How to Create Facebook Ads That Convert Like CRAZY: A Beginners' Guide

Тәжірибелік нұсқаулар және стиль

Are you looking to learn how to create successful Facebook ads? In this video, I'll show you how to create Facebook ads that convert like crazy.
Facebook ads are a great way to market your business to a wider audience. In this video, I'll explain my proven Facebook ads formula, and show you how to create ads that will get you results. Whether you're a beginner or a pro, this video is a great place to start when creating your next Facebook ad campaign!
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Пікірлер: 137

  • @bootyfullangel
    @bootyfullangel4 ай бұрын

    Amazing, thanks so much for your research and diligence. Much appreciated 😁

  • @astrosanimelab2234
    @astrosanimelab2234 Жыл бұрын

    Hi Wes. I went to the invideo website and signed up. Funnily enough, I went on live chat because I couldn't figure out a way to get your discount, then the live sales rep agent offered me a year subscription for 40% off. Bringing the total price down to 108, but I said I wouldn't do it because I couldn't use your affiliate code (cause w/o you I wouldn't have learned about it) The rep offered me an extra 10% off and gave you affiliate credit! Never had this happen before with a company, and thought you'd like to know these guys are really out here batting for you lol. Turned a 25% off into 50%!

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Wow that’s great! Thanks for that and for sharing! Appreciate you

  • @stanbonnemort8061
    @stanbonnemort8061 Жыл бұрын

    Great content, thank you! It would be really helpful to see the finished ad without all the copy blurred out. Formatting makes a big difference so I'm curious how it looks when it is all complete.

  • @silvakko
    @silvakko4 ай бұрын

    Thank you so much! Your videos are amazing! You give so much value!

  • @TonyGilligan
    @TonyGilligan4 ай бұрын

    Really found this easy-to-understand and very informative.

  • @m.carter9090
    @m.carter9090 Жыл бұрын

    Great video Wes, thanks! I like your home design, it's just awesome!!!!

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Thanks so much, I appreciate that! 👏

  • @OctopusJayNewsletter
    @OctopusJayNewsletter Жыл бұрын

    the halo around you is great! you're such an amazing person to listen to.

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Thanks Avril! 👍😊

  • @LeoBranco
    @LeoBranco Жыл бұрын

    Wes, I am just at the minute 7 of your video and the ideas you've presented had totally changed my copy that I am too confident that it will change my game!!! So excited to get to the final... Tks a lot, man!!! You rock!!!

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    That is awesome to hear Leo - good luck with the new copy! 😀 🙌

  • @Alexander256ify
    @Alexander256ify11 ай бұрын

    Amazing content - unbelievably helpful and easy!

  • @WesMcDowellInc

    @WesMcDowellInc

    11 ай бұрын

    Great to hear Alexander - thx! 😀 👏

  • @lilaweeby6515
    @lilaweeby6515 Жыл бұрын

    this whole video was an ad itself and i didn’t realize until getting to the end of it. Great job!

  • @mehdiful9929

    @mehdiful9929

    Ай бұрын

    So you want free info and refuse a little affiliate section ? How is he supposed to keep posting videos ?

  • @SunilSheth
    @SunilSheth7 ай бұрын

    Awesome video!! Quite well explained !

  • @WesMcDowellInc

    @WesMcDowellInc

    7 ай бұрын

    Thanks a ton Sunil! 😄🙌

  • @WilhelmCazimirovici
    @WilhelmCazimirovici Жыл бұрын

    Great video! And a very useful add to this video is Simon Sinek's book: Start with WHY. Is a mandatory book to all our colleagues in our business.

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Thanks for sharing Wilhelm! 🙌

  • @eastofedennatural
    @eastofedennatural Жыл бұрын

    Wes!! God bless you bro! This was amazing. 🙌🏾

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Thank you so much for the kind words 👏😊

  • @iwillco
    @iwillco6 ай бұрын

    I'm liking Wes’s content. Im learning things. Thanks

  • @WesMcDowellInc

    @WesMcDowellInc

    6 ай бұрын

    Glad you are enjoying the videos 👏

  • @LivingtheSprings
    @LivingtheSprings Жыл бұрын

    This is an excellently informing video. Thank you for taking the time to create it!

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Glad you enjoyed it! 👍😊

  • @user-km4mm4xj8e
    @user-km4mm4xj8e10 ай бұрын

    Your video's are always so helpful! Thank you :)

  • @WesMcDowellInc

    @WesMcDowellInc

    10 ай бұрын

    You're so welcome! 👏

  • @fadhlul
    @fadhlul Жыл бұрын

    Your example of Value Equation is superbly clear - I think better than the book. Thank you!

