I Found A BETTER Way To Advertise On Facebook
Тәжірибелік нұсқаулар және стиль
Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters365.com/start?el...
Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you...
If you’re new to my channel, my name is Ben Heath. I’m the founder and owner of heathmedia.co.uk/?el=YTLong-b... a marketing agency that offers done-for-you services, coaching and educational resources, all with the objective of delivering exceptional marketing results for our clients and customers.
Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.
We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.
How I got here…
17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.
To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.
It takes perseverance, analysis and learning from the right person.
If you took the time to read this far, you have what it takes to crush it with your marketing.
I hope to help you speed up that journey and come along for the ride.
Keep going,
Ben
FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.
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#facebookads #metaads
RESOURCES MENTIONED IN VIDEO:
The BEST Facebook Ads Tutorial for Beginners
• The BEST Facebook Ads ...
The ULTIMATE Facebook Custom Audience Tutorial
• The ULTIMATE Facebook ...
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FREE WEBINAR:
You can watch my free webinar called "3 Killer Facebook Ad Strategies To Double (or More!) Your Revenue" here: event.webinarjam.com/register...
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FACEBOOK ADS INSIDERS:
Learn exactly how to create, optimize and scale Facebook Ad campaigns that deliver outstanding results:
heathmedia.co.uk/facebook-ads...
Пікірлер: 856
Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters365.com/start?el=YTLong-betterwayfbads0223-ment Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTLong-betterwayfbads0223-fbdfy
Basically it's brand development. It's true in social media, people seek authenticity and trust
This was a fantastic video. Running ads for years and millions of spent, yet this is the first time I have seen a great detailed breakdown and strategy. Thanks Ben!
@BenHeath
Жыл бұрын
Thanks for the great feedback :)
@user-hx9lx8je2c
6 ай бұрын
@@BenHeathمن ط
Love this! Pure genius brotha! Definitely going to use. Appreciate you!
I am speechless. This is a very informative video. Thank you so much Ben. I just found your channel today and I subscribed!
your content is gold! Thanks my man!
A really brilliant summary of an area I have used (with some success) in the past. thank you for taking the time to put this together so effectively.
@BenHeath
Жыл бұрын
Thank you very much :)
This was a unbelievable video! What a great peace of content. 🤯
Thanks for watching guys! Let me know what you think in the comments :)
@ecommerceworld757
Жыл бұрын
can you make a video where you show how to do it, with a cold audience.
@monishs6570
Жыл бұрын
Great content , I’ll implement this and let you know Ben ❤
@overlordkm
Жыл бұрын
My question is from these awarness campaigns over time do you start getting purchases from the list of warm audiences? or is there another conversion campaign you have to make in order to get them to close
@tonycretier7032
Жыл бұрын
Hi Ben, I just discovered your channel. This is really good. I found out about that method by listening to Brendan Kane, but I like how you vulgarize it and make it practical. It shows that not only you are a great marketer but you are also a very good coach. To anyone who wonders if Ben is a good match or investment for your company, as a brand strategist and based only on this video, I can guarantee you that you won't be disappointed. Looking forward to watching more. Thx again
@nectarcleaning
Жыл бұрын
Hey Ben I was wondering if there is any metric that you can use to calculate how successful your campaign is? I worked on the creative for my campaign for a long time and i want to know if it is paying off?
Was watching this and realised you make a very good point, there simply isn't anyone else I would even consider calling for Facebook ads advice, I took a call with one of your guys about 6 months ago and my ads have grown MASSIVELY since then, thanks Ben
@BenHeath
4 ай бұрын
Awesome, glad to hear it :)
This is great! Sometimes I feel like I still have to post organically every day and I struggle in that area. This strategy is very helpful and takes away the stress of trying to come up with daily posts every week.
@BenHeath
Жыл бұрын
It sure does :) Happy to have helped
Amazing video. We’ll done. Thank you . This will help a lot for my business
WOW, that facebook strategy is BOOM!
WOW! Thank you❤
Incredibly excited to test this! We were having success straight up selling our $1000 arcade machines, but I think this will grease the skids a lot more. Plus we have tons of demo videos of us and customers jamming out on games. Great video Ben thank you!
@BenHeath
Жыл бұрын
Awesome :) Best of luck with it
@seanmysel5823
Жыл бұрын
@@BenHeath already got two conversions for a $700 product
@enriquegr86
Жыл бұрын
@@seanmysel5823 hi! how has it worked so far?
@seanybyne1982
3 ай бұрын
@seanmysel5823 have you been running this campaign since your last post? Would love to hear an update 🙂👌 Did you get more conversions on your CTAs within your omnipresent campaign?
You are a genius, amazing video. Keep posting.. You are worth more than a University!
A good lecture that will benefit all who have followed this excellent explanation.
