Like so many social media phenomena, the tradwife trend flows like a swift current carving out a new riverbed. A torrent of clicks will transform the hashtag of last week into an entirely new genre by the end of summer. A “generation” online lasts the blink of an eye. Tradwife content is made by women for women. Setting aside for a moment the question of form and medium, the deep waters of content production in a social media age illumine some essential features about being a human person, and, more crucially, about being female. In spite of a century of efforts, both culturally through the upheaval of industrial and sexual revolutions and technologically through the pill, to suppress female biological realities, to invite, and in some cases, to coerce women into the workforce, the fact that so many women want to be at home represents a surprising denouement.
The absence of the man in so much “trad” content isn't insidious at all. If anything, it is the welcome resurgence of the once-acknowledged need for single-sex space. No matter what we may say, we believe ideologically, at the end of the day, we will click on the content we prefer, and for most women, even women who might profess otherwise, it is satisfying to watch a woman keep her home. The Bible’s declaration that a wise woman builds her home might be an exhortation to go and do likewise. But it might also be a slightly pedantic celebration of common grace (Proverbs 14:1).
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This Postmodern Realities episode is a conversation with JOURNAL author Anne Kennedy about her online article, “How Traditional Are Tradwives: Evaluating the Social Media Movement”. This is also part of an ongoing column entitled, “Theological Trends”.
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