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Wow, thank you Rahman😊!

  • @montsergirl
    @montsergirl Жыл бұрын

    This is really good! Definitely going to be trying some of this out. I am sooooo curious I never ever see anyone on YT post something for a dealership, it’s a tough industry so i’m dying to know how I could do better 🤔

  • @thedreamhouseyoutubechanne3786
    @thedreamhouseyoutubechanne37869 ай бұрын

    This content is amazing!!! Thank you so much Wes!!!

  • @WesMcDowellInc

    @WesMcDowellInc

    9 ай бұрын

    My pleasure! 🙌😀

  • @NJChealthcaresolutions
    @NJChealthcaresolutions11 ай бұрын

    I might have previously commented, but this video was super helpful. Thank you! I used you link. :)

  • @WesMcDowellInc

    @WesMcDowellInc

    11 ай бұрын

    Awesome, thank you!

  • @johnmoir1270
    @johnmoir1270 Жыл бұрын

    Fantastic presentation, Wes!

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Glad you liked it, John, thank you!

  • @NikNaak
    @NikNaak Жыл бұрын

    This was so helpful! I'm learning to run ads for clients and have no experience. I'm looking forward to trying this marketing strategy! Thank you so much.

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    You got this Nik! 😀 👏

  • @latashaquinn4004
    @latashaquinn4004 Жыл бұрын

    Great video and info! I’ve run a FB ad campaign bf and had issues w/ the pics used (beauty biz). There are lots of reasons the ad gets denied d/t body parts etc. Hopefully w/ this setup and vast selection of choices I can be successful 🤞🏾- thanks

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Thanks Latasha! Yea, that's a tough niche for approvals... definitely no before and afters, etc allowed, but I'd definitely go the video route as shown here, but probably with custom video for your products. Cheers!

  • @hi-ou8wh

    @hi-ou8wh

    Жыл бұрын

    Hey latasha, i wanted to ask how its going. Is this method a success?

  • @alinemangia1799
    @alinemangia1799 Жыл бұрын

    Great info! Thanks!

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    You bet! Thx Aline 😀

  • @MrLwie
    @MrLwie Жыл бұрын

    Thank you VERY much! What is your idea about copy in FB/IG reeels format? Do you think it is still important? Or is it better to provide more info in the video and/or in the leadform?

  • @CourtneyCurtinMUA
    @CourtneyCurtinMUAАй бұрын

    Soooooo helpful. No gatekeeping here! Thank you :)

  • @WesMcDowellInc

    @WesMcDowellInc

    Ай бұрын

    Glad it helped!

  • @kjburk
    @kjburk Жыл бұрын

    Great information. Thanks for sharing! 😊

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Thanks for watching KJ! 👏😃

  • @TheHealth-Tier
    @TheHealth-Tier10 ай бұрын

    thanks wes. I got thousands of dollars because of this. I took ur affiliate link as thanks. Appreciate you.

  • @WesMcDowellInc

    @WesMcDowellInc

    10 ай бұрын

    I appreciate that thank you so much!

  • @DeLong740
    @DeLong740 Жыл бұрын

    You made that look so easy!

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Thanks Lanna 👍

  • @ayayron315
    @ayayron3153 ай бұрын

    @wes This is very helpful. Thank you! Btw what brand of shirt is that? I like the fit of the sleeves :)

  • @WesMcDowellInc

    @WesMcDowellInc

    3 ай бұрын

    J crew I think!

  • @-pagebooklipraly8352
    @-pagebooklipraly83524 ай бұрын

    thank you man

  • @wall-media
    @wall-media Жыл бұрын

    Great value - thank you

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    My pleasure! 👏😎

  • @edelcush5438
    @edelcush5438 Жыл бұрын

    Hi Wes ... Great add copy benefit then feature advice 👍 How did you remain live in the circular frame at the same time we viewed the invideo how to use guide 🙏

  • @VIVEFLORIDAconClaudia
    @VIVEFLORIDAconClaudia Жыл бұрын

    Wes. How long do you recommend should be the video?

  • @Ari-zp4dd
    @Ari-zp4dd Жыл бұрын

    create content, man. love it. Thank you!