Exactly what I was searching for. Thank you so much!
Brilliant Ben. I'm going to give this a go for our wedding photography business. I've wasted money previously with so-called big agencies with big ideas that have delivered absolutely zilch and taken our hard-earned money. Thank you for the clear and concise delivery of your video tutorials, they are the best out there with regard to FB ads. My wife and I would love to work with you and you're agency, but we simply aren't big enough as a company yet. But maybe in the future...
@BenHeath
Жыл бұрын
Thank you very much and best of luck with everything :)
@mdsotan5722
Жыл бұрын
I'm a professional digital marketer. How can I help you.
@ArthurKite
Жыл бұрын
i'm a wedding photographer in Brazil. Can you share if this strategy worked for you?
@aliihsanpektas
Ай бұрын
Hello, I hope things are okay. I am a wedding photographer too! How does this strategy dimension benefit?
Great content Ben! I found your strategy wonderful, gone through a few comments and answers below, you're doing great.
@BenHeath
Жыл бұрын
Thank you very much :)
Really clever explanation and no unnecessary verbiage! Respect! + subscription
damn. Im just starting as a junior performance marketer, and after watching this i already feel how getting further in the journey can be a lot of fun with experimentation. thank you
@BenHeath
Жыл бұрын
It sure can :)
Thank you for sharing
@BenHeath
Жыл бұрын
Thanks for watching :)
love it - great content!
You’re amazing!!! Very helpful video. Thank you Ben.
@BenHeath
Жыл бұрын
Thank you very much :)
This is Gold Ben! Thanks ❤
@BenHeath
Жыл бұрын
Glad you enjoyed it :)
Wedding photographer here….ready to start building my warm audience up! I have ALOT of content and I now have a strategy thanks Ben!
@BenHeath
Жыл бұрын
You got this!
Wow, thank you so much! It makes so much sense. Trying this. You got a new subscriber ❤
@seanybyne1982
3 ай бұрын
Hey! How have you been getting on with your omni present campaign?😊
This guy is GOT 🔥
Awesome!
By far one of the best videos explaining the new meta ads manager. I understand it so much more now! Thank you!
@BenHeath
Жыл бұрын
Glad to hear this has been helpful
You've got my subscription this is GOLD! I love running ads and never thought to do this. I have content in all the areas stated I will do this technique and come back at a later date for the results ty ty ty
@BenHeath
Жыл бұрын
Thanks a lot :) Bets of luck with it
@ivandelahuerta
Жыл бұрын
how its performing?
@SocialwithRocki
Жыл бұрын
@@ivandelahuerta really well I received amazing reach and was able to Convert bc they are now a warm Audience
@seanybyne1982
3 ай бұрын
@@SocialwithRockihey! Great job on the conversions early on in the lifetime of the campaign. I assume you progressed further and generated more sales conversions with your omnipresent campaign?
@SocialwithRocki
3 ай бұрын
@@seanybyne1982 hey there read above it was great for retargetting
Honestly Ben provides some of the best Facebook Marketing advice on youtube.
@BenHeath
Жыл бұрын
Thank you very much :)
They are super helpful so thank you.
great video! I have learnt a lot from your tutorials, hope you can continue producing amazing stuff!!
@BenHeath
11 ай бұрын
That's the plan! Thanks a lot :)
Hi Ben. I have been following your videos about Facebook advertising. They are super helpful so thank you.
@alexanderhuettel2703
Жыл бұрын
On Instagram
@BenHeath
Жыл бұрын
Glad you like them :)
Great video. This awareness strategy seems so simple and obvious, but I never thought about it!
@BenHeath
Жыл бұрын
Glad it was helpful :)
THIS IS GOLD.
@BenHeath
Жыл бұрын
Thanks :)
AMAZING! I was so overwhelmed yesterday trying to figure out how to set Meta ads up, and I followed along step-by-step, and I am confident I can do this. I look forward to watching more of your videos, awesome job Ben!
@BenHeath
7 ай бұрын
Happy to help :)
@seanybyne1982
3 ай бұрын
Hey! How's your progress coming along with this strategy? Made any conversions?
thanks ben, much appreciated!
@BenHeath
Жыл бұрын
Thanks for watching!
and that's great content, you are literally a legend, keep up the great work
@BenHeath
Жыл бұрын
Thanks a lot :)
Nice job. Been running ads for ages and hadn't thought of that approach. Thought you were gonna just run with the Belt Method, but this as really great. thx.
@BenHeath
Жыл бұрын
Thanks a lot :)
thanks ben, proper gold value as always!
@BenHeath
Жыл бұрын
Thanks a lot :)
thank you so much for this video, i will definetly try it out 😄
@BenHeath
Жыл бұрын
You're welcome 😊
Wow!!
