass for you to be confident in scaling.

Hi Ben. Creating this rule only allows you to scale for all the active campaigns. What should you do if you want to scale a single campaign and not every active campaign within the ad account?

@BenHeath

Жыл бұрын

No you can select individual campaigns to do this with. Just highlight the campaign in question and then navigate to automated rules

I signed up for your agency🎉How about we take the exact same campaign and run in different ad accounts will it still be competing with each other?

@BenHeath

9 ай бұрын

Awesome :) I'd normally recommend operating out of the one ad account.

you living on uk so please can advertising a product with sale price like 20 pound and get a good result on ? i mean can get cost per result between 7 - 10 pound in uk?

This is really helpful, Ben. But now I wonder about the audience needing to expand while increasing the budget. I have one campaign, structured the way you've recommended in an older video. Is that structure still recommended? (CBO, a lookalike, a cold, plus retargeting all in one?) I'm afraid I'll need to increase my audience as I increase my $50/day budget. My best performing sales ad set in my CBO campaign is a 1% lookalike with only 3-4 million in the audience. The other is a cold audience ad set of 5-7 million (but FB loves the lookalike the best); the only other ad set is retargeting which has a small minimum spend or else it gets nothing. Is adding new ad set to this same campaign the best thing to do? Or will it negatively impact the optimization? Or are we at a point where we should be keeping the number of ad sets to a minimum and go broad? Thank you, Ben!!

@BenHeath

Жыл бұрын

Happy to help :) I do like to introduce new ad sets into the existing campaign - that way you benefit from the learning that has already taken place. I do still like using the previously recommended structure. And increasing a lookalike % as you scale for example, is something we do often.

I note that you mentioned FB does not allow auction overlap in one ad account. I am dropshipping, does that mean I cannot test a few products at the same time (different campaign) but it will likely result in auction overlap because it is the same niche and targeting the same audience

Hi Ben, great vid as always and essential follow for FB/IG ads. Promo Conundrum...What are your thoughts on individual short-term promotion boost (such as a Mother's Day promotion). How would you run your ads if you have the promo enabled for a shorter specific period, but it takes a little while for your associated FB/IG ads to get out of the learning phase? By the time you are out of the learning phase the promo is almost over...but don't want to start the ads before the promotion kicks in (or people would be mad the ad is running yet they can't take advantage of the sale yet). Would make for a great video.

@influspace

Жыл бұрын

Just run the campaign for the time you have to. It doesn't matter tbh, better to run ads than not, even if you are doing a short 3 day flash sale.

@heysimmone

11 ай бұрын

Short 3day flash sale sounds like a great retargeting ad so this should eliminate the learning phase. I wouldn't run that ad to a cold market.

Ben, I currently only run ads to a saved warm audience (website visitors, email list, IG engaged, and FB engaged). It converts extremely well but is just small… so increasing my budget won’t really have any effect because I’m already reaching everybody in the audience. How would you go about scaling in this situation?

@BenHeath

3 ай бұрын

You'll need to start targeting cold audiences as well and scale there. That may mean you need to significantly improve your ads to be profitable to cold audiences.

Hi ben, in this video the campaign you demonstrated is running on CBO or ABO?

@BenHeath

Жыл бұрын

This can apply with either :)

I need to advertise different products (catalog) sets. Different type of products. And there is always an Auction Overlap warning (a lot), but they are different product sets. How to (or do i need to) fix it somehow?.

Thanks so much, question, what if I try 10% daily instead of 3%?

@BenHeath

Жыл бұрын

That’s quite risky, as you could end up scaling very quickly and seeing costs spike

Hi! I tried doing this but with ROAS instead. I set that I want to increase 3% if yesterday roas is higher than 1.5 and set it to 12am. Not only it did not run at 12am when it ended up running it said not campaigns are eligible 🤔 But 2 had a roas higher than 1.5. I'm a bit confused.

Ben! Question, does Facebook take into account previous purchase data from the pixel to new campaigns optimized for purchases?

@BenHeath

Жыл бұрын

Good question - yes it does :)

@LordHeroMc

Жыл бұрын

@@BenHeath awesome thanks! I just got my first sale on my ecom store, the pixel tracked it, but none of my campaigns tracked the sale so I was worried the data wouldn’t matter 😂

Hi all. New to FB ads and using it for our little peanut butter company. FB won't let me upload MP4 video to the ads. Not sure whey and Google isn't helping. Any ideas? Thanks

Hi Ben :) is this strategy also usefull when i duplicate a campaign which already runs well?

@BenHeath

Жыл бұрын

I'm not a fan of duplicating for scaling.

Awesome content. Sir I followed your guide but mine doesn't have increase budget. It only have (1) TURN OFF CAMPAIGN (2) TURN ON CAMPAIGN (3) SEND NOTIFICATION. Sir how do I fix this??

@uche_patrick

11 ай бұрын

I figured it out. Under manage rules 👉 create rule and then you have all options available to you

@uche_patrick

11 ай бұрын

Thanks for sharing... Your contents are awesome

@BenHeath

11 ай бұрын

Happy to help :)

What should I do with the under performing ads in the campaign when scaling other high performing ads?

@BenHeath

10 ай бұрын

Turn them off :)

Hello, Can we add a new video or image to an ongoing advertising set? Or do we need to create a new campaign with a new set of advertisements and these new videos and images? Thanks

@BenHeath

Жыл бұрын

Yes you can add to existing

Hi Ben, maybe could you help me with a little question?