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    thx for watching! 👍

  • @troyserson
    @troyserson Жыл бұрын

    Wes, your videos have been so good this year! Loving it 😃

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Yay, thank you Troy! 😀 🙌

  • @jessicapozo7117
    @jessicapozo7117 Жыл бұрын

    This reminded me of Alex Hormozi 3:07

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Yep, it is based on his equation. I gave him credit for it and everything :)

  • @WesMcDowellInc
    @WesMcDowellInc Жыл бұрын

    To easily create a video ad like I showed you, and to get your exclusive 25% off deal from Invideo, just go to: wesmcdowell.com/invideo and be sure to use Invideo coupon code: WES25

  • @MosheGoykhman

    @MosheGoykhman

    Жыл бұрын

    Nice video, Wes. I'm a big fan of Alex. Nice to see a practical use case. I'm going to give it a try.

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Thanks Moshe! Have you read that book yet? It's full of great stuff.

  • @MosheGoykhman

    @MosheGoykhman

    Жыл бұрын

    @@WesMcDowellInc Yes. He was the one that triggered the whole thought process for to distinguish between sales and marketing and how those are 2 very separate skillsets.

  • @RiseRevive365
    @RiseRevive3658 ай бұрын

    Thank you for a great video, informative as always. I have a doubt, would you suggest the same ad format for clothing brand?

  • @WesMcDowellInc

    @WesMcDowellInc

    8 ай бұрын

    Probably not... selling products is quite different, but its not my area of expertise. Sorry!

  • @novasflame6398
    @novasflame6398 Жыл бұрын

    Just subscribed to your channel great content! Thank you 😊

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Thank you so much for subscribing 😀👍

  • @novasflame6398

    @novasflame6398

    Жыл бұрын

    @@WesMcDowellInc Your welcome Wes!

  • @matthewmorales114
    @matthewmorales114 Жыл бұрын

    Damn, I love this video Wes. So much value in this 1 video, so please don't ever remove it because I saved it to my playlist. Is the invideo discount only for the 1st month? Or for as long as we stay subscribed? Thanks Again.

  • @InVideoOfficial

    @InVideoOfficial

    Жыл бұрын

    Hi Matthew, the discount will stay for as long as you are subscribed :)

  • @matthewmorales114

    @matthewmorales114

    Жыл бұрын

    @@InVideoOfficial NICE, thanks

  • @AndrewMcSpadden
    @AndrewMcSpadden Жыл бұрын

    For content creation and getting email list built, is it best to create a personal page and run ads from there or run ads from my agency page? Same goes for content across platforms, Create it on my personal YT page or on my agency page?

  • @ulurx3758
    @ulurx3758Ай бұрын

    Wes, is this formula from one year ago still working? Thank you so much for all of your great content.

  • @jeaspecialties4759
    @jeaspecialties4759 Жыл бұрын

    Can you do a retargeting ad, FB also changed them this year and now you have to pick a set, when before you could just use your catalog

  • @ashokvaswani123
    @ashokvaswani123 Жыл бұрын

    Can you suggest ad copy guidelines for real estate ads?

  • @purpose6113
    @purpose6113 Жыл бұрын

    Great vid!

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Thanks 👍

  • @andrebaialardi
    @andrebaialardi8 ай бұрын

    Usually my Ads have a 5% CTR. Lets try this approach. I still have hope to find a way to create really high conversion ads in FB... its getting hard man...

  • @christalightauditoriumeven9949
    @christalightauditoriumeven9949 Жыл бұрын

    Dude, i just finished that book and was in need of this soooo bad 😂. Seriously appreciate you and your content.

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Thanks!! 😀 👏

  • @live-edge-creations
    @live-edge-creations Жыл бұрын

    Love you chanel.

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Thank you!!

  • @antoniodossantos5960
    @antoniodossantos5960 Жыл бұрын

    Thanks Wes 🌎

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    thx Antonio! 😃

  • @erictumlinson5055
    @erictumlinson50556 ай бұрын

    Great. Great video. Amazing information. I am excited to use it. But am I doing something wrong? My Facebook Ads says I only have 90 characters. This example is is longer than 90 characters.

  • @devyncox1943
    @devyncox1943 Жыл бұрын

    Hey Wes, when I got to make my phase 1 ad the option for an engagement/video views isn't an option. Should I do promote locally instead?

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Hmm, I'm not seeing "promote locally" when I do it... I'm still seeing engagement as a choice. They might be rolling out changes as they do. There should be some kind of help prompts on your screen to help you line up the new choices with the old ones though. Cheers!

  • @sannimustapha5188
    @sannimustapha5188 Жыл бұрын

    You’re strategies are getting better my man

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Thanks Sanni! 🙌🙂

  • @roblilley2343
    @roblilley2343 Жыл бұрын

    great vid! Thank you. Sadly, when clicking your link to inVideo, it's going there but when trying to sign-up it goes to a blank page - any fix for that? I'd love to you give you some affiliate money :)

  • @JOEISKEFFINGTONS
    @JOEISKEFFINGTONS16 күн бұрын

    Hi, the only thing is, the 'headline' area only allows for 25 characters. But I see in the ad you show it has much more. 🙆‍♀

  • @Kafufflez
    @Kafufflez Жыл бұрын

    Hey Wes, do you think when creating video ads we should be providing viewers some sort of value, or do we just want to be salesy and to the point?