Definitely a great way to build authority and positioning for your brand Ben. Great job ❤
@BenHeath
3 ай бұрын
It really is :)
Very informative. Thanks.
@BenHeath
Жыл бұрын
Happy to help :)
Hello Ben great video. Let's say you run ads for cold audiences, and when you reach a good amount of warm audiences to re-target them do you recommend to create a new omnipresent campaign and leave the current one running? or just change settings from the initial campaign?
@Nipiniponipi
Жыл бұрын
I would keep the first one generating new potential users and set up what he did we different creatives
Amazing information and thank you for detailing the process. You used "Value Add" + "Demonstration" on this KZread. 🙂 One question - if in real estate at least in the US, there is a challenge to reduce the custom audience level down to 50K to 100K as minimum radius is 15 miles (my audience size is over 1 million). Recommendation on how to customize audience with real estate?
It's very informative video
@BenHeath
Жыл бұрын
Thanks :)
Love it!
@BenHeath
11 ай бұрын
Thanks :)
This's brilliant Ben!
@BenHeath
Жыл бұрын
Thank you very much :)
Thank you for this.
@BenHeath
Жыл бұрын
My pleasure!
ok, thanks for all the awesome content.
@BenHeath
Жыл бұрын
Thanks for watching :)
I found this video really helpful. Thank you 🙌🏾
@BenHeath
Жыл бұрын
Happy to help :)
Amazing Ben! I'm for sure going to try the Omnipresent way. For a small eCom not having a warm audience of 50k-100k, would you suggest running a "Sales" campaign targeting MF / BF?
Loved this video. I have a question though. For the value, demonstration and testimonial ad, what would be the call To action? Follow? Learn more ?
much thanks! great Tips!! :D
@BenHeath
Жыл бұрын
Happy to help :)
Great video Ben.
@BenHeath
Жыл бұрын
Thanks!
Thanks so much
@BenHeath
10 ай бұрын
You're welcome :)
Great video! I will be looking to implement this for my business this week
@BenHeath
Жыл бұрын
Best of luck!
most useful video watched so far on the topic!
@BenHeath
Жыл бұрын
Happy to hear that :)
Great video Ben, very similar to the belt method by Curt Maly! Quality instruction and tips here for any new business or even an established business to bring in more customers over time.
@BenHeath
Жыл бұрын
Glad it was helpful :)
@thaonguyen-hk4dq
Ай бұрын
May i ask for the video title?
Ben, thank you so much for this information. We are looking forward to seeing great results. But, please help us our with this: Should we or should we not include a CTA we the other three types of video? (value, demo and testimonials). Hope to hear from you soon.
@BenHeath
Жыл бұрын
Thanks a lot. I usually would not
you are doing great job man
@BenHeath
Жыл бұрын
Thanks a lot :)
Sounds really good brother. Going to try it out for sure
@BenHeath
Жыл бұрын
Best of luck :)
This is helpful. Thanks for sharing this information with us. I have a question 🙋♂️ I do run Ad for a digital product I’m promoting as an affiliate, but I’m not getting any sales. But I guess I’m having issue with the target audience..any tip for a valid target audience for digital product to increase sales? Thanks 😊
Love your videos ♥️
@BenHeath
Жыл бұрын
Thank you very much :)
Thank you very much 😊
@BenHeath
Жыл бұрын
You're welcome 😊
Brilliant.
@BenHeath
Жыл бұрын
Thanks :)
best marketing content on the internet
@BenHeath
Жыл бұрын
Thank you very much :)
love this strategy
@BenHeath
Жыл бұрын
Thanks a lot :)
I like your content and how you deliver thanks for sharing
@BenHeath
11 ай бұрын
I appreciate that!
Hi Ben, your videos are very informative. And I have learned that you mentioned in this video that selling products that is expensive may need to apply a different ads strategies. I am selling properties houses, can you advise what are the right ads startegies?
@martonkovacs484
10 ай бұрын
I think he said that if you sell something inexpensive, then this is not for you.
I wish you had chapters on this! Otherwise I love it. Thanks for sharing
Hi Ben great video! , I run a service based job and I was wondering if going hyperlocal down to a post code of 13000 people roughly would be too small?
Great content!
@BenHeath
Жыл бұрын
Thanks a lot
Hi, Ben. Great content! Would you recommend creating warm audiences that interacts with our omnipresent ad content and launch a retarget campaign to increase our sales? Btw I'm in hearing aid business and I love your videos. Thanks a lot.
I’m going to try it. Gathering content will take time.
@BenHeath
11 ай бұрын
That is true, but if you execute well it's worth it.
Amazing content!
@BenHeath
Жыл бұрын
Thanks a lot :)
Great video thank you! 😀
@BenHeath
10 ай бұрын
You are very welcome :)
Hi Ben. Cheers for sharing this awesome awesome ad strategy. Quick question…what metrics would you track to monitor the effectiveness & growth of this campaign??
Hi Ben, I really love your videos. They’re straight to point and easy to understand. Question: if I’m using custom audiences for this method, is it the same as retargeting campaign? Can I create a retargeting campaign using this same method? But it seems like this method is only good for warm audiences that have never purchased from you. Is this a way of nurturing your warm audience? Should we exclude custom audiences that have purchased from us already?
@Think-about-
10 ай бұрын
I was wondering the same... Should we exclude custom audiences that have purchased from us already?
Hi. Thanks for your content. What ad formats are available on social networks, and what size creatives are needed for them?
Very very good video 💪
@BenHeath
Жыл бұрын
Thank you very much
The refresh part 😂
Hi Ben, appreciate all the content I've been binge watching your videos! Would you recommend running some sort of test campaign with multiple ad sets targeting different groups. Ex: targeting business owners, business admin pages, and business decisions makers - then see which of the 3 performs best and target that specific group?.
@BenHeath
7 ай бұрын
Thanks a lot :) Yes that’s exactly the sort of testing we do.
This is gold! Though, I have a question or two. 1. I didn't test yet, but I'm pretty sure my warm audience is too small and fragmanted over different markets/countries languages. So, a mix of warm and cold is the audience. Usually I make our campaigns in 4 languages and Meta has its quirks to what image types and languages work together... Would it work to make this type of campaign in Multiple language mode? 2. Or is it best to make 48 ads in 4 campaigns - which also makes the warm audience even smaller. 3. Our products are not expensive, but I would like to grow awareness on our brand - is it reason enough to make this type of campaign?
I had to watch this again because I basically asleep the first time 😅 But this is a really good video! Thank you
@BenHeath
Жыл бұрын
Thanks :)
Great video as usual! Could I do this for a podcast where instead of having the different content types I just have all ads showing clips of the podcasts with the CTA to watch the podcast on KZread or Spotify?
@BenHeath
Жыл бұрын
Thanks :) And yes you can.
Great video! I just finished building it but my warm audiences are 25,000 max. Could I still make a try to use them or go with the cold audience? Thank you
Thank you Ben very informative. In your experience for condominium sales professionals, what strategy do you recommend?
Hi Ben I saw this Omnipresent last year, May i ask, how are you sure that an audience is only seeing 2 of your ad content every day? I am guessing they could also seeing the other ads from the other clone adsets. Can you explain a little? Thanks so much Ben for these videos.
Thanks
Thanks for sharing! I'm a photographer. Should I combine all genres in one ad set or have separate sets for each genre? high school seniors, pets and families.
@Ben Heath -Excellent presentation and delivery! I am impressed with the quality of your content. I am curious how this advertising strategy could be adapted for lawn care services. Would you recommend creating separate campaigns? And, how can we prevent the issue of overlapping ads when they are present in different campaigns? Thank you for sharing your work!
@thomasedison9047
Жыл бұрын
Message officialcentethic he'll help you.
@thomasedison9047
Жыл бұрын
ON Instagram
@BenHeath
Жыл бұрын
Thanks :) Yes you can use this in that industry. I wouldn't worry about overlapping audiences. That's kind of the point and an Omnipresent Content campaign would only help your conversion campaigns that are more short term focused (if that's what you are running alongside)
Hi Ben! Been watching your videos for a week now and you are a true legend! We have a small apparel business targeting gone product range only. Can we Implement this campaign separately alongside with your DTO offer campaign?
@BenHeath
Жыл бұрын
Thanks a lot :) It really depends on your AOV. If it’s high enough then yes
Your subliminal videos and noises/message throughout your video are so hilarious! Not sure if you edit these yourself, but whoever it is, great, hilarious editing.
@BenHeath
4 ай бұрын
Thanks a lot :)
With your call to action ads, do you include button links to your shop (etc) actually with all of the awareness ads, do you include linking (buttons) to your website, or should links be left out of awareness ads entirely?
Hi Ben. Great video as always! I have a follow up question. What's the CTA button and landing page that you choose for each of these omnipresent content strategy ads though? (the Value ads, the Demonstration ads, the Testimonial ads, the CTA ads). For the CTA ads it's rather straightforward: Sign Up -> newsletter sign up page for instance. But what about the Value, Demo and Testimonial ads? Thank you 🙏
@ramonjrcosta6023
Жыл бұрын
up. :)
@slicesofadvice404
Жыл бұрын
If I may answer, you need to build a KLT bridge page: a Know-Like-Trust landing page for the first three ad types. On this KLT page you make a big scroll down landing page with loads of information about you and your product or service with best-performing content like videos, infographics and added value content. The only purpose of this page is to get people to consume more of this content to build the KLT factors and then take the next action - go to your product or service.