  • @concurro9071

    @concurro9071

    Жыл бұрын

    Value is key. Make the buyer actually want to buy the product not because you spit all of the benefits in their face but because it will actually be of value to them. Selling is helping

  • @Muftiofcali

    @Muftiofcali

    9 ай бұрын

    Selling is Helping well said!@@concurro9071

  • @TheHeartofSparks
    @TheHeartofSparks6 ай бұрын

    Does this work for Etsy?

  • @sherrimclaughlin-ryan2501
    @sherrimclaughlin-ryan2501 Жыл бұрын

    ❤great!

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Thx Sherri! 👍

  • @ImadKtarni
    @ImadKtarni Жыл бұрын

    You'r Good dude

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Thx Imad 👍

  • @IDC45
    @IDC45 Жыл бұрын

    Awesome video

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Thanks! 😃

  • @simpleaffordablediy
    @simpleaffordablediy Жыл бұрын

    A client requested running ads for them,as a first timer..Pls how do i go about this i will be provided with the ads to run

  • @hardroad1536
    @hardroad15367 ай бұрын

    Hey can you make an example but for selling products please?

  • @WesMcDowellInc

    @WesMcDowellInc

    6 ай бұрын

    yea sorry bout that but I stay in my lane. I don't know ecommerce very well so I don't teach it :)

  • @ayshash786
    @ayshash786 Жыл бұрын

    Share some better target option in FB ads instead of creative. Right Target is a key, I think

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Broad targeting works best in 2023. cheers!

  • @MichaelWilliams-lo3ix
    @MichaelWilliams-lo3ix Жыл бұрын

    Brillant

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    thx michael!

  • @sabrinamaboe7262
    @sabrinamaboe72629 ай бұрын

    Hey Wes, you keep changing your rooms in this video. Why? Does it have to do with keeping the attention of your viewers?

  • @brooksrimes
    @brooksrimes Жыл бұрын

    Do you do any work on the freelance type websites?

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Hey Brooks, unfortunately I don't do any full project work anymore... but if you wanted a consult call where we can go over what I'd recommend for you, you can schedule that here: wesmcdowell.com/private-coaching-consultations/

  • @arthurecom
    @arthurecom Жыл бұрын

    Should the primary text be so long?

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Ya gotta test long vs short, its different for everyone :)

  • @smiless101
    @smiless1016 күн бұрын

    Ok how to put emotions in my ads i dont know plz teach me ??

  • @kaaytanglobal720
    @kaaytanglobal720 Жыл бұрын

    My threshold limit is 15$. But before my threshold limit is over, I am being charged several times. And when the threshold limit is increased, the money is deducted. I am facing this problem since few days, please let me know the cause of this problem.

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Sorry, I can't help you with this, you need to reach out to Facebook.

  • @unsopken0623
    @unsopken062311 ай бұрын

    So its almost the same as the STEPPS framework " social currency, triggers, emotion, public, practical value and stories"

  • @WesMcDowellInc

    @WesMcDowellInc

    11 ай бұрын

    I'm not familiar, but sounds good!

  • @muhammadmusakhan5202
    @muhammadmusakhan5202 Жыл бұрын

    How do I like this video twice?

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Thx Muhammad!

  • @israrmalik4336
    @israrmalik433611 ай бұрын

    ❤❤❤❤❤

  • @WesMcDowellInc

    @WesMcDowellInc

    11 ай бұрын

    thx!

  • @smiless101
    @smiless1016 күн бұрын

    Fb isnt supporting my vid ads they spending my money on pic ads only ?!!

  • @ljnealsons2595
    @ljnealsons25959 ай бұрын

    Can we hire you to set up and run ads

  • @WesMcDowellInc

    @WesMcDowellInc

    9 ай бұрын

    Hey LJ, unfortunately I don't do any full project work anymore ... but if you wanted a consult call where we can go over what I'd recommend for you, you can schedule that here: wesmcdowell.com/private-coaching-consultations/

  • @Ayoclipsdance
    @Ayoclipsdance10 ай бұрын

    When I’m ready to publish a ad, I keep getting a message saying. Param call_to_action[value][lead_gen_form_id] must be a valid Lead Gen Data id (#100) What do I do?

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